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  <h1 class="sc-AxjAm jJEXIx newsletter__title h1">Today’s 5 Must Reads</h1>
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STARTUP

 * Best Industries
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 * Business Plans
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 * The UPS Store

GROW

 * Strategy
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 * Sales
 * Marketing
 * Customer Service
 * Franchises
 * Build

LEAD

 * Conscious Leadership
 * Taking Care
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 * Best in Business
 * Best Workplaces
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Female Founders 100


10 INNOVATIVE WOMEN BUILDING MEGA-SUCCESSFUL BUSINESSES THAT ARE SHAKING UP
THEIR INDUSTRIES


THESE FOUNDERS ARE BREAKING NEW GROUND IN SOME VERY TRADITIONAL--AND
MALE-DOMINATED--INDUSTRIES.

 * Shape
 * 
 * 

By Inc. staff
Jennifer Fitzgerald, CEO and co-founder of Policygenius.  Heather Sten


Tech, food, and finance are rarely welcoming, and often hostile, to female
founders. But each of the following entrepreneurs--a small subset of Inc.'s list
of 100 women founders building America's most innovative businesses--is breaking
through in a male-dominated profession: overhauling our food systems,
programming cutting-edge robots or world-changing apps, and bringing financial
services to people who have never had access to them.


LISA Q. FETTERMAN | NOMIKU MEALS

Amy Harrity

After knockoffs hurt sales of her home sous vide machines, Fetterman began
offering frozen meals based on recipes devised by herself and Michelin-starred
chefs. RFID readers let the machines recognize each meal and cook it perfectly.
The company sells the devices at cost and makes money on its food. And revenue
is doubling. --Leigh Buchanan


LISA SEDLAR | GREEN ZEBRA GROCERY


Daniel Cronin


When living in Boulder, Colorado, Sedlar would see fit cyclists grabbing junky
snacks at the minimart. This disconnect inspired her idea for a corner store
that sold healthy food. Launched in 2012, Green Zebra--named after an heirloom
tomato--has several shops in Portland, Oregon. Sedlar, soon to close a $10
million funding round, is exploring locations in Seattle, L.A., and the Bay
Area. --Hannah Wallace


SEVETRI WILSON | RESILIA

Akasha Rabut

Wilson's first company, a consulting agency for nonprofits, faced a serious
challenge: Plenty of nonprofits needed help, but not many could afford it. Her
second company, New Orleans-based Resilia, is an attempt to solve that problem.
Its software-management platform aims to make nonprofit consulting faster,
cheaper, and more reliable through automation. Resilia began in 2015 with
corporate filings for newcomers. Now, the company also helps foundations,
cities, and other organizations track budgets, manage grants, and train new
hires. A New York City office is coming in October. "We're still here," says
Wilson, a solo founder operating outside of America's startup hot spots. "So we
must be doing something right." --Cameron Albert-Deitch


EMILY FEISTRITZER | TEACH-NOW GRADUATE SCHOOL OF EDUCATION

Jillian Freyer


A 78-year-old former nun, Feistritzer learned a long time ago that she didn't
like traditional teaching methods. So, in 2011, she founded Teach-Now to train
and certify teachers online. Now with master's certifications in high-growth
disciplines like early-childhood and special-needs education, Teach-Now has
helped 4,000 aspiring teachers in 125 countries. "I owe everything to my
mother," says Feistritzer. "She was a teacher." --Anna Meyer


OLIVIA RAMOS | DEEPBLOCKS

Rose Marie Cromwell

Ramos had master's degrees in architecture and real estate development, but it
wasn't until she had worked in those industries for a decade that she saw a need
for software that could merge demographic, zoning, financial, and market data
all in one place. Using her Deepblocks A.I. software, developers and brokers can
pull together a feasibility analysis for any parcel of land in 20 minutes
instead of the usual two to four weeks. Real estate pros in 1,100 U.S. cities
are already using the software. Ideally, the savings will flow through to
property renters and buyers. Ramos says: "Perhaps we can lower the cost of
living." --H.W.


JENNIFER FITZGERALD | POLICYGENIUS

Heather Sten


Former McKinsey consultant Fitzgerald spent the financial crisis advising big,
flailing insurance companies. So, naturally, she decided to start an insurance
company of her own. Policygenius, which Fitzgerald co-founded with McKinsey
colleague Francois de Lame, started as an online broker of life insurance,
selling old-school policies to phone-call-averse Millennials via quirky subway
ads. In January, the New York City startup began offering home and auto
insurance, an expansion Fitzgerald calls "an absolute rocket ship." The growth
is a challenge for recruitment. But she is glad, she says, to have "champagne
problems." --Maria Aspan


ENNIE LIM | HONEYBEE

Kayla Reefer

Lim knows how important, and precarious, one's credit score can be. After her
divorce, the so-called age on her score suddenly sank to zero--and older is
generally better. Her only option for a personal loan: payday lenders. "Payday
loans take advantage of some of the most vulnerable people in America," says Lim
of the $90 billion industry. In 2018, she launched HoneyBee to make small,
low-interest loans to people through their employers. Typical borrowers might
make $20 an hour and suddenly need $600 to fix their car, without which they
can't get to work. Loans are due in 90 days, and if an employee leaves, HoneyBee
can collect against paid time off. So far, HoneyBee has made $1.8 million in
loans, and it plans to be operating in all 50 states by next year. --Kimberly
Weisul


SHEENA ALLEN | CAPWAY

Kelia Anne


Allen grew up in a one-bank town in rural Mississippi. Now she's running a
fintech company to help some of the 32.6 million underbanked American households
enter the financial mainstream. CapWay lets people check account balances, and
it is rolling out a debit card. The company has also drawn the attention of
retailers and sellers of digital subscriptions. If these businesses want to keep
growing, says Allen, "they're going to need an audience that hasn't always had
access to plastic." --M.A.


SHIVANI SIROYA | TALA

Jessica Chou

People in emerging markets often have little access to basic financial services.
Just as bad, says Siroya, "as we've moved people into the formal economy, we've
broken things," like community lending. Siroya was determined to do something
about it. Her vision was for an app that could generate a credit score and then
offer and administer a loan--all via a smartphone. She taught herself to code,
entered dozens of business plan competitions, and won multiple fellowships. By
the time she sought funding, in 2013, Siroya had launched her app in Kenya and
had 50,000 customers. Now, Tala has more than three million customers and has
raised $225 million in equity. --K.W.


MELONEE WISE | FETCH ROBOTICS

Cayce Clifford

From manufacturing to delivering a product to a customer's doorstep, the race
for ever more efficiency is fierce. Wise's autonomous, mobile robots make it
easier to find, track, and move items around warehouses and factories. As they
haul things, the robots are also gathering useful data about everything around
them. "We use that data to tell people about the inside of their facilities,"
Wise explains. Understanding where there's congestion, for instance, is powerful
information for a warehouse manager. A mechanical-engineering PhD and founder of
a previous robotics startup, Wise has led San Jose, California-based Fetch
Robotics since shortly after its founding in 2014. In July, Fetch raised $46
million in venture capital, bringing its total funding to $94 million. This
year, it also landed a major new client, Universal Logistics, which uses
Fetch-designed robots to move car parts around the Nissan plant in Smyrna,
Tennessee, the largest auto factory in North America. Fetch has several hundred
robots deployed in 19 countries, and Wise is excited about expanding in Europe.
--Brit Morse

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