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Home / Insights / Sensient’s Color of the Year 2024 Webinar


SENSIENT’S COLOR OF THE YEAR 2024 WEBINAR

Webinar 30.11.2023

In 2023, we are experiencing a period of rebirth after the pandemic, but also
facing challenges like economic crises and conflicts. Despite these challenges,
consumers have shown resilience and adaptability, readapting themselves...

Save to MySensient
Save to MySensient
 * Webinar 30.11.2023


SENSIENT’S COLOR OF THE YEAR 2024 WEBINAR

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In 2023, we are experiencing a period of rebirth after the pandemic, but also
facing challenges like economic crises and conflicts. Despite these challenges,
consumers have shown resilience and adaptability, readapting themselves to a new
normal world with optimism, celebration, and authenticity.

We now live in a “hybrid reality” of both the physical and virtual worlds. This
leads to fusion of physical and digital lifestyle, as individuals navigate
between their real-world experiences and their virtual alter egos. This presents
opportunities and challenges for brands. It calls for a deeper understanding of
the consumer psyche and a more agile approach to marketing and product
development.

Join us as we talk about how this has influenced us to determine the Color of
the Year 2024, how it reflects a “hybrid reality” of both the physical and
virtual worlds, and how it will translate into beauty applications.

Come and be inspired.

Presented by Fernanda Soro, Sensient Beauty Global Trends Manager, with many
years of experience in marketing, branding, product management, consumer
insights as well as in-depth study of global trends. She earned her bachelor’s
degree in Advertising, a Master’s Degree in International Business, and an MBA
in Marketing. Fernanda’s career expands mostly over Beauty & Personal Care
industry, and she is passionate about helping her clients learn all trends and
consumer demands they need to succeed in creating innovative cosmetic products.



Duration: 45 Minutes

Date and Time: 

Click here to register for APAC
30 November, Thursday at 10am (Singapore)

Click here to register for EMEA
30 November, Thursday at 2pm (France)

Click here to register for NA & LATAM
30 November, Thursday at 2pm (New York)

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