www.convinceandconvert.com
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Submitted URL: https://hubs.ly/q029186g0
Effective URL: https://www.convinceandconvert.com/digital-marketing/the-best-way-to-keep-up-with-marketing-technology-trends/?utm_campaign=bob%27s...
Submission: On November 15 via manual from US — Scanned from DE
Effective URL: https://www.convinceandconvert.com/digital-marketing/the-best-way-to-keep-up-with-marketing-technology-trends/?utm_campaign=bob%27s...
Submission: On November 15 via manual from US — Scanned from DE
Form analysis 4 forms found in the DOM
GET https://www.convinceandconvert.com
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<div class="elementor-search-form__toggle" tabindex="0" role="button">
<i aria-hidden="true" class="fas fa-search"></i> <span class="elementor-screen-only" tabindex="0" role="button">Search</span>
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<div class="elementor-search-form__container">
<label class="elementor-screen-only" for="elementor-search-form-c353d6b" tabindex="0" role="button">Search</label>
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<div class="dialog-lightbox-close-button dialog-close-button" role="button" tabindex="0">
<i aria-hidden="true" class="eicon-close"></i> <span class="elementor-screen-only" tabindex="0" role="button">Close this search box.</span>
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<div class="input"><input id="email-d63cbd99-2e09-4bfd-94fe-0f625085f91a" name="email" required="" placeholder="" type="email" class="hs-input" inputmode="email" autocomplete="email" value="" aria-required="true"></div>
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<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="firstname-d63cbd99-2e09-4bfd-94fe-0f625085f91a" name="firstname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value="" aria-required="true"></div>
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name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="lastname-d63cbd99-2e09-4bfd-94fe-0f625085f91a" name="lastname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value="" aria-required="true"></div>
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name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="company-d63cbd99-2e09-4bfd-94fe-0f625085f91a" name="company" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="organization" value="" aria-required="true"></div>
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<div class="legal-consent-container">
<div>
<div class="hs-dependent-field">
<div class="hs_LEGAL_CONSENT.subscription_type_52075846 hs-LEGAL_CONSENT.subscription_type_52075846 hs-fieldtype-booleancheckbox field hs-form-field">
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input">
<ul class="inputs-list">
<li class="hs-form-booleancheckbox"><label for="LEGAL_CONSENT.subscription_type_52075846-d63cbd99-2e09-4bfd-94fe-0f625085f91a" class="hs-form-booleancheckbox-display"><input
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<p>I agree to receive the ON newsletter.</p>
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<legend class="hs-field-desc checkbox-desc" style="display: none;"></legend>
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<div class="hs-dependent-field">
<div class="hs_LEGAL_CONSENT.subscription_type_52076056 hs-LEGAL_CONSENT.subscription_type_52076056 hs-fieldtype-booleancheckbox field hs-form-field">
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<p>I agree to receive other communications from Convince and Convert for events and updates.</p>
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<legend class="hs-field-desc checkbox-desc" style="display: none;"></legend>
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<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Subscribe"></div>
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</form><form>
<h4>I am looking for...</h4>
<div class="hbs-ooking-options">
<div class="hbs-checkbox">
<input id="consulting" name="looking-for" type="checkbox" value="Consulting">
<label for="consulting">consulting</label>
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<div class="hbs-checkbox">
<input id="training" name="looking-for" type="checkbox" value="Training">
<label for="training">training</label>
</div>
<div class="hbs-checkbox">
<input id="content-creation" name="looking-for" type="checkbox" value="Content Creation">
<label for="content-creation">content creation</label>
</div>
<div class="hbs-checkbox">
<input id="speakers" name="looking-for" type="checkbox" value="Speakers">
<label for="speakers">speakers</label>
</div>
<div class="hbs-checkbox">
<input id="general-information" name="looking-for" type="checkbox" value="General Information">
<label for="general-information">general information</label>
</div>
<div class="error-msg">(Required)</div>
</div>
<button type="submit">let's chat</button>
</form>POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/5496414/03d6ee89-f0d2-442d-8808-be4f4623262f
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<fieldset class="form-columns-0">
<div class="hs-richtext hs-main-font-element">
<h1>Contact Us</h1>
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<div class="hs_cc_i_am_looking_for___ hs-cc_i_am_looking_for___ hs-fieldtype-checkbox field hs-form-field"><label id="label-cc_i_am_looking_for___-03d6ee89-f0d2-442d-8808-be4f4623262f" class=""
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<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input">
<ul role="checkbox" class="inputs-list multi-container">
<li class="hs-form-checkbox" role="checkbox"><label for="cc_i_am_looking_for___0-03d6ee89-f0d2-442d-8808-be4f4623262f" class="hs-form-checkbox-display"><input id="cc_i_am_looking_for___0-03d6ee89-f0d2-442d-8808-be4f4623262f"
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<li class="hs-form-checkbox" role="checkbox"><label for="cc_i_am_looking_for___1-03d6ee89-f0d2-442d-8808-be4f4623262f" class="hs-form-checkbox-display"><input id="cc_i_am_looking_for___1-03d6ee89-f0d2-442d-8808-be4f4623262f"
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<li class="hs-form-checkbox" role="checkbox"><label for="cc_i_am_looking_for___2-03d6ee89-f0d2-442d-8808-be4f4623262f" class="hs-form-checkbox-display"><input id="cc_i_am_looking_for___2-03d6ee89-f0d2-442d-8808-be4f4623262f"
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<li class="hs-form-checkbox" role="checkbox"><label for="cc_i_am_looking_for___3-03d6ee89-f0d2-442d-8808-be4f4623262f" class="hs-form-checkbox-display"><input id="cc_i_am_looking_for___3-03d6ee89-f0d2-442d-8808-be4f4623262f"
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<li class="hs-form-checkbox" role="checkbox"><label for="cc_i_am_looking_for___4-03d6ee89-f0d2-442d-8808-be4f4623262f" class="hs-form-checkbox-display"><input id="cc_i_am_looking_for___4-03d6ee89-f0d2-442d-8808-be4f4623262f"
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<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-03d6ee89-f0d2-442d-8808-be4f4623262f" class="" placeholder="Enter your Email" for="email-03d6ee89-f0d2-442d-8808-be4f4623262f"><span>Email</span><span
class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-03d6ee89-f0d2-442d-8808-be4f4623262f" name="email" required="" placeholder="" type="email" class="hs-input" inputmode="email" autocomplete="email" value="" aria-required="true"></div>
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<div class="hs_phone hs-phone hs-fieldtype-phonenumber field hs-form-field"><label id="label-phone-03d6ee89-f0d2-442d-8808-be4f4623262f" class="" placeholder="Enter your Phone number" for="phone-03d6ee89-f0d2-442d-8808-be4f4623262f"><span>Phone
number</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="phone-03d6ee89-f0d2-442d-8808-be4f4623262f" name="phone" placeholder="" type="tel" class="hs-input" inputmode="tel" autocomplete="tel" value="" aria-required="true"></div>
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</fieldset>
<fieldset class="form-columns-2">
<div class="hs_TICKET.subject hs-TICKET.subject hs-fieldtype-text field hs-form-field"><label id="label-TICKET.subject-03d6ee89-f0d2-442d-8808-be4f4623262f" class="" placeholder="Enter your Full Name"
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<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="TICKET.subject-03d6ee89-f0d2-442d-8808-be4f4623262f" name="TICKET.subject" required="" placeholder="" type="text" class="hs-input" inputmode="text" value="" aria-required="true"></div>
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<div class="hs_cc_job_title hs-cc_job_title hs-fieldtype-text field hs-form-field"><label id="label-cc_job_title-03d6ee89-f0d2-442d-8808-be4f4623262f" class="" placeholder="Enter your Job Title"
for="cc_job_title-03d6ee89-f0d2-442d-8808-be4f4623262f"><span>Job Title</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="cc_job_title-03d6ee89-f0d2-442d-8808-be4f4623262f" name="cc_job_title" placeholder="" type="text" class="hs-input" inputmode="text" value="" aria-required="true"></div>
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<div class="hs_company hs-company hs-fieldtype-text field hs-form-field"><label id="label-company-03d6ee89-f0d2-442d-8808-be4f4623262f" class="" placeholder="Enter your Company name"
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<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="company-03d6ee89-f0d2-442d-8808-be4f4623262f" name="company" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="organization" value="" aria-required="true"></div>
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</fieldset>
<fieldset class="form-columns-2">
<div class="hs_0-2/cc_company_size hs-0-2/cc_company_size hs-fieldtype-select field hs-form-field"><label id="label-0-2/cc_company_size-03d6ee89-f0d2-442d-8808-be4f4623262f" class="" placeholder="Enter your Company size"
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<option disabled="" value="">Please Select</option>
<option value="1">1</option>
<option value="2-4">2-4</option>
<option value="5-10">5-9</option>
<option value="10-24">10-24</option>
<option value="25-49">25-49</option>
<option value="50-99">50-99</option>
<option value="100-499">100-499</option>
<option value="500-2500">500-2500</option>
<option value="2500+">2500+</option>
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<div class="styledSelect"><span class="text-ellipses"></span></div>
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<li rel="2-4" class="">2-4</li>
<li rel="5-10" class="">5-9</li>
<li rel="10-24" class="">10-24</li>
<li rel="25-49" class="">25-49</li>
<li rel="50-99" class="">50-99</li>
<li rel="100-499" class="">100-499</li>
<li rel="500-2500" class="">500-2500</li>
<li rel="2500+" class="">2500+</li>
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for="0-2/cc_industry-03d6ee89-f0d2-442d-8808-be4f4623262f"><span>Industry</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input">
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<option disabled="" value="">Please Select</option>
<option value="Agency or Marketing Services Firm">Agency or Marketing Services Firm</option>
<option value="Automotive">Automotive</option>
<option value="Business-to-Business Services">Business-to-Business Services</option>
<option value="Casino & Gaming">Casino & Gaming</option>
<option value="Construction & Real Estate">Construction & Real Estate</option>
<option value="Consumer & Home Services">Consumer & Home Services</option>
<option value="CPG or Manufacturing">CPG or Manufacturing</option>
<option value="Financial Services">Financial Services</option>
<option value="Government, Public Service, or Utilities">Government, Public Service, or Utilities</option>
<option value="Hardware / Software">Hardware / Software</option>
<option value="Healthcare">Healthcare</option>
<option value="Higher Education">Higher Education</option>
<option value="Insurance">Insurance</option>
<option value="Manufacturing">Manufacturing</option>
<option value="Marketing Technology">Marketing Technology</option>
<option value="Media & Entertainment">Media & Entertainment</option>
<option value="Non-Profit or Member-Based Association">Non-Profit or Member-Based Association</option>
<option value="Other Awesome Industry">Other Awesome Industry</option>
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Accept Decline Skip to main * Consulting * AI Consulting * Audience Research * Content Marketing Consulting * Social Media Consulting * Digital Marketing Consulting * Customer Experience Consulting * Training * AI Readiness Training * Content Marketing Training * Social Media Training * Digital Marketing Training * Customer Experience Training * Creation * Content Creation * Influencer Marketing * Content Promotion * Industries * B2B * Enterprise Technology * Financial Services * Higher Education * Hospital and Healthcare * Travel and Hospitality * About * The Team * FAQs * Marketing Insights * Blog * Social Pros Podcast * Weekly Email Get Our Newsletter Contact Us Search Search Close this search box. * Consulting * AI Consulting * Audience Research * Content Marketing Consulting * Social Media Consulting * Digital Marketing Consulting * Customer Experience Consulting * Training * AI Readiness Training * Content Marketing Training * Social Media Training * Digital Marketing Training * Customer Experience Training * Creation * Content Creation * Influencer Marketing * Content Promotion * Industries * B2B * Enterprise Technology * Financial Services * Higher Education * Hospital and Healthcare * Travel and Hospitality * About * The Team * FAQs * Marketing Insights * Blog * Social Pros Podcast * Weekly Email Get Our Newsletter Contact Us Marketing Insights Blog THE BEST WAY TO KEEP UP WITH MARKETING TECHNOLOGY AND TRENDS Authors: Mitch Causey Posted Under: Digital Marketing LISTEN TO THIS ARTICLE Click to Generate Audio Image via BigStockPhoto.com Since the days of yore, digital marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. As a result, the future of marketing is being shaped by those who can keep up, continue to learn what has changed, and use that knowledge to their advantage. At Lesson.ly(Open Link in new window), we are extremely proud to be a part of that learning process for many companies, including the three I would like to talk about today: DataSift, iGoDigital, and Convince & Convert. Each of these fast-growing companies has a unique education-based headache, and we have become the Tylenol to provide assistance. DATASIFT Who is Datasift? DataSift’s(Open Link in new window) platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. With data from top social networks like Twitter, Facebook, Tumblr and WordPress, DataSift powers hundreds of applications and analyses across a wide variety of industries. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving. This reality, combined with DataSift’s incredible growth as a global company, have made it difficult for everyone to stay on the same page about DataSift’s most current product offerings and services. Before Lesson.ly, there was no formal process to keep the essential, client-facing teams up-to-speed on product innovations, which often include the ins and outs of new data sources. Datasift’s geographic diversity added to this pain, making it impractical to schedule real-time training across times zones. It quickly became critical for DataSift to find a way to scale training efforts while ensuring they could continue to measure how well new material was being retained after it was shared. The Solution Now, with Lesson.ly, the DataSift product marketing team has adopted a process where they quickly create new lessons on product updates, share them with the team across the globe, and track the completion and performance of that training. Meanwhile, the sales and services teams can access training on a schedule that works for them in their time zone, allowing them to review content whenever they need and on whatever device they are most comfortable with. GET OUR BEST TIPS IN YOUR INBOX! JOIN THE SMARTEST MARKETERS WHO RECEIVE OUR ON NEWSLETTER. Email* First name* Last name* Company name* * I agree to receive the ON newsletter. * I agree to receive other communications from Convince and Convert for events and updates. IGODIGITAL Who is iGoDigital? Have you ever been on a major retailer’s website and seen that section that says “if you like this product, you might like these?” More than likely, you’re actually looking at iGoDigital’s(Open Link in new window) recommendation software, one of their many talents. After their acquisition by ExactTarget in October of 2012, almost immediately followed by ExactTarget’s acquisition by SalesForce in June of 2013, iGoDigital now makes up the marketing cloud giant’s “Predictive Intelligence” department. If you are an e-retailer and are looking for a way to get on the cutting edge (or at least catch up to where the big dogs have been for years), iGoDigital should be on your vendors wishlist. The Problem As marketers using predictive intelligence technology, such as dynamic content and product listings based on previous site engagement, continue to push for higher and better boundaries, the iGoDigital team’s products must constantly leap ahead of their competition. While it’s easy for the product team to stay abreast of these changes because it is part of their day-to-day activities, there was often a delay in communication to the sales team. Without keeping the sales team in the loop well, the perception of iGoDigital in the mind of prospects could be something less-than-true. iGoDigital needed a way to bridge the gap between product and business development in order to convey their innovations as quickly as they came. The Solution Now, with Lesson.ly, the iGoDigital product team can create the messaging their salespeople need right from the horse’s mouth. Their salespeople can then consume the information in the office, on a plane, or in between sessions at a tradeshow. Best of all, this activity can be tracked so managers have insight into who knows their stuff and who is falling behind. Being part of a large organization like SalesForce requires organization and efficiency. With Lesson.ly, iGoDigital can enjoy both of those, while being able to track and report on improvements. CONVINCE & CONVERT Who is Convince & Convert? Hopefully, you already know this(Open Link in new window). Moving on… The Problem The Convince & Convert team is known for helping marketers stay on top of the ever-changing marketing landscape. Most of us interact with Convince & Convert through blog posts and resources. Sometimes, though, the team gets requests to help train employees of external agencies. While You're here Other Articles on Digital Marketing Testing the Limits of Branding: What It Can Fix and What It Can’t 17 Leading Accessible Website Examples CLICK TO SEE MORE ON DIGITAL MARKETING Article Continues These agencies are often busy keeping clients happy, so they have their heads down, working to make their clients successful (I know I’ve been there), leaving very little time to research new trends on their own. Because of this, a lot of marketing agencies look to Convince and Convert to help gain insights into the current market place. Outside of the blog, though, Jay and the team didn’t have a great way to deliver agency-exclusive training materials. The Solution Now, using Lesson.ly, Jay can deliver consistent messaging to all the agencies that are interested in Convince & Convert’s services. Once they are signed up, Jay can effectively see, at a glance, which agencies are understanding the material and retaining it. More importantly, the agencies can stay aware of recent trends and tools recommended by Jay regardless of what time of day it is and regardless of what device they most like to consume training content. CONSISTENT LEARNING IS KEY President John F. Kennedy once said that “leadership and learning are indispensable to each other.” In that same vein, it is clear that the current and future winners in marketing are the ones who understand they need to learn more and seek out that education. We believe in making autonomous learning tools accessible to every company in marketing, no matter their budget, IT resources, or expertise in training because we’re all in this mayhem together. BLOG CATEGORIES CATEGORIES * AI * Content Marketing * Social Media * Customer Experience * Digital Marketing * Influencer Marketing * Content Marketing * Social Media * Customer Experience * Digital Marketing * Influencer Marketing YOU MIGHT ALSO LIKE Content Marketing SEO TRENDS FOR 2024: SGE, PEOPLE-FIRST CONTENT, AND MORE! Digital Marketing TESTING THE LIMITS OF BRANDING: WHAT IT CAN FIX AND WHAT IT CAN’T Social Media UNLOCKING THE POWER OF SOCIAL MEDIA: HOW 56% OF LOYAL CUSTOMERS ARE BORN JOIN THE SOCIAL PROS LINKEDIN COMMUNITY Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation. Follow Social Pros on LinkedIn(Open Link in new window) Subscribe to Social Pros Podcast READY TO GET STARTED? I AM LOOKING FOR... consulting training content creation speakers general information (Required) let's chat CONTACT US I am looking for... 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