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Effective URL: https://business.yougov.com/content/41515-two-thirds-public-say-brands-should-take-stance-uk?utm_source=newsletter&utm_mediu...
Submission: On April 07 via api from SE — Scanned from DE
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EN * Sectors * Solutions & Products * Company * Login Contact EN EN March 14th, 2022 by Christien Pheby TWO-THIRDS OF THE PUBLIC SAY BRANDS SHOULD TAKE A STANCE ON UKRAINE The Russian invasion of Ukraine has met with vocal condemnations from world leaders – and escalating economic sanctions. But with chains such as McDonalds and Starbucks shutting down business in Russia, are the public content to leave punishing Vladimir Putin up to the government? New YouGov data reveals that two in three Britons (68%) say it’s important that brands publicly take a stand on the Russia-Ukraine conflict – with fewer than one in five (17%) in dissent. More specifically, three-quarters of the public think companies should stop doing business in Russia entirely (76% vs. 6%), and the same proportion say they should donate money and supplies to humanitarian efforts in Ukraine (77% vs. 4%). A majority also want brands to offer this kind of support to the Ukrainian army (54% vs. 15%), and issue statements in support of Ukraine (61% vs. 11%). There could be commercial incentives for businesses that are perceived to be doing the right thing when it comes to the conflict. Three in five Britons, for example, say they would have a better opinion of a brand that stopped doing business in Russia (62%) or offered humanitarian support to Ukraine (61%). Taking this even further, half of the public say they are more likely to buy from a brand that pledges income to Ukraine (51%) or promises money and supplies to humanitarian efforts (50%). The same proportion would reward a business that stops operating in Russia (51%). So brands like Shell, which recently announced that it would sell its Russian investments, may have had one eye on the perceived benefits of publicly rebuking the invaders. But just as there are PR incentives for taking an anti-Putin stance, there may be considerable drawbacks if you’re – for example – caught buying barrels of Russian crude oil at a discount price. Two in five Britons (41%) say they have either already boycotted or would consider boycotting a brand that continues doing business in the invading country, while one in five (20%) say they would stop buying from a company that has not pledged any support for or made any public statements about Ukraine. See the full results here Tags RealTime Categories Auto, Agencies, Banking & Insurance, Charities & Non-Profit, FMCG, Health & Pharma, Leisure & Entertainment, Media & Content, Retail, Sports, Tech, Telco, Travel & Tourism, Video Gaming Share * * * * Subscribe to your sector newsletter Subscribe RELATED CONTENT ARTICLE in 13 days Who can challenge Netflix in the Nordics? ARTICLE about 4 hours ago A third of urban Indians regularly buy from online pharmacies but most consumers reside in metros ARTICLE about 4 hours ago More than half of UAE residents say the pandemic has negatively impacted their mental health ARTICLE about 8 hours ago People in Indonesia most likely to say the pandemic has adversely impacted their mental health ARTICLE about 13 hours ago Renault’s attempt to resume production in Russia stalls ARTICLE about 13 hours ago Global: Where are people most likely to wash their hair every day? Load More -------------------------------------------------------------------------------- ABOUT YOUGOV At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands. COMPANY * About Us * Contact Us * Careers * Investor relations * Press Office GLOBAL SITES * Australia * China * Denmark * Finland * France * Germany * Hong Kong * India * Indonesia * Italy * Malaysia * Mexico * Middle East * Norway * Pakistan * Philippines * Poland * Singapore * Spain * Sweden * Taiwan * Thailand * United Kingdom * United States * Vietnam At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands. Company * About Us * Contact Us * Careers * Investor relations * Press Office Global sites * Australia * China * Denmark * Finland * France * Germany * Hong Kong * India * Indonesia * Italy * Malaysia * Mexico * Middle East * Norway * Pakistan * Philippines * Poland * Singapore * Spain * Sweden * Taiwan * Thailand * United Kingdom * United States * Vietnam -------------------------------------------------------------------------------- Copyright © 2022 YouGov PLC. All Rights Reserved. * Privacy & Cookies notice * Terms & Conditions * Modern Slavery Act OUR USE OF COOKIES We use cookies to improve the functionality and performance of our website, to analyse web traffic and for advertising purposes.Learn more Don’t Accept Accept Cookies Settings