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ORACLE ADVERTISING

In an increasingly complex and connected world, you need to know who your best
audiences are and be able to reach them in the right environment. You need to
make sure that your ads are seen by real people. It’s all about that age-old
question: “Did my advertising achieve its objectives?” With Oracle Advertising
(formerly Oracle Data Cloud), you can answer this question today and be ready
for what’s next.

See our products
Contact us

See Oracle Advertising in action



ORACLE ADVERTISING SUMMIT HIGHLIGHTS

Why brand purpose is more important than ever

Discover the role advertising plays in developing and owning brand purpose and
values and how that leads to a better customer experience.

Watch the video (2:52)
Develop your brand purpose and value in the ad space

Discover why your brand's purpose is so important and discover how you can find
your brand's purpose and values through advertising.

Watch the highlights (3:20)
How to define and set responsible media best practices

Learn how to use advertising to help build awareness around what your brand
stands for. It’s not only responsible but also economically advantageous.

Watch the video (2:32)
Expert guidance through the data ethics and brand safety landscape

Aaron Tabas, VP of content strategy and innovation at Vox Media, shares his
recommendations and wishes for the advertising industry.

Watch the video (3:10)


EXPLORE ORACLE ADVERTISING SOLUTIONS

ActivationMeasurement
 * Activation
 * Measurement


ACTIVATION

ACTIVATION

Get the returns you need on your first-party data and advertising spend with
data onboarding, unique curated data assets, and contextual-intelligence tools.
Reach and engage both customers and prospects across digital channels, and do so
in the right environment for your brand with our category-leading brand safety
and suitability solutions.

Explore activation

FEATURED PRODUCTS

 * Audiences
 * OnRamp
 * Contextual Intelligence





MEASUREMENT

MOAT MEASUREMENT

Use our award-winning Moat products to measure the impact of your advertising,
with more than 50 metrics accredited by the Media Rating Council (MRC) across
video, display, and in-app for a customized view of performance. Understand
people-based reach and frequency across both TV and digital, and use an in-depth
understanding of consumer attention to attribute campaign success to sales.

Explore Moat measurement

FEATURED PRODUCTS

 * Moat Analytics
 * In-game measurement
 * Moat Outcomes
 * Moat Pro
 * Moat Reach

FEATURED SOLUTIONS

 * In-game measurement





EXPLORE ORACLE'S BRAND SAFETY SOLUTION

Explore the solution
Read Forrester’s Total Economic Impact report of Oracle Contextual Intelligence

See how using Oracle Contextual Intelligence boosts profits, improves ROI, and
shortens payback periods.

Read the report
The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing

Understand how contextual techniques are poised to play a central role in
advertising and media monetization.

Download the report
Read Forrester’s Total Economic Impact report of Oracle Moat Analytics

See how Oracle Moat Analytics customers improved budgeting efficiency, boosted
ROI, and lowered costs.

Get the report


WHY CHOOSE ORACLE ADVERTISING?


1OPTIMIZE MEDIA WITH OMNICHANNEL MEASUREMENT

Master the complexity of the modern media landscape by measuring and managing
performance across all elements of a campaign. Prove the impact of your
investments with comprehensive cross-channel measurement.

Learn how to measure everywhere


2PROTECT YOUR MEDIA INVESTMENTS

Our verification solutions enable buyers and sellers of media to invest
confidently, ensuring that every ad impression has a chance to be seen by real
humans in brand suitable environments.

Learn how to protect your media


3INCREASE CAMPAIGN EFFECTIVENESS

Oracle Advertising empowers advertisers to maximize campaign performance by
ensuring their messages are delivered to relevant consumers in a brand suitable
environment.

Learn more about activation


4AWARD-WINNING SOLUTIONS FOR ADVERTISERS AND PUBLISHERS

Oracle Advertising has won Adweek Readers’ Choice Awards for brand safety,
measurement and analytics, and fraud prevention. See why our customers gave us
top honors for optimizing every stage of an advertising campaign.

Learn what customers said


DISNEYLAND PARIS USES CONTEXTUAL INTELLIGENCE TO HELP FAMILIES FIND FUN

"Before using a contextual solution, the challenge that [we] were facing was a
decrease in reach and an increase in cost per acquisition. From the moment we
used custom and contextual segments, we saw great outcomes in our campaigns."
—Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris

Watch the video (2:55)


ORACLE ADVERTISING CUSTOMER SUCCESSES

View more customer successes

Learn how the biggest brands, agencies, and publishers use Oracle Advertising to
deliver exceptional customer experiences that drive better business outcomes.

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RESOURCES TO IMPROVE DIGITAL ADVERTISING EXPERIENCES


TV AND DIGITAL CAMPAIGN MEASUREMENT GUIDE

Measuring TV and digital campaigns—beyond basic metrics—has always been a
challenge, even for the most advanced advertisers and publishers. This guide
shows you the formula you need to effectively measure cross-platform impact.

Get the guide


SWITCHED ON: AN ESSENTIAL GUIDE TO NAVIGATING THE ADVANCED TV AND VIDEO
LANDSCAPE

Get tactical. Learn where to focus and how to successfully execute an advanced
TV and video campaign.

Download the ebook


BRAND SAFETY, SUITABILITY, AND RESPONSIBLE MEDIA: A GUIDE FOR DIGITAL
ADVERTISERS

Protect your brand, intrigue your customers, and minimize risk. Learn to apply
brand safety, suitability, and responsibility at every stage of the advertising
lifecycle.

Download the guide


DIGITAL ADVERTISING GUIDE: BUILD A DATA-DRIVEN DIGITAL AD STRATEGY

To create a data-driven advertising strategy, focus on audience, context, and
measurement. Read our guide to learn the who, where, and how of digital
advertising.

Read the guide

MARCH 4, 2022


ADVERTISING INDUSTRY ACCREDITATIONS AND CERTIFICATIONS SOLIDIFY ORACLE AS AN
ADTECH LEADER

Chase Mathew, Product Marketing Manager, Measurement

The last 15 months have been big for Oracle. From our partnership with Red Bull
Racing Honda, to announcing our acquisition of Cerner, there was a lot of growth
and much to celebrate. Throughout all our accomplishments, one thing has
remained consistent: Our commitment to building and maintaining effective ad
measurement and brand safety solutions. Keep reading to discover Oracle’s most
recent adtech industry certifications.

Read the complete post

FEATURED BLOGS

 * March 2, 2023 Content Affinity Targeting: expanding the privacy friendly
   targeting toolkit
 * December 20, 2022 Spotlight Q&A: How Xaxis is helping marketers succeed in
   the cookieless future
 * July 29, 2022 CTV ad fraud: 5 Questions with ad fraud expert Sam Mansour
 * July 20, 2022 How to improve your copywriting skills for digital advertising
   campaigns

View all


RESOURCES

See what's new Already a customer? Build your skills Get help and support FAQ
 * See what's new
 * Already a customer?
 * Build your skills
 * Get help and support
 * FAQ


SEE WHAT'S NEW

SEE WHAT’S NEW IN ORACLE ADVERTISING

See how the Oracle Advertising and CX team is working to make every customer
interaction matter. Catch up on the latest in blogs, videos, product demos,
events, and more.

 * Explore what’s new
 * Watch our latest videos
 * Read our advertising blog
 * Register for upcoming events
 * See where analysts rank Oracle
 * Explore our digital advertising guide
 * See our award-winning solutions


ALREADY A CUSTOMER?

CLOUD CUSTOMER CONNECT

Cloud Customer Connect is Oracle's premier online cloud community. It’s
specifically designed for peer collaboration, best practice sharing, and to
provide needed tools for members so they can keep pace with product strategy.
Members also provide feedback on sales cloud, marketing cloud, and service cloud
solutions—directly to Oracle development.

Join or log in

ADDITIONAL RESOURCES

 * Explore Topliners
 * Get best practices and resources
 * Idea Labs—share ideas, vote, and discuss

CLOUD CUSTOMER CONNECT

Cloud Customer Connect is Oracle's premier online cloud community. It’s
specifically designed for peer collaboration, best practice sharing, and to
provide needed tools for members so they can keep pace with product strategy.
Members also provide feedback on sales cloud, marketing cloud, and service cloud
solutions—directly to Oracle development.



MORE CUSTOMER COMMUNITY GROUPS

 * Oracle Topliners
 * LinkedIn community


BUILD YOUR SKILLS

DEVELOP YOUR SKILLS

Oracle University provides a variety of learning solutions to help you build
cloud skills, validate expertise, and accelerate adoption.

 * Take free training on Oracle Moat
 * Oracle Guided Learning
 * Learning subscriptions


GET HELP AND SUPPORT

SUPPORT

 * Oracle Support
 * Topliners customer community
 * Oracle Customer Connect

PARTNERSHIPS

 * Find a branded data provider
 * Find an ISV partner

HOW CAN WE HELP YOU?

 * Contact global resources
 * Schedule an executive briefing


FAQ

ADTECH

Adtech software is used to purchase advertising space and by publishers to price
and sell their ad space. But adtech can be confusing because there are many
types and many different uses for it. To fully understand this arena, it’s good
to be aware of the best practices, next practices, and complementary tools so
you can achieve superior results.

Get your adtech questions answered

ANSWERS TO POPULAR QUESTIONS

 * Difference between CTV and OTT
 * Brand safety vs. brand suitability
 * How do viewability and attention work together?
 * What is ad fraud and IVT?
 * Why is identity so important in digital advertising

Plan, Adopt, Innovate

Oracle provides both the technology and the guidance you need to succeed at
every step of your journey, from planning and adoption through to continuous
innovation.

Learn more about Plan, Adopt, Innovate


GET STARTED

 * Join us
 * Attend an event
 * Contact us.

RESOURCES FOR

 * Careers
 * Developers
 * Investors
 * Partners
 * Researchers
 * Students and Educators

WHY ORACLE

 * Analyst Reports
 * Best cloud-based ERP
 * Cloud Economics
 * Corporate Responsibility
 * Diversity and Inclusion
 * Security Practices

LEARN

 * What is cloud computing?
 * What is CRM?
 * What is Docker?
 * What is Kubernetes?
 * What is Python?
 * What is SaaS?

WHAT’S NEW

 * News
 * Oracle Applications Platform
 * Oracle Supports Ukraine
 * Oracle Red Bull Racing
 * Oracle Sustainability
 * Employee Experience Platform

CONTACT US

 * US Sales: +1.800.633.0738
 * How can we help?
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