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RESEARCH MENU

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Learn

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Red Bull

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What’s Working in Marketing™ Podcast

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What’s Working in Marketing™ Newsletter
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About

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Thrive Digital
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Research-as-a-Service


GET CUSTOM AUDIENCE & COMPETITOR RESEARCH IN DAYS, NOT MONTHS

1
Request Research
2
Receive it in 1-3 weeks
3
Uncover opportunities to inform your digital strategy across Paid, Earned,
Shared, and Owned channels.

The on-demand research service for brands & agencies that lean into insights



WHY WE EXIST


RESEARCH IS THE CHEAT CODE FOR YOUR STRATEGY

Know the content that will resonate with your audience before you create it.

Know the distribution channels & tactics that are working and not working before
you activate them.

Research-as-a-Service


THE BETTER WAY TO GET AUDIENCE INSIGHTS & COMPETITIVE INTELLIGENCE

Knowing your target audience and competitive landscape like the back of your
hand is critical for making strategic marketing decisions, but…

Marketing intelligence software is expensive, riddled with blindspots, and most
importantly— data alone often doesn’t give us the insights we need to take
action.

Working with a market research vendor can make research bespoke, but way too
often we’re left saying: “So what. How do I apply this?”...after spending
thousands of dollars and months of time on an engagement. Slow + expensive does
not work to inform digital.

What is RaaS? →


Our Research Capabilities


INSIGHTS TO INFORM EVERY PART OF YOUR STRATEGY

See All Research Capabilities →

Give your marketing and planning teams super powers, literally. Whether it’s
content opportunities for your creative team, competitor traffic numbers for
your leadership presentation, or a competitor ad funnel breakdown to optimize
your paid media; you can rapidly get the insights you need to unlock a more
impactful digital strategy.

Content


Omni Channel


Paid Media


Shared Media



Earned Media



Owned Media



Use Cases


DATA-BACKED INSIGHTS TO INFORM EVERY PART OF YOUR DIGITAL STRATEGY

Let’s face it: traditional approaches to informing digital strategy with market
research are slow and outdated. With few alternatives, and the digital landscape
evolving faster than ever, we’ve been forced to inform our strategies on hunches
and half-baked data points for too long. Stop guessing, and start verifying
assumptions with insights—quickly, simply, and cost effectively.


INFORM CONTENT STRATEGY

Let data guide your creative genius.

Learn more



INFORM SOCIAL STRATEGY

Supercharge your audience growth & engagement.

Learn more



INFORM INFLUENCER & AMBASSADOR STRATEGY

Identify perfect partners & inform 10x activations.

Learn more



INFORM DIGITAL ADVERTISING STRATEGY

Insights to optimize targeting, ROAS, & media mix.

Learn more



INFORM RETENTION STRATEGY

Insights to turn one-time customers into life-long fans.

Learn more



INFORM OVERALL DIGITAL STRATEGY

Identify whitespace opportunities for your brand.

Learn more


The Three Pillars of RaaS


WHAT MAKES RESEARCH-AS-A-SERVICE THE SMARTEST CHOICE?

Think of all the pain of working with no data & insights, or worse—incorrect
data & “insights”. Now, forget them. Working with the biggest brands, we’ve
perfected the recipe for getting impactful, actionable audience & competitive
insights to inform your strategy.


CUSTOM INSIGHTS


ON YOUR AUDIENCE & COMPETITORS

Leveraging reliable, 
pre-vetted data from the world’s best marketing
intelligence data providers.


ON-DEMAND


FAST, & ONLY WHEN 
YOU NEED IT

Speed matters immensely with insights, and they’re often needed last-minute.
With RaaS, that’s no problem.


COST EFFECTIVE


UNIQUE SUBSCRIPTION MODEL

That scales up and down with your needs, for less than the cost of a single
employee.


THE BEST SOLUTION


RESEARCH-AS-A-SERVICE

Let’s talk about how RaaS can make your life so much easier!

Book a demo

Our Approach


THERE IS A BETTER, MORE EFFICIENT WAY TO INFORM YOUR DIGITAL STRATEGY WITH DATA
& INSIGHTS

We Buy the Data

6x Cheaper. Less Risky.

We Do the Research

Save 100s Of Hours.

We Get It To You Fast

Avg. 2 Week Turnaround.

We Customize It To Your Client

Immediately Actionable.

We Buy the Data

Easy To Get Started.

Flexible Engagements

6x Cheaper. Less Risky.

All The Data Tools,
6x Less Cost



Customized to Your Audience & Competitors = Actionable



100% Done For You, Fast & No Headcount



Our Data


LEVERAGE 15+ WORLD-CLASS 
MARKETING INTELLIGENCE DATA SETS WITH ONE
COST-EFFECTIVE SUBSCRIPTION

The best marketers verify their assumptions and let data guide their creative
genius—not replace it. But good, reliable audience and competitor data is
shockingly expensive, and riddled with blind spots. Most importantly— data alone
often doesn’t give us the insights we need to take action. That’s where
Research-as-a-Service shines. We handle vetting, buying, and cleaning the data
and derive actionable insights, so you can nail the high value strategy work.



Our Process


HOW IT WORKS


01

Submit Your Research Briefs



02

We Apply Our Data + Methodologies


03

Get Your Research Back In 1-3 Weeks


Our Approach


REQUEST RESEARCH THROUGH OUR CONVENIENT PLATFORM + GET SUPPORT FROM YOUR
STRATEGY ADVISOR TO ACTION IT

RightMetric isn’t a software, it’s a service—just a very convenient one. We do
all the data and research heavy lifting for you, but we don’t deliver reports
then *poof* and disappear. Your dedicated strategy advisor is a true insights
partner that helps you choose the most impactful research projects to undertake,
interpret the results, and take action.



Results


RESULTS YOU CAN EXPECT WITH RESEARCH-AS-A-SERVICE

See customer stories →


IDENTIFY THE
WHITESPACE


Lululemon case study →

Find your audience & competitive whitespace to maximize the impact of your
marketing dollars

LIGHTNING FAST


2 WEEKS

Avg. turnaround time on custom insight projects.

Learn how it works →

IMPACTFUL


+64%

increase in traffic YoY

ATB Financial case study →

SAVE TIME


100S

Red Bull case study →


Hours saved on time-consuming research for your team every month

COST EFFECTIVE


6X

Cost reduction vs low-ROI software subscriptions 

See pricing →



VERIFY ASSUMPTIONS

With a complete, data-informed view of your target audiences and competitors
online—without the blindspots.

Lululemon case study →

RightMetric’s work helped us understand where Vancity stood in relation to our
competitors online, which allowed us to reconstruct the best elements of their
strategies to push our social and digital to the next level.

Kate Drance
Marketing Manager


RightMetric’s work helped us understand where Vancity stood in relation to our
competitors online, which allowed us to reconstruct the best elements of their
strategies to push our social and digital to the next level.

Kate Drance
Marketing Manager

Whether it's related to social or content opportunities, or even digital ad
spend; RightMetric's analyses continuously inform our strategies.

Andrew Donaher
Vice President Digital & Analytics


Whether it's related to social or content opportunities, or even digital ad
spend; RightMetric's analyses continuously inform our strategies.

Andrew Donaher
Vice President Digital & Analytics

Whether it's related to social or content opportunities, or even digital ad
spend; RightMetric's analyses continuously inform our strategies.

Jaime Parsons
ATB Financial


Whether it's related to social or content opportunities, or even digital ad
spend; RightMetric's analyses continuously inform our strategies.

Jaime Parsons
ATB Financial

Partnering with RightMetric has been pivotal in improving our client's media
strategies

Gemma Philpott
Associate Director of Strategy


Partnering with RightMetric has been pivotal in improving our client's media
strategies

Gemma Philpott
Associate Director of Strategy

The depth, creativity and holistic nature of RightMetric's analysis supported
the strategy development of our largest new product launch of the year and
resulted in our highest sell through-ever.

Samantha Rayner
Director of Marketing


The depth, creativity and holistic nature of RightMetric's analysis supported
the strategy development of our largest new product launch of the year and
resulted in our highest sell through-ever.

Samantha Rayner
Director of Marketing

The window into whitespace opportunities is superb. To get this level of insight
into tactic and content takeaways is invaluable — love it!

Mark Stuart
Senior Social Media Analyst


The window into whitespace opportunities is superb. To get this level of insight
into tactic and content takeaways is invaluable — love it!

Mark Stuart
Senior Social Media Analyst

We use RightMetric's research to quickly get an idea of content that will
resonate with our audiences and the most efficient channels to deliver it on.
It's been a great source of inspiration for many teams across our org.

Gabe Authier
Global Brand Manager


We use RightMetric's research to quickly get an idea of content that will
resonate with our audiences and the most efficient channels to deliver it on.
It's been a great source of inspiration for many teams across our org.

Gabe Authier
Global Brand Manager




SEE EXAMPLES OF OUR RESEARCH

Explore the Insight Library →



IMAGINE HAVING CUSTOMIZED, ACTIONABLE, AND TIMELY RESEARCH POWERING YOUR
STRATEGIC PLANNING PROCESS, EVERY TIME

Objectives



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Strategy



Execution



Analysis



Let’s Work Together


UNCOVER OPPORTUNITIES TO 10X YOUR DIGITAL STRATEGY

With on-demand research, fully customized to your needs.

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NAVIGATION

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CAPABILITIES

Full Research  Capabilities MenuContent ResearchOmnichannel ResearchPaid Media
ResearchEarned Media ResearchShared Media ResearchOwned Media Research

SOLUTIONS

Content StrategySocial StrategyInfluencer & Ambassador StrategyDigital
Advertising StrategyRetention StrategyOverall Strategy

TEAMS

For Insights FolksFor Content & Social StrategistsFor Brand & Integrated
StrategistsFor Partnerships, PR, & CommsFor Media BuyersFor Agencies

LEARN

Insight LibraryWhat’s Working in Marketing™ PodcastWhat’s Working in Marketing™
NewsletterCharlie’s Linkedin
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Trusted by global brands & agencies that lean into insights. RightMetric makes
digital strategy research impactful, actionable, and hassle-free for strategy &
insights teams.

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