red-bull.maxcheappromo.com Open in urlscan Pro
2606:4700:3037::6815:1f15 Public Scan

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URL:
https://red-bull.maxcheappromo.com/briefing/red-bull?utm_campaign=RzY4ADQiT7&utm_medium=group&utm_content=placement&utm_term=keywor...
Submission: On March 27 via manual (March 27th 2024, 11:40:48 am UTC) from DE — Scanned from DK

Form analysis
8 forms found in the DOM

POST https://app.convertkit.com/forms/3176079/subscriptions

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      <button data-element="submit" class="formkit-submit formkit-submit" style="color:#ffffff;background-color:#069274;border-radius:4px;font-weight:400">
        <div class="formkit-spinner">
          <div></div>
          <div></div>
          <div></div>
        </div><span class="">Sign up</span>
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    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit {
      position: static;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] [data-style="clean"],
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] [data-style="clean"] {
      padding: 10px;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"],
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] {
      margin-left: -5px;
      margin-right: -5px;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-submit,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-submit {
      margin: 0 5px 15px 5px;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-field {
      -webkit-flex: 100 1 auto;
      -ms-flex: 100 1 auto;
      flex: 100 1 auto;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-submit,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-submit {
      -webkit-flex: 1 1 auto;
      -ms-flex: 1 1 auto;
      flex: 1 1 auto;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit span {
      margin-top: 0px !important;
      height: auto !important;
    }
  </style>
</form>

POST https://app.convertkit.com/forms/3176079/subscriptions

<form action="https://app.convertkit.com/forms/3176079/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="3176079" data-uid="2ba309a0b0" data-format="inline" data-version="5" min-width="400 500 600 700 800">
  <div data-style="clean">
    <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
    <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
      <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="color:#000;border-color:#e3e3e3;border-radius:4px;font-weight:400" aria-label="Enter your email" placeholder="Enter your email" required=""></div>
      <button data-element="submit" class="formkit-submit formkit-submit" style="color:#ffffff;background-color:#069274;border-radius:4px;font-weight:400">
        <div class="formkit-spinner">
          <div></div>
          <div></div>
          <div></div>
        </div><span class="">Sign up</span>
      </button>
    </div>
  </div>
  <style>
    .formkit-form[data-uid="2ba309a0b0"] * {
      box-sizing: border-box;
    }

    .formkit-form[data-uid="2ba309a0b0"] {
      -webkit-font-smoothing: antialiased;
      -moz-osx-font-smoothing: grayscale;
    }

    .formkit-form[data-uid="2ba309a0b0"] legend {
      border: none;
      font-size: inherit;
      margin-bottom: 10px;
      padding: 0;
      position: relative;
      display: table;
    }

    .formkit-form[data-uid="2ba309a0b0"] fieldset {
      border: 0;
      padding: 0.01em 0 0 0;
      margin: 0;
      min-width: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] body:not(:-moz-handler-blocked) fieldset {
      display: table-cell;
    }

    .formkit-form[data-uid="2ba309a0b0"] h1,
    .formkit-form[data-uid="2ba309a0b0"] h2,
    .formkit-form[data-uid="2ba309a0b0"] h3,
    .formkit-form[data-uid="2ba309a0b0"] h4,
    .formkit-form[data-uid="2ba309a0b0"] h5,
    .formkit-form[data-uid="2ba309a0b0"] h6 {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="2ba309a0b0"] h2 {
      font-size: 1.5em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] h3 {
      font-size: 1.17em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] p {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="2ba309a0b0"] ol:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] ul:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] blockquote:not([template-default]) {
      text-align: left;
    }

    .formkit-form[data-uid="2ba309a0b0"] p:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] hr:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] blockquote:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] ol:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] ul:not([template-default]) {
      color: inherit;
      font-style: initial;
    }

    .formkit-form[data-uid="2ba309a0b0"] .ordered-list,
    .formkit-form[data-uid="2ba309a0b0"] .unordered-list {
      list-style-position: outside !important;
      padding-left: 1em;
    }

    .formkit-form[data-uid="2ba309a0b0"] .list-item {
      padding-left: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"][data-format="modal"] {
      display: none;
    }

    .formkit-form[data-uid="2ba309a0b0"][data-format="slide in"] {
      display: none;
    }

    .formkit-form[data-uid="2ba309a0b0"][data-format="sticky bar"] {
      display: none;
    }

    .formkit-sticky-bar .formkit-form[data-uid="2ba309a0b0"][data-format="sticky bar"] {
      display: block;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-select,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-checkboxes {
      width: 100%;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-button,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-button:hover,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit:hover,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-button:focus,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit:focus {
      outline: none;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-button:hover>span,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit:hover>span,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-button:focus>span,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-button>span,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input:-ms-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="dropdown"] select:focus {
      outline: none;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
      border-color: #ffffff;
      content: "";
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
      top: 0;
      left: 0;
      right: 0;
      width: 0px;
      overflow: hidden;
      text-align: center;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-spinner>div {
      margin: auto;
      width: 12px;
      height: 12px;
      background-color: #fff;
      opacity: 0.3;
      border-radius: 100%;
      display: inline-block;
      -webkit-animation: formkit-bouncedelay-formkit-form-data-uid-2ba309a0b0- 1.4s infinite ease-in-out both;
      animation: formkit-bouncedelay-formkit-form-data-uid-2ba309a0b0- 1.4s infinite ease-in-out both;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-spinner>div:nth-child(1) {
      -webkit-animation-delay: -0.32s;
      animation-delay: -0.32s;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-spinner>div:nth-child(2) {
      -webkit-animation-delay: -0.16s;
      animation-delay: -0.16s;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit[data-active] .formkit-spinner {
      opacity: 1;
      height: 100%;
      width: 50px;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit[data-active] .formkit-spinner~span {
      opacity: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-powered-by[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-powered-by-convertkit-container {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      width: 100%;
      z-index: 5;
      margin: 10px 0;
      position: relative;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-powered-by-convertkit-container[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-powered-by-convertkit {
      -webkit-align-items: center;
      -webkit-box-align: center;
      -ms-flex-align: center;
      align-items: center;
      background-color: #ffffff;
      border: 1px solid #dce1e5;
      border-radius: 4px;
      color: #373f45;
      cursor: pointer;
      display: block;
      height: 36px;
      margin: 0 auto;
      opacity: 0.95;
      padding: 0;
      -webkit-text-decoration: none;
      text-decoration: none;
      text-indent: 100%;
      -webkit-transition: ease-in-out all 200ms;
      transition: ease-in-out all 200ms;
      white-space: nowrap;
      overflow: hidden;
      -webkit-user-select: none;
      -moz-user-select: none;
      -ms-user-select: none;
      user-select: none;
      width: 190px;
      background-repeat: no-repeat;
      background-position: center;
      background-image: url("data:image/svg+xml;charset=utf8,%3Csvg width='162' height='20' viewBox='0 0 162 20' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M83.0561 15.2457C86.675 15.2457 89.4722 12.5154 89.4722 9.14749C89.4722 5.99211 86.8443 4.06563 85.1038 4.06563C82.6801 4.06563 80.7373 5.76407 80.4605 8.28551C80.4092 8.75244 80.0387 9.14403 79.5686 9.14069C78.7871 9.13509 77.6507 9.12841 76.9314 9.13092C76.6217 9.13199 76.3658 8.88106 76.381 8.57196C76.4895 6.38513 77.2218 4.3404 78.618 2.76974C80.1695 1.02445 82.4289 0 85.1038 0C89.5979 0 93.8406 4.07791 93.8406 9.14749C93.8406 14.7608 89.1832 19.3113 83.1517 19.3113C78.8502 19.3113 74.5179 16.5041 73.0053 12.5795C72.9999 12.565 72.9986 12.5492 73.0015 12.534C73.0218 12.4179 73.0617 12.3118 73.1011 12.2074C73.1583 12.0555 73.2143 11.907 73.2062 11.7359L73.18 11.1892C73.174 11.0569 73.2075 10.9258 73.2764 10.8127C73.3452 10.6995 73.4463 10.6094 73.5666 10.554L73.7852 10.4523C73.9077 10.3957 74.0148 10.3105 74.0976 10.204C74.1803 10.0974 74.2363 9.97252 74.2608 9.83983C74.3341 9.43894 74.6865 9.14749 75.0979 9.14749C75.7404 9.14749 76.299 9.57412 76.5088 10.1806C77.5188 13.1 79.1245 15.2457 83.0561 15.2457Z' fill='%23373F45'/%3E%3Cpath d='M155.758 6.91365C155.028 6.91365 154.804 6.47916 154.804 5.98857C154.804 5.46997 154.986 5.06348 155.758 5.06348C156.53 5.06348 156.712 5.46997 156.712 5.98857C156.712 6.47905 156.516 6.91365 155.758 6.91365ZM142.441 12.9304V9.32833L141.415 9.32323V8.90392C141.415 8.44719 141.786 8.07758 142.244 8.07986L142.441 8.08095V6.55306L144.082 6.09057V8.08073H145.569V8.50416C145.569 8.61242 145.548 8.71961 145.506 8.81961C145.465 8.91961 145.404 9.01047 145.328 9.08699C145.251 9.16351 145.16 9.2242 145.06 9.26559C144.96 9.30698 144.853 9.32826 144.745 9.32822H144.082V12.7201C144.082 13.2423 144.378 13.4256 144.76 13.4887C145.209 13.5629 145.583 13.888 145.583 14.343V14.9626C144.029 14.9626 142.441 14.8942 142.441 12.9304Z' fill='%23373F45'/%3E%3Cpath d='M110.058 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      }
    }

    .formkit-form[data-uid="2ba309a0b0"] blockquote {
      padding: 10px 20px;
      margin: 0 0 20px;
      border-left: 5px solid #e1e1e1;
    }

    .formkit-form[data-uid="2ba309a0b0"] .seva-custom-content {
      padding: 15px;
      font-size: 16px;
      color: #fff;
      mix-blend-mode: difference;
    }

    .formkit-form[data-uid="2ba309a0b0"] {
      max-width: 700px;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-style="clean"] {
      width: 100%;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-fields {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      -webkit-flex-wrap: wrap;
      -ms-flex-wrap: wrap;
      flex-wrap: wrap;
      margin: 0 auto;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-field,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit {
      margin: 0 0 15px 0;
      -webkit-flex: 1 0 100%;
      -ms-flex: 1 0 100%;
      flex: 1 0 100%;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-powered-by-convertkit-container {
      margin: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit {
      position: static;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] [data-style="clean"],
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] [data-style="clean"] {
      padding: 10px;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"],
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] {
      margin-left: -5px;
      margin-right: -5px;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-submit,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-submit {
      margin: 0 5px 15px 5px;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-field {
      -webkit-flex: 100 1 auto;
      -ms-flex: 100 1 auto;
      flex: 100 1 auto;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-submit,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-submit {
      -webkit-flex: 1 1 auto;
      -ms-flex: 1 1 auto;
      flex: 1 1 auto;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit span {
      margin-top: 0px !important;
      height: auto !important;
    }
  </style>
</form>

POST https://app.convertkit.com/forms/3176079/subscriptions

<form action="https://app.convertkit.com/forms/3176079/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="3176079" data-uid="2ba309a0b0" data-format="inline" data-version="5" min-width="400 500 600 700 800">
  <div data-style="clean">
    <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
    <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
      <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="color:#000;border-color:#e3e3e3;border-radius:4px;font-weight:400" aria-label="Enter your email" placeholder="Enter your email" required=""></div>
      <button data-element="submit" class="formkit-submit formkit-submit" style="color:#ffffff;background-color:#069274;border-radius:4px;font-weight:400">
        <div class="formkit-spinner">
          <div></div>
          <div></div>
          <div></div>
        </div><span class="">Sign up</span>
      </button>
    </div>
  </div>
  <style>
    .formkit-form[data-uid="2ba309a0b0"] * {
      box-sizing: border-box;
    }

    .formkit-form[data-uid="2ba309a0b0"] {
      -webkit-font-smoothing: antialiased;
      -moz-osx-font-smoothing: grayscale;
    }

    .formkit-form[data-uid="2ba309a0b0"] legend {
      border: none;
      font-size: inherit;
      margin-bottom: 10px;
      padding: 0;
      position: relative;
      display: table;
    }

    .formkit-form[data-uid="2ba309a0b0"] fieldset {
      border: 0;
      padding: 0.01em 0 0 0;
      margin: 0;
      min-width: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] body:not(:-moz-handler-blocked) fieldset {
      display: table-cell;
    }

    .formkit-form[data-uid="2ba309a0b0"] h1,
    .formkit-form[data-uid="2ba309a0b0"] h2,
    .formkit-form[data-uid="2ba309a0b0"] h3,
    .formkit-form[data-uid="2ba309a0b0"] h4,
    .formkit-form[data-uid="2ba309a0b0"] h5,
    .formkit-form[data-uid="2ba309a0b0"] h6 {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="2ba309a0b0"] h2 {
      font-size: 1.5em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] h3 {
      font-size: 1.17em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] p {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="2ba309a0b0"] ol:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] ul:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] blockquote:not([template-default]) {
      text-align: left;
    }

    .formkit-form[data-uid="2ba309a0b0"] p:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] hr:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] blockquote:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] ol:not([template-default]),
    .formkit-form[data-uid="2ba309a0b0"] ul:not([template-default]) {
      color: inherit;
      font-style: initial;
    }

    .formkit-form[data-uid="2ba309a0b0"] .ordered-list,
    .formkit-form[data-uid="2ba309a0b0"] .unordered-list {
      list-style-position: outside !important;
      padding-left: 1em;
    }

    .formkit-form[data-uid="2ba309a0b0"] .list-item {
      padding-left: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"][data-format="modal"] {
      display: none;
    }

    .formkit-form[data-uid="2ba309a0b0"][data-format="slide in"] {
      display: none;
    }

    .formkit-form[data-uid="2ba309a0b0"][data-format="sticky bar"] {
      display: none;
    }

    .formkit-sticky-bar .formkit-form[data-uid="2ba309a0b0"][data-format="sticky bar"] {
      display: block;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-select,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-checkboxes {
      width: 100%;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-button,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-button:hover,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit:hover,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-button:focus,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit:focus {
      outline: none;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-button:hover>span,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit:hover>span,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-button:focus>span,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-button>span,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input:-ms-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="dropdown"] select:focus {
      outline: none;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
      border-color: #ffffff;
      content: "";
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
      top: 0;
      left: 0;
      right: 0;
      width: 0px;
      overflow: hidden;
      text-align: center;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-spinner>div {
      margin: auto;
      width: 12px;
      height: 12px;
      background-color: #fff;
      opacity: 0.3;
      border-radius: 100%;
      display: inline-block;
      -webkit-animation: formkit-bouncedelay-formkit-form-data-uid-2ba309a0b0- 1.4s infinite ease-in-out both;
      animation: formkit-bouncedelay-formkit-form-data-uid-2ba309a0b0- 1.4s infinite ease-in-out both;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-spinner>div:nth-child(1) {
      -webkit-animation-delay: -0.32s;
      animation-delay: -0.32s;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-spinner>div:nth-child(2) {
      -webkit-animation-delay: -0.16s;
      animation-delay: -0.16s;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit[data-active] .formkit-spinner {
      opacity: 1;
      height: 100%;
      width: 50px;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit[data-active] .formkit-spinner~span {
      opacity: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-powered-by[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-powered-by-convertkit-container {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      width: 100%;
      z-index: 5;
      margin: 10px 0;
      position: relative;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-powered-by-convertkit-container[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-powered-by-convertkit {
      -webkit-align-items: center;
      -webkit-box-align: center;
      -ms-flex-align: center;
      align-items: center;
      background-color: #ffffff;
      border: 1px solid #dce1e5;
      border-radius: 4px;
      color: #373f45;
      cursor: pointer;
      display: block;
      height: 36px;
      margin: 0 auto;
      opacity: 0.95;
      padding: 0;
      -webkit-text-decoration: none;
      text-decoration: none;
      text-indent: 100%;
      -webkit-transition: ease-in-out all 200ms;
      transition: ease-in-out all 200ms;
      white-space: nowrap;
      overflow: hidden;
      -webkit-user-select: none;
      -moz-user-select: none;
      -ms-user-select: none;
      user-select: none;
      width: 190px;
      background-repeat: no-repeat;
      background-position: center;
      background-image: url("data:image/svg+xml;charset=utf8,%3Csvg width='162' height='20' viewBox='0 0 162 20' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M83.0561 15.2457C86.675 15.2457 89.4722 12.5154 89.4722 9.14749C89.4722 5.99211 86.8443 4.06563 85.1038 4.06563C82.6801 4.06563 80.7373 5.76407 80.4605 8.28551C80.4092 8.75244 80.0387 9.14403 79.5686 9.14069C78.7871 9.13509 77.6507 9.12841 76.9314 9.13092C76.6217 9.13199 76.3658 8.88106 76.381 8.57196C76.4895 6.38513 77.2218 4.3404 78.618 2.76974C80.1695 1.02445 82.4289 0 85.1038 0C89.5979 0 93.8406 4.07791 93.8406 9.14749C93.8406 14.7608 89.1832 19.3113 83.1517 19.3113C78.8502 19.3113 74.5179 16.5041 73.0053 12.5795C72.9999 12.565 72.9986 12.5492 73.0015 12.534C73.0218 12.4179 73.0617 12.3118 73.1011 12.2074C73.1583 12.0555 73.2143 11.907 73.2062 11.7359L73.18 11.1892C73.174 11.0569 73.2075 10.9258 73.2764 10.8127C73.3452 10.6995 73.4463 10.6094 73.5666 10.554L73.7852 10.4523C73.9077 10.3957 74.0148 10.3105 74.0976 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10.3105L42.558 6.5752H43.6215L41.9472 13Z' fill='white'/%3E%3Cpath d='M45.7957 13V6.5752H46.846V13H45.7957Z' fill='white'/%3E%3Cpath d='M52.0258 13H50.9755V7.47607H49.0859V6.5752H53.9155V7.47607H52.0258V13Z' fill='white'/%3E%3Cpath d='M61.2312 13H60.1765V10.104H57.2146V13H56.1643V6.5752H57.2146V9.20312H60.1765V6.5752H61.2312V13Z' fill='white'/%3E%3C/svg%3E");
    }

    @-webkit-keyframes formkit-bouncedelay-formkit-form-data-uid-2ba309a0b0- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
        -ms-transform: scale(1);
        transform: scale(1);
      }
    }

    @keyframes formkit-bouncedelay-formkit-form-data-uid-2ba309a0b0- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
        -ms-transform: scale(1);
        transform: scale(1);
      }
    }

    .formkit-form[data-uid="2ba309a0b0"] blockquote {
      padding: 10px 20px;
      margin: 0 0 20px;
      border-left: 5px solid #e1e1e1;
    }

    .formkit-form[data-uid="2ba309a0b0"] .seva-custom-content {
      padding: 15px;
      font-size: 16px;
      color: #fff;
      mix-blend-mode: difference;
    }

    .formkit-form[data-uid="2ba309a0b0"] {
      max-width: 700px;
    }

    .formkit-form[data-uid="2ba309a0b0"] [data-style="clean"] {
      width: 100%;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-fields {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      -webkit-flex-wrap: wrap;
      -ms-flex-wrap: wrap;
      flex-wrap: wrap;
      margin: 0 auto;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-field,
    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit {
      margin: 0 0 15px 0;
      -webkit-flex: 1 0 100%;
      -ms-flex: 1 0 100%;
      flex: 1 0 100%;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-powered-by-convertkit-container {
      margin: 0;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit {
      position: static;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] [data-style="clean"],
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] [data-style="clean"] {
      padding: 10px;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"],
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] {
      margin-left: -5px;
      margin-right: -5px;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-submit,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-submit {
      margin: 0 5px 15px 5px;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-field {
      -webkit-flex: 100 1 auto;
      -ms-flex: 100 1 auto;
      flex: 100 1 auto;
    }

    .formkit-form[data-uid="2ba309a0b0"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-submit,
    .formkit-form[data-uid="2ba309a0b0"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-submit {
      -webkit-flex: 1 1 auto;
      -ms-flex: 1 1 auto;
      flex: 1 1 auto;
    }

    .formkit-form[data-uid="2ba309a0b0"] .formkit-submit span {
      margin-top: 0px !important;
      height: auto !important;
    }
  </style>
</form>

POST https://app.convertkit.com/forms/3072138/subscriptions

<form action="https://app.convertkit.com/forms/3072138/subscriptions" style="background-color:#fdfdfd;border-radius:4px" class="seva-form formkit-form" method="post" data-sv-form="3072138" data-uid="8cf15b8773" data-format="inline" data-version="5"
  min-width="400 500 600">
  <div style="background-image:;opacity:0.05" class="formkit-background"></div>
  <div data-style="minimal">
    <div class="formkit-header" style="color:#069274;font-size:16px;font-weight:700" data-element="header">
      <h2>Learn how the best businesses win.</h2>
    </div>
    <div class="formkit-subheader" style="color:#686868;font-size:18px" data-element="subheader">
      <p>Every Sunday, we send a free email that explains the business world’s most important innovations and the stories behind them. It’s high quality business analysis, delivered at no cost to you.</p>
    </div>
    <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
    <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
      <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="color:#000;border-color:#e3e3e3;border-radius:4px;font-weight:400" aria-label="Email Address" placeholder="Email Address" required=""></div><button
        data-element="submit" class="formkit-submit formkit-submit" style="color:#fff;background-color:#069274;border-radius:4px;font-weight:400">
        <div class="formkit-spinner">
          <div></div>
          <div></div>
          <div></div>
        </div><span class="">Try it now</span>
      </button>
    </div>
    <div class="formkit-guarantee" style="color:#4d4d4d;font-size:13px;font-weight:400" data-element="guarantee">
      <p></p>
    </div>
  </div>
  <style>
    .formkit-form[data-uid="8cf15b8773"] * {
      box-sizing: border-box;
    }

    .formkit-form[data-uid="8cf15b8773"] {
      -webkit-font-smoothing: antialiased;
      -moz-osx-font-smoothing: grayscale;
    }

    .formkit-form[data-uid="8cf15b8773"] legend {
      border: none;
      font-size: inherit;
      margin-bottom: 10px;
      padding: 0;
      position: relative;
      display: table;
    }

    .formkit-form[data-uid="8cf15b8773"] fieldset {
      border: 0;
      padding: 0.01em 0 0 0;
      margin: 0;
      min-width: 0;
    }

    .formkit-form[data-uid="8cf15b8773"] body:not(:-moz-handler-blocked) fieldset {
      display: table-cell;
    }

    .formkit-form[data-uid="8cf15b8773"] h1,
    .formkit-form[data-uid="8cf15b8773"] h2,
    .formkit-form[data-uid="8cf15b8773"] h3,
    .formkit-form[data-uid="8cf15b8773"] h4,
    .formkit-form[data-uid="8cf15b8773"] h5,
    .formkit-form[data-uid="8cf15b8773"] h6 {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="8cf15b8773"] h2 {
      font-size: 1.5em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="8cf15b8773"] h3 {
      font-size: 1.17em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="8cf15b8773"] p {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="8cf15b8773"] ol:not([template-default]),
    .formkit-form[data-uid="8cf15b8773"] ul:not([template-default]),
    .formkit-form[data-uid="8cf15b8773"] blockquote:not([template-default]) {
      text-align: left;
    }

    .formkit-form[data-uid="8cf15b8773"] p:not([template-default]),
    .formkit-form[data-uid="8cf15b8773"] hr:not([template-default]),
    .formkit-form[data-uid="8cf15b8773"] blockquote:not([template-default]),
    .formkit-form[data-uid="8cf15b8773"] ol:not([template-default]),
    .formkit-form[data-uid="8cf15b8773"] ul:not([template-default]) {
      color: inherit;
      font-style: initial;
    }

    .formkit-form[data-uid="8cf15b8773"] .ordered-list,
    .formkit-form[data-uid="8cf15b8773"] .unordered-list {
      list-style-position: outside !important;
      padding-left: 1em;
    }

    .formkit-form[data-uid="8cf15b8773"] .list-item {
      padding-left: 0;
    }

    .formkit-form[data-uid="8cf15b8773"][data-format="modal"] {
      display: none;
    }

    .formkit-form[data-uid="8cf15b8773"][data-format="slide in"] {
      display: none;
    }

    .formkit-form[data-uid="8cf15b8773"][data-format="sticky bar"] {
      display: none;
    }

    .formkit-sticky-bar .formkit-form[data-uid="8cf15b8773"][data-format="sticky bar"] {
      display: block;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-input,
    .formkit-form[data-uid="8cf15b8773"] .formkit-select,
    .formkit-form[data-uid="8cf15b8773"] .formkit-checkboxes {
      width: 100%;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-button,
    .formkit-form[data-uid="8cf15b8773"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-button:hover,
    .formkit-form[data-uid="8cf15b8773"] .formkit-submit:hover,
    .formkit-form[data-uid="8cf15b8773"] .formkit-button:focus,
    .formkit-form[data-uid="8cf15b8773"] .formkit-submit:focus {
      outline: none;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-button:hover>span,
    .formkit-form[data-uid="8cf15b8773"] .formkit-submit:hover>span,
    .formkit-form[data-uid="8cf15b8773"] .formkit-button:focus>span,
    .formkit-form[data-uid="8cf15b8773"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-button>span,
    .formkit-form[data-uid="8cf15b8773"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-input:-ms-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="dropdown"] select:focus {
      outline: none;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
      border-color: #ffffff;
      content: "";
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
      top: 0;
      left: 0;
      right: 0;
      width: 0px;
      overflow: hidden;
      text-align: center;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-spinner>div {
      margin: auto;
      width: 12px;
      height: 12px;
      background-color: #fff;
      opacity: 0.3;
      border-radius: 100%;
      display: inline-block;
      -webkit-animation: formkit-bouncedelay-formkit-form-data-uid-8cf15b8773- 1.4s infinite ease-in-out both;
      animation: formkit-bouncedelay-formkit-form-data-uid-8cf15b8773- 1.4s infinite ease-in-out both;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-spinner>div:nth-child(1) {
      -webkit-animation-delay: -0.32s;
      animation-delay: -0.32s;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-spinner>div:nth-child(2) {
      -webkit-animation-delay: -0.16s;
      animation-delay: -0.16s;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-submit[data-active] .formkit-spinner {
      opacity: 1;
      height: 100%;
      width: 50px;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-submit[data-active] .formkit-spinner~span {
      opacity: 0;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-powered-by[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-powered-by-convertkit-container {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      width: 100%;
      z-index: 5;
      margin: 10px 0;
      position: relative;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-powered-by-convertkit-container[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-powered-by-convertkit {
      -webkit-align-items: center;
      -webkit-box-align: center;
      -ms-flex-align: center;
      align-items: center;
      background-color: #ffffff;
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9.52539 4.06494 9.58984V9.63379C4.51611 9.71875 4.84717 9.88721 5.05811 10.1392C5.27197 10.3882 5.37891 10.7266 5.37891 11.1543C5.37891 11.7314 5.17676 12.1841 4.77246 12.5122C4.37109 12.8374 3.81152 13 3.09375 13H0.773438V6.5752ZM1.82373 9.22949H2.83447C3.27393 9.22949 3.59473 9.16064 3.79688 9.02295C3.99902 8.88232 4.1001 8.64502 4.1001 8.31104C4.1001 8.00928 3.99023 7.79102 3.77051 7.65625C3.55371 7.52148 3.20801 7.4541 2.7334 7.4541H1.82373V9.22949ZM1.82373 10.082V12.1167H2.93994C3.37939 12.1167 3.71045 12.0332 3.93311 11.8662C4.15869 11.6963 4.27148 11.4297 4.27148 11.0664C4.27148 10.7324 4.15723 10.4849 3.92871 10.3237C3.7002 10.1626 3.35303 10.082 2.88721 10.082H1.82373Z' fill='white'/%3E%3Cpath d='M13.011 6.5752V10.7324C13.011 11.207 12.9084 11.623 12.7034 11.9805C12.5012 12.335 12.2068 12.6089 11.8201 12.8022C11.4363 12.9927 10.9763 13.0879 10.4402 13.0879C9.6433 13.0879 9.02368 12.877 8.5813 12.4551C8.13892 12.0332 7.91772 11.4531 7.91772 10.7148V6.5752H8.9724V10.6401C8.9724 11.1704 9.09546 11.5615 9.34155 11.8135C9.58765 12.0654 9.96557 12.1914 10.4753 12.1914C11.4656 12.1914 11.9607 11.6714 11.9607 10.6313V6.5752H13.011Z' fill='white'/%3E%3Cpath d='M15.9146 13V6.5752H16.9649V13H15.9146Z' fill='white'/%3E%3Cpath d='M19.9255 13V6.5752H20.9758V12.0991H23.696V13H19.9255Z' fill='white'/%3E%3Cpath d='M28.2828 13H27.2325V7.47607H25.3428V6.5752H30.1724V7.47607H28.2828V13Z' fill='white'/%3E%3Cpath d='M41.9472 13H40.8046L39.7148 9.16796C39.6679 9.00097 39.6093 8.76074 39.539 8.44727C39.4687 8.13086 39.4262 7.91113 39.4116 7.78809C39.3823 7.97559 39.3339 8.21875 39.2665 8.51758C39.2021 8.81641 39.1479 9.03905 39.1039 9.18554L38.0405 13H36.8979L36.0673 9.7832L35.2236 6.5752H36.2958L37.2143 10.3193C37.3578 10.9199 37.4604 11.4502 37.5219 11.9102C37.5541 11.6611 37.6025 11.3828 37.6669 11.0752C37.7314 10.7676 37.79 10.5186 37.8427 10.3281L38.8886 6.5752H39.9301L41.0024 10.3457C41.1049 10.6943 41.2133 11.2158 41.3276 11.9102C41.3715 11.4912 41.477 10.958 41.644 10.3105L42.558 6.5752H43.6215L41.9472 13Z' fill='white'/%3E%3Cpath d='M45.7957 13V6.5752H46.846V13H45.7957Z' fill='white'/%3E%3Cpath d='M52.0258 13H50.9755V7.47607H49.0859V6.5752H53.9155V7.47607H52.0258V13Z' fill='white'/%3E%3Cpath d='M61.2312 13H60.1765V10.104H57.2146V13H56.1643V6.5752H57.2146V9.20312H60.1765V6.5752H61.2312V13Z' fill='white'/%3E%3C/svg%3E");
    }

    @-webkit-keyframes formkit-bouncedelay-formkit-form-data-uid-8cf15b8773- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
        -ms-transform: scale(1);
        transform: scale(1);
      }
    }

    @keyframes formkit-bouncedelay-formkit-form-data-uid-8cf15b8773- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
        -ms-transform: scale(1);
        transform: scale(1);
      }
    }

    .formkit-form[data-uid="8cf15b8773"] blockquote {
      padding: 10px 20px;
      margin: 0 0 20px;
      border-left: 5px solid #e1e1e1;
    }

    .formkit-form[data-uid="8cf15b8773"] .seva-custom-content {
      padding: 15px;
      font-size: 16px;
      color: #fff;
      mix-blend-mode: difference;
    }

    .formkit-form[data-uid="8cf15b8773"] {
      border: 1px solid #e3e3e3;
      max-width: 700px;
      position: relative;
      overflow: hidden;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-background {
      width: 100%;
      height: 100%;
      position: absolute;
      top: 0;
      left: 0;
      background-size: cover;
      background-position: center;
      opacity: 0.3;
    }

    .formkit-form[data-uid="8cf15b8773"] [data-style="minimal"] {
      padding: 20px;
      width: 100%;
      position: relative;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-header {
      margin: 0 0 27px 0;
      text-align: center;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-subheader {
      margin: 18px 0;
      text-align: center;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-guarantee {
      font-size: 13px;
      margin: 10px 0 15px 0;
      text-align: center;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-guarantee>p {
      margin: 0;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-powered-by-convertkit-container {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-fields {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      -webkit-flex-wrap: wrap;
      -ms-flex-wrap: wrap;
      flex-wrap: wrap;
      margin: 25px auto 0 auto;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-field {
      min-width: 220px;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-field,
    .formkit-form[data-uid="8cf15b8773"] .formkit-submit {
      margin: 0 0 15px 0;
      -webkit-flex: 1 0 100%;
      -ms-flex: 1 0 100%;
      flex: 1 0 100%;
    }

    .formkit-form[data-uid="8cf15b8773"][min-width~="600"] [data-style="minimal"] {
      padding: 40px;
    }

    .formkit-form[data-uid="8cf15b8773"][min-width~="600"] .formkit-fields[data-stacked="false"] {
      margin-left: -5px;
      margin-right: -5px;
    }

    .formkit-form[data-uid="8cf15b8773"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="8cf15b8773"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-submit {
      margin: 0 5px 15px 5px;
    }

    .formkit-form[data-uid="8cf15b8773"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-field {
      -webkit-flex: 100 1 auto;
      -ms-flex: 100 1 auto;
      flex: 100 1 auto;
    }

    .formkit-form[data-uid="8cf15b8773"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-submit {
      -webkit-flex: 1 1 auto;
      -ms-flex: 1 1 auto;
      flex: 1 1 auto;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-submit span {
      margin-top: 0px !important;
      height: auto !important;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-header {
      margin-top: -20px;
      margin-bottom: -10px;
      font-color: #069274;
      text-align: left;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-subheader {
      text-align: left;
    }

    .formkit-form[data-uid="8cf15b8773"] .formkit-guarantee {
      margin-bottom: -30px;
    }
  </style>
</form>

POST https://app.convertkit.com/forms/3072152/subscriptions

<form action="https://app.convertkit.com/forms/3072152/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="3072152" data-uid="cefc414682" data-format="inline" data-version="5" min-width="400 500 600">
  <div data-style="clean">
    <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
    <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
      <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="color:#000;border-color:#e3e3e3;border-radius:4px;font-weight:400" aria-label="Email Address" placeholder="Email Address" required=""></div><button
        data-element="submit" class="formkit-submit formkit-submit" style="color:#ffffff;background-color:#069274;border-radius:4px;font-weight:400">
        <div class="formkit-spinner">
          <div></div>
          <div></div>
          <div></div>
        </div><span class="">Try it now</span>
      </button>
    </div>
  </div>
  <style>
    .formkit-form[data-uid="cefc414682"] * {
      box-sizing: border-box;
    }

    .formkit-form[data-uid="cefc414682"] {
      -webkit-font-smoothing: antialiased;
      -moz-osx-font-smoothing: grayscale;
    }

    .formkit-form[data-uid="cefc414682"] legend {
      border: none;
      font-size: inherit;
      margin-bottom: 10px;
      padding: 0;
      position: relative;
      display: table;
    }

    .formkit-form[data-uid="cefc414682"] fieldset {
      border: 0;
      padding: 0.01em 0 0 0;
      margin: 0;
      min-width: 0;
    }

    .formkit-form[data-uid="cefc414682"] body:not(:-moz-handler-blocked) fieldset {
      display: table-cell;
    }

    .formkit-form[data-uid="cefc414682"] h1,
    .formkit-form[data-uid="cefc414682"] h2,
    .formkit-form[data-uid="cefc414682"] h3,
    .formkit-form[data-uid="cefc414682"] h4,
    .formkit-form[data-uid="cefc414682"] h5,
    .formkit-form[data-uid="cefc414682"] h6 {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="cefc414682"] h2 {
      font-size: 1.5em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="cefc414682"] h3 {
      font-size: 1.17em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="cefc414682"] p {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="cefc414682"] ol:not([template-default]),
    .formkit-form[data-uid="cefc414682"] ul:not([template-default]),
    .formkit-form[data-uid="cefc414682"] blockquote:not([template-default]) {
      text-align: left;
    }

    .formkit-form[data-uid="cefc414682"] p:not([template-default]),
    .formkit-form[data-uid="cefc414682"] hr:not([template-default]),
    .formkit-form[data-uid="cefc414682"] blockquote:not([template-default]),
    .formkit-form[data-uid="cefc414682"] ol:not([template-default]),
    .formkit-form[data-uid="cefc414682"] ul:not([template-default]) {
      color: inherit;
      font-style: initial;
    }

    .formkit-form[data-uid="cefc414682"] .ordered-list,
    .formkit-form[data-uid="cefc414682"] .unordered-list {
      list-style-position: outside !important;
      padding-left: 1em;
    }

    .formkit-form[data-uid="cefc414682"] .list-item {
      padding-left: 0;
    }

    .formkit-form[data-uid="cefc414682"][data-format="modal"] {
      display: none;
    }

    .formkit-form[data-uid="cefc414682"][data-format="slide in"] {
      display: none;
    }

    .formkit-form[data-uid="cefc414682"][data-format="sticky bar"] {
      display: none;
    }

    .formkit-sticky-bar .formkit-form[data-uid="cefc414682"][data-format="sticky bar"] {
      display: block;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-input,
    .formkit-form[data-uid="cefc414682"] .formkit-select,
    .formkit-form[data-uid="cefc414682"] .formkit-checkboxes {
      width: 100%;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-button,
    .formkit-form[data-uid="cefc414682"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-button:hover,
    .formkit-form[data-uid="cefc414682"] .formkit-submit:hover,
    .formkit-form[data-uid="cefc414682"] .formkit-button:focus,
    .formkit-form[data-uid="cefc414682"] .formkit-submit:focus {
      outline: none;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-button:hover>span,
    .formkit-form[data-uid="cefc414682"] .formkit-submit:hover>span,
    .formkit-form[data-uid="cefc414682"] .formkit-button:focus>span,
    .formkit-form[data-uid="cefc414682"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
    }

    .formkit-form[data-uid="cefc414682"] .formkit-button>span,
    .formkit-form[data-uid="cefc414682"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-input:-ms-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="dropdown"] select:focus {
      outline: none;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
      border-color: #ffffff;
      content: "";
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="cefc414682"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="cefc414682"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
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Apr 4, 2021


THE MYTHOLOGY OF RED BULL



The beverage company manufactures history.


Artwork by 

IN tHis BRIEFING
Yoovidhya: Creator of Krating Daeng 
Mateschitz: Marketing genius
Red Bull: A brand that makes nothing?
Manufacturing history


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ACTIONABLE INSIGHTS



A man falls from a great height and makes six billion dollars. 


How did he do it? 


It sounds like the start of a riddle, some fiddly enigma unlocked by the
semantic reappraisal of a word, a letter, a sound. But this is no trap door or
trick mirror. That's precisely what happened. 


On October 12, 2012, Austrian skydiver Felix Baumgartner rose 24 miles into the
air. He ascended in a silver pod, the shape of a milk pail, powered by a helium
balloon. Above the ozone and more than 100,000 feet beyond the cruising altitude
of passenger planes, Baumgartner rolled open the capsule's circular door and
stood at its threshold. The earth, a dull brown and blue, swam beneath him. 


He paused for a moment on the lip before uttering the words he must have
rehearsed. 


"I'm going home now," he said with a salute.  


Then he dropped. 


For over four minutes, Baumgartner fell. A tiny figure, tumbling, accelerating
through an expanse of blue until he entered the realm of the supersonic, hitting
Mach 1.25 and breaking the sound barrier. He was the first human to do so
without the benefit of an engine. 


By the time he landed, wafting to earth beneath a shimmering parachute,
Baumgartner had made history. Just as important, so had his patron. 


Red Bull had spent $50 million and seven years on the Stratos project. In its
quest to break the record for the highest skydive, Red Bull enlisted expert
engineers, medical staff, and others from the scientific community, running
unmanned and manned practice jumps at lower altitudes. 


It was, in its singlemindedness, a remarkable achievement and one that captured
the world's imagination. One YouTube video of the jump has been viewed 43
million times; others racked up millions more. And all of it — the years of
engineering, the mortal risk— was contrived to sell a fizzy drink. 



It's worth pausing on the uniquely mind-boggling nature of that fact, the
strangeness that a feat of science and human endurance was conducted in service
of something so trivial; as if Wrigley's mapped the human genome to promote a
pack of gum or Heinz orchestrated a Mars landing to promote a new relish. 


Whatever its absurdity, it worked. 


Economists estimated that Red Bull derived $6 billion in value from the Stratos
project in the form of exposure. Critically, it's a figure that will only
increase in time. That is the unique benefit of owning a piece of history —
anytime the event is discussed, Red Bull, implicitly, profits.  


This is the genius of Red Bull. Despite making no tangible good, the Austrian
firm has created an empire, manifested a distinct personality, and constructed a
mythos the envy of the consumer packaged goods (CPG) industry. 


In today's briefing, we'll explore:  

 1. Red Bull's working-class origins
 2. The marketing genius of Dietrich Mateschitz
 3. A company that makes nothing
 4. Manufacturing history 


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YOOVIDHYA: CREATOR OF KRATING DAENG 

Chaleo Yoovidhya's rise mirrored that of Thailand's. 


The son of Chinese farmers, Yoovidhya began his career as an antibiotics
salesman before founding a company of his own: TC Pharmaceuticals. It
represented a solid business throughout the 1960s, but it was in the following
decade that Yoovidhya received the revelation he described as "divine
inspiration." 


Though energy drinks did not exist in the West at this point, they were a
thriving business in Yoo's homeland, dominated by Japanese and South Korean
brands like Lipovitan-D. These imports sold to Thailand's affluent urbanites and
positioned their products as medicinal.


That didn't make sense to Yoovidhya. Why target the wealthy when it was the
working man that needed extra energy? Having grown up in rural poverty, he
understood the back-breaking work it took to make ends meet. Surely those were
the people that would buy energy drinks, right? 


Using his chemical knowledge, Yoovidhya studied competitors' compositions,
recognizing a slate of shared ingredients: taurine, caffeine, glucose, and
sucrose. With the core ingredients of his drink settled, Yoovidhya turned to the
matter of branding. He wanted something uniquely Thai, something that spoke to
the experience of the working class from which he'd come. He settled on a
striking icon: the red gaur.


Indigenous to Southeast Asia, the gaur is the bovine family's largest species, a
beast of mass and muscle reaching up to 7 feet tall and weighing 3300 pounds.
While not the nimblest of creatures, its power and geographic identity
encapsulated the spirit Yoovidhya hoped to capture. It proved the inspiration
for the new product's name and logo. Translated, Krating Daeng means "Red Gaur."
Yoovidhya's cans bore an illustration of two red gaurs charging towards one
another before a yellow sun. 


Krating Daeng was a hit. Within two years, it had become the country's most
popular energy drink, displacing its foreign rivals. By pricing beneath
competitors and aligning the beverage with Thai culture, Yoovidhya built a
strong consumer base of rural laborers, factory workers, and long-route truck
drivers. Foreshadowing what lay ahead, Yoovidhya bolstered Krating Daeng's
positioning by sponsoring Muay Thai tournaments, an embodiment of the drink's
Thai roots and invigorating effects. 



Dietrich Mateschitz had the strong jaw and glossy smile of a toothpaste
salesman, which he was, of course. A marketing director at Blendax, Mateschitz
had little in his background to suggest a tycoon-in-waiting. He'd taken ten
years to graduate from Vienna University, subsequently puttering along at
Unilever selling laundry detergent, before his move to the toothpaste company. 


In 1982, Mateschitz traveled to Bangkok to visit Blendax's local licensee:
Chaleo Yoovidhya of TC Pharmaceuticals. Seeing his visitor exhausted and
jetlagged, Yoovidhya offered Mateschitz a glass of his specially-brewed tonic.
Almost immediately, Mateschitz was hooked. 


"One glass and the jet lag was gone," he later said of the incident. 


So began a ritual. Every time Mateschitz arrived in Bangkok, he would get his
taxi driver to stop en route to the hotel so that he could pick up a refreshing
can of Krating Daeng. It was a great product, Mateschitz must have thought, but
could it be business? 


As the story goes, it was only in browsing a business magazine that Mateschitz
learned Taisho Pharmaceuticals — a purveyor of tonics and other medicinal
products — was Japan's largest taxpayer. That sparked his interest. If Taisho
could become a global behemoth peddling a similar product, what market might
there be for Krating Daeng? 


He was determined to find out. Mateschitz approached Yoovidhya with a
proposition: what if the two men worked together to create a Westernized version
of Krating Daeng? Yoovidhya would handle production — the European version would
require only a few tweaks, Mateschitz thought — while the Austrian would worry
about marketing and distribution. 


Yoovidhya agreed. It was time to bring energy to Europe. 


MATESCHITZ: MARKETING GENIUS

What German, Austrian, or Frenchman knew what a gaur was? 


The first place to start was with a new name: Red Bull. 


If Mateschitz thought that punchy brand and Yoovidhya's evocative imagery would
prove alluring to European investors, he was sorely mistaken. Though canned soda
was popular in the West, there was no established market for energy drinks, and
even if there was, most people didn't want what Mateschitz was selling. 


As Ogilvy Vice President Rory Sutherland described it years later, Red Bull was,
from the very beginning, a paradoxical product: 


> [T]here's no evidence whatsoever, and there's no logic to suggest that there's
> a massive gap in the market for a drink that tastes worse than Coke, costs
> more than Coke, and comes in a smaller can. And indeed, if you'd have done
> market research [on Red Bull], everybody would have told you to get lost. And
> indeed, when they tested the taste, people did tell them to get lost. 

Undeterred, Mateschitz plowed ahead. Without hope of securing outside funding,
the Austrian invested $500K into the business, convincing Yoovidhya to do the
same. As part of the deal, the duo agreed to take 49% each, with the remaining
2% going to Yoovidhya's son. Though that meant the Thai family technically had
control over Red Bull, both agreed Mateschitz would run the ship. 


With money in the bank and a formula he was happy with — the most significant
change had been the addition of carbonation — Red Bull officially launched on
April 1, 1987. In many ways, it was a company that seemed like an April Fools'
joke — priced above other sodas and distributed in a strange, thin can. 


That was all part of Mateschitz's strategy, of course. Unlike Yoovidhya, he saw
opportunity in positioning Red Bull as elite, an upmarket drink for the
glamorous and adventurous. To solidify that messaging, Mateschitz focused his
outreach on Austrian ski resorts, bars, and clubs.



Leveraging an approach that has since become de rigeur, Mateschitz also paid
popular university students to host parties that featured his product, often in
unusual, attention-grabbing locations. He also decked out their cars,
particularly Mini Coopers, with Red Bull logos. It represented one of the first
"campus ambassador" programs and helped the company establish itself as a
grassroots movement, not just another product. In later years, Mateschitz
bolstered that rebellious identity by aligning the brand with extreme sports. 


The approach worked with Red Bull selling 1 million cans in its first year. In
the process, the company helped create and validate a new market. Today, energy
drinks represent a global business with sales reaching $53 billion in 2018,
growing at a CAGR of 7.2% through 2026. By that time, the industry is expected
to be worth $86 billion. 


As befits an innovator, Red Bull holds a commanding position with 43% market
share, outstripping Monster (39%), Rockstar (10%), and others.


That dominance has been managed in an unusual fashion. 



RED BULL: A BRAND THAT MAKES NOTHING?


As Geof Rayner, a Professor at Brunel University, summarized: 


> Red Bull is an interesting case because they don't make anything at all. It's
> an Austrian marketing company... that's it!... It is just a brand. Without any
> manufacturing plants or anything!

The partnership struck between Mateschitz and Yoovidhya solidified a structure
that has carried through until the present day. Rather than manufacturing its
core product, Red Bull outsources, relying on partners like Rausch, a juice
producer. That allows Mateschitz's firm to focus on what it does best:
marketing. 


Over time, that's created a peculiar company, hell-bent on dominating the
cultural conversation but disinterested in its actual product. Like one of
Darwin's long-beaked finches, Red Bull bears the marks of a business with one
specific attribute selected for over and over again: garnering attention. 


That goes some way to explaining the baffling empire constructed over the last
34 years.



Today, Red Bull's sprawl includes: 


 * Six soccer teams. RB Leipzig, NY Red Bulls, Red Bull Salzburg, Red Bull
   Ghana, and Red Bull Brasil. 
 * Two Formula One teams. Red Bull Racing and Scuderia AlphaTauri
 * Two Esports teams. OG Dota 2 and Red Bulls. 
 * One ice hockey team. EHC Red Bull München.
 * One Nascar team, Team Red Bull.
 * One apparel line, AlphaTauri.
 * One travel agency, Destination Red Bull. 
 * One career support website, Wingfinder. 
 * One stock music platform, Red Bull Sound Supply. 
 * A media mini-conglomerate, Red Bull Media House. This includes dozens of TV
   shows and films, a record label representing artists like AWOLNATION, and an
   abundance of magazines and content sites. One of Red Bull's TV channels,
   ServusTV, attracts 5.7 million monthly viewers. 
 * An events arm. This includes hundreds of events across sports, ranging from
   youth tournaments to professional competitions. "Flugtag," a "sport" invented
   by Mateschitz in which participants construct elaborate self-powered gliders,
   is a particularly unique offering. 
 * An athletic sponsorship business, with the company supporting over 800
   athletes across 90 different sports, including niche interests like luge,
   "mind gaming," snowmobiling, and wakeskating. 
   

To repeat: Red Bull has a travel agency, a TV station with 5.7 million monthly
viewers, and a fashion line.


This salmagundi makes it possible to imagine a deranged customer journey. 


7:00 am. Wake up in the morning and pull on your new AlphaTauri "Janx"
polo-shirt, "Puriv" pants, and "Okovo" parka made with high-performance Taurex®
fabric (lol). 


8:00 am. Grab a can of Red Bull on your way to the marketing job you found on
Wingfinder. 


8:30 am. Listen to Red Bull Media House's AWOLNATION on the subway ride over. 


10:00 am. Pull royalty-free music from Red Bull Sound Supply to use in your
company's new ad campaign. 


2:00pm. Spend the afternoon procrastinating by looking up potential vacations on
Destination Red Bull's site. Book a trip to Lake Garda. 


6:30 pm. On the subway ride back, browse the latest edition of The Red Bulletin
magazine, including the interview with Max Verstappen, a sponsored athlete and
driver for Red Bull's Formula One team.  


7:30 pm. Get home just in time to change into your AlphaTauri "Srono" loungewear
and watch the RB Leipzig game. 


True to form, Red Bull doesn't produce any of the tangible goods mentioned.
Schoeller Textile AG produces AlphaTauri's collection, Destination Red Bull is a
marketing layer on top of touring company The Travel Birds, and Red Bull Sound
Supply is an imprint of stock music site Rebeat. 



Observed from a distance, Red Bull might look like an ill-disciplined brand that
doesn't control its own supply chain, produces nothing, and spends too much on
marketing. 


But squint, and it becomes clear that Red Bull makes something much more
valuable than a fizzy drink or slick hoodie: history.


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MANUFACTURING HISTORY

On a relative basis, Red Bull's advertising spend eclipses larger beverage
brands. Since Red Bull is still a privately-held business, precise details are
scarce, but the company is believed to deploy 30-35% of revenues on marketing.
With the company reporting $7.42 billion in revenue in 2020, an increase of 5.2%
year-over-year, that implies annual marketing spend of roughly $2.5 billion. 


For comparison, Coca-Cola allocated a reported $2.77 billion in global
advertising in 2020, only slightly more than the Austrian firm, despite earning
almost 4.5x the revenue. That places Coca-Cola's advertising spend as a
percentage of revenue at 8.4%. In recent years, Nestle spent 7.8% of revenue,
while Pepsico invested 4.4%. 


Red Bull's anomalousness is a reflection of its strengths and weaknesses. As a
defensive posture, Red Bull's spending looks like an attempt to keep an
undifferentiated product relevant. Unlike Coca-Cola, Red Bull boasts no secret
recipe, and as both Yoovidhya and Mateschitz illustrated, the cocktail of
taurine, caffeine, and sugar is easily replicable. 


But the imagination of Red Bull's marketing spending indicates the company is
playing a different game. Rather than paying for sponsorships or purchasing ad
space, Red Bull uses its hefty marketing budget to buy distribution and
manufacture history. 


Red Bull buys distribution by investing in media outlets, events, and sports
teams. While Coca-Cola is happy to spend significant money on sponsoring a major
sporting event — think the Olympics or World Cup — Red Bull takes this process a
step further by hosting the event or even creating the sport.


Over time, the result of this decision is profound. Red Bull effectively changes
a cost (paying for distribution) into a revenue opportunity (accepting
sponsorships). While the company bears the cost of creating a new magazine, TV
show, or motocross event, it can subsequently sell sponsorship slots across
these distribution channels — in print, on the side of a car, on TV — all while
ensuring prime visibility for its products. 



Simultaneously, Red Bull creates assets with their own value. The company
purchased its first Formula One team from Jaguar for $1 and the agreement that
Red Bull would invest $400 million over the subsequent three years. As of 2018,
Red Bull Racing was worth $640 million, lagging only Ferrari and Mercedes in
brand value. 


Similarly, the New York Red Bulls, an MLS franchise, was purchased for $25
million and is now worth $290 million.


The acquisition of sporting vehicles is particularly notable because it allows
Red Bull's marketing strategy to meet its secondary goal: manufacturing
history. 


The best solitary instantiation of this is the Stratos project — Red Bull spent
$50 million to break a world record and capture global attention. But the
purchase of Formula One, soccer, and other sporting teams are more sustainable
examples. 


These efforts are interesting because they represent an attempt by Red Bull to
permanently and continuously reduce its cost of acquisition. How does this
happen? 


Take the example of RB Leipzig, the company's most prominent soccer team. In
2009, Red Bull purchased the right to play in Germany's lower divisions from SSV
Markranstädt for the princely sum of €350,000. RB Leipzig co-opted Markranstädt
playing staff and expunged the old team's history as part of the deal. 


For years, RB Leipzig climbed through the lower ranks of German football. Along
the way, the team garnered fans from the local city, building a state-of-the-art
stadium that began to fill with fans. By 2016, Leipzig had reached the
Bundesliga, Germany's top division, an impressive achievement. The following
year, they qualified for the sport's most prestigious club tournament, the
Champions League, which they would reach again in 2019. 


Though not exactly a Cinderella story — being bankrolled by a global beverage
brand as an exercise of soft power doesn't scream "underdog" — RB Leipzig's rise
is nevertheless a striking achievement and a genuinely exciting sporting
project. 


The club's value has accumulated significantly over the 12 years of its
existence, but more importantly, Red Bull has created a mechanism through which
it can fabricate a mythology. Like few other domains, sports possess reliable
historicity: year after year, teams battle it out to win a championship. Those
that succeed write their names in the annals of the sport. Even those that don't
win fill out supporting roles and may achieve some other notable record in the
process of competing. Critically, athletic allegiances are also highly heritable
— the affiliation of a parent is passed to a child who passes it to a
grandchild. Generations pass with constancy of devotion. 



Through this lens, Red Bull's marketing strategy comes into clearer focus. In
creating RB Leipzig, the company achieved the following: 


 * Brand exposure to hundreds of millions of TV viewers
 * Media mentions, week after week
 * Natural placement in the conversations of sports fans
 * Heritable devotion within a growing fan base
 * Opportunity to be a part of sporting history
   

The result is that Red Bull is a part of the cultural consciousness in a way
that can't be fully quantified. If we assume the point of marketing is to
engender conscious and unconscious recognition and affection in a consumer's
mind, Red Bull is an elite practitioner. Every week, millions of consumers
worldwide discuss the exploits of one team or another — Scuderia Alpha Tauri or
Red Bull Ghana — without thinking of the iconic silver can.


By focusing its investments on advertising vehicles that manufacture history,
Red Bull has created an identity and mythology uniquely its own. As time passes,
consumers may come to consider Red Bull a beverage brand, second, and a cultural
institution, first. 




One of America's great jurists, Oliver Wendell Holmes, once said, "A page of
history is worth a pound of logic."


Like few other companies, Red Bull embodies the truth of that statement. While
many companies seek to appeal to logos in selling their products, touting the
unique advantages of some concoction or another, the brainchild of Yoovidhya and
Mateschitz is animated by a different force: mythos. Rather than controlling
production, Red Bull's owners have mastered the art of distribution in a manner
distinct from its competitors. 


By focusing on athletic events and teams, Red Bull has not only embodied a
lifestyle, it has positioned itself such that it can benefit from the
manufacturing of history, legacy. In doing so, it takes a place in the culture's
conversation, continuously builds brand recognition, and reduces CAC. 


As the internet continues to catalyze new brands and simplifies global access,
brand and distribution seem increasingly likely to become the battleground for
differentiation. 


No one knew what would happen to Felix Baumgartner when he stepped from the
Stratos capsule. In falling from the "edge of space," he placed his body into
significant peril. Dr. Joe Clark, the project's lead, mentioned in advance that
he was unsure of what breaking the sound barrier would do to Baumgartner,
highlighting the possibility for his body to create a "powerful blast wave" that
might cause him harm. In descending safely, Baumgartner meaningfully contributed
to scientific understanding, particularly for projects in the aviation
industry. 


As the fight for attention escalates, it's intriguing to wonder what miraculous
moments will occur and under what banal consumer banner they will be
undertaken. 

‍

Published by

Mario Gabriele

Founder and Editor of The Generalist

The Generalist’s work is provided for informational purposes only and should not
be construed as legal, business, investment, or tax advice. You should always do
your own research and consult advisors on these subjects. Our work may feature
entities in which Generalist Capital, LLC or the author has invested.

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