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THE MOST TRUSTED BRANDS IN THE UK 2024

Home > Rankings Portal
By Newsweek
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THE MOST TRUSTED BRANDS IN THE UK 2024

The foundation for all relationships is trust. This applies to our personal
relationships and to our dealings with the businesses and brands we depend on
daily. You want to be confident that when you pay for a product or service, it
will live up to your expectations time and time again. While it isn't easy to
measure trust, it's a quality critical for success that is challenging to earn
and easy to lose.

So, how do the most trusted brands stay at the top? Shoppers say detailed
descriptions of the products and services help set expectations. Also important:
 transparency in business practices and manufacturing while offering fair prices
and providing timely customer service.

To help our readers shop more confidently, Newsweek partnered with leading
market research firm BrandSpark International to highlight the Most Trusted
Awards brand winners in 2024.

The winners were selected based on an extensive survey of shoppers who told us
which brands they trust the most, and why. Brands were considered in 10 broad
retail sectors: automotive, baby and kids, beauty & personal care, food &
beverage, durable home goods, household & cleaning, over-the-counter health, pet
care, restaurants and retail, and services.

We hope you find this ranking helpful when selecting trustworthy brands for your
household.



MOST TRUSTED RANK #1
MOST TRUSTED RANK #2
MOST TRUSTED RANK #3
SEGMENT
CATEGORY
Aviva / Direct Line (TIE)AutomotiveAuto Insurance ProviderKwik FitAutomotiveTyre
Sales &
ServiceMichelinPirelliGoodyearAutomotiveTyresAutoglassPilkingtonAutomotiveWindshield
Repair / Replacement ServiceFairyBaby & KidsBaby and Kids Laundry
DetergentVTechBaby & KidsBaby MonitorJohnson's BabyBaby & KidsBaby Wash /
ShampooPampersHuggiesBaby & KidsBaby WipesMedela / Tommee Tippee (TIE)Baby &
KidsBreast PumpCalpolBenylin for ChildrenBaby & KidsChildren's Cough
MedicineBraunBootsTommee TippeeBaby & KidsChildren's ThermometerBarbieBaby
AnnabellBaby & KidsDollsPampersBaby & KidsNappiesJohnson's BabyChilds FarmBaby &
KidsNatural Baby CareLansinohBootsBaby & KidsNursing PadsElla's KitchenHipp
Organic / Organix (TIE)Baby & KidsOrganic Baby FoodLegoFisher-PriceBaby &
KidsToysL'Oreal / Nivea / Olay (TIE)Beauty & Personal CareAnti-Aging Skin Care
ProductsNiveaDoveBeauty & Personal CareBody MoisturizerMaybelline / No7 / Rimmel
(TIE)Beauty & Personal CareConcealerOral-BBeauty & Personal CareElectric
ToothbrushNivea / Simple (TIE)Beauty & Personal CareFace CleanserNiveaBeauty &
Personal CareFace Moisturizere.l.f.Beauty & Personal CareFace
PrimerSimpleNiveaBeauty & Personal CareFace WipesNo7 / Rimmel (TIE)Beauty &
Personal CareLip ColourMaybellineRimmelBeauty & Personal CareMascaraJust For
MenL'OrealBeauty & Personal CareMen's Hair ColourGilletteBeauty & Personal
CareMen's ShavingGarnierNivea / Simple (TIE)Beauty & Personal CareMicellar
WaterListerineColgateCorsodylBeauty & Personal CareMouthwashThe Body ShopBeauty
& Personal CareNatural CosmeticsBondi Sands / Dove (TIE)St. Tropez / St. Moriz
(TIE)Beauty & Personal CareSelf-TannerHead & ShouldersBeauty & Personal
CareShampoo & ConditionerColgateBeauty & Personal CareTeeth
WhiteningWaterpikOral-BBeauty & Personal CareWater
FlosserColgateSensodyneOral-BBeauty & Personal CareWhitening Toothpaste for
Sensitive TeethL'OrealGarnierClairolBeauty & Personal CareWomen's Hair
ColourGillette VenusBeauty & Personal CareWomen's ShavingNinjaDurable Home
GoodsAir FryerDysonDurable Home GoodsAir PurifierTefalLe CreusetDurable Home
GoodsCookwareDysonDurable Home GoodsElectric FanNinjaKenwoodDurable Home
GoodsFood ProcessorDysonDurable Home GoodsHumidifierSilentnightDreamsDurable
Home GoodsMattressEmmaDurable Home GoodsMattress-in-a-BoxWeberDurable Home
GoodsOutdoor Barbeque GrillHotpointBoschDurable Home GoodsOven /
RangeBoseJBLSonyDurable Home GoodsPortable SpeakerNespresso / Nescafe Dolce
Gusto (TIE)TassimoDurable Home GoodsSingle Serve Coffee
MakerKenwoodKitchenAidDurable Home GoodsStand MixerDyson / Shark
(TIE)HenryDurable Home GoodsVacuumHotpoint / Bosch / Samsung (TIE)Durable Home
GoodsWasher / DryerMcVitie'sFood & BeveragesBiscuitEvianHighland SpringFood &
BeveragesBottled WaterWerther's OriginalCadburyFood & BeveragesCaramel
SweetsCadburyFood & BeveragesChocolateCadburyNesquikFood & BeveragesChocolate
Flavouring MixCadburyLindtFood & BeveragesEaster ChocolateBirds EyeYoung'sFood &
BeveragesFrozen FishChicago TownGoodfella'sFood & BeveragesFrozen
PizzaMcCainFood & BeveragesFrozen Potato ProductsRobinsons / Tropicana
(TIE)InnocentFood & BeveragesFruit JuiceOatly!AlproFood & BeveragesOat
Plant-Based BeverageQuornLinda McCartney FoodsFood & BeveragesPlant-Based Meat
AlternativeBen & Jerry'sHaagen-DazsCarte D'OrFood & BeveragesPremium Ice
CreamLucozade SportPrimeFood & BeveragesRehydration DrinkBen's OriginalTildaFood
& BeveragesRiceYorkshire TeaPG tips / Tetley (TIE)Food & BeveragesTeaOld El
PasoTescoFood & BeveragesTortilla WrapsWarburtonsHovisFood & BeveragesWhite
BreadMullerYeo ValleyFood & BeveragesYogurtFebrezeAir WickGladeHousehold &
CleaningAir FreshenerFlashDettolHousehold & CleaningAll-Purpose
CleanerFlashCifHousehold & CleaningBathroom CleanerAddisViledaHousehold &
CleaningBroom & Dust PanVaxHousehold & CleaningCarpet CleanerVanishDr.
BeckmannHousehold & CleaningCarpet Stain RemoverFinish / Fairy (TIE)Household &
CleaningDishwasher DetergentFinishFairyHousehold & CleaningDishwasher Rinse
AidDettolFlashHousehold & CleaningDisinfectant SprayMr MuscleHousehold &
CleaningDrain CleanerLenorHousehold & CleaningDryer SheetsLenorComfortHousehold
& CleaningFabric ConditionerTescoAsdaHousehold & CleaningFood Storage BagsMr
Muscle / Windolene (TIE)Household & CleaningGlass CleanerRaidHousehold &
CleaningInsect ControlJungle FormulaHousehold & CleaningInsect
RepellantPlentyRegina Blitz / Tesco (TIE)Household & CleaningKitchen
RollPersilAriel / Fairy (TIE)Household & CleaningLaundry
DetergentFairyPersilHousehold & CleaningLaundry Detergent for Sensitive
SkinVanishHousehold & CleaningLaundry Stain RemoverViledaHousehold & CleaningMop
and BucketDettolFlashHousehold & CleaningMulti-Purpose Disinfecting WipesMr
MuscleOven PrideHousehold & CleaningOven CleanerDuluxHousehold &
CleaningPaintGorillaHousehold & CleaningStrong Hold GlueAndrexHousehold &
CleaningToilet TissueFairyHousehold & CleaningWashing Up LiquidBoots / Centrum
(TIE)Over-the-Counter HealthAdult MultivitaminNivea SunBoots
SoltanOver-the-Counter HealthAdult SunscreenPiriOver-the-Counter HealthAllergy
ReliefAccu-Chek / Freestyle (TIE)Over-the-Counter HealthBlood Glucose
MonitorZoviraxOver-the-Counter HealthCold Sore RemedyNurofenOver-the-Counter
HealthCommon Headache ReliefSpecsavers EasyvisionAcuvueOver-the-Counter
HealthContact LensesFixodentPoligripOver-the-Counter HealthDenture
AdhesiveAlwaysBodyformOver-the-Counter HealthFeminine Hygiene PadsFybogel /
Holland & Barrett (TIE)Over-the-Counter HealthFibre
SupplementRegaineOver-the-Counter HealthHair Regrowth
ProductsVeetNairOver-the-Counter HealthHair
RemovalGavisconRennieOver-the-Counter HealthHeartburn ReliefNivea SunBoots
SoltanOver-the-Counter HealthKid's SunscreenDulcolaxSenokotOver-the-Counter
HealthLaxativeNurofenAnadin / Migraleve (TIE)Over-the-Counter HealthMigraine
Headache ReliefVicks SinexSudafedOver-the-Counter HealthNasal
SprayNurofenOver-the-Counter HealthOral Back Pain ReliefDeep
HeatNurofenOver-the-Counter HealthPain Relief PatchClearblueOver-the-Counter
HealthPregnancy TestHolland & BarrettOver-the-Counter HealthProbiotic
SupplementsTampaxOver-the-Counter HealthTamponsStrepsilsHallsOver-the-Counter
HealthThroat LozengeGavisconRennieOver-the-Counter HealthUpset Stomach
ReliefWhiskasFelixPurinaPetcareCat FoodCatsanPetcareCat LitterDreamiesPurina /
Whiskas (TIE)PetcareCat TreatsPedigree DentastixPetcareDental Chews for
DogsBugalugsPetcareDog Shampoo & ConditionerPedigreePurinaPetcareDog
TreatsYuMovePetcareDog Vitamins and SupplementsPurinaHarringtons / Pedigree
(TIE)PetcareDry Dog FoodFrontlinePetcareFlea & Tick PreventionDr.
BeckmannVanishPetcarePet Stain & Odour RemoverPedigreeButcher'sPetcareWet Dog
FoodMcDonald'sBurger KingRestaurants & RetailBurger
RestaurantTescoSainsbury'sAsdaRestaurants & RetailConventional
SupermarketIcelandRestaurants & RetailFrozen Foods RetailerHolland &
BarrettBootsRestaurants & RetailOnline Health and Wellness StorePets at
HomeAmazonRestaurants & RetailOnline Retailer for Pet SuppliesBootsLloyds
PharmacyRestaurants & RetailPharmacyPoundlandRestaurants & RetailPound
StoreCo-op / Tesco (TIE)Restaurants & RetailSmall Format SupermarketAldi / Asda
(TIE)TescoRestaurants & RetailSupermarket for Affordable Baby
ProductsTescoAsdaSainsbury'sRestaurants & RetailSupermarket for Affordable
Gluten Free ProductsTescoRestaurants & RetailSupermarket for Affordable Natural
& Organic ProductsAldi / Tesco (TIE)Asda / Lidl (TIE)Restaurants &
RetailSupermarket for Affordable WineAldiLidlAsda / Tesco (TIE)Restaurants &
RetailSupermarket for Low Prices / AffordabilityTescoSainsbury's / Waitrose
(TIE)Restaurants & RetailSupermarket for Natural & Organic
FoodTescoAsdaSainsbury'sRestaurants & RetailSupermarket for Pickup and
DeliveryBarclays / Lloyds Bank (TIE)Halifax / Nationwide (TIE)ServicesBank for
Personal BankingEEO2 / Vodafone (TIE)ServicesCellular Service
ProviderAncestry23andMeServicesDNA TestingBT / Sky / Virgin Plus
(TIE)ServicesHigh Speed Internet ProviderAvivaServicesHome Insurance
ProviderBTSky / Virgin Plus (TIE)ServicesHome Phone Service
ProviderRingADTServicesHome Security ProviderAvivaLegal and GeneralServicesLife
Insurance ProviderHelloFreshGoustoServicesMeal Kit Delivery
ServiceDuolingoServicesOnline Language LearningBet365ServicesOnline Sports
BookWixGoogle Sites / WordPress (TIE)ServicesWebsite BuilderSlimming World / WW
(Weight Watchers) (TIE)ServicesWeight Loss Program

MOST TRUSTED RANK #1
MOST TRUSTED RANK #2
MOST TRUSTED RANK #3
SEGMENT
CATEGORY

  Visit our rankings portal

USAGE

Permission or authorization from Best New Product Awards Inc. is required to
reference the Newsweek/BrandSpark Most Trusted Awards win or use of the claim or
logo in any communication.



LICENSING

If your company is a winner, contact Adam Bellisario, Associate Vice-President,
BrandSpark Most Trusted (ABellisario@Brandspark.com) or or Dave Martin, Business
Director (D.Martin@Newsweek.com) to learn more about licensing options or the
trust research.





METHODOLOGY

13,823 qualified U.K. shoppers determined the 2024 Newsweek/BrandSpark Most
Trusted Awards winners in 163 individual categories, through 86,736 top-of-mind
unaided responses for the brand they trust most in product categories they shop,
retailers they shop, and services they use. The brand voted most trusted is
listed as Rank #1 and any brand Ranked 1-3 is considered a "Top 3 Trust
Leader."Ties are declared when the margin of trust share is less than 3% from
another brand.

Respondents were recruited from multiple high quality and independent research
survey panel sources and weighted to a national profile to ensure a broad sample
representing a true cross section of U.K. adults. Respondents could only
contribute one response per category and there was no path for any brand to
direct respondents to the survey to influence the results.

The polling of category shoppers, service, and retail customers was conducted
via online survey following market research best practices. All voters were
screened for participation in the specific category before voting by naming
(unaided) the brand they trust most.

The highest share of citations as Most Trusted brand in each category determined
the winner. The margin of victory over the runner-up brand must exceed 3% or a
tie is declared. Brands must exceed a minimum threshold of 10% of citations to
be declared a winner and to be included as a Top 3 trusted brand.

* The awards are 100% consumer-voted by real category shoppers.

* The research study is managed by market research professionals at BrandSpark
International, a leading market research firm that conducts studies around the
world. BrandSpark conducts annual brand trust studies in the US, Canada, and the
UK.

* In addition to determining the brands that are most trusted, BrandSpark trust
studies contain proprietary research models to better understand the drivers of
trust and resilience across thousands of categories over the past decade. These
trust insights are available to all brands.


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