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Tickets



STRATEGIC NEXT GENERATION COMMERCE,
HOSTED IN ITALY


25 OCTOBER 2024


SUPERSTUDIO PIÙ, MILAN




THE ITALIAN COMMERCE SUMMIT IS THE ONE DAY EVENT DEDICATED TO EXPLORING THE MOST
IMPORTANT INNOVATIONS FOR BRANDS, RETAILERS & AGENCIES

--------------------------------------------------------------------------------

E COMMERCE MANAGERS

BRAND MANAGERS

CUSTOMER EXPERIENCE MANAGERS

STORE MANAGERS

DIGITAL STRATEGISTS

MARKETING STRATEGISTS

DIGITAL CUSTOMER MANAGERS

CHANNEL MANAGERS

TRADE MARKETING MANAGERS

CUSTOMER SUCCESS MANAGERS


HARNESSING THE POWER OF TODAY’S TOOLS TO SECURE TOMORROW’S COMMERCIAL FUTURE

--------------------------------------------------------------------------------

THE ITALIAN E COMMERCE MARKET IS GROWING RAPIDLY. OVER 80.5 BILLION EUROS WERE
SPENT ONLINE BY ITALIAN CONSUMERS IN 2023*, AND THE NUMBER CONTINUES TO GROW.

ITALIANS ARE BUYING FROM BOTH NATIONAL AND INTERNATIONAL VENDORS WITH CHINA,
GERMANY AND UK EARNING THE MAJORITY OF THE NON-ITALIAN REVENUE.

POST-PANDEMIC, ITALIANS ARE WELL FACILITATED WITH DIGITAL PAYMENT METHODS, WITH
PAYPAL BEING THE NUMBER ONE PAYMENT PLATFORM IN THE TERRITORY. THERE IS ALSO A
HIGH PERCENTAGE OF ITALIANS WITH A DIGITAL IDENTITY (SPID), AT 61% THE RATE IS
HIGHER THAN FRANCE, SWITZERLAND, GERMANY AND BELGIUM.

THE NUMBERS POINT TO A MARKET WITH KEEN ADOPTION OF TECHNOLOGY AND VALUABLE
SPENDING POWER. FOR VENDORS THE CHALLENGE IS TO ACQUIRE AND MAINTAIN PRIME
SPENDING POSITION IN THE ITALIAN CONSUMER’S DIGITAL WALLET. 

IT’S NOT ENOUGH TO KNOW WHICH ARE THE NEW TOOLS AND TECHNOLOGIES ON THE MARKET,
TODAY’S STRATEGIC E COMMERCE PRACTITIONERS NEED TO UNDERSTAND THE BEST
APPLICATION OF NEXT GENERATION TECHNOLOGIES FOR MAXIMUM IMPACT, AND THE
MOST EFFECTIVE INTEGRATION OF NEW TOOLS TO OPTIMISE THE FULL STACK.

THERE HAS NEVER BEEN A MORE IMPORTANT TIME TO EXCHANGE BEST PRACTICE WITH LIKE
MINDED EXECUTIVES, TO ENSURE BROAD, BUT ALSO DETAILED KNOWLEDGE ABOUT CURRENT
INDUSTRY PRACTICES, AND TO ENGAGE WITH STRATEGICALLY OPERATING INDUSTRY
SUPPLIERS.

* Source: https://www.ecommerceitalia.info/


WHAT TO EXPECT AT THE ITALIAN COMMERCE SUMMIT

--------------------------------------------------------------------------------

FOUR STAGES OF INDUSTRY LEADING CONTENT.

THE ONLY NEXT GENERATION FOCUSED (E) COMMERCE EVENT HOSTED IN ITALY.

ADVISORY BOARD TO GUIDE THE STRATEGIC EVENT DIRECTION 

FOCUSED ON SHARING QUALITY CONTENT; BUSINESS MEETINGS ARE 100% OPTIONAL

SUPPORTED BY THE ITALIAN COMMERCE CONTENT WHITEPAPER SERIES.

TARGETING 450 EXECUTIVE LEVEL PARTICIPANTS TO ENSURE FOCUSED SENIORITY.

SENIOR LEVEL TOPICS, SPEAKERS AND PARTICIPANTS. 

NETWORK WITH VALUABLE INDUSTRY PEERS & STAKEHOLDERS

INTERNATIONAL SPEAKERS AND CASE STUDIES. 




> WHY IS THE ITALIAN COMMERCE SUMMIT DIFFERENT?
> 
> While there are many fairs and exhibitions to service the e commerce market in
> Italy, they are focused on matching suppliers and e commerce practitioners.
> There is a need for an environment in which international, strategic
> discussions can take place, in which executives can meet to exchange business
> critical ideas and network at a high level.





ESSENTIAL TOPICS TO BE COVERED 

--------------------------------------------------------------------------------


FOUR STAGES OF INDUSTRY LEADING CONTENT, INCLUDING INTERNATIONAL CASE STUDIES.

SUSTAINABILITY: BALANCING ECONOMIC AND CUSTOMER EXPECTATIONS

E COMMERCE, AI AND SECURITY

PERSONALISATION: TOOLS & TECHNIQUES TO ACHIEVE NEXT GENERATION PERSONALISATION
IN PRODUCT & MARKETING

ADVANCED DATA MANAGEMENT TO EXCEED CUSTOMER EXPECTATIONS

IMPROVING USER EXPERIENCE THE WAY THAT USERS WANT: HOW TO PUT PEOPLE BACK AT THE
CENTRE

CHALLENGES AND SOLUTIONS IN B2B COMMERCE

SMART SUPPLY CHAINS: HOW TO DECREASE WASTE AND INCREASE EFFICIENCY

BEHAVIOURAL PSYCHOLOGY IN E COMMERCE



LOYALTY: NEXT GENERATION STRATEGIES THAT REALLY WORK



MILAN’S BEST EVENTS VENUE

--------------------------------------------------------------------------------

Superstudio Più

via Tortona 27, Milan, 20144

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CENTRALLY LOCATED


FLEXIBLE, CUSTOMISABLE SPACES

+39 011 04 37 401
info@italiancommercesummit.com

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