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cloud_download Download CC Toolkit for business

Creative Commons (CC) are free, easy-to-use copyright licenses that provide a
simple, standardized way to give your permission to share and use your creative
work— on conditions of your choice. Even if the uses of CC seem relatively clear
to artists and creators, the licenses have been more difficult to justify when
the authors’ activities involve commercial interests. The main goal of the CC
Toolkit for Business is to allow professional individuals and organizations to
understand why the use of CC licenses can be a strategic instrument to consider
in their business models.


BUSINESS_CENTERHOW CAN IT BENEFIT A BUSINESS?


REDUCING PRODUCTION COSTS

You can produce effective materials with a small investment by using CC licensed
works (design, photography, film, music...) made available by a generous
community of authors. The only drawback is that you can find other companies
using the same CC licensed works. But hey, if you are a startup or a company
launching a new product, this can be a great starting point!


REDUCING TRANSACTION COSTS AND LEGAL UNCERTAINTY

Standardized contracts are one means of reducing transaction costs and legal
uncertainty associated with copyright licensing. Copyright owners can be
difficult to locate or hard to negotiate with. Even if you reach an agreement,
you will probably need the help of a lawyer. Creative Commons works with lawyers
from all over the world so that you can freely use a license suite that works
globally.




INCREASING FIRST MOVER ADVANTAGE

Copyright gives you exclusive rights over your work. This means others cannot
use it without your permission. By licensing your work with CC, you will allow
others to use your work. Your work will circulate more widely, which can help
you gain an interesting market share. In other words, you can accelerate your
access to the market and increase your chances to establish a first mover
advantage.


INCREASING “OPPORTUNITY BENEFITS” AND BUILDING A REPUTATION

When you license a product with CC, you increase your chances to enjoy
"opportunity benefits". If you make your product available for others to use,
adapt and share you might be surprised by unexpected returns, such as new forms
of revenues arising from the derivative works. Letting the public know that you
are interested in collaborative works can also enhance your reputation.




INCREASING ACCESS TO INNOVATION AND REDUCING MARKETING COSTS

Making your product available to your target audience under a CC license allows
you to do market tests before releasing its final version. Your early adopters
can try your product beforehand, give you feedback about it and influence the
market you have targeted. This way, you improve your product while maximizing
future benefits and often reducing innovation and marketing costs.


PROMOTING SUSTAINABILITY

When you use CC licenses you show that your business is socially responsible:
you are working towards generating revenue but you also want to make sure that
others can benefit from your work. CC licenses place your company in a network
of collaborative clients, partners and suppliers, allowing you to keep a light
structure and reduce costs by using only resources that are essential.



For more information check out all the material:

cloud_download Download CC Toolkit for business


LINKLINKS

 * Creative Commons Licenses
 * Made with Creative Commons – A guide to sharing your knowledge and creativity
   with the world, and sustaining your operation while you do.
 * CC Blog – Creative Commons Toolkit for Business
 * Team Open CC
 * Business Models for Creative Works (PDF)
 * The Power of Open: Stories of creators sharing knowledge, art, & data using
   Creative Commons


FOLDERDOWNLOADS

 * CC Business Model Canvas (PDF)
 * CC Toolkit Handout A4 (PDF – 8MB)
 * CC Toolkit Poster (PDF – 7MB)
 * Open Business Models for the Creative Industries (paper) — serci.org
 * Open Business Models for the Creative Industries (presentation) —
   communia-association.org


 * ©2015 by
 * Project Coordination
 * Spanish Version
 * Design and Development
 * This work is licensed under

 * Creative Commons
 * Creative Commons Portugal
 * Creative Commons Paraguay
 * Journalism++
 * Attribution 4.0 International (CC BY 4.0)

©2015 by
Creative Commons

Project Coordination
Creative Commons Portugal

Spanish Version
Creative Commons Paraguay

Design and Development
Journalism++

This work is licensed under
Attribution 4.0 International (CC BY 4.0)