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K3 CAPITAL GROUP PLC T/A COMPANY VALUATION SERVICES

Information provided under the United Kingdom General Data Protection Regulation
("UK GDPR")

K3 Capital Group plc t/a Company Valuation Services is conducting a campaign of
direct marketing within the meaning of the Data Protection Act 2018, s.122(5),
in which you are a recipient.

K3 Capital Group plc t/a Company Valuation Services has asked Merrehill Ltd
("the Supplier") to conduct this campaign to businesses in the UK, using a
mailing list that the Supplier maintains. If your personal data are held by the
Supplier, they will only pass on information you provide in a reply or form,
when you want to engage K3 Capital Group plc t/a Company Valuation Services,
such as to request a quote.


FREQUENTLY ASKED QUESTIONS


UNDER WHAT LAW ARE YOU ALLOWED TO SEND ME EMAILS?

The protection of personal data and the delivery of marketing by email are
governed in the United Kingdom by separate but related laws. In addition to data
protection legislation such as the UK GDPR and Data Protection Act 2018, The
Privacy and Electronic Communications (EC Directive) Regulations 2003, also
known as "PECR", is the principal law that covers direct marketing by email.


WHAT IS A “CORPORATE SUBSCRIBER”?

In terms of the PECR, the subscriber is the individual or legal entity that is
party to a contract with a provider of public electronic communications
services. It specifically defines a corporate subscriber as, essentially, an
incorporated company. This is different to the usual meaning of “subscriber”
when discussing mailing lists. ICO guidance clarifies that this includes public
bodies and Scottish partnerships, but not sole traders or members of an ordinary
partnership, as they are not incorporated. In terms of email, the subscriber is
held to be the individual or organisation for whom the email service is
operated. Any of a corporate subscriber's email addresses would be a corporate
email address. If a corporate email address contains a person's name or
distinctive job title, it is known as a personal corporate email address. This
is not the same as a strictly personal email address pertaining only to a
private individual.


WHY HAVE YOU NOT ASKED FOR MY CONSENT?

Your email address has been identified as pertaining to a “corporate subscriber”
within the meaning of PECR Regulation 2. Regulation 22 prohibits the delivery of
unsolicited marketing messages by email to “individual subscribers”, with
certain exemptions such as for existing customers. However this does not apply
to corporate subscribers. The UK's data protection supervisory authority, the
Information Commissioner's Office or ICO, has published guidance clarifying that
consent is not required to email business email addresses. Data protection laws
still apply to any personal data being stored or used in relation to that
address, such as if your email address contains your name, or a job title
through which you could be easily identified. Such personal data is lawfully
processed under Art. 6(1)(f) of the UK GDPR, about which more information is
provided below.




WHERE DID YOU GET MY EMAIL ADDRESS?

K3 Capital Group plc t/a Company Valuation Services does not hold the mailing
list used to deliver the email to you. The Supplier has partnerships with data
providers and can provide detailed information about the source of your contact
record upon request. You can find contact details for such a request further
down the page.


HOW DO I STOP GETTING EMAILS FROM K3 CAPITAL GROUP PLC T/A COMPANY VALUATION
SERVICES?

All emails the Supplier sends as part of K3 Capital Group plc t/a Company
Valuation Services's direct marketing campaign include an unsubscribe link to a
page where you can check the email address and request that it be unsubscribed
from further such emails.

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DATA CONTROLLER INFORMATION

The Supplier has also provided the following information in accordance with
Chapter 3 of the UK GDPR.


IDENTITY OF THE CONTROLLER

Merrehill Ltd, registered in England under company number 05518204.
Address: Unit 6, Bridge Street Mills, Bridge Street, Macclesfield SK11 6QA


DATA PROTECTION OFFICER (DPO)

The following means of contacting the DPO may be used to make a request under
the rights guaranteed by the UK GDPR or other applicable data protection and
privacy laws:

Email: dpo@merrehill.co.uk
Tel: 01625 800 586


CATEGORIES OF PERSONAL DATA

Where a name or job title may be used to identify a living human being ("data
subject") in relation to a business email address, the following categories of
information directly or indirectly identifying that person may be processed:
Name, job title and company, work contact details, records of emails opened with
images enabled, records of hyperlinks clicked on in emails, IP addresses used to
engage with emails, replies sent to emails, content submitted in forms linked to
from emails.


PURPOSES AND BASIS OF PROCESSING

Personal data is processed for the purpose of targeting and personalising
marketing messages, and delivering them to the data subject in order to
prospectively market products and services of the data controller's clients in
pursuit of the commercial interests of both the data controller and its client.
The personal data listed above is processed in accordance with Article 6(1)(f)
of the UK GDPR, in pursuit of the legitimate interests detailed in this section.
The data controller's and its client's legitimate interests are balanced with
the fundamental rights and freedoms of data subjects by the provision of
compliant transparency and disclosure notices, a clear, simple and effective
means of opting out of further marketing messages, and the appointment of a Data
Protection Officer who is available to fulfil any lawful request from a data
subject.


DATA RETENTION

Personal data is retained for the purposes above, for a period of 12 months
following the last recorded engagement.


DATA SUBJECT RIGHTS

The data subject has the right to request access to, rectification of, erasure
of, and restriction to the processing of their personal data, as well as to
object to its processing, and to the portability of that data. At any time, the
data subject has a right to lodge a complaint with the Information
Commissioner's Office in the United Kingdom.


 

This service is provided by Merrehill. If you need to report abuse or talk to
someone about your experience, please use our contact page.