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NEWS AND ANALYSIS

Our own words

Industry-specific original features, Q&As with leaders, and analysis on key
issues. Keeping our readers smart beyond the daily news by identifying the
trends that have the potential to move industries.

 * Jason Standifer09/05/24
   
   
   HOW FIRST-PARTY DATA CAN HELP TRAVEL ADVERTISERS EXECUTE SUCCESSFUL CAMPAIGNS
   
   
   
   Travel advertisers must focus on building robust first-party data strategies
   to enhance user experience and drive revenue.
   
   
   
   Marketing Marketing Strategy Travel

 * Amanda Williams08/23/24
   
   
   SHINING A LIGHT ON THE MISSING MENOPAUSE MARKET
   
   
   
   Amidst the dynamic landscape of women's health, the menopause market remains
   a glaring blind spot for brands.
   
   
   
   Marketing Marketing Strategy

 * Geoff Gates07/30/24
   
   
   WHY IT’S TIME TO ADD REDDIT MARKETING TO YOUR MIX
   
   
   
   Boathouse’s Geoff Gates offers six reasons why brands and agencies should add
   Reddit marketing to their mix.
   
   
   
   Marketing Social Media

 * Doug Harris06/13/24
   
   
   AHIP 2024: TECH, HUMAN TOUCH A BALANCING ACT
   
   
   
   Abraham Verghese stressed the importance of focusing dually on progress and
   people.
   
   
   
   Healthcare Insurers Pharmaceuticals Providers Technology

 * Isabel Kunkle05/23/24
   
   
   SMART DEVICES, SMARTER HACKERS?
   
   
   
   How AI makes IoT security harder -- or easier -- for businesses
   
   
   
   AI Technology

 * Melissa Turner01/19/24
   
   
   WELCOME TO THE NEW SMARTBRIEF.COM
   
   
   
   SmartBrief marks its 25th year with a new website that reaffirms its B2B
   media leadership, offering news you can use, leads for brands and editorial
   expertise. See what we have to offer.
   
   
   
   Brands & Campaigns Marketing

 * Brian Stephens10/17/24
   
   
   WI-FI HOTSPOTS ARE NOW E-RATE ELIGIBLE. HERE’S HOW TO TAKE ADVANTAGE
   
   
   
   Brian Stephens explains the new FCC E-rate rules that offer discounts on
   internet access solutions for individual students.
   
   
   
   Commentary Education

 * Steve Phillips, Ryan Barry, Stephan Gans and Kate Schardt10/17/24
   
   
   THE 3 POINTS NEEDED FOR “GOLDEN TRIANGLE” OF MARKET RESEARCH
   
   
   
   To create a new, agile way of conducting market research, it’s critical that
   process, platform and people work together. When all three elements work
   harmoniously, you’ll uncover the needed consumer insights.
   
   
   
   Marketing Marketing Strategy

 * Paul B. Thornton10/17/24
   
   
   A FRAMEWORK FOR RESOLVING CONFLICTS
   
   
   
   Paul B. Thornton shares steps to take to resolve conflicts. "Understanding
   where and why you disagree increases your chances of achieving an effective
   resolution," he writes.
   
   
   
   Communication Leadership

 * Audrey Altmann10/17/24
   
   
   WHY SEA MOSS IS GAINING POPULARITY AS A VERSATILE SUPERFOOD
   
   
   
   Consumers are increasingly seeking sea moss in CPG products because of its
   nutrient profile and potential health benefits.
   
   
   
   CPG Food

 * Fred Ende10/16/24
   
   
   PASSION IS THE PITS
   
   
   
   Educator Fred Ende shares why incorporating passion into goal-setting and
   design processes is important -- and how to get there.
   
   
   
   Education Educational Leadership

 * LaRae Quy10/16/24
   
   
   3 REASONS HAPPINESS IS THE WRONG DESTINATION
   
   
   
   "The search for happiness is one of the chief sources of unhappiness," Eric
   Hoffer says. LaRae Quy explains why.
   
   
   
   Inspiration Leadership

 * Michael Gaskell10/15/24
   
   
   THE DELICATE BALANCE: ALERTING PARENTS WITHOUT ALARMING THEM
   
   
   
   The smart, simple response to an angry parent is not always the easiest one,
   Principal Michael Gaskell explains.
   
   
   
   Education Educational Leadership

 * LK Packaging10/15/24
   
   
   AMID LOOMING PVC BANS, A SOLUTION FOR THE FOOD INDUSTRY EMERGES
   
   
   
   With PVC bans on the rise, LK Packaging has a solution that is recyclable,
   fits into current production lines and is effective at high speeds.
   
   
   
   CPG Food Food Retail Restaurant and Foodservice


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