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Submission: On November 11 via api from DE — Scanned from DE
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DIGITAL BUILDER EP 34: SOLVING CONSTRUCTION’S CAPACITY PROBLEM
Podcast
By
Eric Thomas
October 26, 2022
5 min read
We’ve had a lot of interesting conversations on the Digital Builder podcast, but
Episode 34 is particularly unique because it’s the first episode we filmed live.
We sat down with Andrew Anagnost, President and CEO at Autodesk, during Autodesk
University 2022 to learn about his vision for the AEC sector and what we can do
to overcome construction’s most pressing challenges.
Check out the video below to see our conversation in full, and watch as Andrew
shares his views on the construction industry and where it’s headed.
WATCH THE EPISODE NOW
You can also listen to this episode on Apple Podcasts, Spotify, Stitcher, Google
Podcasts, YouTube, and anywhere else you get your podcasts.
ON THIS PODCAST EPISODE
As someone who’s been at Autodesk for a quarter of a century, Andrew witnessed
the evolution of the construction tools used today. He also played a big part in
moving the company’s infrastructure to the cloud, which gives him a distinct
perspective on construction technology, and how it can help address the
industry’s capacity problem.
SOLVING THE CAPACITY PROBLEM IN CONSTRUCTION
It seems that everything is in short supply these days. Construction firms
globally are grappling with smaller budgets, material shortages, and labor
challenges—and the reality is this will persist in the coming months and years.
As Andrew puts it, “the capacity problem isn’t going away. There’s never going
to be enough money. There’s never going to be enough material, and there’s never
going to be enough labor.”
So, what can we do about construction’s capacity problem? Andrew recommends
learning from the manufacturing industry.
> “There’s never going to be enough money. There’s never going to be enough
> material, and there’s never going to be enough labor.”
“Over decades and decades, the manufacturing industry has increased its capacity
with finite resources. They’ve refined to use less stuff and increase their
capacity even when their labor pool has shrunk or when people aren’t spending
more money. Manufacturers have been capacity creation machines. We need to bring
some of that mojo to the AEC industry, and I really do believe we can. I believe
we can be a capacity creation machine too.”
THE ROLE OF CLOUD AND PLATFORM TECHNOLOGY
Navigating today’s construction landscape requires us to do more with less. To
do that, teams must streamline how they work, collaborate, and share data.
Minimizing miscommunication is vital because so much waste can come from issues
around people not being on the same page.
Cloud technology helps resolve these problems by making information more
accessible and keeping teams connected.
“We’re all familiar with the disconnects,” comments Andrew. “You send an email,
but it doesn’t get tracked. You give people a list, but the list doesn’t get
tracked. You tell folks about the same problem six or seven times, but they hear
you wrong. These are basic communication problems—and the cloud is beautiful for
solving this stuff.”
He continues, “When you put the flow of information at the center, the cloud’s
the natural place to go. That’s because the cloud is exceptional at connecting
disparate types of data, creating transparency, and allowing real-time
collaboration and access on that data.”
Now, having data in the cloud is just one part of the equation. You also need to
connect everything to a single source of truth.
This is where platforms come in.
--------------------------------------------------------------------------------
Read more: Cloud-Based Platforms Connect People, Processes, and Data
--------------------------------------------------------------------------------
Andrew states, “The critical part of the platform is data flow because data
comes from different places. We’ll never have a construction universe where data
feeds in from one pipeline.”
“You’re always going to have data feeding in from other pipelines. So your
platform needs to be able to pull in data from multiple places, but rationalize
it and make it visible and actionable to people.”
KEEPING CUSTOMERS AT THE CENTER OF AUTODESK’S JOURNEY: NOW AND IN THE FUTURE
The most successful and enduring companies are highly customer-centric. This is
something that Andrew—and everyone at Autodesk—recognize fully.
“Keeping the customer at the center of that journey is super important,” he
says.
Part of doing that lies in exploring different paths and figuring out which
route will best serve the customer. From there, Andrew says it’s all about
bringing users onto that course and then supporting them every step of the way.
“We know that what we’ve done with Autodesk Construction Cloud is by far the
most sustainable path we’re on,” remarks Andrew.
“We have to bring customers over to that in a high trust way, in a high success
way, so that we get them on the highway to the future so that we don’t tack in
such a way that disrupts them. And I’m committed to not doing that and I think
the whole entire team is committed to getting them on the right path.”
He concludes, “I think we’ve built a hell of an ecosystem, and we’re heading in
the right direction.”
NEW EPISODES EVERY TWO WEEKS
Autodesk’s Digital Builder podcast is hosted by me, Eric Thomas. New episodes go
live every two weeks.
Watch (or listen) to the episode for more about Andrew’s vision for the future
of construction, his experience working at Autodesk, and the legacy he hopes to
leave the industry as CEO of the company.
Catch this special episode of Digital Builder by watching the entire video or
listening to the podcast on:
* Apple Podcasts
* Spotify
* Stitcher
* Google Podcasts
* or wherever you listen to podcasts
* YouTube
ERIC THOMAS
Manager, Construction Thought Leadership at Autodesk + Host of Autodesk's
Digital Builder Podcast
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NO
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THIRD PARTY SERVICES
Learn more about the Third-Party Services we use in each category, and how we
use the data we collect from you online.
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STRICTLY NECESSARY – REQUIRED FOR OUR SITE TO WORK AND TO PROVIDE SERVICES TO
YOU
Qualtrics
We use Qualtrics to let you give us feedback via surveys or online forms. You
may be randomly selected to participate in a survey, or you can actively decide
to give us feedback. We collect data to better understand what actions you took
before filling out a survey. This helps us troubleshoot issues you may have
experienced. Qualtrics Privacy Policy
Akamai mPulse
We use Akamai mPulse to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Akamai mPulse Privacy Policy
Digital River
We use Digital River to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Digital River Privacy Policy
Dynatrace
We use Dynatrace to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Dynatrace Privacy Policy
Khoros
We use Khoros to collect data about your behavior on our sites. This may include
pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases
you’ve made, your IP address or device ID, and your Autodesk ID. We use this
data to measure our site performance and evaluate the ease of your online
experience, so we can enhance our features. We also use advanced analytics
methods to optimize your experience with email, customer support, and sales.
Khoros Privacy Policy
Launch Darkly
We use Launch Darkly to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Launch Darkly Privacy Policy
New Relic
We use New Relic to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. New Relic Privacy Policy
Salesforce Live Agent
We use Salesforce Live Agent to collect data about your behavior on our sites.
This may include pages you’ve visited, trials you’ve initiated, videos you’ve
played, purchases you’ve made, your IP address or device ID, and your Autodesk
ID. We use this data to measure our site performance and evaluate the ease of
your online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Salesforce Live Agent Privacy Policy
Wistia
We use Wistia to collect data about your behavior on our sites. This may include
pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases
you’ve made, your IP address or device ID, and your Autodesk ID. We use this
data to measure our site performance and evaluate the ease of your online
experience, so we can enhance our features. We also use advanced analytics
methods to optimize your experience with email, customer support, and sales.
Wistia Privacy Policy
Tealium
We use Tealium to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, and your IP address or device ID. We use this data to
measure our site performance and evaluate the ease of your online experience, so
we can enhance our features. We also use advanced analytics methods to optimize
your experience with email, customer support, and sales. Tealium Privacy Policy
Upsellit
We use Upsellit to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, and your IP address or device ID. We use this data to
measure our site performance and evaluate the ease of your online experience, so
we can enhance our features. We also use advanced analytics methods to optimize
your experience with email, customer support, and sales. Upsellit Privacy Policy
CJ Affiliates
We use CJ Affiliates to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, and your IP address or device ID. We use this data to
measure our site performance and evaluate the ease of your online experience, so
we can enhance our features. We also use advanced analytics methods to optimize
your experience with email, customer support, and sales. CJ Affiliates Privacy
Policy
Commission Factory
We use Commission Factory to collect data about your behavior on our sites. This
may include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, and your IP address or device ID. We use this data to
measure our site performance and evaluate the ease of your online experience, so
we can enhance our features. We also use advanced analytics methods to optimize
your experience with email, customer support, and sales. Commission Factory
Privacy Policy
Google Analytics (Strictly Necessary)
We use Google Analytics (Strictly Necessary) to collect data about your behavior
on our sites. This may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, your IP address or device ID, and
your Autodesk ID. We use this data to measure our site performance and evaluate
the ease of your online experience, so we can enhance our features. We also use
advanced analytics methods to optimize your experience with email, customer
support, and sales. Google Analytics (Strictly Necessary) Privacy Policy
Typepad Stats
We use Typepad Stats to collect data about your behaviour on our sites. This may
include pages you’ve visited. We use this data to measure our site performance
and evaluate the ease of your online experience, so we can enhance our platform
to provide the most relevant content. This allows us to enhance your overall
user experience. Typepad Stats Privacy Policy
Geo Targetly
We use Geo Targetly to direct website visitors to the most appropriate web page
and/or serve tailored content based on their location. Geo Targetly uses the IP
address of a website visitor to determine the approximate location of the
visitor’s device. This helps ensure that the visitor views content in their
(most likely) local language.Geo Targetly Privacy Policy
SpeedCurve
We use SpeedCurve to monitor and measure the performance of your website
experience by measuring web page load times as well as the responsiveness of
subsequent elements such as images, scripts, and text.SpeedCurve Privacy Policy
Qualified
Qualified is the Autodesk Live Chat agent platform. This platform provides
services to allow our customers to communicate in real-time with Autodesk
support. We may collect unique ID for specific browser sessions during a chat.
Qualified Privacy Policy
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IMPROVE YOUR EXPERIENCE – ALLOWS US TO SHOW YOU WHAT IS RELEVANT TO YOU
Google Optimize
We use Google Optimize to test new features on our sites and customize your
experience of these features. To do this, we collect behavioral data while
you’re on our sites. This data may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, your Autodesk ID, and others. You may experience a different version
of our sites based on feature testing, or view personalized content based on
your visitor attributes. Google Optimize Privacy Policy
ClickTale
We use ClickTale to better understand where you may encounter difficulties with
our sites. We use session recording to help us see how you interact with our
sites, including any elements on our pages. Your Personally Identifiable
Information is masked and is not collected. ClickTale Privacy Policy
OneSignal
We use OneSignal to deploy digital advertising on sites supported by OneSignal.
Ads are based on both OneSignal data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
OneSignal has collected from you. We use the data that we provide to OneSignal
to better customize your digital advertising experience and present you with
more relevant ads. OneSignal Privacy Policy
Optimizely
We use Optimizely to test new features on our sites and customize your
experience of these features. To do this, we collect behavioral data while
you’re on our sites. This data may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, your Autodesk ID, and others. You may experience a different version
of our sites based on feature testing, or view personalized content based on
your visitor attributes. Optimizely Privacy Policy
Amplitude
We use Amplitude to test new features on our sites and customize your experience
of these features. To do this, we collect behavioral data while you’re on our
sites. This data may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, your IP address or device ID, your
Autodesk ID, and others. You may experience a different version of our sites
based on feature testing, or view personalized content based on your visitor
attributes. Amplitude Privacy Policy
Snowplow
We use Snowplow to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Snowplow Privacy Policy
UserVoice
We use UserVoice to collect data about your behaviour on our sites. This may
include pages you’ve visited. We use this data to measure our site performance
and evaluate the ease of your online experience, so we can enhance our platform
to provide the most relevant content. This allows us to enhance your overall
user experience. UserVoice Privacy Policy
Clearbit
Clearbit allows real-time data enrichment to provide a personalized and relevant
experience to our customers. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID.Clearbit Privacy Policy
YouTube
YouTube is a video sharing platform which allows users to view and share
embedded videos on our websites. YouTube provides viewership metrics on video
performance. YouTube Privacy Policy
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CUSTOMIZE YOUR ADVERTISING – PERMITS US TO OFFER TARGETED ADVERTISING TO YOU
Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This
may include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on
our sites. This may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, and your IP address or device ID.
We use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads
are based on both AdWords data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that AdWords
has collected from you. We use the data that we provide to AdWords to better
customize your digital advertising experience and present you with more relevant
ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this,
we collect data about your online behavior and your interaction with the emails
we send. Data collected may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, email open rates, links clicked, and others. We may combine this data
with data collected from other sources to offer you improved sales or customer
service experiences, as well as more relevant content based on advanced
analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by
Doubleclick. Ads are based on both Doubleclick data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Doubleclick has collected from you. We use the data that we provide to
Doubleclick to better customize your digital advertising experience and present
you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this,
we collect data about your online behavior and your interaction with the emails
we send. Data collected may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads
are based on both Twitter data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that Twitter
has collected from you. We use the data that we provide to Twitter to better
customize your digital advertising experience and present you with more relevant
ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook.
Ads are based on both Facebook data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Facebook has collected from you. We use the data that we provide to Facebook to
better customize your digital advertising experience and present you with more
relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn.
Ads are based on both LinkedIn data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
LinkedIn has collected from you. We use the data that we provide to LinkedIn to
better customize your digital advertising experience and present you with more
relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo!
Japan. Ads are based on both Yahoo! Japan data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Yahoo! Japan has collected from you. We use the data that we provide to
Yahoo! Japan to better customize your digital advertising experience and present
you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are
based on both Naver data and behavioral data that we collect while you’re on our
sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Naver has collected
from you. We use the data that we provide to Naver to better customize your
digital advertising experience and present you with more relevant ads. Naver
Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast.
Ads are based on both Quantcast data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Quantcast has collected from you. We use the data that we provide to Quantcast
to better customize your digital advertising experience and present you with
more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This
gives you faster access to our agents and helps us more accurately evaluate our
performance. We may collect data about your behavior on our sites based on the
phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by
Wunderkind. Ads are based on both Wunderkind data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Wunderkind has collected from you. We use the data that we provide to
Wunderkind to better customize your digital advertising experience and present
you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media.
Ads are based on both ADC Media data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that ADC
Media has collected from you. We use the data that we provide to ADC Media to
better customize your digital advertising experience and present you with more
relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM.
Ads are based on both AgrantSEM data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
AgrantSEM has collected from you. We use the data that we provide to AgrantSEM
to better customize your digital advertising experience and present you with
more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by
Bidtellect. Ads are based on both Bidtellect data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Bidtellect has collected from you. We use the data that we provide to
Bidtellect to better customize your digital advertising experience and present
you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are
based on both Bing data and behavioral data that we collect while you’re on our
sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Bing has collected
from you. We use the data that we provide to Bing to better customize your
digital advertising experience and present you with more relevant ads. Bing
Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads
are based on both G2Crowd data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that G2Crowd
has collected from you. We use the data that we provide to G2Crowd to better
customize your digital advertising experience and present you with more relevant
ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI
Display. Ads are based on both NMPI Display data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that NMPI Display has collected from you. We use the data that we provide to
NMPI Display to better customize your digital advertising experience and present
you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based
on both VK data and behavioral data that we collect while you’re on our sites.
The data we collect may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, and your IP address or device ID.
This information may be combined with data that VK has collected from you. We
use the data that we provide to VK to better customize your digital advertising
experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your
experience of these features. To do this, we collect behavioral data while
you’re on our sites. This data may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, your Autodesk ID, and others. You may experience a different version
of our sites based on feature testing, or view personalized content based on
your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites
supported by Google Analytics (Advertising). Ads are based on both Google
Analytics (Advertising) data and behavioral data that we collect while you’re on
our sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Google Analytics
(Advertising) has collected from you. We use the data that we provide to Google
Analytics (Advertising) to better customize your digital advertising experience
and present you with more relevant ads. Google Analytics (Advertising) Privacy
Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite.
Ads are based on both Trendkite data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Trendkite has collected from you. We use the data that we provide to Trendkite
to better customize your digital advertising experience and present you with
more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads
are based on both Hotjar data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that Hotjar has
collected from you. We use the data that we provide to Hotjar to better
customize your digital advertising experience and present you with more relevant
ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads
are based on both 6 Sense data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that 6 Sense
has collected from you. We use the data that we provide to 6 Sense to better
customize your digital advertising experience and present you with more relevant
ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus.
Ads are based on both Terminus data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Terminus has collected from you. We use the data that we provide to Terminus to
better customize your digital advertising experience and present you with more
relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by
StackAdapt. Ads are based on both StackAdapt data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that StackAdapt has collected from you. We use the data that we provide to
StackAdapt to better customize your digital advertising experience and present
you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The
Trade Desk. Ads are based on both The Trade Desk data and behavioral data that
we collect while you’re on our sites. The data we collect may include pages
you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve
made, and your IP address or device ID. This information may be combined with
data that The Trade Desk has collected from you. We use the data that we provide
to The Trade Desk to better customize your digital advertising experience and
present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks.
Ads are based on both RollWorks data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
RollWorks has collected from you. We use the data that we provide to RollWorks
to better customize your digital advertising experience and present you with
more relevant ads. RollWorks Privacy Policy
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