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BeOp for publishersBeOp for advertisersPricingBlogAbout usSign in🇫🇷🇺🇸


The new media standard

BeOp is the first independent conversational ecosystem for media and brands 💬

Discover our units ↓

Contact our sales team →


Problems we solve

→ Advertisers are seeking social media like user engagement
→ IAB ad units excite no one
→ Data-based targeting is essential. The cookie is dead. What's next?

The BeOp answers

→ Placement on page where user interest is highest
→ Exclusive content placements, not IAB ads
→ Fully independent
→ Our semantic engine matches ad to article contextually using keywords
→ Our conversational units reveal user interests
→ Data capture to DMP/CRM for better targeting

Results

Old Standard
0.2% CTR
2 seconds time spent
14% brand attribution
Commoditized availability
No data capture
BeOp
1+% CTR
32 seconds time spent
40% brand attribution
Direct and BeOp sold only
Rich data capture for targeting
You're a publisher
Generate more value
→

You're an advertiser/agency
Discover the high performance ad platform
→

Ad experiences

Range Rover Evoque

Brand preference & memoization With each question, the user learns something
about the car. An approach that is both pedagogic and incredibly efficient to
create brand preference.


+35%

time spent of the brand website

40%

brand attribution at first display

Preparing your demo

Tommy Hilfiger

Involvement and insight collection Measure your offers popularity An easy,
playful way to collect lots of insights

Preparing your demo

Samsung

Notoriety and engagement Make your videos interactive and much more engaging in
a few clicks Move past the simple video KPI and get a real measurement for the
attention to your brand message


+16%

brand lift

+8pts

very strong attention

Preparing your demo

You're a publisher
Generate more value
→

You're an advertiser/agency
Discover the high performance ad platform
→

BeOp in France
200+ publishers
150+ brands
In just 18 months

“With BeOp, we are entering the era of advertising as a service, the one that
brings real added value to the consumer and should allow a better acceptance of
advertising. More than advertising formats, interactive, entertaining and
conversational experiences are offered between brands and consumers.”
Marie Le Guével
Former CEO of AMNET and Chief Adtech Officer of Dentsu Aegis Network
“The marketing director job evolves into a brand editor role: define your
editorial line, know your reader, redact the right contents, make your brand
live like a magazine or a show. BeOp brings an advertising solution through
conversational modules that integrate themselves in this logic of interactions
between the reader and the brand, linked with the editorial content. A solution
to discover.”
Nadia Leroy
Leader at Neva.associés, previously Chief Digital, Media, and Consumer Officer
at L'Oréal France
“Finally, an interactive format, different from the traditional display banners
that not only enables to engage the user, but also enables the advertiser to
evaluates their products and/or have precious consumer and marketing insights
through fun and non-intrusive surveys. The traffic performances are there too,
with qualified incoming rates above average. All this displayed in a transparent
and brand safe environment. Thanks BeOp, your solution brings fresh air to the
display market!”
Emilie Chau
Head of Display & Programmatic at Artefact
“BeOp is the efficient solution we kept! Easy and fun, it answers the group's
various branches expectations: marketing, advertising, community management and
editorial. Not to mention the tech service who was really happy to add a single
script that enables so many possibilities: surveys, quizzes, personality tests,
weekly question ... so go with BeOp 😉”
Sandra Ferlotti
Digital Business Developer at Mondadori
“BeOp: innovative conversational formats with data that enables us to generate
maximum engagement with our readers. It's also the possibility to enrich our
databases and audience segmentation thanks to the possible integrations with our
all of our partners.”
Lou Grasser
Head of Subscription Innovation at Le Monde

© BeOp 2015 - 2023

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