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IN-FEED INTERACTIVE

 * Playable ads
   
   
   * About playable ads
     How to view performance data for Playable Ads
     How to create Playable Ads on TikTok Ads Manager

 * Carousel ads
   
   
   * About Carousel Ads
     Specifications for Carousel Ads
     About the differences between Standard Carousel and Video Shopping Ads
     Carousel
     How to create a Carousel Ad in TikTok Ads Manager

 1. Ad formats /
 2. In-feed interactive /
 3. Playable ads /


ABOUT PLAYABLE ADS

Last updated: September 2024

Playable Ads are interactive videos that allow you to showcase a preview of your
app before someone downloads it.

When someone watches your video, they are invited to interact with your ad in a
full-screen playable experience. This allows them to experience your app by
tapping or swiping on your ad. Additionally, you can trigger your app to be
downloaded at anytime by using a button or gesture. Currently, Playable Ads are
available as video traffic.


BENEFITS

 * Better engagement - Pangle's data shows that Playable Ads effectively
   increase clickthrough rates (CTR) and conversion rates (CVR) compared to
   non-Playable Ads.

 * Optimize cost per result - Playable Ads can help reduce your cost per result.
   Pangle's data shows that the cost per result of Playable Ads is lower than
   non-Playable Ads.



USE CASES FOR PLAYABLE ADS

Playable Ads are a perfect fit for anyone who wants to showcase their app's
unique features and drive app installs.

Industry

Common applicable scenarios

Casual Games, Hyper Casual Games

- Show the core gameplay and stages to attract players to download after a short
try.

Hardcore Games

Showcase simple interactions like:- Guiding the players to explore the story by
clicking elements on the screen.- Tapping to receive a present and gacha game
items.- Clicking to draw figure cards.

Manga, Novels, Music Players, Online Videos

- Present content that is popular within the app.- End your video at a
suspenseful or exciting moment that will drive your audience to download the app
to learn more or see what happens next.



REQUIREMENTS FOR PLAYABLE MATERIALS

Please ensure that your files meet the following requirements:

 * The Playable Ad materials should be in .zip format.

 * The Playable Ad materials should be smaller than 5MB (after compression).

 * The main .html file in the first-level directory should be named index.html.

 * Authorize the click-to-jump operation for Pangle. To do this, Pangle needs
   access to the front-end of the js-sdk. For more information on how to do
   this, refer to the “Playable ad js-sdk Access” section.

 * The first-level directory should contain the config.json file, which is in
   .json format and contains the Playable Ad’s orientation fields, representing
   the landscape and portrait adaptation for Playable Ad materials. The values
   are 0 (either landscape or portrait), 1 (only portrait orientation
   supported), and 2 (only landscape orientation supported).

{ "playable_orientation": 0, }

 * The Playable Ad materials need to support several types of devices.

 * The Playable Ad materials should not be in mraid.js format.

 * Loading dynamic materials via external networks is not permitted.

 * The playable HTML5 materials must not contain any JS redirects.

 * Playable Ad materials must not make any HTTP requests.

Note: It's best to split the playable ad material into smaller pieces, and
enable accelerated parallel downloading


PLAYABLE AD JS-SDK ACCESS

When accessing the Playable Ad materials, Pangle needs to “call for the appstore
when the conversion button is clicked.” Therefore, the creator of the Playable
Ad materials needs to allow for access to the js-sdk. This js-sdk allows a call
for the appstore through the Pangle js-sdk after the download button is clicked
in the playable ad.

Note: The accessing party does not need to call for the download or page jump
operations by themselves. These operations are handled by the js-sdk.

 * js-sdk Address：

https://sf16-muse-va.ibytedtos.com/obj/union-fe-nc-i18n/playable/sdk/playable-sdk.js

 * js-sdk Access Method：

Place the following code at the bottom of body and before the developer's own
JS<script src=
"https://sf16-muse-va.ibytedtos.com/obj/union-fe-nc-i18n/playable/sdk/playable-sdk.js"></script>

 * Calling Method：window.openAppStore();

For example:





CREATIVE SUGGESTIONS FOR PLAYABLE ADS

Element of Playable Ads

Creative suggestion

Playable creative

- Capture the essence of the game by allowing users to experience a real
scenario from the game, using the best performing creative from your past
campaigns.- Explore materials relating to the core gameplay to create
interactive elements. You can use special effects, numerical settings, and other
methods to highlight the contrast.- Explore different scenarios, such as "99% of
people can't do this" or "Only a genius can pass this level."- Explore different
levels of difficulty, such as easy, medium, hard.- Ensure the video and the
Playable Ads are related. Recommended video duration is 10-25 seconds and a
maximum of 30 seconds.- Experiment with both vertical and horizontal creatives
to gain more traffic.- Pair the demo with exciting background music and
eye-catching special effects.

Playable interactions

Before the interaction- Before the interaction, there must be a simple and clear
guide (text, gestures, etc.) so that the user can understand and master the
gameplay within 2 seconds.- Play sound after the user has clicked on Playable
Ads.- If the user clicks and there is no follow-up action for 10 seconds, try to
auto-play to the next scene.- Before the interaction and if the ad needs to
load: Shorten it and keep it within 1-2 seconds.- We recommend having an
animated guide so that the user will know what to expect before the Playable Ads
starts. During the interaction- A call to action can be present throughout the
interaction to prompt a download.- The button that will direct users to the app
store should be present throughout the interaction so that users can click on it
at any point during the interaction.- During the interaction, other content
areas, such as the game logo, game name, and game upgrade button area, are
recommended to be set as clickable. After the interaction has ended- We suggest
displaying more information, including but not limited to the game icon, name,
and title, which should all be clickable.- The CTA button to download the game
must be visible and obvious.

Note: You are only allowed to check your Playable Ads during the preview
process. Jumping to the App Store is not supported. No further interactions
appear after the transmission area is clicked.


If any interaction (video/audio/dynamic effect) is set in the first scenario,
due to the limitation of browsers, you are required to click anywhere on the
screen to play the Playable Ads when previewing through a browser. Playable Ads
would automatically play as expected when being delivered online.


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Language

中文（简体）
日本語
English
Español
Français
Deutsch
Русский
Italiano
한국어
Türkçe
ภาษาไทย
Tiếng Việt
Bahasa Indonesia
Bahasa Melayu
العربية
Português (Brasil)
Polski
Svenska
Čeština
This article is available in languages other than those in the default language
list.