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HOLIDAY SUCCESS: DATA-DRIVEN CX STRATEGIES

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QUAXAR

CRM & LOYALTY SOLUTIONS

Fecha de publicación: 14 de dic de 2023
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The holiday season is approaching, bringing with it the excitement of shopping
and the search for the perfect gifts. According to the 2022 report shared by
Salesforce, inflation in Christmas shopping reached 12% compared to previous
years. These hard data indicate that consumers considered their budgets, meaning
that business strategies had to adapt to provide an exceptional customer
experience. Here are some key figures highlighting the importance of basing
Christmas strategies on concrete data:

 1. Prices: The 12% inflation in Christmas shopping necessitated innovative
    business strategies. Companies had to explore options like strategic
    discounts, promotional packages, and rewards programs to counter the impact
    of rising prices.

 2. Consumer Price Research: 60% of consumers conducted thorough price research
    before making a purchase. Companies ensured that their prices were
    competitive and transparent, providing clear information about the value of
    their products.

 3. Customer Experience Priority: 85% of shoppers consider the customer
    experience as important as the product itself. It is crucial for companies
    to focus on providing exceptional service, from easy website navigation to
    post-purchase support.

 4. Growth in Online Shopping: There was a 20% increase in online shopping
    during the holiday season. Companies optimized their e-commerce platforms
    and ensured a smooth shopping experience to capitalize on this trend.

Now, more than ever, companies must adopt strategies to stand out in this
holiday season. Here are some recommendations:

 * Personalization of Offers: Use customer behavior data to personalize offers
   and promotions, providing relevant discounts and enhancing customer loyalty.

 * Price Transparency: Be transparent with your prices and communicate any
   changes due to inflation. Honesty builds customer trust.

 * Website Optimization: Ensure that your website is easy to navigate, fast, and
   mobile-friendly for a seamless shopping experience.

 * Rewards Programs: Implement attractive rewards programs to encourage customer
   loyalty and offset the effects of inflation.

With these data and strategies in mind, companies can enhance the customer
experience during the holiday season and overcome the challenges.



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