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About CRA

Vision

History

People

Approach

Action

Services
IT Strategy and Guidance

Enterprise Strategy

Strategic Information Systems Plans

Digital Transformation

Systems Selection and Integration

AI-Powered Retail
‍
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POS (traditional, mobile, self-checkout)

Customer Experience and CRM

Labor Management Systems

Store Optimization

Loss Prevention and Retail Theft

BOPIS

Merchandise Management

Order Management

eCommerce

Business Process Optimization

Payment Security

Loyalty Programs
‍
Supply Chain and Operations

Fulfillment and Distribution

Warehouse Management Systems

Transportation and Yard Management

RFID

MFC Design and Integration

Supply Chain Automation

Returns Logistics

Order Management
‍
Project Optimization and Support

QAaaS (Quality Assurance as a Service)

RFP Acceleration

Staff Augmentation

Fractional Consulting
‍
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Financials

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ROI and TCO Analysis

Business Strategy

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Omnichannel Analytics
‍

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CAMBRIDGE RETAIL ADVISORS (CRA)


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RETAIL 3.0

RETAILERS TRUST CRA TO PROVIDE DEEPLY EXPERIENCED EXPERTS AT EVERY PROJECT
STAGE, FROM STRATEGY THROUGH SELECTION, INTEGRATION, CUSTOMIZATION,
IMPLEMENTATION, AND SUPPORT.

CRA'S CURATED TEAM OF RETAIL INDUSTRY VETERANS WILL BRING YOU AND YOUR BRAND UP
TO TODAY’S RETAIL STANDARDS FOR TECHNOLOGY, PROCESSES, AND PEOPLE. IT'S WHAT WE
CALL RETAIL 3.0


CONSULTING SERVICES

Strategy
Selection
Integration
Customization
Implementation
Support



SUPPLY CHAIN OPTIMIZATION

Fulfillment and Distribution
Warehouse Management
RFID Technology
Strategy, Selection, and Implementation


NOTE: This is a "roughed in" version of the slider (aka carousel) that we talked
about yesterday. A work in progress...

The timings, text colors, background images, etc., can all be changed.

Also, it doesn't need to loop endlessly (which I think is annoying). So, we can
have it run through the cycle once and then stop again on whatever messaging we
want.







BUSINESS INTELLIGENCE FOR RETAIL




CONSULTING SERVICES


STRATEGY
SELECTION
INTEGRATION
CUSTOMIZATION
IMPLEMENTATION
SUPPORT


IT STRATEGY AND GUIDANCE




NRF 2024


MEET CRA


BOOTH 6621


STRATEGY, SELECTION, AND IMPLEMENTATION


FIND AND IMPLEMENT THE BEST SOLUTIONS TO SUPPORT YOUR STRATEGY.









STRATEGY

‍At Cambridge Retail Advisors, we specialize in crafting retail strategies that
drive success. Our approach is tailored to meet your unique business goals,
ensuring you stay ahead in the competitive retail landscape.

With CRA, it's not just about facing today's challenges; it's about preparing
for tomorrow’s opportunities—and going for it.

Partner with us to develop retail strategies that not only resonate with your
market but also set a solid foundation for future growth.


Explore Strategy at CRA


SELECTION

Discover the power of experienced systems selection with Cambridge Retail
Advisors. Our expertise transforms the way retailers choose their technology,
ensuring impactful, strategic solutions tailored to your unique business
processes and needs.

Imagine a world where every system you implement not only aligns seamlessly with
your operational goals but also propels your business towards unprecedented
success.

With CRA, that world is a reality. Let's transform your retail world together,
selecting systems that drive efficiency, growth, and customer satisfaction.



CRA's Selection Services



IMPLEMENTATION

CRA's expertise lies in bringing retail strategies and systems to life, ensuring
they are flawlessly integrated into your business operations.

With a smooth transition, new solutions fit perfectly into your existing
processes, enhancing efficiency and customer experience alike.

With CRA, implementation is more than just execution; it’s about transforming
your retail vision into tangible results.

Together, let's implement solutions that not only meet but exceed your
expectations. And, most importantly, the expectations of your customers.


Implementation with CRA


FIRST H2

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SECOND H2

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odio lorem non turpis. Nullam sit amet enim.


THIRD H2

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pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod
ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget
ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero
cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros.




RETAIL STRATEGY AND IMPLEMENTATION EXPERTS

‍At Cambridge Retail Advisors (CRA), we understand the unique challenges facing
retail decision makers. We know. We've been in your shoes. Partner with us for
key projects that affect store performance, supply chain flow,
online—essentially anything that leads to happier customers for your brand.





KEN MORRIS

Ken's love for all things retail began when he worked at Macy's years ago and
continued through his work in retail consulting, at Deloitte, CFT Consulting,
Boston Retail Partners, and our most recent journey Cambridge Retail Advisors.
He had an impact on countless retail brands and thousands of people in the
industry.



WE ARE PROUD OF OUR STRATEGIES, WORK ETHIC, AND THE RETAIL, ONLINE, AND
RESTAURANT COMPANIES WE WORK WITH.



See More CRA Clients



READ CRA'S RETAILWIRE COMMENTS

‍Need quick insights into what's happening with leading brands—and our take on
it? Check out the latest RetailWire Insights now.

“Whether we're serving clients as CRA or BRP or even way before that as CFT, we
put retail industry veterans in the driving seat on every project.”
Ken Morris

Managing Partner, CRA

“There's a reason — actually, lots of reasons — I moved from the client side to
the delivery side of the retail success equation.”
Marty Whitmore

Managing Partner, CRA

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