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REVIEW OUR PRICING PLANS

Join 10,000+ customers now. 7-day free trial. No credit card needed.

For individuals & startups

Starter

For entrepreneurs exploring website traffic analysis and competitive research.

$125

per user/month

Billed yearly, or $149 month-to-month

Try for free
1 user
Includes:
 * 100 websites results per report
 * 1,000 keyword results per report
 * 3 months of historical data
 * Worldwide geo view (can not filter by specific country)
 * Website performance
 * Keyword analysis

Services: Access to Similarweb Academy Email and chat support

Professional

For professionals building a marketing strategy and mapping their competitive
landscape.

$333

per user/month

Billed yearly, or $399 month-to-month

Try for free
1 user
All the features in Starter +
 * 500 websites results per report
 * 5,000 keyword results per report
 * 6 months of historical data
 * Worldwide geo view (can not filter by specific country)

Services: Access to Similarweb Academy Email and chat support

For businesses & enterprises

Our recommendation

Team

For marketing teams with a multi-channel strategy boosting their online
presence.

Custom

Request a demo
5 users
All the features in Professional +
 * 10,000 websites results per report
 * 50,000 keyword results per report
 * 15 months of historical data
 * Worldwide or a local country filter (add-ons available)
 * 10 custom industries
 * 3 custom website segments
 * Folder/subdomain analysis
 * API access

Services: Access to Similarweb Academy Priority email and chat support Full
service onboarding Dedicated account manager

Enterprise

For mature organizations unlocking data at scale to drive business growth and
digital excellence.

Custom

Request a demo
10 users
All the features in Team +
 * Unlimited websites per report
 * 150,000 keyword results per report
 * 37 months of historical data
 * Worldwide and a local country filter (add-ons available)
 * 50 custom industries
 * 50 custom website segments
 * Unlimited viewers
 * Faster API
 * Conversion analysis
 * Top 10,000 pages per website
 * More security (SSO, log files, etc)

Services: Access to Similarweb Academy Priority email and chat support Full
service onboarding Dedicated account manager Custom insights and reporting Data
extraction support

Starter

Try for free

Professional

Try for free

Team

Request a demo

Enterprise

Request a demo

Benchmark and track the competition

 
 
 
 
Website Analyze key insights such as total visits, unique visits, monthly
visits, pages per visit, avg visit duration, bounce rate, and more! Identify
trends over time with a year-over-year analysis, and see key insights like
growth rate and rank. Explore traffic sources with channel-by-channel insights.
Check
Check
Check
Check
Keyword Discover your keyword competitors and see who is leading in keyword
search traffic by product category, type, and even characteristic. Use these
insights to build targeted keyword lists.
1,000
5,000
50,000
150,000
App Filter between IOS and Android and track app usage data including: Audience
and ranking metrics, DAU, MAU, # of downloads, unique installs, and more.
Subtract
Subtract
Check
Check
Industry Get a broader view by analyzing a dataset from our
industry/sub-industry catalog.
Subtract
Subtract
Check
Check
Company Group together all the websites or domains a company owns to view their
aggregated digital reach and performance. Make multiple company groupings to
compare their digital performance on the company level.
Subtract
Subtract
Subtract
Check
Custom industry Can't find the industry you're looking for? Create your own
custom industry to benchmark against the right sites.
Subtract
Subtract
10
50
Website segment Analyze specific pages or groups of pages within a website in
order to analyze a brand, category, product line, topic, or conversion goal.
Subtract
Subtract
3
50
Automatic competitive trackers Monitor the digital performance of up to 25
websites at a time per tracker, and uncover shifts in their performance metrics
with ready-to-use insights and automated alerts.
3
10
unlimited
unlimited
Top websites (category leaders) Pick an industry and get a list of domains
ranked based on Similarweb’s algorithm. The algorithm is based on unique
visitors and pageviews for the site.
300
500
10,000
unlimited

Analyze website structure

 
 
 
 
Popular pages Pick a website and discover the most visited pages and best
performing content for that specific domain.
Subtract
Subtract
available
Check
Folders Determine which sections of a website are increasing or decreasing in
traffic-over-time to understand the macro trends of specific content folders.
Subtract
Subtract
Check
Check
Subdomains Discover the breakdown of traffic share for a main domain and its
related subdomains or analyze the structure of a site and pinpoint the specific
domain that is relevant to your needs.
Subtract
Subtract
Check
Check
Website technologies Discover the technologies, web plugins, and other
integrations that have been installed and/or removed from a website. Use this to
see who is working with your competitor's technology, or find what technologies
your competitors are using.
Subtract
Subtract
available
available

Optimize search strategy

 
 
 
 
Paid keywords Analyze a site's paid search campaigns, how much traffic they
drive, and what paid channels they are pushing. See the % of paid search traffic
out of all search traffic and review the top search and product ads used in
their paid search campaigns. Identify messaging, copy, snippets, images, and
more.
Check
Check
Check
Check
Organic keywords See the top pages driving organic traffic to a website. Examine
their traffic share and trends, the number of keywords driving traffic to a
page, and the top keyword driving traffic to a page.
Check
Check
Check
Check
Branded & non-branded keywords Filter between branded and non-branded keywords.
Check
Check
Check
Check
Keyword phrases Estimate the amount of traffic from different keywords
combinations, discover long-tail keywords your competitors rank for, and see how
keyword phrases perform over time.
Check
Check
Check
Check
Search engine ranking Discover the ranking of any site across all the keywords
it is ranking for in the top 3 positions, top 10, top 20, and so on. See
position changes over time, and drill down into specific keywords for deeper
analysis.
Check
Check
Check
Check
Paid landing pages Pick a website and see which landing pages receive the most
paid traffic. Find the best-performing search ads and paid keywords driving
traffic to each landing page as well as the estimated PPC spend per landing page
campaign.
Check
Check
Check
Check

Understand audience behavior

 
 
 
 
Traffic & engagement Measure and compare digital traffic volume, traffic share,
and distribution to understand how well a brand is performing according to its
visitor reach and engagement.
Check
Check
Check
Check
Geography See what percentage of a site’s traffic is coming from different
countries.
Subtract
Check
Check
Check
Demographics Understand website demographic data, such as gender, age,
geographic location, and traffic type (desktop or mobile).
Check
Check
Check
Check
Audience interests Discover what your audience is interested in by seeing the
other sites they visit.
Check
Check
Check
Check
Search interests View what people are searching for across the web. Analyze the
total search traffic for any keyword or keyword list and analyze the
distribution of traffic across domains.
Subtract
Subtract
Check
Check
Overlap across sites Identify what percentage of your visitors also visit your
competitor's site.
Subtract
Subtract
Check
Check
Audience loyalty Find the percentage of visitors who exclusively visit your site
versus those who visit one or more competitor sites in one session. A higher
percentage of exclusive visitors indicates greater audience loyalty.
Subtract
Subtract
Check
Check
On-site search data See the top keywords people are using when searching within
the site you’re analyzing. You can filter by length of phrase and tag specific
terms to include or exclude.
Subtract
Subtract
Subtract
Check
New vs returning visitors Analyze the % of new users (uniques who haven't
visited the site for at least three months) vs. the % of returning users
(uniques who did visit the website within three months). *Currently available
with Desktop data and up to 12 months of historical data.
Subtract
Subtract
Check
Check

Deconstruct the audience journey

 
 
 
 
Channel origin Discover the traffic breakdown by channel and see metrics and
insights for each marketing channel.
Subtract
Subtract
Check
Check
Incoming traffic Find the complete list of websites referring traffic to you and
your competitors then get granular with traffic source, volume, quality, and
trends.
Check
Check
Check
Check
Outgoing traffic Evaluate the referral traffic sent from a specific website to
other domains via referral links.
Check
Check
Check
Check
Conversion analysis Understand a site's conversion efficiency, benchmark
conversion data against your competitors or industry average, and drill into
marketing channel conversion data.
Subtract
Subtract
available
available

Shape your advertising strategy

 
 
 
 
Outgoing display traffic Identify when and where websites have placed ads and
how those ads are performing.
Check
Check
Check
Check
Audience engagement See and compare audience behavior from any site, including
total visits, unique visits, time spent on site, pages per visit, and bounce
rate, in one convenient view.
Check
Check
Check
Check
Active advertisers See where advertisers are actively running campaigns and
identify which sites have the highest percentage of outgoing display traffic.
Check
Check
Check
Check
PPC spend Get estimates of a site's spend on PPC search terms.
Check
Check
Check
Check
Affiliate traffic Find: Search for new affiliate partners by target keyword,
industry, or by tracking your competitors. Research: Reveal an affiliate’s
reach, traffic, and audience engagement.
Check
Check
Check
Check
Display and video creatives A catalog of your competitor's display ads across
all of their campaigns.
500
1000
unlimited
unlimited

Admin and sharing

 
 
 
 
Users The number of user licenses per package.
1
1
5*
10*
Dashboards Choose from a list of pre-built templates or create a fully
customized dashboard to centralize the data and metrics that are most relevant
to you. You can share dashboards with your team, or subscribe to receive email
digests.
Check
Check
Check
Check
Enhanced sharing capabilities Gives you the ability to control who you share
assets with. Choose between sharing with your whole company or with specific
users.
Subtract
Subtract
available
Check
Viewers Viewer accounts can see but not interact with dashboards you share with
them.
Subtract
Subtract
Subtract
Check

Data extraction

 
 
 
 
PDF downloads Unlimited PDF downloads.
Check
Check
Check
Check
Monthly data credits These credits refill every month and are shared between
Excel downloads and API usage (if available in your package).
100
500
5,000
50,000
Excel downloads Use your credits to download Excels every month.
Check
Check
Check
Check
API access
Subtract
Subtract
available
Check
Rapid API
Subtract
Subtract
10 RPS
15 RPS

Keep your data secure

 
 
 
 
Single sign-on (SSO)
Subtract
Subtract
Subtract
Check
Two-factor authentication
Subtract
Subtract
Subtract
Check

Services

 
 
 
 
Similarweb Academy - Self-service onboarding and product help
Check
Check
Check
Check
Knowledge Center access
Check
Check
Check
Check
Email and in-app chat support
Check
Check
Check
Check
Prioritized product support Our team typically responds within 1 business day.
Subtract
Subtract
Check
Check
Full service onboarding Get personalized training to quickly extract value from
the platform. Including platform orientation tailored to your use case, admin
setup, self-learning modules, live training webinars, and an onboarding summary
to empower your team and maximize insights. Available in the first 90 days.
Subtract
Subtract
Check
Check
Dedicated team proactively managing your account and sending you insights.
Subtract
Subtract
Subtract
Check
See full feature table

Our Add-ons

App Intelligence

Make mobile apps a pillar of your digital growth strategy with actionable app
performance insights

Add on to Team package
 * Analyze daily app performance
   
 * Keep track of app rankings
   
 * Uncover growth opportunities worldwide

Also includes
 * Daily and weekly user engagement
   
 * Country-level Store Downloads
   
 * Retention and usage analysis
   
 * Audience demographics and interests

Contact sales

Search Intelligence

Power your SEO and PPC teams with two powerful daily trackers to protect
business-critical keywords

Included in Team package
 * Two tools: Rank Tracker and Brand Protection
   
 * Track daily organic search rankings
   
 * Alerts for competitor bids on branded terms

Also includes
 * Share of search tracking
   
 * Brand protection for PPC
   
 * Full-depth SERP analysis
   
 * Track specific locations - down to zip codes

Contact Sales

Market Intelligence

Your single source of truth for market, consumer and business performance
insights

Included in Enterprise package
 * Keep track of market changes
   
 * Contextualize your business performance
   
 * Monitor changing consumer needs

Also includes
 * Digital market share tracking
   
 * Market size and segmentation
   
 * Market difficulty evaluation
   
 * Consumer search trends monitoring

Contact sales
Our other solutions

Sales Intelligence

Crush your quota by finding ideal ecommerce & advertiser prospects, with the
insights you need.

Request a demo
Learn more

Shopper Intelligence

Grow your sales on the biggest marketplaces, by uncovering what and how people
buy.

Request a demo
Learn more

Investor Intelligence

Make smarter investment decisions using the most insightful digital alternative
data.

Request a demo
Learn more

Adopting Similarweb resulted in 642% ROI over 3 years

Read how in this study by Forrester Consulting

Read the full report

Here’s what our customers are saying on G2:

Feb 14, 2023

A comprehensive market intelligence tool


Jan 4, 2023

Valuable Insights that helped me with the day to day work


Dec 16, 2022

It’s hard to imagine search insights without using Similarweb


Dec 12, 2022

The undiscovered way to keep an eye on your competitors


Feb 15, 2022

Best tool available on the market for website analytics


Feb 10, 2022

One of the best software for digital marketing





FAQ

 * 
   How do I cancel my subscription?
   
   You can cancel your subscription at any time on the subscription information
   page within the Similarweb platform.
   Once you cancel your subscription, you will still retain access to the
   platform until the end of your subscription period. It will then
   automatically complete the cancellation when your subscription period ends.

 * 
   What’s the difference between your solutions?
   
   Each solution focuses on a different business need.
   Digital Intelligence: Our main offering - contextualizes your business with
   market analysis, benchmarking, and audience analysis as well as offering
   tools in keyword research and performance marketing intelligence.
   Sales Intelligence lets you find and engage with ecommerce merchants,
   publishers or advertisers.
   Stock Intelligence lets you monitor the performance of any private or public
   company with a digital presence.
   Shopper Intelligence lets you analyze online consumer buying and browsing
   behavior.

 * 
   How do I buy a Similarweb package now?
   
   Contact our sales team to build a custom package or start a free trial and
   upgrade to either the starter or professional package from there.

 * 
   How do I know if your tools fit my needs?
   
   If you have questions about your unique needs, feel free to get in-touch for
   a demo or free trial! Similarweb is designed to be a one-stop shop for all
   your digital marketing and research needs, and offers a comprehensive set of
   tools to meet a wide variety of needs and use cases. Let’s talk about yours.

 * 
   How are paid packages different from the data I can get for free on your
   site?
   
   The free data we share on Similarweb.com is a very high-level taste of what
   we offer. It showcases a limited number of features, and does not allow for
   further drill down into any specific time frame, country, device etc. Our
   paid packages give you access to our powerful platform that quickly surfaces
   actionable insights that will grow your traffic and keep you ahead of
   competitors.

 * 
   Where can I learn more about Similarweb’s data methodology?
   
   Great question! You can learn more about our data here.

Show more

Boost your traffic and win more customers with Similarweb

Similarweb offers flexible packages for each of our premium solutions. Our team
can get you started with the perfect solution for your needs.

Contact us
Follow us on:
 * 
 * 
 * 
 * 
 * 
 * 

+1-646-956-2012

16 East 34th Street, 15th Floor,
New York, NY 10016

Get our free extension
 * Rankings
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    * Digital 100
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   Data
    * Our Data
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 * Solutions
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Our OfficesSee all Similarweb offices
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   +972-3-5447782
   
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   800 District Avenue, 1st Floor
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   +1-646-956-2012
   
   16 East 34th Street, 15th Floor,
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 * Sydney, Australia
   
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   WeWork 50 Miller St,
   North Sydney, NSW 2060
   
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 * Sao Paulo, Brazil
   
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   Rua Jaceru, 225 - Vila Gertrudes,
   São Paulo - SP,
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 * Florianópolis, Brazil
   
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   Rod. Admar Gonzaga, 440 Itacorubi - Florianópolis / SC 88034-000 - Brasil
   
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 * Paris, France
   
   +33-7-56-75-98-82
   
   33 rue Lafayette, 75009 Paris
   
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 * Munich, Germany
   
   +49-1573-5983501
   
   SimilarWeb, Office 01-111, C/O WeWork, Neuturmstrasse 5, BY, 80331
   Munich
   
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 * Tokyo, JP
   
   +81 3-6371-0071
   
   Otemachi Building 2F, 1-6-1 Otemachi, Chiyoda-ku, Tokyo, 100-0004
   
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 * Singapore
   
   +65-6018-3845
   
   79 Robinson Road floor 6
   Singapore 068897
   
   Open map

 * London, UK
   
   +44-2045-874668
   
   Milton Gate - 7th Floor
   60 Chiswell St, London EC1Y 4SA
   
   Open map

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