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Organizational culture


REKINDLING A SENSE OF COMMUNITY AT WORK

A recent survey found that employees’ sense of community declined 37% during the
pandemic. Here’s how to rebuild it.
by
 * Christine Porath
   and
 * Carla Piñeyro Sublett

by
 * Christine Porath
   and
 * Carla Piñeyro Sublett

August 26, 2022
Hans Neleman/Getty Images
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Summary.    During the pandemic, many of us became more isolated than before.
Community, which the authors define as a group of individuals who share a mutual
concern for one another’s welfare, has proven challenging to cultivate,
especially for those working...more
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For decades, we’ve been living lonelier, more isolated lives. As our social
connectedness has decreased, so has our happiness and mental health. And with
more aspects of our lives becoming digital, it has reduced our opportunities for
everyday social interaction. The nature of our work, in particular, has shifted.

In 2014, Christine and Energy Project CEO Tony Schwartz partnered to learn more
about what stands in the way of being more productive and satisfied at work. One
of the more surprising findings was that 65% of people didn’t feel any sense of
community at work.

That seemed costly (and sad!), motivating Christine to write Mastering
Community, since lonelier workers report lower job satisfaction, fewer
promotions, more frequent job switching, and a higher likelihood of quitting
their current job in the next six months. Lonelier employees also tend to
perform worse.

During the pandemic, many of us became even more isolated. Community, which we
define as a group of individuals who share a mutual concern for one another’s
welfare, has proven challenging to cultivate, especially for those working
virtually. To learn more, we conducted a survey with the Conference for Women in
which we asked nearly 1,500 participants about their sense of community at work
before and since the pandemic and found it has declined 37%. When people had a
sense of community at work, we found that they were 58% more likely to thrive at
work, 55% more engaged, and 66% more likely to stay with their organization.
They experienced significantly less stress and were far more likely to thrive
outside of work, too.

People can create community in many ways, and preferences may differ depending
on their backgrounds and interests. Here are several ways companies have
successfully built a sense of community at work that leaders can consider
emulating at their own organizations.


CREATE MUTUAL LEARNING OPPORTUNITIES.

After creating an internal university for training years ago, Motley Fool, the
stock advisor company, realized that the teachers got even more out of it than
the students. The feedback led to a vibrant coaching program in which about 10%
of employees act as a coach to other employees. For many, being a coach is a
favorite part of their job. Chief People Officer Lee Burbage said, “When you
think of progress and growth in a career, your mind tends to stay boxed into
‘What is my current role? What am I doing?’…we really try to encourage side
projects…taking on a teaching role, taking on a coaching role, being a leader in
one of our ERGs, that sort of thing.”

Burbage went on to describe how the company helped foster a sense of community
by enabling employees to learn from one another in a less formal way:

> We’ve had incredible fun and incredible effectiveness going out to [employees]
> and saying, “Hey, is anybody really good at something and would be interested
> in teaching others?” All it takes is for them to set up a Zoom call. We’ve had
> everything from DJ class to butchering class. How to make drinks, how to sew.
> Tapping into your employees and skills they may already have that they’d be
> excited to teach others, especially in the virtual world, that makes for a
> great class and creates an opportunity again for them to progress and grow and
> meet new people.


TAP INTO THE POWER OF NOSTALGIA.

Research suggests that shared memories from past positive events and
accomplishments, such as birthday dinners, anniversaries, retreats, or weekend
trips, endure and can help sustain morale. Nostalgia can help counteract anxiety
and loneliness, encourage people to act more generously toward one another, and
increase resilience. Research has also shown that when people engage in
nostalgia for a few minutes before the start of their workday, they’re better at
coping with work stresses.

Come up with ways to bring employees together for memorable events outside of
work. Christine recently spoke at the law firm Jones Walker’s anniversary
leadership celebration offsite. After meetings, we headed to the Washington
Nationals ballpark, where we toured the field, feasted on ballpark favorites,
and had the opportunity to take batting practice.


EAT OR COOK TOGETHER.

In 2015, Jeremy Andrus, who took over Traeger Grills as CEO in 2014, decided to
reboot a toxic culture and moved the corporate headquarters to Utah. There,
Andrus worked to create a positive physical environment for his employees. As
part of that, employees cooked breakfast together every Monday morning and lunch
Tuesday through Friday. As he put it, “Preparing food for and with colleagues is
a way of showing we care about one another.” According to pulse surveys in 2020,
Traeger Grills employees rated the culture a nine out of 10 on average, with 91%
reporting a feeling of connection to the company’s vision, mission, and values.

Cooking and eating together isn’t just a community builder. Researchers
conducted interviews at 13 firehouses, then followed up by surveying 395
supervisors. They found that eating together had a positive effect on job
performance. The benefits were likely reinforced by the cooperative behaviors
underlying the firefighters’ meal practices: collecting money, shopping, menu
planning, cooking, and cleaning. Taken together, all these shared activities
resulted in stronger job performance.

Find ways to bring employees together over a meal. For example, invite the team
to a lunch of takeout food in a conference room, or organize a walk to a nearby
restaurant for a brainstorming session or a chance to socialize. You could also
ask team members to cook an elaborate meal together at an offsite as a means of
figuring out how to work collaboratively on something outside of their usual
range.


PLUG INTO YOUR LOCAL COMMUNITY.

Kim Malek, the cofounder of ice cream company Salt & Straw, forges a sense of
meaning and connectedness among employees, customers, and beyond to the larger
communities in which her shops are located. From the beginning, Kim and her
cousin and cofounder, Tyler Malek, “turned to their community, asking friends —
chefs, chocolatiers, brewers, and farmers — for advice, finding inspiration
everywhere they looked.”

Kim and Tyler worked with the Oregon Innovation Center, a partnership between
Oregon State University and the Department of Agriculture, to help companies
support the local food industry and farmers. Kim Malek told Christine that every
single ice cream flavor on their menu “had a person behind it that we worked
with and whose story we could tell. So that feeling of community came through in
the actual ice cream you were eating.”

On the people side, Salt & Straw partners with local community groups Emerging
Leaders, an organization that places BIPOC students into paid internships, and
The Women’s Justice Project (WJP), a program in Oregon that helps formerly
incarcerated women rejoin their communities. They also work with DPI Staffing to
create job opportunities for people with barriers like disabilities and criminal
records, and have hired 10 people as part of that program.

In partnership with local schools, Salt & Straw holds an annual “student
inventors series” where children are invited to invent a new flavor of ice
cream. The winner not only has their ice cream produced, but they read it to
their school at an assembly, and the entire school gets free ice cream. This
past year, Salt & Straw held a “rad readers” series and invited kids to submit
their wildest stories attached to a proposed ice cream flavor. Salt & Straw
looks for ways like this to embed themselves in and engage with the community to
help people thrive. It creates meaning for their own community while also
lifting up others.


CREATE VIRTUAL SHARED EXPERIENCES.

Develop ways for your people to connect through shared experiences, even if
they’re working virtually. Sanjay Amin, head of YouTube Music + Premium
Subscription Partnerships at YouTube, will share personal stories, suggest the
team listen to the same album, or try one recipe together. It varies and is
voluntary. He told Christine he tries to set the tone by being “an open book”
and showing his human side through vulnerability. Amin has also sent his team
members a “deep question card” the day before a team meeting. It’s completely
optional but allows people to speak up and share their thoughts, experiences,
and feelings in response to a deep question — for example:

 * If you could give everyone the same superpower, which superpower would you
   choose?
 * What life lesson do you wish everyone was taught in school?

He told Christine, “Fun, playful questions like these give us each a chance to
go deep quickly and understand how we uniquely view the world” and that people
recognized a shared humanity and bonding.

EXOS, a coaching company, has a new program, the Game Changer, that’s a six-week
experience designed to get people to rethink what it means to sustain
performance and career success in the long run. Vice President Ryan Kaps told
Christine, “Work is never going back to the way it was. We saw an opportunity to
help people not only survive, but thrive.”

In the Game Changer, members are guided by an EXOS performance coach and
industry experts to address barriers that may be holding them back from reaching
their highest potential at work or in life. Members learn science-backed
strategies that deepen their curiosity, awaken their creativity, and help
sustain energy and focus. The program structure combines weekly individual
self-led challenges and live virtual team-based huddles and accountability,
which provide community and support. People who’ve completed the Game Changer
call it “transformative,” with 70% of participants saying they’re less stressed
and 91% reporting that it “reignited their passion and purpose.” 


MAKE REST AND RENEWAL A TEAM EFFORT.

Burnout is rampant and has surged during the pandemic. In our recent survey, we
found that only 10% of respondents take a break daily, 50% take breaks just once
or twice a week, and 22% report never taking breaks. Distancing from technology
is particularly challenging, with a mere 8% of respondents reporting that they
unplug from all technology daily. Consider what you can do to focus on recovery,
together.

Tony Schwartz told Christine about the work his group did with a team from
accounting firm Ernst and Young. In 2018, this team had been working on a
particularly challenging project during the busy season, the result being that
the team members became so exhausted and demoralized that a majority of them
left the company afterward.

To try to change this, the 40-person EY team worked with the Energy Project to
develop a collective “Resilience Boot Camp” in 2019 focused on teaching people
to take more breaks and get better rest in order to manage their physical,
emotional, and mental energy during especially intense periods. As a follow up,
every other week for the 14 weeks of the busy season, the EY employees attended
one-hour group coaching sessions during which team members discussed setbacks
and challenges and supported one another in trying to embrace new recovery
routines. Each participant was paired with another teammate to provide
additional personal support and accountability.

Thanks to the significant shifts in behavior, accountants completed their work
in fewer hours and agreed to take off one weekend day each week during this
intense period. “Employees were able to drop 12 to 20 hours per week based on
these changes, while accomplishing the same amount of work,” Schwartz told
Christine.

By the end of the 2019 busy season, team members felt dramatically better than
at the end of 2018’s. And five months after the busy season, when accounting
teams typically lost people to exhaustion and burnout, this EY team’s retention
stood at 97.5%. Schwartz told Christine that his main takeaway from that
experience was “the power of community.”


. . .

Community can be a survival tool — a way for people to get through challenging
things together — and helps move people from surviving to thriving. As we found,
it also makes people much more likely to stay with your organization. What can
you do to help build a sense of community?

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Read more on Organizational culture or related topics Employee engagement and
Developing employees
 * Christine Porath is a professor of management at Georgetown University and
   the author of Mastering Community: The Surprising Ways We Move from Surviving
   to Thriving Together and Mastering Civility: A Manifesto for the Workplace.
 * CS
   Carla Piñeyro Sublett is an adventurous C-level executive who has a passion
   for wellness, connection, and giving back. She is a veteran of the tech
   industry, specializes in go-to-market, and serves on boards. Most recently,
   she was CMO of IBM.

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CINT AB

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