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BILL CRADDOCK GRAPHIC DESIGN


FREELANCE GRAPHIC DESIGNER LICHFIELD AND BURTON ON TRENT STAFFORDSHIRE


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My portfolio site displays a range of concepts and visuals for web-pages and
online business processes, original and developed brand work, design for print,
display and offline media.

The work demonstrates the core graphic design skills: Typography, colour work,
page composition,  image editing and illustration, as well as an understanding
of brand dynamics, and a working knowledge of technical and practical parameters
in digital and offline formats (accessibility, print specifications, responsive
design…).

There’s a good deal of non-visual ‘creative’ in there as well, covering brand
and campaign concept work as well as copywriting, and also involvement in
broader day-to-day business practices .

The work was produced with direct collaboration between clients and technical
staff, the design itself being one aspect of involvement in the project as a
whole, with contributions to project planning and communication throughout the
process.


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