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 * Introduction
 * What Information We Collect
 * How We Use Your Information
 * How We Share Your Information
 * Our Legal Bases and How We Process Your Information
 * Your Rights and Choices
 * Data Security and Retention
 * Our Global Operations and Data Transfers
 * Younger Users
 * Privacy Policy Updates
 * Contact Us

EEA/UK/CH


Privacy Policy

Effective Date: 04 December 2024






 * Introduction
 * What Information We Collect
 * How We Use Your Information
 * How We Share Your Information
 * Our Legal Bases and How We Process Your Information
 * Your Rights and Choices
 * Data Security and Retention
 * Our Global Operations and Data Transfers
 * Younger Users
 * Privacy Policy Updates
 * Contact Us


INTRODUCTION

This privacy policy ("Privacy Policy") applies to the personal information that
TikTok processes in connection with TikTok apps, websites, software and related
services (the “Platform”), that link to or reference this Privacy Policy.

Data Controller: If you live in the European Economic Area (“EEA”), the United
Kingdom (“UK”), or Switzerland, TikTok Technology Limited, an Irish company
(“TikTok Ireland”), and TikTok Information Technologies UK Limited (“TikTok
UK”), a UK company, ("TikTok," "our," "we," or "us") are the joint controllers
of your information processed in connection with this Privacy Policy.


WHAT INFORMATION WE COLLECT

We collect your information in three ways: Information You Provide,
Automatically Collected Information, and Information From Other Sources. More
detail is provided below.


INFORMATION YOU PROVIDE

 * Account Information. We collect information that you provide when you set up
   an account, such as your date of birth, username, email address and/or
   telephone number, and password. You can choose to add other information to
   your account, such as a bio or image.
 * User Content. We collect the content you create, import, upload or publish
   through the Platform, such as photographs, videos, audio recordings,
   livestreams, comments, hashtags, feedback, reviews, and the associated
   metadata (such as when, where, and by whom the content was created). Even if
   you are not a user, information about you may appear in content created or
   published by users on the Platform. We collect User Content through
   pre-loading at the time of creation, import, or upload, regardless of whether
   you choose to save or upload that User Content, for example, to recommend
   music based on the video. We also collect content (such as text, images, and
   video) from your device's clipboard if you choose to copy and paste content
   to or from the Platform or share content between it and a third party
   platform. In addition, we collect location information (such as tourist
   attractions, shops, or other points of interest) if you choose to add the
   location information to your User Content.
 * Messages. We collect the content of the messages you send and receive on the
   Platform and the associated metadata (such as the time the message was sent,
   received or read, as well as the participants in the communication). We also
   collect the messages you send or receive through our chat functionality when
   using our shopping feature to communicate with sellers or using virtual
   assistants.
 * Your Contacts and Other Connections. If you choose to sync your contacts, we
   will collect information from your device’s phone book such as names, phone
   numbers, and email addresses, and match that information to users of the
   Platform. If you choose to find other users through your social network
   contacts, we will collect your public profile information as well as names
   and profiles of your social network contacts. We also collect information
   about the accounts you follow and that follow you.
 * Purchase Information. When you make a purchase, a payment, or other
   transaction on or through the Platform, including when you buy TikTok Coins
   or purchase products through our shopping features, we collect information
   about the transaction, such as payment card information, billing, delivery,
   and contact information, and products you purchased.
 * Surveys, Research, and Promotions. We collect Information You Provide if you
   choose to participate in a survey, research, promotion, contest, marketing
   campaign, or event conducted or sponsored by us.
 * Information When You Contact Us. When you contact us, we collect the
   information you send us, such as proof of identity or age, feedback or
   inquiries about your use of the Platform or information about possible
   violations of our Terms of Service (our “Terms”), Community Guidelines (our
   “Guidelines”), or other policies.
 * Information From Forms and Features You Use. We collect the Information You
   Provide when you fill in a form on the Platform. You can let TikTok fill in
   forms automatically with your account info, like your addresses or payment
   info.


AUTOMATICALLY COLLECTED INFORMATION

 * Technical Information. We collect certain device and network connection
   information when you access the Platform. This information includes your
   device model, operating system, keystroke patterns or rhythms, IP address,
   system language and device settings. We also collect service-related,
   diagnostic, performance information, including crash reports and performance
   logs. We automatically assign you a device ID and user ID. Where you log-in
   from multiple devices, we use information such as your device ID and user ID
   to identify your activity across devices to give you a seamless log-in
   experience and for security purposes.
 * Location Information. We automatically collect information about your
   approximate location (e.g. country, state, or city) based on your Technical
   Information (such as SIM card and IP address). Also, where you enable
   location services for the TikTok app within your device settings, we collect
   approximate location information from your device. Click here to learn more
   about how we collect Location Information.
 * Usage Information. We collect information about how you engage with the
   Platform, including information about how you interact with content and ads,
   the duration and frequency of your use, your engagement with other users, and
   your search history.
 * Content Characteristics and Features. We detect and collect characteristics
   and features about the videos, images, and audio recordings that are part of
   your User Content, for example, by identifying objects and scenery, the
   existence or location within an image of a face or other body parts; and the
   text of words spoken in your User Content. We do this, for example, for
   content moderation and to provide special effects (such as video filters and
   avatars) and captions.
 * Inferred Information. We infer your attributes (such as age-range and gender)
   and interests based on the information we have about you. We use inferences,
   for example, to keep the Platform safe (such as for content moderation), to
   show you relevant information, and, where permitted, to serve you
   personalised ads based on your interests.
 * Cookies. We use cookies and similar tracking technologies to operate and
   provide the Platform. For example, we use cookies to remember your language
   preferences, make sure you don’t see the same video more than once, and for
   security purposes. We also use these technologies for marketing purposes. To
   learn more about our use of cookies, please see our Cookie Policy. We will
   obtain your consent to our use of cookies where required by law.


INFORMATION FROM OTHER SOURCES

 * Advertising, Measurement and Other Partners. Advertisers, measurement and
   other partners share information with us about you and the actions you have
   taken outside of the Platform, such as your activities on other websites and
   apps or in stores, including the products or services you purchased, online
   or in person. These partners also share information with us, such as mobile
   identifiers for advertising, hashed email addresses and phone numbers, and
   cookie identifiers, which we use to help match you and your actions outside
   of the Platform with your TikTok account. Some of our advertisers and other
   partners enable us to collect similar information directly from their website
   or app by integrating our TikTok Advertiser Tools (such as TikTok Pixel).
   These partners are required to have the necessary rights and permissions to
   share your information with us before doing so. We process certain
   information that we receive from these partners as a joint controller with
   them. Learn more about our arrangements with these partners.
 * Sellers, Payment and Transaction Fulfillment Providers. We receive
   information about you from sellers as well as payment and transaction
   fulfillment providers, such as payment confirmation details, and information
   about the delivery of products you have purchased through our shopping
   features.
 * Third Party Platforms and Partners. Third party platforms provide us with
   information (such as your email address, authentication ID, and public
   profile) when you choose to sign up for or log in to the Platform using
   sign-in features provided by those third parties. We may also receive contact
   information that you hold or is held about you when contact information is
   synced with our Platform by you or another user. When you interact with any
   third party service (such as third party apps, websites or products) that
   integrate TikTok Developer Tools, we will receive the information necessary
   to provide you with features like cross-service authentication or
   cross-posting. For example, this will happen if you log in to another
   platform with your TikTok account or if you use TikTok’s “share” button on a
   third party platform to share content from there to the Platform. We may also
   receive information from third party providers which we use for safety
   purposes, including to protect users on the Platform and for content
   moderation.
 * Additional Sources. We may collect or receive information about you from
   organisations, businesses, people, and others, including, for example,
   publicly available sources, government authorities, professional
   organisations, and charity groups. We also collect information about you
   where you are included or mentioned in User Content, Messages, in a
   complaint, appeal, request or feedback submitted by a user or third party, or
   if your contact information is provided to us by a user.


HOW WE USE YOUR INFORMATION

We use your information to operate, provide, develop, and improve the Platform,
including for the following purposes. You can find more detail in “Our Legal
Bases and How We Process Your Information”.

 * Provide and administer the Platform, such as enabling you to create, share,
   and consume content, to interact with other users and their content, and
   provide user support.
 * Provide our shopping features (such as personalised shopping benefits) and
   facilitate the purchase and delivery of products, goods and services,
   including sharing your information with sellers, payment and transaction
   fulfilment providers, and other service providers in order to process your
   orders.
 * Personalise and customise certain features and content such as providing your
   “For You” feed and content creation tools.
 * Enforce our Terms, Guidelines, and other policies that apply to you. We
   review User Content and other information through a mix of technology
   (including through automated means) and human moderation to protect the
   safety and well-being of our community.
 * Provide certain interactive features, such as enabling your content to be
   used in other users’ videos,
 * Suggest your account to other users and suggest accounts of others to you to
   help connect you with other users.
 * Provide and improve our advertising services, including to serve ads
   (including personalised ads, where permitted).
 * Create analytics reports so that partners, sellers and creators can see how
   their content, ads or products are performing and to better understand their
   audience and buyers.
 * Maintain and enhance the safety, security, and stability of the Platform by
   identifying and addressing technical or security issues or problems (such as
   technical bugs, spam accounts, and detecting abuse, fraud, and illegal
   activity).
 * Review, improve, and develop the Platform, including by monitoring
   interactions and usage across your devices, analysing how people are using
   it, and by training, testing, and improving our technology, such as our
   machine learning models and algorithms.
 * Share your information with third party platforms to provide you with
   features, like content sharing at your request when you integrate your TikTok
   account with a third party service.
 * Facilitate research conducted by independent researchers that meets certain
   criteria.
 * Promote the Platform or third party services through marketing
   communications, contests, or promotions.
 * Facilitate the sending of marketing communications by sellers to you on our
   Platform. We act as a joint controller with the sellers in this scenario.
   Learn more about our arrangements with these sellers.
 * Comply with our legal obligations, or as necessary to perform tasks in the
   public interest, or to protect the vital interests of our users and other
   people.
 * Protect the Platform and defend our legal rights and commercial interests,
   and those of our affiliates, users and the public.


HOW WE SHARE YOUR INFORMATION


SERVICE PROVIDERS

We engage service providers that help us provide, support, and develop the
Platform and understand how it is used. They provide services such as: cloud
hosting, and content delivery, customer and technical support, content
moderation, marketing, analytics, and online payments.

We share Information You Provide, Automatically Collected Information, and
Information From Other Sources with these service providers as necessary to
enable them to provide their services.


PARTNERS

Third Party Platforms and Partners. We share limited information which may
include Information You Provide, Technical Information, and Usage Information
with third party platforms and partners whose platform or services are
integrated with the Platform, or with whom we have a commercial relationship. We
do this to give you a seamless experience, allow your content to be shared on
other platforms, allow sellers to view and manage your orders through our
shopping features, and enable third party platforms and partners to better
authenticate users. Some examples include if you:

 * log-in to a third party platform using your account, we will share your basic
   account information and any other Information You Provide,
 * sign-up or log-in to the Platform using your account details from a third
   party platform (such as Facebook or Google), we will share certain Technical
   Information to facilitate this,
 * share User Content you publish on the Platform on other social media
   platforms, we will share your User Content and related information.

Advertisers. We provide advertisers with reports about the performance of their
ads and other content on the Platform in order to help them measure their
effectiveness and understand their audience. These reports contain aggregate
information of certain Information You Provide, Automatically Collected
Information, and Information From Other Sources. We don’t share information with
advertisers that can be used to contact you (such as your name or email address)
unless you give us your permission.

Measurement and Data Partners. We share Information You Provide, Technical
Information and Usage Information with third party measurement providers who
create aggregate reports that help us measure advertising served on the Platform
and help our advertisers understand their effectiveness and their audience.

Sellers and their Service Providers. When you make a purchase through the
shopping features on our Platform, we share Purchase Information related to the
transaction with the sellers and service providers acting on their behalf. This
includes order items, contact details and delivery information so that your
order can be processed. We also share certain Technical Information about your
device or connection with these parties to help ensure the security of the
transaction. When making a purchase through our shopping features, please review
the product and seller location details provided on the Platform for information
about where your information will be sent.

Users of Our Analytics Services. We provide aggregated statistics and insights
to help people and businesses understand how people are engaging with the
Platform. For example, creators, advertisers and sellers can receive information
about the number of views, likes, comments and shares of their content, as well
as information to understand their followers, buyers and the audience of their
content. We create this aggregate information using Information you Provide and
Automatically Collected Information. In certain circumstances, TikTok is a joint
controller with TikTok account holders for this processing. Learn more about the
joint processing for TikTok Analytics.


OUR CORPORATE GROUP

As a global company, the Platform is supported by certain entities within our
corporate group (“Corporate Group”). These entities process Information You
Provide, Automatically Collected Information, and Information From Other Sources
for us, as necessary to provide certain functions, such as storage, content
delivery, security, research and development, analytics, online payments,
customer and technical support, and content moderation. See Our Global
Operations and Data Transfers for additional information.


OTHERS

We share your information in other limited scenarios as follows:

Users and the Public. Based on your privacy settings, your information,
including your Account Information, User Content, and Usage Information may be
visible to other users and the public. For example, if you have a public account
and have not restricted the visibility of your posts individually, your Account
Information and User Content can be viewed or shared by anyone on or off the
Platform, whether or not they have a TikTok account. Depending on your privacy
settings, your Account Information and User Content may also appear on search
engines, content aggregators, and news sites. You can learn about account types
and privacy settings, including how to limit the audience for your videos here.

Independent Researchers: We share your information with independent researchers
to facilitate research that meets certain criteria as described in Our Legal
Bases and How We Process Your Information.

Corporate Transactions. Your information may be disclosed to third parties in
connection with a corporate transaction, such as a merger, sale of assets or
shares, reorganisation, financing, change of control, or acquisition of all or a
portion of our business.

Legal Obligations and Rights. We may access, preserve, and share the information
described in "What Information We Collect" with law enforcement agencies, public
authorities, researchers, copyright holders, or other third parties if we have
good faith belief that it is necessary to:

 * comply with applicable law, legal process or government requests, as
   consistent with internationally recognised standards,
 * protect the rights, property, and safety of our users, copyright holders, and
   others, including to protect life or prevent imminent bodily harm. For
   example, we may provide information (such as your IP address) to law
   enforcement in the event of an emergency where someone’s life or safety is at
   risk,
 * investigate potential violations of and enforce our Terms, Guidelines, or any
   other applicable terms, policies, or standards, or
 * detect, investigate, prevent, or address misleading activity, copyright
   infringement, or other illegal activity.

To learn more about how we handle requests from law enforcement agencies and
public authorities, see our Law Enforcement Guidelines.


OUR LEGAL BASES AND HOW WE PROCESS YOUR INFORMATION

We may only use your information when we have a “legal basis” to do so. We use
different legal bases depending on why we use your information (in other words,
the “purpose” of our processing). These legal bases are contractual necessity,
legitimate interests (ours, yours or those of another party), consent,
compliance with a legal obligation, performing a task in the public interest,
and protection of vital interests.

Here we explain the legal bases we rely on when we process your information.
This section also describes why we use your information, how this information is
processed, the categories of information involved, and the associated rights
(which always includes the right to access your information). For more
information on how to exercise any of your rights, please check out the “Your
Rights and Choices” section in the Privacy Policy.


CONTRACTUAL NECESSITY

If you have the legal capacity to enter into an enforceable contract, we use
Information You Provide, Automatically Collected Information, and Information
From Other Sources where it is necessary to perform the contract you enter into
(our Terms) when you register for, access, or use the Platform. This means we
use your information to:

 * Provide you with the Platform. We use your information to allow you to access
   and use the Platform, including allowing you to create, share and consume
   content, interact with others, utilise social features, and provide you with
   products and services you purchase.
 * Personalise features and content. We also personalise certain features and
   content such as providing your “For You” feed, which shows you videos that we
   think you would be interested in (see here for more information) and by
   suggesting accounts to you.
 * Product orders and deliveries. We use your information to process orders,
   such as to facilitate the purchase and delivery of products, and communicate
   with you about your orders. This includes sharing Purchase Information with
   Sellers, Payment and Transaction Fulfilment Providers, and Other Service
   Providers
 * Enforce our Terms, Guidelines, or policies. We use your information to
   enforce our Terms, Guidelines, and policies (including through automated
   means and human moderation). This may include age restricting or removing
   content, maintaining our For You feed eligibility standards, or suspending or
   banning your account if we determine that you are violating our Terms or
   Guidelines.
 * Administer the Platform. We also use the information we have to administer
   the Platform, such as to communicate with you on service related matters,
   provide you with updates and support regarding any purchase you make on or
   through the Platform, and respond to and process your queries, claims or
   disputes (including when you tell us about a problem, or ask for a copy of
   your information).

Your Rights: Whenever we use your information on the basis that it is necessary
for the contract we have with you, you have the right to port information you
have provided to us.


LEGITIMATE INTERESTS

We use your information where this is necessary to achieve legitimate interests
- whether belonging to us, you, or a third party - provided these interests are
not outweighed by your interests or fundamental rights and freedoms. We use the
information we collect to:

Enable users to create content with interactive features.

 * Interactive features, like Duet and Stitch, enable other users to include
   your videos in their videos (if you allow this in your settings).
 * Legitimate Interest relied upon: To provide users with tools to inspire
   creativity, collaboration, and enjoyment, and to create opportunities for
   users to reach new audiences.
 * Information used: Information You Provide and Automatically Collected
   Information.

Suggest your account to other users.

 * We may suggest your account to other users, including when a user chooses to
   sync their contacts with the Platform.
 * Legitimate Interest relied upon: To enable users to quickly and efficiently
   find and connect with other users.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Provide all users with generic advertising.

 * We show all users generic ads, including those who have chosen not to receive
   personalised ads.
 * Legitimate Interest relied upon: We show generic ads to keep the Platform
   free of charge. We process limited categories of your information to make
   sure our advertising service is useful to our advertisers (for example, to
   serve ads to users in a particular country or to users who speak the same
   language).
 * Information used: Information You Provide and Automatically Collected
   Information.

Provide measurement and analytics services.

 * We help creators, sellers and advertisers measure the effectiveness and
   distribution of ads and other content viewed on the Platform.
 * Legitimate Interest relied upon: To enable creators, sellers and advertisers
   to view and understand how their ads or content performed and the audience
   that viewed or interacted with their ads or content. This is so that they can
   make informed decisions (such as what kinds of ad campaigns they may want to
   run, the type of audience they want to reach and the types of content that
   users enjoy the most). This helps keep the advertising and other content we
   show users relevant and entertaining, and keeps the Platform free for all
   users.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Ensure the safety and well-being of our community.

 * We use your information to ensure the safety and well-being of our community,
   including by reviewing User Content (and if permitted under applicable law,
   Messages and associated metadata) for breaches of our Terms, Guidelines, and
   other policies. We also infer your age range, and under certain
   circumstances, may ask you to provide additional information to confirm your
   age.
 * Legitimate Interest relied upon: To keep our community safe, review
   compliance with our Guidelines, and identify misuse of the Platform.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Ensure the security and stability of the Platform.

 * We use your information to ensure the stability and security of the Platform,
   including by identifying and combating technical or security issues (such as
   technical bugs, spam accounts, and detecting abuse, fraud, and illegal
   activity).
 * Legitimate Interest relied upon: To ensure the ongoing stability and security
   of the Platform and to ensure it is continuously available and functioning.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Review, improve, promote, and develop the Platform.

 * We use the information we have to understand how people are using the
   Platform and to develop, test, and make improvements to the Platform,
   including to develop and improve our technology, such as our machine learning
   models and algorithms. We also use this information to better understand and
   promote the Platform, popular topics, and emerging trends, and offer certain
   personalised features. We also review messages you exchange with customer
   support to improve technologies supporting such functions.
 * Legitimate Interest relied upon: To improve, promote, and develop the
   Platform in an informed way.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Facilitate independent research.

 * We share your information with independent researchers to facilitate research
   that meets certain criteria, including where such researchers have
   demonstrable experience and expertise in their area. Click here to learn more
 * Legitimate Interest relied upon: To facilitate independent research that aims
   to develop society’s collective knowledge, including in the areas of
   misinformation and disinformation, violence, cybercrime, and social trends.
 * Information used: Information You Provide and Automatically Collected
   Information.

Share your information with third parties.

 * We share your information with third parties whose platforms or services are
   integrated with, or otherwise made available on, the Platform.
 * Legitimate Interest relied upon: To optimise your experience, allow your
   content to be shared on other platforms, enable third parties to authenticate
   users, and to allow for the performance of commercial agreements.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Protect the Platform and defend legal rights

 * We may use your information in connection with preparing for, taking and
   defending actual or anticipated legal claims or proceedings (including
   investigating any potential claims we may have or be aware of).
 * Legitimate Interest relied upon: to protect the Platform and defend the legal
   rights and commercial interests of us, our affiliates, our users and the
   public.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Marketing communications.

 * We may send you marketing messages about the Platform and third party
   products and services where we think they will interest you. Where required,
   we will obtain your consent to send you such communications.
 * Legitimate Interest relied upon: To promote the Platform and third party
   products and services.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Your Rights: Whenever we use your information on the basis that it is necessary
for legitimate interests, you can object to, and request restriction of, such
usage.

If you are under the age of majority (under 18 in most relevant countries), with
a limited ability to enter into an enforceable contract only, where we may be
unable to process your information on the grounds of contractual necessity, we
rely on legitimate interests and use the information we collect to:

Provide you with the Platform

 * We use your information to allow you to access and use the Platform,
   including allowing you to create, share, and consume content, interact with
   others, utilise features, and provide you with products and services you
   purchase.
 * Legitimate Interests relied upon: To provide, support, and maintain products
   and features that enable users who can’t enter into an enforceable contract
   with us to communicate, discover, and engage with content and express
   themselves. We also rely on the legitimate interest of our users in being
   able to access the Platform in an easy and intuitive manner..
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Personalise features and content

 * We use your information to personalise certain features and content on the
   Platform, such as providing your “For You” feed, which shows you videos that
   we think you would be interested in (see here for more information) and by
   suggesting accounts to you.
 * Legitimate Interests relied upon: To provide, support, and maintain products
   and features that enable users who can’t enter into an enforceable contract
   with us to communicate, discover, create and engage with content and users
   relevant to their interests. We also rely on the legitimate interest of our
   users who can’t enter into an enforceable contract with us in being able to
   access the Platform and content relevant to their interests.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Enforce our Terms, Guidelines, or policies.

 * We use your information to enforce our Terms, Guidelines, and policies
   (including through automated means and human moderation). This may include
   age restricting or removing content, maintaining our For You feed eligibility
   standards, or suspending or banning your account if we determine that you are
   violating our Terms or Guidelines.
 * Legitimate Interests relied upon: To keep the Platform free of harmful or
   inappropriate content, to investigate suspicious activity or breaches of our
   Terms, Guidelines, or policies and to protect the safety of users who can’t
   enter into an enforceable contract with us, including to prevent exploitation
   or other harm to which such individuals may be particularly vulnerable. It is
   also in the legitimate interests of our users who can’t enter into an
   enforceable contract with us, and the public at large, to prevent bad
   experiences and promote safety, integrity and security.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Administer the Platform.

 * We use the information we have to administer the Platform, such as to
   communicate with users and respond to and process queries, claims or disputes
   (including when you tell us about a problem, or ask for a copy of your
   information).
 * Legitimate Interests relied upon: To share meaningful updates with our users
   who can’t enter into an enforceable contract with us about service-related
   matters, and process their queries, claims and disputes.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Your Rights: Whenever we use your information on the basis that it is necessary
for legitimate interests, you can object to, and request restriction of, such
usage.


YOUR CONSENT

We ask for your consent to access or use your information for specific purposes.
If we do, you’ll always be able to revoke your consent through your device
permissions or in-app settings.

Personalised advertising.

 * With your consent, we serve you with personalised ads based on your activity
   on and off the Platform. Click here to learn more.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources for this purpose.

Retain your payment card information.

 * With your consent, we store your payment card information to facilitate
   future transactions through our Platform.
 * Information used: Information You Provide

Sellers’ marketing communications.

 * With your consent, we facilitate the sending of marketing communications to
   you by sellers on our Platform and/or share your email address with sellers
   for the purpose of sending marketing communications to you.
 * Information used: Information You Provide and Automatically Collected
   Information.

Device permissions.

 * We collect information that you allow us to receive through your device-based
   settings (such as access to your camera, photos and location services) which
   we use for subsequent purposes as described in this Privacy Policy.
 * Information used: Information You Provide, Automatically Collected
   Information, and Information From Other Sources.

Your rights: Whenever we use your information based on your consent, you can
withdraw your consent at any time. However, your withdrawal of consent will not
affect the lawfulness of processing your information based on your consent prior
to your withdrawal of consent. You can withdraw your consent for applicable
personalised ads related settings by following these instructions.

You also have the right to port information you have provided to us that we use
based on your consent.


COMPLIANCE WITH A LEGAL OBLIGATION

We may use your information including your Account Information or User Content
where it is necessary to comply with a legal obligation. This includes
situations where we have obligations to communicate with you, take measures to
ensure the safety of our users, or comply with a valid legal request such as an
order or disclosure request from regulators, law enforcement agencies or courts.
We generally use Information You Provide and Automatically Collected
Information, although it depends on the specific situation.


TO PERFORM A TASK IN THE PUBLIC INTEREST

We may use your information where it is necessary to perform a task in the
public interest, including undertaking research, preventing and detecting crime,
safeguarding children and promoting public safety, security, and integrity as
laid down by applicable law. We generally use Information You Provide and
Automatically Collected Information, although it depends on the specific
situation.

Your rights: When we use your information on the basis that it is necessary for
a task carried out in the public interest, you have the right to object to, and
seek restriction of, our usage.


TO PROTECT SOMEONE'S VITAL INTERESTS

We may use your information where it is necessary to protect your or someone
else's life, physical integrity, or safety. This could include providing law
enforcement agencies or emergency services with information in urgent situations
to protect health or life. We generally provide Information You Provide and
Automatically Collected Information, although it depends on the specific
situation.


YOUR RIGHTS AND CHOICES

You have rights and choices when it comes to your information. Some of these
rights apply generally, while others will only apply in certain circumstances.
Depending on the scenario, these rights may be subject to some limitations.
TikTok Ireland will be responsible for responding to your request within the
relevant periods provided by law. If necessary to resolve your request, TikTok
Ireland will liaise with TikTok UK.

Access your information. You can ask us, free of charge, to confirm what
information we process about you, to provide certain information about the
processing, and for a copy of your information. In-app controls enable you to:

 * access your information that is available to other users when you navigate to
   the "me" tab on your account.
 * request a copy of your information by using the “Download your data” tool.
   Click here for detailed instructions.

Delete your information. You can delete or ask us to delete your information.
In-app controls enable you to:

 * delete the content posted on your account, such as your User Content and your
   Account Information.
 * delete your full account. Click here for detailed instructions.
 * request the deletion of a particular piece of content using the in-app
   reporting feature (more information is available here).

Rectify your information. You can change or ask us to change or correct your
information where that information is not accurate. You can change or correct
much of your information through the in-app controls and settings (such as your
Account Information and video content).

Port your information. You have the right to data portability in circumstances
where we rely on contractual necessity or consent as our legal basis. This means
that you have the right to receive your information in a structured, commonly
used, and machine-readable format and to share it with a third party. You can
exercise your right of portability by choosing to “Download your data” in your
settings. Click here for detailed instructions. You can also port your TikTok
data through TikTok’s Data Portability API. Click here for further information.

Object to the processing of your information. You also have the right to object
to the processing of your information in certain circumstances. This right
applies when we are performing a task in the public interest, pursuing our
legitimate interests or those of a third party, or when your data is processed
for the purpose of facilitating scientific or historical research in certain
circumstances. In submitting an objection request, please provide all relevant
information, including the processing activity you are objecting to, why you
want to object and how the processing activity affects you, and any additional
information that you think will help us review your request. We will stop the
particular processing if we don't have compelling legitimate grounds to continue
that processing or don’t need it for legal claims.

Restrict the processing of your information. You have the right to request the
restriction of the processing of your information where (a) you are challenging
the accuracy of the information, (b) the information has been unlawfully
processed, but you are opposing the deletion of that information, (c) where you
need the information to be retained for the pursuit or defence of a legal claim,
or (d) you have objected to processing and you are awaiting the outcome of that
objection request.

To exercise any of the above rights, please contact us through our webform.
Before we can respond to a request to exercise one or more of the rights listed
above, you may be required to verify your identity or your account details or
provide additional information so that we can understand your request.

We encourage you to “Contact us” if you are not satisfied with how we have
responded to any of your rights requests. You also have the right to lodge a
complaint with the Irish Data Protection Commission (TikTok Ireland’s lead
supervisory authority) or with your local supervisory authority.

In addition to these rights, you can control privacy settings for your account.
Click here for more information.

Your choice regarding the use of information across different services.

If you are a user in the EU, we offer you the choice of whether to combine and
cross-use your TikTok activity data with our affiliated services, like TikTok
Shop, where legally required. Learn more.


DATA SECURITY AND RETENTION

Security of your information is important to us. We maintain appropriate
technical, administrative, and physical security measures that are designed to
protect your information from unauthorised access, theft, disclosure,
modification, or loss. We regularly review our security measures to consider
available new technology and methods.

We retain information for as long as necessary to provide the Platform and for
the other purposes set out in this Privacy Policy. We also retain information
when necessary to comply with contractual and legal obligations, when we have a
legitimate business interest to do so (such as improving and developing the
Platform, and enhancing its safety, security and stability), and for the
exercise or defence of legal claims.

The retention periods will be different depending on the type of information and
the purposes for which we use the information. For example, when we process your
information to provide you with the Platform, we keep this information for as
long as you have an account. This information includes your Account Information,
User Content, and Messages. If you violate our Guidelines or Terms, we may
remove Information You Provide including your Account Information and/or User
Content from public view immediately but keep your information as is necessary
to process the violation.


OUR GLOBAL OPERATIONS AND DATA TRANSFERS

To support our global operations:

 * We store the information described in the “What Information We Collect”
   section in servers located in the United States, Malaysia and Singapore.
 * Certain entities in our Corporate Group, located outside your country of
   residence (see here), are given limited remote access to this information so
   they can provide certain functions, as described in the Our Corporate Group
   section in “How We Share Your Information”. This access is limited, secure
   and only granted where necessary under strict security controls and
   authorisation approval protocols.
 * We share “What Information We Collect” with service providers, partners and
   other third party entities, as described in “How We Share Your Information”.
   These third parties can be located outside your country of residence.

These entities commit to processing information in compliance with applicable
privacy laws and to implementing appropriate security measures to protect your
information.

When we transfer your information outside of the EEA, the UK, or Switzerland, we
ensure it benefits from an adequate level of data protection by relying on:

 * Adequacy decisions. These are decisions from the European Commission under
   Article 45 GDPR (or equivalent decisions under other laws) where they
   recognise that a country offers an adequate level of data protection. We
   transfer your information as described in “What Information We Collect” to
   some countries with adequacy decisions, such as the countries listed here; or
 * Article 49. In the absence of an adequacy decision, We rely on Article 49
   (1)(b) and (c) GDPR to transfer Purchase Information as described in “What
   Information We Collect” to sellers and transaction fulfilment providers in
   countries without an adequacy decision when necessary to provide shopping
   features to facilitate the purchase and delivery of products, goods and
   services, or to process your orders; or
 * Standard contractual clauses. The European Commission has approved
   contractual clauses under Article 46 of the GDPR that allows companies in the
   EEA to transfer data outside the EEA. These (and their approved equivalent
   for the UK and Switzerland) are called standard contractual clauses. We rely
   on standard contractual clauses to transfer information as described in “What
   Information We Collect” to certain entities in our Corporate Group (as
   described here) and third parties in countries without an adequacy decision.

For a copy of these adequacy decisions or standard contractual clauses, please
contact us via the details provided in the “Contact us” section below.


YOUNGER USERS

You must be at least 13 years old to use the Platform. If you believe that there
is a user who is below this minimum age, please contact us using this webform.

To provide users younger than 18 with an age-appropriate experience, certain
features are not available. Further details are available in our Help Centre.

If you are the guardian of a teen, our Guardian's Guide contains information and
resources to help you understand the Platform and the tools and controls you or
your teen can use, including “Family Pairing” features.


PRIVACY POLICY UPDATES

We may amend or update this Privacy Policy from time to time. We will notify you
of any material changes to this policy by a notice provided through the Platform
or by other means. The “Last Updated” date at the top of this policy reflects
the effective date of such policy changes.


CONTACT US

You can contact us about this Privacy Policy through our webform. You can reach
TikTok's Data Protection Officer here.

You can also contact us at the following postal address.

 * For users in the European Economic Area and Switzerland: TikTok Technology
   Limited, The Sorting Office, Ropemaker Place, Dublin 2, Dublin, D02 HD23,
   Ireland.
 * For users in the United Kingdom: TikTok Information Technologies UK Limited,
   Kaleidoscope, 4 Lindsey Street, London, EC1A 9HP, United Kingdom.

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