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NO FOOLIN’: T‑MOBILE LEADS A MOVEMENT TO TRANSFORM THIS APRIL 1 FROM A DAY OF
HIGH JINX TO A DAY OF HIGH FIVES

March 22, 2021
The Un‑carrier rallies everyone — including big brands — to #GiveThanksNotPranks
this April Fools’ and kicks it off with $500K for teachers to outfit classrooms
for students


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What’s the news: T-Mobile is calling on everyone to pause the pranks on April
Fools’ Day this year and instead focus on gratitude. Everyone can use a
pick-me-up after a tough year, so the Un-carrier, alongside other brands, has
launched a movement to #GiveThanksNotPranks this April 1 — starting with an up
to $500K donation to support teachers and students.

Why it matters: Showing appreciation to some of the people who make our lives
better on the daily and who have gotten us through the last year is the least we
can do during these complex times. Also, studies show that acts of gratitude
lead to more gratitude … so let’s get to the thanking!

Who it’s for: Everyone! Because now, in particular, everyone has something — and
someone — to be thankful for.

BELLEVUE, Wash. — March 22, 2021 — T-Mobile (NASDAQ: TMUS) is known for its
legendary April Fools’ Day pranks, but the Un-carrier is once again shaking up
the status quo and challenging everyone to ditch the shenanigans on April 1 and
instead show their appreciation. Inspired by a study finding that those who
witness even a single act of gratitude are more inspired to join in and express
gratitude themselves, T-Mobile is igniting a chain reaction of thankfulness in a
year where we all could use a little extra love, calling on customers,
employees, fans, brands and companies to join a movement to transform April 1
into something a little less foolish and #GiveThanksNotPranks.

Motorola, OnePlus, SanMar, Wattpad, Mattress Firm, Sleep.com and Drone Racing
League have already pledged their support to join the movement with T-Mobile.
They’ll pause the pranks and instead give donations to non-profit organizations
and drive a wave of shout-outs through their social media channels with the
#GiveThanksNotPranks hashtag. TikTok is participating too, bringing their
community in with a hashtag challenge.

And the Un-carrier is not stopping there! T-Mobile announced it is getting
#GiveThanksNotPranks started by partnering with its customers and fans to help
give $500,000 through the nonprofit education crowdfunding site DonorsChoose to
help our country’s hardworking and often under resourced teachers purchase
critical classroom supplies to support students — a small token of gratitude
after a year of educators and teachers adapting to all the changes in learning
during the pandemic.

“T-Mobile has always had so much fun pulling big stunts on April Fools’ Day, but
once again, it just makes sense to refocus all of that energy to transform this
day and instead send thanks to every hero who has gone above and beyond to keep
us all afloat in these challenging times. And we’re so excited that so many
great brands are joining us! So, who else is in?” said Mike Sievert, CEO of
T-Mobile. “I love that we’re kicking it all off by recognizing our amazing
teachers and helping them better support our students. T-Mobile has a
longstanding commitment to education and we launched our Project 10Million
initiative just this past year at the same time as so many of our country’s
teachers and students had to completely change the way they were teaching and
learning. So, this is a perfect way to say thank you for all their efforts and
get them better set up for the future!”

The #GiveThanksNotPranks movement begins on March 22. T-Mobile and its partner
brands will donate to meaningful causes and encourage their customers to share
the love by using the #GiveThanksNotPranks hashtag in social media through April
1. Then, starting March 30 through April 1, T-Mobile is partnering with TikTok
to rally its community to participate and share out thanks through a hashtag
challenge. To date, companies already confirmed as participating include:

 * Donating to DonorsChoose: Motorola, OnePlus, SanMar, Wattpad and Drone Racing
   League
 * Donating to #FirstRespondersFirst: Mattress Firm and Sleep.com

Also starting March 22 and going through April 1, T-Mobile is doubling down on
its longstanding commitment to support education and giving its customers and
fans three simple ways to help provide public school educators critical supplies
they need to teach students through partner DonorsChoose — everything from pens
and paper to crayons and notebooks. Here’s how:

 * Share: Customers and fans can thank any person who has gone the extra mile by
   sharing stories on Twitter, Facebook or Instagram with #GiveThanksNotPranks.
   T-Mobile will donate $5 to DonorsChoose for each post up to the $500,000
   campaign total.
 * Donate: T-Mobile will match individual donations made directly to its
   DonorsChoose campaign up to the $500,000 campaign total.
 * Text: Customers and fans can donate $5 of their own to DonorsChoose by
   texting THANKS to 50555.

Companies, brands, customers, fans — everyone — is invited to join the
#GiveThanksNotPranks movement. For more information, follow @TMobile on Twitter
and visit https://www.givethanksnotpranks.com/.

.

# # #

Text to Give: Donation confirmed via text; message & data rates may apply.
Donation added to your next bill.

About T-Mobile
T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier,
delivering an advanced 4G LTE and transformative nationwide 5G network that will
offer reliable connectivity for all. T-Mobile’s customers benefit from its
unmatched combination of value and quality, unwavering obsession with offering
them the best possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond. Based in
Bellevue, Wash., T-Mobile provides services through its subsidiaries and
operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more
information please visit: https://www.t-mobile.com.


MEDIA CONTACTS

T-Mobile US Media RelationsMediaRelations@t-mobile.com
Investor Relationsinvestor.relations@t-mobile.com
TagsConsumersGiving Back


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