sensortower.com Open in urlscan Pro
75.2.60.5  Public Scan

Submitted URL: https://protect.checkpoint.com/v2/r02/___https://marketo.sensortower.com/MzUxLVJXSC0zMTUAAAGWXekA7ZGhnOULCSwzkJ_O-I-r8dT-zjDAuf...
Effective URL: https://sensortower.com/digital-advertising-political-report?utm_source=mktg-outbound&utm_medium=email&utm_campaign=repo...
Submission: On October 24 via manual from BR — Scanned from DE

Form analysis 2 forms found in the DOM

<form id="mktoForm_1856" data-testid="FormMarketoEmbed-form" class="css-197h5g3-FormMarketoEmbed-form mktoForm mktoHasWidth mktoLayoutLeft" __bizdiag="196359434" __biza="W___" novalidate="novalidate"
  style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); width: 841px;">
  <style type="text/css">
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      color: #fff;
      border: 1px solid #a3bee2;
      -webkit-border-radius: 5px;
      -moz-border-radius: 5px;
      border-radius: 5px;
      background-color: #779dd5;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#779dd5), to(#5186cb));
      background-image: -webkit-linear-gradient(top, #779dd5, #5186cb);
      background-image: -moz-linear-gradient(top, #779dd5, #5186cb);
      background-image: linear-gradient(to bottom, #779dd5, #5186cb);
      padding: 0.4em 1em;
      font-size: 1em;
    }

    .mktoForm .mktoButtonWrap.mktoRound .mktoButton:hover {
      border: 1px solid #45638c;
    }

    .mktoForm .mktoButtonWrap.mktoRound .mktoButton:focus {
      outline: none;
      border: 1px solid #45638c;
    }

    .mktoForm .mktoButtonWrap.mktoRound .mktoButton:active {
      background-color: #5186cb;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#5186cb), to(#779dd5));
      background-image: -webkit-linear-gradient(top, #5186cb, #779dd5);
      background-image: -moz-linear-gradient(top, #5186cb, #779dd5);
      background-image: linear-gradient(to bottom, #5186cb, #779dd5);
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  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField -text"><label id="LblFirstName" for="FirstName" class="mktoLabel mktoHasWidth" style="width: 120px;">
          <div class="mktoAsterix">*</div>First Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 300px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField -text"><label id="LblLastName" for="LastName" class="mktoLabel mktoHasWidth" style="width: 120px;">
          <div class="mktoAsterix">*</div>Last Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 300px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField -text"><label id="LblTitle" for="Title" class="mktoLabel mktoHasWidth" style="width: 120px;">
          <div class="mktoAsterix">*</div>Job Title:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Title" name="Title" maxlength="255" aria-labelledby="LblTitle InstructTitle" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true"
          style="width: 300px;"><span id="InstructTitle" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField -email"><label id="LblEmail" for="Email" class="mktoLabel mktoHasWidth" style="width: 120px;">
          <div class="mktoAsterix">*</div>Work Email:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 300px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField -text"><label id="LblCompany" for="Company" class="mktoLabel mktoHasWidth" style="width: 120px;">
          <div class="mktoAsterix">*</div>Company Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Company" name="Company" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 300px;"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField -select"><label id="LblCountry" for="Country" class="mktoLabel mktoHasWidth" style="width: 120px;">
          <div class="mktoAsterix">*</div>Country:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><select id="Country" name="Country" aria-labelledby="LblCountry InstructCountry" class="mktoField mktoHasWidth mktoRequired" aria-required="true" style="width: 301px;">
          <option value="">Select...</option>
          <option value="United States">United States</option>
          <option value="Canada">Canada</option>
          <option value="United Kingdom">United Kingdom</option>
          <option value="Germany">Germany</option>
          <option value="France">France</option>
          <option value="Afghanistan">Afghanistan</option>
          <option value="Aland Islands">Aland Islands</option>
          <option value="Albania">Albania</option>
          <option value="Algeria">Algeria</option>
          <option value="Andorra">Andorra</option>
          <option value="Angola">Angola</option>
          <option value="Anguilla">Anguilla</option>
          <option value="Antarctica">Antarctica</option>
          <option value="Antigua and Barbuda">Antigua and Barbuda</option>
          <option value="Argentina">Argentina</option>
          <option value="Armenia">Armenia</option>
          <option value="Aruba">Aruba</option>
          <option value="Australia">Australia</option>
          <option value="Austria">Austria</option>
          <option value="Azerbaijan">Azerbaijan</option>
          <option value="Bahamas">Bahamas</option>
          <option value="Bahrain">Bahrain</option>
          <option value="Bangladesh">Bangladesh</option>
          <option value="Barbados">Barbados</option>
          <option value="Belarus">Belarus</option>
          <option value="Belgium">Belgium</option>
          <option value="Belize">Belize</option>
          <option value="Benin">Benin</option>
          <option value="Bermuda">Bermuda</option>
          <option value="Bhutan">Bhutan</option>
          <option value="Bolivia, Plurinational State of">Bolivia, Plurinational State of</option>
          <option value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option>
          <option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
          <option value="Botswana">Botswana</option>
          <option value="Bouvet Island">Bouvet Island</option>
          <option value="Brazil">Brazil</option>
          <option value="British Indian Ocean Territory">British Indian Ocean Territory</option>
          <option value="Brunei Darussalam">Brunei Darussalam</option>
          <option value="Bulgaria">Bulgaria</option>
          <option value="Burkina Faso">Burkina Faso</option>
          <option value="Burundi">Burundi</option>
          <option value="Cambodia">Cambodia</option>
          <option value="Cameroon">Cameroon</option>
          <option value="Cape Verde">Cape Verde</option>
          <option value="Cayman Islands">Cayman Islands</option>
          <option value="Central African Republic">Central African Republic</option>
          <option value="Chad">Chad</option>
          <option value="Chile">Chile</option>
          <option value="China">China</option>
          <option value="Christmas Island">Christmas Island</option>
          <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
          <option value="Colombia">Colombia</option>
          <option value="COM">Comoros</option>
          <option value="Congo, the Democratic Republic of the">Congo, the Democratic Republic of the</option>
          <option value="Cook Islands">Cook Islands</option>
          <option value="Costa Rica">Costa Rica</option>
          <option value="Côte d'Ivoire">Côte d'Ivoire</option>
          <option value="Croatia">Croatia</option>
          <option value="Cuba">Cuba</option>
          <option value="Curaçao">Curaçao</option>
          <option value="Cyprus">Cyprus</option>
          <option value="Czech Republic">Czech Republic</option>
          <option value="Denmark">Denmark</option>
          <option value="Djibouti">Djibouti</option>
          <option value="Dominica">Dominica</option>
          <option value="Dominican Republic">Dominican Republic</option>
          <option value="Ecuador">Ecuador</option>
          <option value="Egypt">Egypt</option>
          <option value="El Salvador">El Salvador</option>
          <option value="Equatorial Guinea">Equatorial Guinea</option>
          <option value="Eritrea">Eritrea</option>
          <option value="Estonia">Estonia</option>
          <option value="Ethiopia">Ethiopia</option>
          <option value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option>
          <option value="Faroe Islands">Faroe Islands</option>
          <option value="Fiji">Fiji</option>
          <option value="Finland">Finland</option>
          <option value="French Guiana">French Guiana</option>
          <option value="French Polynesia">French Polynesia</option>
          <option value="French Southern Territories">French Southern Territories</option>
          <option value="Gabon">Gabon</option>
          <option value="Gambia">Gambia</option>
          <option value="Georgia">Georgia</option>
          <option value="Ghana">Ghana</option>
          <option value="Gibraltar">Gibraltar</option>
          <option value="Greece">Greece</option>
          <option value="Greenland">Greenland</option>
          <option value="Grenada">Grenada</option>
          <option value="Guadeloupe">Guadeloupe</option>
          <option value="Guatemala">Guatemala</option>
          <option value="Guernsey">Guernsey</option>
          <option value="Guinea">Guinea</option>
          <option value="Guinea-Bissau">Guinea-Bissau</option>
          <option value="Guyana">Guyana</option>
          <option value="Haiti">Haiti</option>
          <option value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option>
          <option value="Holy See (Vatican City State)">Holy See (Vatican City State)</option>
          <option value="Honduras">Honduras</option>
          <option value="Hungary">Hungary</option>
          <option value="Iceland">Iceland</option>
          <option value="India">India</option>
          <option value="Indonesia">Indonesia</option>
          <option value="Iran, Islamic Republic of">Iran, Islamic Republic of</option>
          <option value="Iraq">Iraq</option>
          <option value="Ireland">Ireland</option>
          <option value="Isle of Man">Isle of Man</option>
          <option value="Israel">Israel</option>
          <option value="Italy">Italy</option>
          <option value="Jamaica">Jamaica</option>
          <option value="Japan">Japan</option>
          <option value="Jersey">Jersey</option>
          <option value="Jordan">Jordan</option>
          <option value="Kazakhstan">Kazakhstan</option>
          <option value="Kenya">Kenya</option>
          <option value="Kiribati">Kiribati</option>
          <option value="Korea, Democratic People's Republic of">Korea, Democratic People's Republic of</option>
          <option value="Korea, Republic of">Korea, Republic of</option>
          <option value="Kuwait">Kuwait</option>
          <option value="Kyrgyzstan">Kyrgyzstan</option>
          <option value="Lao People's Democratic Republic">Lao People's Democratic Republic</option>
          <option value="Latvia">Latvia</option>
          <option value="Lebanon">Lebanon</option>
          <option value="Lesotho">Lesotho</option>
          <option value="Liberia">Liberia</option>
          <option value="Libyan Arab Jamahiriya">Libyan Arab Jamahiriya</option>
          <option value="Liechtenstein">Liechtenstein</option>
          <option value="Lithuania">Lithuania</option>
          <option value="Luxembourg">Luxembourg</option>
          <option value="Macao">Macao</option>
          <option value="Macedonia, the former Yugoslav Republic of">Macedonia, the former Yugoslav Republic of</option>
          <option value="Madagascar">Madagascar</option>
          <option value="Malawi">Malawi</option>
          <option value="Malaysia">Malaysia</option>
          <option value="Maldives">Maldives</option>
          <option value="Mali">Mali</option>
          <option value="Malta">Malta</option>
          <option value="Martinique">Martinique</option>
          <option value="Mauritania">Mauritania</option>
          <option value="Mauritius">Mauritius</option>
          <option value="Mayotte">Mayotte</option>
          <option value="Mexico">Mexico</option>
          <option value="Moldova, Republic of">Moldova, Republic of</option>
          <option value="Monaco">Monaco</option>
          <option value="Mongolia">Mongolia</option>
          <option value="Montenegro">Montenegro</option>
          <option value="Montserrat">Montserrat</option>
          <option value="Morocco">Morocco</option>
          <option value="Mozambique">Mozambique</option>
          <option value="Myanmar">Myanmar</option>
          <option value="Namibia">Namibia</option>
          <option value="Nauru">Nauru</option>
          <option value="Nepal">Nepal</option>
          <option value="Netherlands">Netherlands</option>
          <option value="New Caledonia">New Caledonia</option>
          <option value="New Zealand">New Zealand</option>
          <option value="Nicaragua">Nicaragua</option>
          <option value="Niger">Niger</option>
          <option value="Nigeria">Nigeria</option>
          <option value="Niue">Niue</option>
          <option value="Norfolk Island">Norfolk Island</option>
          <option value="Norway">Norway</option>
          <option value="Oman">Oman</option>
          <option value="Pakistan">Pakistan</option>
          <option value="Palestinian Territory, Occupied">Palestinian Territory, Occupied</option>
          <option value="Panama">Panama</option>
          <option value="Papua New Guinea">Papua New Guinea</option>
          <option value="Paraguay">Paraguay</option>
          <option value="Peru">Peru</option>
          <option value="Philippines">Philippines</option>
          <option value="Pitcairn">Pitcairn</option>
          <option value="Poland">Poland</option>
          <option value="Portugal">Portugal</option>
          <option value="Qatar">Qatar</option>
          <option value="Reunion">Reunion</option>
          <option value="Romania">Romania</option>
          <option value="Russia">Russia</option>
          <option value="Rwanda">Rwanda</option>
          <option value="Saint Barthélemy">Saint Barthélemy</option>
          <option value="Saint Helena, Ascension and Tristan da Cunha">Saint Helena, Ascension and Tristan da Cunha</option>
          <option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
          <option value="Saint Lucia">Saint Lucia</option>
          <option value="Saint Martin (French part)">Saint Martin (French part)</option>
          <option value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option>
          <option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option>
          <option value="Samoa">Samoa</option>
          <option value="San Marino">San Marino</option>
          <option value="Sao Tome and Principe">Sao Tome and Principe</option>
          <option value="Saudi Arabia">Saudi Arabia</option>
          <option value="Senegal">Senegal</option>
          <option value="Serbia">Serbia</option>
          <option value="Seychelles">Seychelles</option>
          <option value="Sierra Leone">Sierra Leone</option>
          <option value="Singapore">Singapore</option>
          <option value="Sint Maarten (Dutch part)">Sint Maarten (Dutch part)</option>
          <option value="Slovakia">Slovakia</option>
          <option value="Slovenia">Slovenia</option>
          <option value="Solomon Islands">Solomon Islands</option>
          <option value="Somalia">Somalia</option>
          <option value="South Africa">South Africa</option>
          <option value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option>
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          <option value="Svalbard and Jan Mayen">Svalbard and Jan Mayen</option>
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          <option value="Sweden">Sweden</option>
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          <option value="United Arab Emirates">United Arab Emirates</option>
          <option value="Uruguay">Uruguay</option>
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          <option value="Yemen">Yemen</option>
          <option value="Zambia">Zambia</option>
          <option value="Zimbabwe">Zimbabwe</option>
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      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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  <div class="mktoFormRow"><input type="hidden" name="UTM_Term__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
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      <div class="mktoOffset mktoHasWidth" style="width: 10px;"></div>
      <div class="mktoFieldWrap">
        <div class="mktoHtmlText mktoHasWidth" style="width: 302px;"><!-- privacy -->
          <div class="privacy">
            <p><span style="font-size: 11px;">*By submitting your information, you agree to the <a href="https://sensortower.com/tos" target="_blank" style="color: #16c9b7;">Terms of Service</a> and acknowledge the
                <a href="https://sensortower.com/privacy" target="_blank" style="color: #16c9b7;">Privacy Policy</a>.</span></p>
          </div>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
  </div>
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</form>

<form data-testid="FormMarketoEmbed-form" class="css-197h5g3-FormMarketoEmbed-form mktoForm mktoHasWidth mktoLayoutLeft" __bizdiag="-1749197883" __biza="W___" novalidate="novalidate"
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Text Content

Solutions

Solutions


 * Industries
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 * Publishers & Ad Tech
   
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 * Use Cases
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 * Corporate Development
   
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 * Product
   
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--------------------------------------------------------------------------------

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DIGITAL ADVERTISING REPORT:


2024 US PRESIDENTIAL ELECTION 


AN IN DEPTH ANALYSIS OF HOW THE POLITICAL ADVERTISING LANDSCAPE TRANSFORMED
LEADING UP TO THE US PRESIDENTIAL ELECTION.

WITH THE 2024 US PRESIDENTIAL RACE PROVING TO BE ONE OF THE MOST UNPREDICTABLE
AND UNPRECEDENTED IN MODERN HISTORY, WE ANALYZED HOW DIGITAL ADVERTISING EVOLVED
AND ADAPTED DURING THE OFTENTIMES VOLATILE NEWS CYCLE, AND HOW EACH CAMPAIGN HAS
BEEN ABLE TO REACH THEIR INTENDED AUDIENCE WITH OUR EXCLUSIVE AUDIENCE INSIGHTS.
THE DATA DOESN’T LIE.



GET THE REPORT


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THANK YOU FOR YOUR INTEREST.

CLICK HERE TO VIEW THE DIGITAL ADVERTISING REPORT: 2024 US PRESIDENTIAL
ELECTION.

FOR YOUR CONVENIENCE, WE HAVE ALSO SENT THE REPORT TO YOUR INBOX!



OUR REPORT DIVES DEEP INTO:

 * Digital Ad Spend - How did each candidate’s ad spend adapt from their entry
   into the race, through the primaries, and throughout the election cycle?

 * Political Competitors - With President Biden as the Democratic incumbent,
   former President Trump faced multiple contenders for the GOP nomination -
   each executing varying digital channel strategies

 * Biden v. Trump - How did each campaign leverage differing channels to reach
   target demographics?

 * Historic Events - Investigate how historic events like the debates, an
   assassination attempt, and the Democratic candidate changeover affected
   digital strategy

 * Trump v. Harris - With a changing of the Democratic guard, how did the Trump
   and Harris campaigns adapt their strategies, messaging, and ad targeting by
   state? What were the keywords and phrases they used in digital ads?

 * Audience Insights - An analysis of the audience of the Political Advertising
   Category: Where does this audience see ad impressions? What apps and
   advertising categories are they more likely to see ads? What type of exposure
   to ads, from both campaigns, did this audience have?


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