emplifi.io Open in urlscan Pro
18.172.112.112  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Emplifi named a leader in The Forrester Wave Social Suites. Access the report.

Get a demo
 * Platform
   FOR TEAMS
   Social Marketing
   Trusted by more than 20,000 brands
   Social Commerce
   Achieve 4X the revenue in half the time
   Social Customer Care
   Meet the customer in their channel of choice
   Service Management
   Customizable consumer service
   EMPLIFI PLATFORM
   The only unified and scalable social media management platform
   
   Explore the platform
 * Customers
   All stories
   CUSTOMER SUCCESS STORIES
   Benefit Cosmetics
   The beauty brand’s audience-first approach to content
   Toyota
   Driving customer engagement with deep insights
   Kimpton Hotels
   Why UGC is a critical part of their guest experience
   Stanley
   How the iconic brand increased product reviews and engagement
   Freshpet
   Streamlining customer interactions across channels
   Hardee's
   Using social listening to capitalize on trending moments
   Bath & Body Works
   How the retailer is growing their community
   Aeromexico
   How the airline became one of the most loved travel brands on social
   INDUSTRIES
   Agencies
   Consumer Packaged Goods
   Media & Entertainment
   Restaurants
   Retail & eCommerce
   Sports
   Travel & Hospitality
   OUTPACE YOUR COMPETITION
   We’re recognized as a market leader in innovation and for our drive to give
   brands all the tools they need
   
   Get a demo
 * Resources
   INSIGHTS
   Blog
   Get up to speed on the latest trends, tips, and best practices to power your
   strategy
   Resource center
   Your resource center for everything social marketing, commerce, and care
   Webinars
   Latest insights on marketing, commerce, and care, straight from the experts
   Industry benchmarks
   Uncover the latest social media trends
   Community corner
   A space for our community to get the latest insights
   Key terms glossary
   CUSTOMERS
   Learning center
   On-demand learning space for product training and best practices
   Documentation
   Learn how to get the most out of your Emplifi products
   Support
   See the real-time status of Emplifi platforms and submit a technical support
   request
   LATEST POST
   5 benefits of integrating social commerce for mature brands
   
   Read article
 * Company
   ABOUT US
   Leadership
   Learn about our team of experienced executives driving innovation at Emplifi
   Events
   Connect and engage with us. Attend our meetups, conferences, and events
   Partners
   We partner with the world’s most trusted platforms, tech solutions, and
   services
   Careers
   Learn about working at Emplifi, and find the perfect role for you
   Media & Press
   Keep up to date with news and insights from our newsroom
   Contact Us
   Get in touch with Emplifi
   PRIVACY AND LEGAL
   Trust Center
   Innovation with trust, security, and privacy at our core
   ABOUT EMPLIFI
   Emplifi provides brands with insights needed to empathize with customers and
   amplify the right experiences
   
   Learn more about Emplifi
   Get a demo Login


BATH & BODY WORKS ARABIA DELIVERS MODERN CUSTOMER EXPERIENCES

The personal care brand is transforming every customer interaction into a
meaningful connection with Emplifi's help

Founded in the United States in 1990, personal care brand Bath & Body Works now
operates worldwide, offering its range of fragrances and skincare products.


THEIR GOAL: SCALING TO MEET CUSTOMERS WHERE THEY ARE

Today, customers require more one-on-one attention and support. It’s clear why
direct, conversational messaging has only grown. When a customer can open a
conversation and resolve a specific issue without having to exit the
communication flow, that’s thoughtful CX. For Bath & Body Works Arabia, this is
made possible with Emplifi Community.



The shift towards "always-on and everywhere" availability, especially on social
media, resulted in a 25% growth in Bath & Body Works’ community size in 2023.

As a leader in the personal care space, the brand looked at this influx as an
opportunity, outfitting its social media channels with a strategy focused on
customer care efficiency, resulting in a 38% reduction in response time from
2022 to 2023, compared to the previous period.


THEIR SOLUTION: PLACING CUSTOMER EXPERIENCE AT THE CORE 

Bath & Body Works Arabia's commitment to timely and meaningful digital
communication is integral to nurturing customer relationships and fostering
loyalty. With centralized operations and efficient access to direct message
conversations via Emplifi's community management tool, they ensure that no
customer query, concern, or appreciation goes unanswered.

In 2023, Mahmoud Zammar (Marketing Executive at Bath & Body Works Arabia) and
his team strategically incorporated Emplifi's answer templates into their
community management approach. This addition significantly improved their team's
efficiency, prompting them to set a more ambitious goal of responding to all
customer inquiries within seven hours. These tools prove especially invaluable
during peak periods, such as during sales campaigns and holidays, when online
customer activity is concentrated. Zammar highlights their effectiveness during
Ramadan when the team operates on reduced hours, emphasizing the importance of
speed and efficiency. 

At the same time, Emplifi's Link in Bio tool facilitated enhanced influencer
collaboration, leading to an over 25% growth in followers on their social media
profiles, as well as contributing to an increase in website traffic.  

The seamless integration of social channels further elevated their online
visibility, aligning with Bath & Body Works Arabia's dedication to data-driven
decision-making, as seen in their content strategy. Regularly analyzing
performance metrics and replicating successful campaigns, such as their Reels
content that reached an impressive 800,000 viewers in the Saudi market,
underscores their commitment to customer engagement and brand growth. This
approach, supported by Emplifi's all-encompassing platform, has proven pivotal
to their success.




THEIR SUCCESS: EMPOWERING DIRECT CONVERSATIONS THAT DRIVE PURCHASE INTENT

When conversations start in a place as comfortable and accessible as social, a
new opportunity also arises: re-engagement. Agents are available to not only
provide excellent post-purchase care but can also influence the decision-making
process. Bath & Body Works Arabia sees the true value of removing friction in
the buyer journey, whereby agents answer questions, recognize intent, and offer
personalized recommendations in the same workflow.

The data confirms it. When a user is redirected to an eCommerce portal by an
agent, the frictionless journey results in, on average, a lower bounce rate and
better CTR compared to paid campaigns. In 2023, Bath & Body Works Arabia
experienced an average CTR of 1.13%, while the average for Facebook ads in the
same region for the same period was 0.77%, according to Emplifi data.

Now, their agents are empowered to take on another powerful dimension: revenue
generation.


MORE SOCIAL CUSTOMER CARE INSIGHTS AND NEWS FROM EMPLIFI




HOW TO STRENGTHEN YOUR SERVICE STRATEGY WITH SOCIAL MEDIA



Consumers want to be able to connect with the brands they relate to, and social
media allows them to do just that.

Read more


ALIGNING TEAMS FOR IMPROVED CUSTOMER CARE



It takes a cohesive, cross-functional organization to handle customer care in a
way that will deliver a great experience every time. These tips will help you
ensure your teams are aligned.

Read more


HOW EMPATHY AND CUSTOMER SERVICE GO HAND IN HAND



Empathy is one of the most essential elements of any successful approach to
customer care. Here's why it's so important, and how you can work on ensuring
it's a key part of your strategy going forward.

Read more


THE SOCIAL MEDIA BENCHMARKS TO GUIDE YOUR 2024 STRATEGY



Understand how your social media strategy is performing with the latest organic
and paid social media benchmarks.

Read more


9 IMPORTANT CONTACT CENTER INDUSTRY STANDARDS (AND HOW TO ACHIEVE THEM)



How do you stack up against industry benchmarks for response times and agent
efficiency metrics?

Read more


5 KEYS FOR BRANDS TO USE AI AND STAY AUTHENTICALLY HUMAN



Today’s brands are under pressure to be human and authentic. Help might come
from a decidedly non-human place.

Read more


HOW A UNIFIED CUSTOMER ENGAGEMENT PLATFORM DELIVERS ON QUALITY, INNOVATION, AND
VALUE



Many companies have attempted to improve their digital and social media
strategies, but a common barrier is being able to wrangle the massive influx of
data from each individual interaction.

Read more


TOP 35+ CUSTOMER EXPERIENCE STATISTICS TO KNOW IN 2024



See the impact that CX can have on your bottom line, and gain insights to guide
your CX efforts in the year ahead.

Read more


5 BIGGEST CUSTOMER EXPECTATIONS FROM THOSE SEEKING SOCIAL CUSTOMER CARE



In today's world, consumers expect to be able to have questions answered and get
personalized service through every channel where they spend time. These are the
5 biggest expectations customers have for social care from your brand.

Read more





READY TO TRANSFORM YOUR SOCIAL MEDIA EFFORTS?

Emplifi helps boost efficiency, increase revenue, and scale your social media —
whether you have a small team or a complex product. Want to see how? Let’s talk
today.



Get a demo


WHAT CAN YOU EXPECT?

 * A partner who cares about your strategy and objectives

 * Live demo showing how we differentiate from the pack

 * No pressure, just advice




OUTPACE YOUR COMPETITION WITH EASY-TO-USE, INNOVATIVE SOLUTIONS

We’re recognized as a market leader in innovation, customer support, and ease of
use from these organizations.



 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 


SOLUTIONS


INDUSTRIES


RESOURCES


COMPANY


SOLUTIONS

 * Social Marketing

 * Social Commerce

 * Social Customer Care

 * Service & Agent Case Management


INDUSTRIES

 * Agencies

 * Consumer packaged Goods

 * Media & Entertaiment

 * Sports

 * Retail & eCommerce

 * Travel & Hospitality

 * Restaurants


RESOURCES

 * Blog

 * Webinars

 * Community corner

 * Resource center

 * Industry Benchmarks

 * Key Terms Glossary

 * Learning center

 * Documentation

 * Support


COMPANY

 * About us

 * Trust Center

 * Leadership

 * Media & Press

 * Events

 * Careers

 * Contact us

 * Learning center

Scale your impact, increase revenue & impress your clients with a unified
solution for social media based marketing, commerce, and care.



 * Website privacy policy

 * Product privacy policy

 * Terms of use

 * Report a violation

 * Whistleblowing

 * Modern slavery statement

© 2020-2024 Emplifi Inc. All rights reserved. Emplifi™ and Empathy, amplified.™
are trademarks of Emplifi Inc. All product names and logos are trademarks or
registered trademarks of their respective owners.








WE CARE ABOUT YOUR PRIVACY

We and our partners store and/or access information on a device, such as unique
IDs in cookies to process personal data. You may accept or manage your choices
by clicking below or at any time in the privacy policy page. These choices will
be signaled to our partners and will not affect browsing data.


WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Use precise geolocation data. Actively scan device characteristics for
identification. Store and/or access information on a device. Personalised ads
and content, ad and content measurement, audience insights and product
development. List of Partners (vendors)

I Accept Reject All Show Purposes



ABOUT YOUR PRIVACY

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent.
You may exercise your right to consent, based on a specific purpose below or at
a partner level in the link under each purpose. These choices will be signaled
to our vendors participating in the Transparency and Consent Framework.
More information
Allow All


MANAGE CONSENT PREFERENCES

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

STORE AND/OR ACCESS INFORMATION ON A DEVICE

Store and/or access information on a device

Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

PERSONALISED ADS AND CONTENT, AD AND CONTENT MEASUREMENT, AUDIENCE INSIGHTS AND
PRODUCT DEVELOPMENT

Personalised ads and content, ad and content measurement, audience insights and
product development

 * SELECT BASIC ADS
   
   Switch Label
   
   Ads can be shown to you based on the content you’re viewing, the app you’re
   using, your approximate location, or your device type.

 * CREATE A PERSONALISED ADS PROFILE
   
   Switch Label
   
   A profile can be built about you and your interests to show you personalised
   ads that are relevant to you.

 * SELECT PERSONALISED ADS
   
   Switch Label
   
   Personalised ads can be shown to you based on a profile about you.

 * CREATE A PERSONALISED CONTENT PROFILE
   
   Switch Label
   
   A profile can be built about you and your interests to show you personalised
   content that is relevant to you.

 * SELECT PERSONALISED CONTENT
   
   Switch Label
   
   Personalised content can be shown to you based on a profile about you.

 * MEASURE AD PERFORMANCE
   
   Switch Label
   
   The performance and effectiveness of ads that you see or interact with can be
   measured.

 * MEASURE CONTENT PERFORMANCE
   
   Switch Label
   
   The performance and effectiveness of content that you see or interact with
   can be measured.

 * APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS
   
   Switch Label
   
   Market research can be used to learn more about the audiences who visit
   sites/apps and view ads.

 * DEVELOP AND IMPROVE PRODUCTS
   
   Switch Label
   
   Your data can be used to improve existing systems and software, and to
   develop new products

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

USE PRECISE GEOLOCATION DATA

Use precise geolocation data

Your precise geolocation data can be used in support of one or more purposes.
This means your location can be accurate to within several meters.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION

Actively scan device characteristics for identification

Your device can be identified based on a scan of your device's unique
combination of characteristics.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

Always Active

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

TECHNICALLY DELIVER ADS OR CONTENT

Always Active

Your device can receive and send information that allows you to see and interact
with ads and content.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

MATCH AND COMBINE OFFLINE DATA SOURCES

Always Active

Data from offline data sources can be combined with your online activity in
support of one or more purposes

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

LINK DIFFERENT DEVICES

Always Active

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab
Back Button


PERFORMANCE COOKIES



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Reject All Confirm My Choices