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Form analysis
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Text Content

01628 492000


SHIFTING DATA ATTITUDES

The 10th Annual Dun & Bradstreet B2B Data Report Get the Report



GROWTH DEPENDS ON SHARING THE RESPONSIBILITY FOR DATA

We asked 1,000+ business leaders across a range of industries and disciplines
about their company’s data and how well it supports the crucial — and often
collaborative — needs of their organization.

While the majority of survey respondents agree that the primary role of data is
to help grow their business, far fewer believe their current data actually
contributes to it, and even fewer believe that their data gives their
organization a competitive advantage.

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and how all decision makers can benefit by sharing data management.

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