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    * Donor Database Use a CRM built for nonprofits.
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 * Product
   
   
   Product Overview
   
    * Donor Database Use a CRM built for nonprofits.
    * Marketing & Engagement Reach out and grow your donor network.
    * Online Giving Enable donors to give from anywhere.
    * Reporting & Analytics Easily generate accurate reports.
    * Volunteer Management Volunteer experiences that inspire.
    * Bloomerang Payments Process payments seamlessly.
    * Mobile App Get things done while on the go.
    * Data Management Gather and update donor insights.
   
    * Integrations
    * Professional Services & Support
    * API Documentation
   
   
 * Results
 * Pricing
 * Resources
   
   
   Learn & Connect
   
    * Articles Read the latest from our community of fundraising professionals.
    * Guides & Templates Download free guides and templates.
    * Webinars & Events Watch informational webinars and attend industry events.
    * DEI Resources Get DEI resources from respected and experienced leaders.
    * Ask An Expert Real fundraising questions, answered.
    * Bloomerang Academy Learn from our team of fundraising and technology
      experts.
   
    * Consultant Directory
    * Comms Audit Tool
    * Donor Retention Calculator
   
   
   
   
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    * Volunteer Management

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TEMPLATE


DONOR RETENTION CALCULATOR

 * Retain




DONOR RETENTION CALCULATOR

Visualize the impact on your fundraising revenue if you increase your donor
retention rate.

01


TELL US ABOUT YOUR FUNDRAISING EFFORTS

How many donors gave to your organization this year?
Please input how many donors gave to your organization this year.
Please note that a minimum value of 50 is required.
On average, how much did these donors give?
Please input on average, how much did these donors give.
Don't know? Calculate your average gift size
Total fundraising revenue this year:

Number of individual gifts you've received:

Your average gift size is
02


LET'S TALK ABOUT YOUR DONOR RETENTION RATE

What is your donor retention rate?
Please input what your donor retention rate is.
Don't know yours? Calculate your donor retention rate
Number of donors last year:

Number of donors returning this year:
Returning donors are those that made a donation both last year and this year.

Your donor retention rate is
How much would you like to increase your donor retention rate?
Please input how much would you like to increase your donor retention rate.
Please note that your improved retention rate cannot exceed 100%.
Calculate



WITH YOUR DONORS, ASSUMING YOU ADD NO NEW DONORS, THE IMPACT OF INCREASING
RETENTION BY WILL RESULT IN…

Additional fundraising revenue

Additional years of giving from your existing group of donors

Original retention rate: Original retention rate: %
Improved retention rate: Improved retention rate: %
Industry average retention rate Industry average retention rate: 42%


WHAT DOES IT MEAN FOR YOUR ORGANIZATION IF YOU RAISED ANOTHER ?


NEVER LOSE A DONOR WITH OUR FREE EBOOK, THE ART AND SCIENCE OF RETAINING DONORS

Download your eBook




WHAT IS DONOR RETENTION?

Quite simply, donor retention is a measure of how many donors continue to donate
to your organization each year. Retention efforts include encouraging a donor to
give on a set schedule and interacting with them regularly so that they feel
valued. Nonprofits with a high donor retention rate have long-term supporters
who come back year after year. Nonprofits with a low donor retention rate need
to continually acquire new donors or larger gifts to keep up.


WHY DOES DONOR RETENTION MATTER?

If you don’t worry about donor retention, you’ll risk a higher attrition rate
(the rate at which donors are lost). This can make a huge impact on the number
of donors in your donor database from year to year. If a new donor gives only
once – as nearly 70% do – then you’re often left with a loss on your initial
investment to gain that new donor. The true benefit of acquiring a donor can
only come when that donor is retained over the long term. Just a small change in
your donor retention rate (for instance, 10%), can cost your organization
thousands of dollars!

With overhead and operational costs, it’s not until a donor contributes several
times that an organization will actually see a return on their investment from
acquiring that donor. Organizations can’t grow at a sustainable rate without
retaining customers. According to the Fundraising Effectiveness Project, donor
retention rates have hovered around 45% for the last decade. For repeat donors,
the industry average rate is around 60%. For first-time donors, it’s around 20%.
That’s why creating a process to move donors beyond a one-off donation is
critical.


WHAT CAN NONPROFITS DO TO INCREASE THEIR DONOR RETENTION RATE?

While acquisition will always be important, to thrive today nonprofits need to
focus on ways to keep donors coming back year after year. As you consider the
best donor retention strategies, think of the ways you can engage donors with
the resources you already have, as well as with tools you’ll likely invest in. 

Remember that donors want to know the impact of their dollars. They want to know
that your organization appreciates them and values their opinions. Here are our
top strategies to increase your donor retention rate: 

 * Thanking donors quickly
 * Reporting on outcomes
 * Segmenting communications
 * Making personal touches like phone calls and handwritten notes
 * Surveying donors
 * Offering recurring gift options

Overall, your donors are the real change agents for your mission and should be
treated well with personalized communications, recognition, and gratitude.

IF YOU’RE LOOKING FOR MORE INFORMATION ABOUT DONOR RETENTION AND EFFECTIVE
RESOURCES, CHECK OUT THESE ARTICLES:

 * What’s The Impact of Improving First-Time Donor Retention?
 * Solving The Donor Retention Rate Issue: The Case For Creating A Board-level
   Donor Thank You Committee
 * Donor Retention Strategies for Retaining Your Peer-To-Peer Fundraisers and
   Donors
 * What Is Donor Retention?

FREE EBOOK


THE ART & SCIENCE OF RETAINING DIGITAL DONORS

Download your eBook

Donovan Tesin
Donovan Tesin is the Website Optimization Manager at Bloomerang.
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