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Coaching w/ Andy




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COACHING W/ ANDY


Hi there! I'm Andy Chu, a product management leader based in Los Angeles. I have
over 9 years of experience in B2B SaaS product management. My expertise is in
early-stage startups, health-tech, and mar-tech.

I’ve been the first PM hire at 3 different startups. I’ve built product teams
from ground zero, and rescued troubled ones in the middle of a crisis.

Let’s talk about how I can level up you and your organization.



 MY SPECIALTIES


As a coach, I partner with …

First-Time People Managers. Managing others is very different from being an
individual contributor. Even if you’re great at being the best manager for you,
that can be different from being the best manager for your team. I can help you
build trust and rapport quickly. We'll practice situational leadership,
adjusting your style for what each direct report needs.

First Product Managers Hires. Being the first PM hire is PM-ing without a safety
net. You need to balance writing PRDs while also setting the foundation for a
product team. I can help you make sure you're keeping all of your proverbial
plates spinning. We'll also cover what processes you need to put in place,
versus those that should wait.

Setting up your data stack. Quality, timely data is critical for quality, timely
decisions. I can help you setup your full data stack. That includes analytics,
ETL pipeline, data warehouse, and KPI metric dashboards. I can craft with you a
metrics strategy that gives you a complete 360° view of the state of your
business. We'll create a stack that is both to maintain and accessible for
non-technical teams.



 WHAT I CAN DO FOR YOU


As a leadership coach, I can …

Give you tailored suggestions on how to approach a problem.

Offer an objective perspective, insulated from interpersonal work drama.

Create a safe space to be vulnerable without career repercussions.

Hold you accountable while managing your pacing. You’re challenged beyond your
perceived limits, but not overwhelmed.



 MY VALUES


Here are my core values that guide how I approach every coaching relationship.

Kind, not nice. When giving feedback, I balance between building trust and
speaking truth. We’re human, our emotions matter. We need to feel settled and
safe before we can make change. But I also will challenge you, and push you to
confront tough issues and discussions head-on.

Works in progress. It’s not a secret, we all are not perfect. I’ll be open that
I might not be right, and that we will need to build your leadership style while
flying. And in doing so, I want to mirror for you how to do the same for your
team. Our goal is to get your team to trust you. Not because you have all the
answers, but because you’re willing to work with them to find the truth.

Finding win-wins. I build up leaders that look for win-wins. Opportunities where
we can build people up while still satisfying company goals. Doing what’s right
for people while ignoring company dynamics is unsustainable. Focusing on company
goals at the expense of people is cruel. Let’s strike a balance between the two.

Pragmatic. Whether we like it or not, we operate in a capitalist society. I
focus on how we can make the best of our situation. It might not be ideal, but I
think it’s important to do what we can get done today.

Socratic. I like to talk things out. Product management is notorious for not
have wrong answers, just wrong situations. There will be written materials to go
over the broad topics. But I believe true learning happens as we discuss through
the nuances of the pros and cons of each lesson.



TESTIMONIALS


> “Session with Andy helped alleviate my imposter syndrome a lot. I got clarity
> about product management career paths and now have a more defined vision for
> my future in the field” — Alexander Somov , Senior Product Manager, YaizY

> “I feel rejuvenated after chatting with Andy. He is empathetic and sensible,
> and his advice is always given with great clarity. He has a way of bringing
> things into perspective that is truly helpful. I look forward to connecting
> with him again!” — Viya Qu , Product & Design, Datalogz

> “Andy is a great listener and he gave me advice after carefully understanding
> my situation and my mindset. It was a very friendly and insightful mentorship
> session. Andy encouraged me to push things forward and taught me that a wrong
> answer is better than no answer.” — Xingzi Xu , Product Manager,
> Splunk/Stanford


 LEARN MORE ABOUT ME


You can learn more about my style of product management from these sources.

andychu.me. My personal website where I share my background and approach to PM.

The PM Help Desk. My blog and newsletter where I share “help articles” for PMs.
I cover the bread and butter problems that product managers face in their
day-to-day.



 NEXT STEPS


I’m available for personal coaching.

I typically start with a 6-month period to give us time to setup our roadmap and
make some concrete progress. Afterward, we can continue on a month-to-month
basis.

I can work with you to bill your employer. I can also provide advice on how to
navigate a conversation with your manager. For employer-sponsored coaching, what
we discuss will always remain confidential. I will not disclose or share
anything with your employer without your prior consent.

Ready to start? Schedule your introductory call with me.

ALT


FAQ’S




 WHAT CAN I EXPECT IF WE WORK TOGETHER?


If we work together, here’s what you can expect.

Introductory Call

I’ll jump on a call with you to learn what challenges you’re facing and why
you’re seeking coaching to tackle them. You’ll get a chance to learn more about
my coaching style and what lessons I have to offer. We’ll then see if there’s a
good fit for us. There’s no charge for this session.

At this point, you'll decide if you want to work with me. Regardless of whom,
I'd encourage you to evaluate a coach based on three criteria.

First, do you have a rapport with them?

Second, do they have a perspective you find interesting?

Finally, is this someone you can have tough conversations with?

Onboarding Period

Our first sessions will focus on setting your goals and desired outcomes.

360° Feedback

I’ll collect 360° feedback on your behalf. I'll talk to both previous and
current coworkers that you nominate.

I’ll seek to understand what you did well, what you could do better, and read
between the lines of how we can level you up.

Coaching Roadmap

We’ll set up a coaching roadmap that will act like a mini-career plan for you.
It’ll cover what growth areas we want to tackle, and what milestones we’d like
to hit.

Regular 1:1’s, weekly or every 2 weeks

We’ll hold regular 1:1’s at either weekly or every 2 week intervals.

I’ll mirror for you how to run your own 1:1’s. We’ll talk about what’s top of
mind, and check-in on your growth areas. I’ll also be your accountability
partner for your action items.

You’ll have access to our private space for us to document our sessions. That
access will be available to you both during and after our coaching engagement.

In that space, we'll share a living agenda. It will include our notes, action
items, and you can add talking points for our next session.

An AI notetaker will join us. We can focus on talking through the nuances, and
less about remembering all the details.



WHAT OTHER CLIENTS HAVE YOU WORKED WITH?



CEO 360° FEEDBACK + ORG ROADMAP


Two Bit Circus Foundation (2BCF) is a non-profit providing STEAM curriculum and
activities. Their focus is underserved, public schools in Los Angeles.

I started working with 2BCF’s CEO as the org underwent a huge transition. Their
long-time COO was leaving. This shifted roles and responsibilities. It also
introduced new directors who were new to people management.

This moment was an opportunity for 2BCF to take an introspective look. My focus
was to help 2BCF reflect on what made it successful, and what growing pains were
holding it back.

I completed a 360° feedback listening tour, collecting feedback from every
full-time employee. I presented what I found and suggested several growth
opportunities. After, I trained 2BCF staff to implement several of my
suggestions.


DATA WAREHOUSE AND ETL SETUP


AUDIENCEX is an ad media agency based in Los Angeles.

I was brought in as an outside consultant as AUDIENCEX was switching ad-buy
platforms. The migration would mean losing access to their historical ad
performance data. The team needed to archive the data in an accessible format so
they could use it in future campaigns. Multiple spreadsheets in Google Drive was
not going to cut it.

AUDIENCEX also had to use a data warehouse that could be used by employees who
could not code or write SQL.

I implemented a no-code ETL platform, storing their data in a BigQuery data
warehouse. I also built a user interface with Retool. The data stack I build was
low-maintenance. Any updates or fixes required could be down by employees
without coding skills.




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