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Product-Led Growth Go-to-Market Customer Success and Onboarding Metrics &
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FUEL YOUR GROWTH
WITH A PRODUCT-LED
APPROACH.

We’re the world’s fastest-growing community for product pros, growth gurus,
founders, and thought leaders. You’re in the right place to master your PLG
strategy.

GET CERTIFIED MEMBERSHIP


FROM STARTUPS TO THE WORLD’S BIGGEST BRANDS, WE’RE BRINGING TOGETHER PASSIONATE
PRODUCT PROFESSIONALS.


The latest talking points.

AI & Machine Learning


YOU CAN NOW CREATE YOUR OWN CUSTOM CHATGPTBOT. HERE’S WHAT THAT MEANS FOR
PRODUCT MANAGERS

Read more
Members-only
Product-led growth Customer onboarding Metrics & measurement AI & machine
learning Product leadership Achieving scale
Members-only
Product Leadership


HOW TO AVOID BURNOUT AS A PRODUCT MANAGER IN 2024

Burnout is more than just feeling tired; it's a state of emotional, mental, and
physical exhaustion often caused by prolonged stress. Recognizing the signs
early on is crucial for addressing and preventing burnout....

 * Rebecca Madro

3 min read
Members-only
Product Operations


PRODUCT OPERATIONS: A NEW ROLE WITH AGE-OLD RESPONSIBILITIES

product operations exists in every company, regardless of whether we call it
that or whether we have a dedicated person on it, etc.  It exists by virtue of
product existing. Whenever product work needs to get done, product operations
exist....

 * Rebecca Madro

11 min read
Members-only
Membership content


PRODUCT ADOPTION - HOW WE ALIGNED ALL DEPARTMENTS AROUND A SINGLE KPI

Most companies today have an app, and if your app runs on iOS, Android, CTV, or
even on a console machine, you can measure the effectiveness of your
campaigns....

 * Rebecca Madro

15 min read
Members-only
Podcast


PRODUCT OPS: LEADERSHIP PARTNER OR PRODUCT ASSISTANT?

Buckle up for the next installment into the heart of product operations with
Product Ops Chronicles – the podcast that's not just a casual chat but your
rendezvous with the inner workings of product strategy, operations, and
everything in between....

 * Rebecca Madro

2 min read
Members-only
Case Study


"THE PLA COMMUNITY IS A GREAT PLACE TO CONTINUE TO BUILD MY PRODUCT MANAGEMENT
CRAFT" - DIANA STEPNER

I am always looking for new approaches as the field of product management
continues to evolve. Thus, I really find lessons learned from individuals
pursuing product-led opportunities, especially startups and new applications,
helpful....

 * Rebecca Madro

3 min read
Members-only
Product-Led Growth


CHALLENGES AND STRATEGIES FOR IMPLEMENTING DATA DEMOCRACY

Embracing software centralization within the broader spectrum of data
democratization empowers organizations to unlock the full potential of their
data assets, facilitating more manageable and informed data-driven decisions....

 * Rebecca Madro

3 min read
SEE ALL POSTS
Propel your growth.

POPs Portal
Inspo and insights
on this evolving
function.
DIVE IN
Podcasts
Product-led pioneers.
Discussing what
matters.
TUNE IN
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PLG innovation,
all year long.
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Our reports
Get the lowdown on how product data has evolved; from where it is now, to what
the future holds. We’ve unpacked key areas surrounding product data, providing
insights and statistics on key data sources, the power of product analytics, the
metrics that matter, and much more.
DIVE INTO PRODUCT DATA

Propel your career with a PLA membership plan.
Learn from the world’s leading product managers, access an ever-growing bank of
templates, content, and presentations, and reach your career potential with the
quintessential kit for leveling up your product-led efforts today.
UNLOCK INVALUABLE CONTENT
Get product-led certified.
Product-Led Growth Certified: Core is your one-stop shop to gain the crucial,
comprehensive, and essential knowledge you need on PLG fundamentals. This
encyclopedic certification journeys through everything you need to navigate this
shifting model and build, launch, and scale successful products.
GET CERTIFIED
Join the community.
Networking with your peers has never been easier. Join our Slack Community and
speak with over 8000 like-minded Product-Led professionals across the globe to
exchange ideas, meet in person, ask questions and find new exciting job
opportunities.
JOIN YOUR PEERS
Upcoming product-led events.

Location All North America EMEA APAC LATAM Online Type All In-person summits
Virtual festivals Virtual courses
10 January 2024


MARKET RESEARCH & THE ICP

Learn how to identify what problems your product will solve (and what NOT to
solve).
Sign up
17 January 2024


COMPETITIVE INTELLIGENCE

Construct a sustainable CI program that'll set you apart from the competition.
Sign up
24 January 2024


GO-TO-MARKET STAGES

Explore GTM motions & the strategic considerations that'll help streamline your
processes.
Sign up
31 January 2024


GTM ROLES & RESPONSIBILITIES

Pin-point the critical people, teams, traits and responsibilities of a robust
GTM team.
Sign up
7 February 2024


CROSS-FUNCTIONAL ALIGNMENT

Get the skills & strategies needed to ensure your team is synchronized every
stage of your GTM journey
Sign up
14 February 2024


MASTERING PERSONAS

Master persona best practices and create watertight assets that meet the needs
of every team.
Sign up
21 February 2024


PRODUCT ROADMAPPING

Learn how to build a long-term product roadmap as well as ownership and input
channels.
Sign up
28 February 2024


LAGGING, LEADING AND LEVER KPIS

Identify key KPIs to measure success & how to pivot and correct in order to
achieve KPIs.
Sign up
6 March 2024


POSITIONING YOUR PRODUCT FOR GROWTH

This workshop will teach you the secrets to positioning your business for
unprecedented growth.
Sign up
13 March 2024


NARRATIVE DESIGN

From securing funding to setting yourself apart in the marketplace, craft the
perfect story for success.
Sign up
March 13 & 14, 2024


AUSTIN

Keep up-to-date with the latest innovations in PLG at Product-Led Summit.
Find out more
March 20, 2024


NEW YORK

Connecting product leaders to share common challenges and discover innovative
solutions.
Find out more
20 March 2024


PRICING AND PACKAGING

This workshop will show you how to set up your committee, price effectively &
convert more prospects.
Sign up
March 20 & 21, 2024


NEW YORK

Share challenges & discover innovative solutions at Product Operations Summit.
Find out more
March 20 & 21, 2024


NEW YORK

Drive the expansion and adoption at Product-Led Summit.
Find out more
27 March 2024


REVENUE MARKETING

Learn the strategic approach of revenue marketing & the techniques and
activities that drive tangible outcomes.
Sign up
3 April 2024


SALES COACHING

Master the art and science of sales coaching & level up your sales team with 1:1
support.
Sign up
10 April 2024


USING DATA TO MANAGE SALES

Create dashboards & processes that deliver the right information for you and
your sales reps.
Sign up
17 April 2024


SALES TACTICS: CONVERSATIONS

Tap into tried and tested strategies you can implement in the all-important
initial sales calls.
Sign up
24 April 2024


SALES METRICS

Discover the right sales metrics for your org and how to successfully track
them.
Sign up
1 May 2024


RETENTION & CHURN

Create a sustainable retention customer journey, reduce churn & create customer
advocates.
Sign up
May 8, 2024


AMSTERDAM

Connecting product leaders to share common challenges and discover innovative
solutions.
Find out more
8 May 2024


PMMS: PRE- VS POST-LAUNCH

Identify which metrics are crucial throughout the GTM process & how they drive
success.
Sign up
May 8 & 9, 2024


AMSTERDAM

Drive the expansion and adoption at Product-Led Summit.
Find out more
May 8, 2024


AMSTERDAM

Share challenges & discover innovative solutions at Product Operations Summit.
Find out more
15 May 2024


MARKETING: PRE- VS POST-LAUNCH

From ideation to post-launch growth, understand & identify the metrics critical
for success.
Sign up
22 May 2024


CS: PRE- VS POST-LAUNCH

Dive into the targets & measures of success that underpin a thriving customer
success program.
Sign up
May 22 & 23, 2024


LAS VEGAS

Drive the expansion and adoption at Product-Led Summit.
Find out more
September 4 & 5, 2024


SAN FRANCISCO

Drive the expansion and adoption at Product-Led Summit.
Find out more
September 4 & 5, 2024


SAN FRANCISCO

Share challenges & discover innovative solutions at Product Operations Summit.
Find out more
September 4 & 5, 2024


SAN FRANCISCO

Elevate your product leadership.
Find out more

We don't have any in the calendar yet, but check back soon for updates. In the
meantime, why not explore our other live events?

SEE ALL EVENTS
SEE MORE EVENTS
Lots of ♥, from lots of leaders.
They’ve found their tribe, now it’s your turn.
Jaikishan Daryanani
Product Manager

“I can’t say enough about how great PLA has been when it comes to networking
with some brightest minds in the product space and their insights. PLA has
always been spot-on in illustrating cutting-edge content through their Slack
community or festivals. It’s been a delight to be part of the ever-growing space
of knowledge and wisdom.”
Naimeesha Murthy
Founder

“PLA is a very resourceful and authentic community. They make it easy for you to
connect with and learn from the brightest minds in the industry from around the
world. Their topics are always very relevant and applicable in a work setting,
and I’m looking forward to hosting, participating, and attending more events
through 2021.”
Alexandra Lung
Head of Product

“PLA is a great community with content relevant to all product professionals.
The events are very insightful and showcase spot-on topics that can be applied
right away. It’s been a pleasure to be part of PLA for the last year!”
Osnat Benari
VP, Product & Programming

“PLA content is best in class with many relevant topics related to product
management and their breadth of content is super helpful. I find myself in
constant learning mode thanks to them. I also love to share highlights and
events with my team and thankful for the multiple networking opportunities.”
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Product-Led Alliance was founded in December 2019 with a vision of providing an
independent learning platform for product pioneers, growth gurus, and
go-to-market experts from around the world.
We’re committed to sharing Product-Led growth success stories, experiences &
challenges.

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