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   Optimize for transactions

 * Financial Services
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 * Grow active users
   Get users hooked from day one
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 * Accelerate monetization

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   Visualize sessions based on events in your product

 * Analytics
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 * Customer Data Platform
 * Session Replay

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 * Integrations
   Connect Amplitude to hundreds of partners
 * Data Management
   Complete data you can trust
 * AI
   Self-service data meets self-service intelligence

 * Integrations
 * Data Management
 * AI

Platform


PLATFORM

 * Analytics
   Understand the full user journey
 * Experiment
   Test, analyze, and optimize at scale
 * Customer Data Platform
   Unite data across teams
 * Session Replay
   Visualize sessions based on events in your product

 * Analytics
 * Experiment
 * Customer Data Platform
 * Session Replay

CAPABILITIES

 * Integrations
   Connect Amplitude to hundreds of partners
 * Data Management
   Complete data you can trust
 * AI
   Self-service data meets self-service intelligence

 * Integrations
 * Data Management
 * AI

Solutions

INDUSTRY

 * Financial Services
   Personalize the banking experience
 * B2B
   Maximize product adoption
 * Media
   Identify impactful content
 * Healthcare
   Simplify the digital healthcare experience
 * Ecommerce
   Optimize for transactions

 * Financial Services
 * B2B
 * Media
 * Healthcare
 * Ecommerce

USE CASE

 * Grow active users
   Get users hooked from day one
 * Increase customer lifetime value
   Understand your customers like no one else.
 * Accelerate monetization
   Turn behavior into business

 * Grow active users
 * Increase customer lifetime value
 * Accelerate monetization

Solutions


INDUSTRY

 * Financial Services
   Personalize the banking experience
 * B2B
   Maximize product adoption
 * Media
   Identify impactful content
 * Healthcare
   Simplify the digital healthcare experience
 * Ecommerce
   Optimize for transactions

 * Financial Services
 * B2B
 * Media
 * Healthcare
 * Ecommerce

USE CASE

 * Grow active users
   Get users hooked from day one
 * Increase customer lifetime value
   Understand your customers like no one else.
 * Accelerate monetization
   Turn behavior into business

 * Grow active users
 * Increase customer lifetime value
 * Accelerate monetization

Resources

LEARN

 * Blog
   Thought leadership from industry experts
 * Resource Center
   Expertise to guide your growth
 * Glossary
   All the terms you need to know
 * Product Benchmarks
   Understand how your product compares

 * Blog
 * Resource Center
 * Glossary
 * Product Benchmarks

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   Register for live or virtual events
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   Discover why customers love Amplitude

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LEARN

 * Blog
   Thought leadership from industry experts
 * Resource Center
   Expertise to guide your growth
 * Glossary
   All the terms you need to know
 * Product Benchmarks
   Understand how your product compares

 * Blog
 * Resource Center
 * Glossary
 * Product Benchmarks

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   Connect with peers in product analytics
 * Events
   Register for live or virtual events
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   Discover why customers love Amplitude

 * Community
 * Events
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HOW UNDER ARMOUR USES DATA INSIGHTS TO DRIVE INNOVATION


Products:
Amplitude Analytics
Use Case:
Growth
Industries:
Consumer Tech, E-commerce
Regions:
Americas
IN THIS STORY
 * Overview
 * Data insights, one click away
 * Refocused Priorities
 * Data-Driven Storytelling

Contact Sales


With more than 200 million registered users around the world, Under Armour
Connected Fitness provides technology to help athletes train, perform, and
improve. The business unit includes MapMyFitness, Endomondo and MyFitnessPal.


30%

INCREASE IN DAY-7 RETENTION


3X

INCREASE IN ENGAGEMENT


10S

INCREASE IN TIME SPENT ON APP

After acquiring popular apps like MapMyRun and MyFitnessPal in 2015, Under
Armour Connected Fitness became the leading digital fitness company, with a
digital product suite designed for the everyday athlete.

Eager to see how these new mobile offerings were helping users meet their
fitness goals, Under Armour turned to Amplitude’s self service product
intelligence platform. The results: lifts in retention, boosts to the bottom
line and refocused priorities.

Amplitude has given us the tools to make the right decisions and make them
quickly with confidence—and that saves us time, saves us money and makes us
money. Amplitude gives us the chance to swing for the fences.

Kaiti Carpenter
Senior Product Manager, Under Armour


DATA INSIGHTS, ONE CLICK AWAY

Before implementing Amplitude, Under Armour relied on its team of product
analysts to build their own SQL queries in third party business intelligence
platforms. The process was time-consuming and often required multiple
iterations.

With Amplitude’s Product Intelligence platform, suddenly Under Armour had
“analysis at our fingertips,” Carpenter said. “We were able to validate our
assumptions and we could easily access the data to make quick analysis and react
to the results.”

Stuart Kim-Brown, director of Product Analytics, agreed, observing that
Amplitude’s easy to use interface, and out of the box product and growth
analyses “empowered our product managers to be self-sufficient, to get at the
answers they needed without having to wait for help from my team.”

In turn, Kim-Brown said, his team was freed to focus on more sophisticated
models.


REFOCUSED PRIORITIES

Greater access to data insights has made it easier and faster for Under Armour
to experiment with new features and products. Leveraging
Amplitude’s Segmentation, Funnels, and AB Test View they cut the experiment time
from three months to one.

Hoping to further its goal of making athletes better, Under Armour decided to
test out a big product bet designed to inspire its MapMyRun users to log more
runs each week: Form Coaching Tips. A connected software product, Form Coaching
Tips takes aim at poor form, which can cause injury and pain, keeping runners
off the road. Using Amplitude’s Cohort, Segmentation, and Retention analyses,
Under Armour saw the feature was a success, boosting day seven retention by 30%.

“This was something that really lifted retention for us and that equates to
dollars for us because the more users we have using our app, the more money
we’re making,” Carpenter said.

Building on the success of its Form Coaching Tips, which runners use
post-workout, Under Armour decided to test a feature that would help users
perfect their form before they lace up. The KPI: how much time users spent on
the app with the addition of the new Target Zone Calculator, which estimates the
best cadence or stride length zone for a user’s desired pace. Using
Amplitude’s Funnels, they saw a gain of 10 seconds.


DATA-DRIVEN STORYTELLING

Amplitude has also helped Under Armour focus on its priorities by revealing
important insights into its users. Using Amplitude’s Segmentation chart, Under
Armour discovered that its race training plans had low user-engagement.
Operating on the theory that the plans weren’t clicking with most of its users,
Under Armour redesigned the plans to address a greater variety of goals, whether
it was learning running basics or improving cardiovascular health. With
Amplitude Cohorts, Under Armour saw a big payback: a 3x increase in its MVP
(paying) users who leverage the plans and an increase in their free users
tapping on the plan.

Amplitude does a really good job of highlighting what your data’s insights are.
You can run all the charts you want but knowing what’s valuable is really the
hard part. Amplitude is the best tool for that.

Kaiti Carpenter
Senior Product Manager, Under Armour

ACTIONABLE INSIGHTS HELP BACKSTAGE CONNECT THE RIGHT TALENT TO THE RIGHT
OPPORTUNITY

Read Blog Article

ENABLE TEAMS TO RUN WITH DATA BY FOCUSING ON THE QUESTIONS THAT MATTER

Read Blog Article

2021 DATAMONSTER OF THE YEAR: ABS-CBN’S ROBBIN BRILLANTES

Read Blog Article

HOW LINDBLAD EXPEDITIONS TURNS INCREASED DIGITAL ADOPTION INTO
ONCE-IN-A-LIFETIME EXPERIENCES

Read Blog Article


READY TO GET STARTED?

See how your digital product drives your business.

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