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Submitted URL: http://techcrunch.com/2010/05/20/google-buys-simplify-media-to-power-music-syncing-for-new-itunes-competitor/
Effective URL: https://techcrunch.com/2010/05/20/google-buys-simplify-media-to-power-music-syncing-for-new-itunes-competitor/
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Effective URL: https://techcrunch.com/2010/05/20/google-buys-simplify-media-to-power-music-syncing-for-new-itunes-competitor/
Submission: On March 23 via api from CA — Scanned from CA
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TechCrunch Login Join TechCrunch+ Searchsearch * TechCrunch+ * Startups * SVB Crash * Venture * Security * AI * Crypto * Apps * Events * More Close Screen twitter(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link Link CopiedLink Copied TC GOOGLE BUYS SIMPLIFY MEDIA TO POWER MUSIC SYNCING FOR NEW ITUNES COMPETITOR Leena Rao@LeenaRao / Invalid DateTime• comment Comment Google just announced that it bought Simplify Media, a startup that offers software that lets you share your iTunes music across platforms, including the web. The software lets you share your photos and music using programs like iTunes, iPhoto and Windows Media player. According to the startup’s site Simplify Media “connects people directly with their content, without the hassles of synching or uploading all their files. Simplify users can also share their personal media with family and close friends in a private, secure group.” It appears that that deal may have taken place in March, when the company announced a “new direction” on its blog, discontinuing its software to users and removing its iPhone app from Apple’s App store. Clearly the new direction was over to Google headquarters in Mountain View. Terms of the deal have not been disclosed. Google VP Vic Gundotra said that Simplify’s technology will be used to offer a desktop app that will give you access to all of your (DRM-free) media on your Android devices remotely, using Google’s new iTunes competitor on the web. More TechCrunch BELOVED HACKING VETERAN KELLY ‘ALORIA’ LUM PASSES AWAY AT 41 GOOGLE IS LOSING CONTROL PORNHUB OWNER MINDGEEK SOLD TO PRIVATE EQUITY FIRM 4 INDIAN INVESTORS EXPLAIN HOW THEIR INVESTMENT STRATEGY HAS CHANGED SINCE 2021 close PLEASE LOGIN TO COMMENT Login / Create Account TECHCRUNCH EARLY STAGE April 20, 2023 Boston, MA Register Now SIGN UP FOR NEWSLETTERS See all newsletters(opens in a new window) Daily Week in Review Startups Weekly Event Updates Advertising Updates TechCrunch+ Announcements TechCrunch+ Events TechCrunch+ Roundup EmailSubscribe twitter(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link checkmarkCopy TAGS * Google TC GOOGLE BUYS SIMPLIFY MEDIA TO POWER MUSIC SYNCING FOR NEW ITUNES COMPETITOR Leena Rao Invalid DateTime• Google just announced that it bought Simplif... 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