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151.101.66.159  Public Scan

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Submitted URL: https://goto.apptentive.com/dc/yOiaBQhv4S-8C2r_N9FUjgCkk6XUUgzE6aRNgX3e_2fkGHMNcBaHnkFG7C9auHyC_uSGSsmoAyr1GdbLQRD7GSejKbK45...
Effective URL: https://www.apptentive.com/blog/2022/04/21/mobile-surveys-interaction-rates-and-response-rates-2022-customer-engagement-ben...
Submission: On April 27 via api from US — Scanned from DE

Form analysis 12 forms found in the DOM

<form id="primary-request-demo-form" class="request-demo-form mktoHasWidth mktoLayoutLeft" __bizdiag="1684907429" __biza="WJ__" novalidate="novalidate" style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); width: 801px;">
  <style type="text/css"></style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 121px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="FirstName" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 200px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 121px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="LastName" name="LastName" placeholder="Last Name" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 200px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 121px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Email" name="Email" placeholder="Work email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 200px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth" style="width: 121px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Company" name="Company" placeholder="Company Name" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 200px;"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Title" id="LblTitle" class="mktoLabel mktoHasWidth" style="width: 121px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Title" name="Title" placeholder="Job Title" maxlength="255" aria-labelledby="LblTitle InstructTitle" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 200px;"><span id="InstructTitle" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Lead_Source_Most_Recent_Detail__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="{{my.Program-Name}}" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset mktoHasWidth" style="width: 5px;"></div>
      <div class="mktoFieldWrap">
        <div class="mktoHtmlText mktoHasWidth" style="width: 290px;"><input type="hidden" name="PrivacyPolicy"><span style="font-size: 13px;">To view how we process and manage your personal information visit our
            <a href="https://www.apptentive.com/privacy/" target="_blank" style="text-decoration: none;">Privacy Policy.</a></span><br></div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap"><label for="GDPR_Consent_to_Processing__c" id="LblGDPR_Consent_to_Processing__c" class="mktoLabel mktoHasWidth" style="width: 260px;">
          <div class="mktoAsterix">*</div><span style="font-size: 13px;">I consent that Apptentive may contact me with promotional industry content, events, and Apptentive feature updates.</span>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div>
        <div class="mktoLogicalField mktoCheckboxList mktoHasWidth" style="width: 50px;"><input name="GDPR_Consent_to_Processing__c" id="GDPR_Consent_to_Processing__c" type="checkbox" value="yes"
            aria-labelledby="LblGDPR_Consent_to_Processing__c InstructGDPR_Consent_to_Processing__c" class="mktoField"><label for="GDPR_Consent_to_Processing__c" id="LblGDPR_Consent_to_Processing__c"></label></div><span
          id="InstructGDPR_Consent_to_Processing__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoNative" style="margin-left: 110px;"><button type="submit" class="mktoButton">Submit</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
    value="1254"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="170-TZF-108">
</form>

<form id="secondary-request-demo-form" class="request-demo-form mktoHasWidth mktoLayoutLeft" __bizdiag="-329133929" __biza="WJ__" novalidate="novalidate" style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); width: 801px;">
  <style type="text/css"></style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 121px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="FirstName" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 200px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 121px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="LastName" name="LastName" placeholder="Last Name" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 200px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 121px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Email" name="Email" placeholder="Work email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 200px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth" style="width: 121px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Company" name="Company" placeholder="Company Name" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 200px;"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Title" id="LblTitle" class="mktoLabel mktoHasWidth" style="width: 121px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Title" name="Title" placeholder="Job Title" maxlength="255" aria-labelledby="LblTitle InstructTitle" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 200px;"><span id="InstructTitle" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Lead_Source_Most_Recent_Detail__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="{{my.Program-Name}}" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset mktoHasWidth" style="width: 5px;"></div>
      <div class="mktoFieldWrap">
        <div class="mktoHtmlText mktoHasWidth" style="width: 290px;"><input type="hidden" name="PrivacyPolicy"><span style="font-size: 13px;">To view how we process and manage your personal information visit our
            <a href="https://www.apptentive.com/privacy/" target="_blank" style="text-decoration: none;">Privacy Policy.</a></span><br></div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap"><label for="GDPR_Consent_to_Processing__c" id="LblGDPR_Consent_to_Processing__c" class="mktoLabel mktoHasWidth" style="width: 260px;">
          <div class="mktoAsterix">*</div><span style="font-size: 13px;">I consent that Apptentive may contact me with promotional industry content, events, and Apptentive feature updates.</span>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div>
        <div class="mktoLogicalField mktoCheckboxList mktoHasWidth" style="width: 50px;"><input name="GDPR_Consent_to_Processing__c" id="GDPR_Consent_to_Processing__c" type="checkbox" value="yes"
            aria-labelledby="LblGDPR_Consent_to_Processing__c InstructGDPR_Consent_to_Processing__c" class="mktoField"><label for="GDPR_Consent_to_Processing__c" id="LblGDPR_Consent_to_Processing__c"></label></div><span
          id="InstructGDPR_Consent_to_Processing__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoNative" style="margin-left: 110px;"><button type="submit" class="mktoButton">Submit</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
    value="1254"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="170-TZF-108">
</form>

<form class="form mktoForm mktoHasWidth mktoLayoutLeft" data-formid="1103" id="" __bizdiag="196352549" __biza="WJ__" novalidate="novalidate" style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); width: 279px;">
  <style type="text/css"></style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 0px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Email" name="Email" placeholder="What's your email?" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 268px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoNative" style="margin-left: 0px;"><button type="submit" class="mktoButton">Submit</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
    value="1103"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="170-TZF-108">
</form>

<form data-formid="1103" __bizdiag="-62780117" __biza="WJ__" id="" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); width: 279px;">
  <style type="text/css"></style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 0px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Email" name="Email" placeholder="What's your email?" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 268px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoNative" style="margin-left: 0px;"><button type="submit" class="mktoButton">Submit</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
    value="1103"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="170-TZF-108">
</form>

<form class="form mktoForm mktoHasWidth mktoLayoutLeft" data-formid="1103" __bizdiag="-62780117" __biza="WJ__" id="" novalidate="novalidate" style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); width: 279px;">
  <style type="text/css"></style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 0px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Email" name="Email" placeholder="What's your email?" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 268px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoNative" style="margin-left: 0px;"><button type="submit" class="mktoButton">Submit</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
    value="1103"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="170-TZF-108">
</form>

<form class="form mktoForm mktoHasWidth mktoLayoutLeft" data-formid="1103" __bizdiag="-62780117" __biza="WJ__" novalidate="novalidate"
  style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;"></form>

<form novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;" __bizdiag="-62780117"
  __biza="WJ__"></form>

<form class="request-demo-form mktoForm mktoHasWidth mktoLayoutLeft" __bizdiag="-62780117" __biza="WJ__" novalidate="novalidate"
  style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;"></form>

<form novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;" __bizdiag="-62780117"
  __biza="WJ__"></form>

<form class="request-demo-form mktoForm mktoHasWidth mktoLayoutLeft" __bizdiag="-62780117" __biza="WJ__" novalidate="novalidate"
  style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;"></form>

<form data-formid="1103" __bizdiag="-62780117" __biza="WJ__" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft"
  style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;"></form>

<form class="form mktoForm mktoHasWidth mktoLayoutLeft" data-formid="1103" __bizdiag="-62780117" __biza="WJ__" novalidate="novalidate"
  style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;"></form>

Text Content

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We use cookies to personalise content and ads, to provide social media features
and to analyse our traffic. We also share information about your use of our site
with our social media, advertising and analytics partners who may combine it
with other information that you’ve provided to them or that they’ve collected
from your use of their services. You consent to our cookies if you continue to
use our website.
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 Necessary (17)  Preferences (9)  Statistics (21)  Marketing (76)  Unclassified
(2)
Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.

NameProviderPurposeExpiryType__cf_bm [x3]Marketo
G2Crowd
HubspotThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.1 dayHTTPBIGipServer#MarketoUsed to distribute traffic to the website on
several servers in order to optimise response
times.SessionHTTP_ce.cchCrazyeggStores the user's cookie consent state for the
current domainSessionHTTPCookieConsent [x2]CookiebotStores the user's cookie
consent state for the current domain1 yearHTTPtest_cookieGoogleUsed to check if
the user's browser supports cookies.1 dayHTTPli_gcLinkedInStores the user's
cookie consent state for the current domain2 yearsHTTPAWSALBAggregageRegisters
which server-cluster is serving the visitor. This is used in context with load
balancing, in order to optimize user experience. 7
daysHTTPAWSALBCORSAggregageRegisters which server-cluster is serving the
visitor. This is used in context with load balancing, in order to optimize user
experience. 7 daysHTTPce_successful_csp_checkwww.apptentive.comDetects whether
user behaviour tracking should be active on the website.
PersistentHTMLCONSENT [x2]Google
YouTubeUsed to detect if the visitor has accepted the marketing category in the
cookie banner. This cookie is necessary for GDPR-compliance of the website. 2
yearsHTTPARRAffinitySameSitegrasshopper.comUsed to distribute traffic to the
website on several servers in order to optimise response
times.SessionHTTPJSESSIONIDLinkedInPreserves users states across page
requests.SessionHTTP__VASTUtil__OmnyStudioNecessary for the implementation of
video-content on the website.PersistentHTML

Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.

NameProviderPurposeExpiryTypelang [x2]LinkedInRemembers the user's selected
language version of a websiteSessionHTTP_biz_flagsABizibleThis cookie serves
multiple purposes; it determines whether the user has submitted any forms,
performed cross-domain migration or has made any tracking opt-out choices. 1
yearHTTPDRIFT_SESSION_IDDriftAllows the website to recoqnise the visitor, in
order to optimize the chat-box functionality.
SessionHTMLDRIFT_SESSION_STARTEDDriftStores a unique ID string for each chat-box
session. This allows the website-support to see previous issues and reconnect
with the previous supporter. SessionHTMLDRIFT_visitCountsDriftDetermines the
number of visits of the specific visitor. This is used in order to make the
chat-box function more relevant.PersistentHTMLdriftt_aidDriftNecessary for the
functionality of the website's chat-box function. 2
yearsHTTPCookieConsentBulkSetting-#CookiebotEnables cookie consent across
multiple websitesPersistentHTMLwistia-video-progress-#WistiaContains a timestamp
for the website’s video-content. This allows the user to resume watching without
having to start over, if the user leaves the video or website. PersistentHTML

Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.

NameProviderPurposeExpiryType_ce.gtldCrazyeggHolds which URL should be presented
to the visitor when visiting the site. SessionHTTP_ga [x2]Google
Giphy SupportRegisters a unique ID that is used to generate statistical data on
how the visitor uses the website.2 yearsHTTP_ga_#GoogleUsed by Google Analytics
to collect data on the number of times a user has visited the website as well as
dates for the first and most recent visit. 2 yearsHTTP_gat [x2]Google
Giphy SupportUsed by Google Analytics to throttle request rate1
dayHTTP_gid [x2]Google
Giphy SupportRegisters a unique ID that is used to generate statistical data on
how the visitor uses the website.1 dayHTTPvidPathFactoryCollects data on visitor
interaction with the website's video-content. This data is used to make the
website's video-content more relevant towards the visitor. 2
yearsHTTPm/uBizibleCollects data on the user’s navigation and behavior on the
website. This is used to compile statistical reports and heatmaps for the
website owner.SessionPixeluAdobeCollects data on the user's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been loaded with the purpose of generating reports for
optimising the website content.SessionPixelAnalyticsSyncHistoryLinkedInUsed in
connection with data-synchronization with third-party analysis service. 30
daysHTTP_at.hist.#OracleUsed by the social sharing platform AddThis to store the
user's usage history of the AddThis sharing
widgetPersistentHTML_ce.swww.apptentive.comCollects data on the user’s
navigation and behavior on the website. This is used to compile statistical
reports and heatmaps for the website owner.1
yearHTTPce_clockwww.apptentive.comSets a timestamp for when the visitor entered
the website. This is used for analytical purposes on the website.
PersistentHTMLloglevelWistiaCollects data on visitor interaction with the
website's video-content - This data is used to make the website's video-content
more relevant towards the visitor. PersistentHTMLundefinedWistiaCollects data on
visitor interaction with the website's video-content - This data is used to make
the website's video-content more relevant towards the visitor.
PersistentHTMLwistiaWistiaUsed by the website to track the visitor's use of
video-content - The cookie roots from Wistia, which provides video-software to
websites.PersistentHTMLSGoogleSets a unique ID for the session. This allows the
website to obtain data on visitor behaviour for statistical purposes.1
dayHTTPcollectGoogleUsed to send data to Google Analytics about the visitor's
device and behavior. Tracks the visitor across devices and marketing
channels.SessionPixelvuidVimeoCollects data on the user's visits to the website,
such as which pages have been read.2 yearsHTTP

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.

NameProviderPurposeExpiryType_biz_nABizibleCollects data on visitors'
preferences and behaviour on the website - This information is used make content
and advertisement more relevant to the specific visitor. 1
yearHTTP_biz_pendingABizibleCollects data on visitors' preferences and behaviour
on the website - This information is used make content and advertisement more
relevant to the specific visitor. 1 yearHTTP_biz_sidBizibleCollects data on
visitors' preferences and behaviour on the website - This information is used
make content and advertisement more relevant to the specific visitor. 1
dayHTTP_biz_uidBizibleCollects data on visitors' preferences and behaviour on
the website - This information is used make content and advertisement more
relevant to the specific visitor. 1 yearHTTP_gcl_auGoogleUsed by Google AdSense
for experimenting with advertisement efficiency across websites using their
services. 3 monthsHTTP_mkto_trkMarketoContains data on visitor behaviour and
website interaction. This is used in context with the email marketing service
Marketo.com, which allows the website to target visitors via email. 2
yearsHTTPdrift_aidDriftSets a unique ID for the specific user. This allows the
website to target the user with relevant offers through its chat functionality.
2 yearsHTTPdrift_campaign_refreshDriftSets a unique ID for the specific user.
This allows the website to target the user with relevant offers through its chat
functionality. 1 dayHTTP_BUID [x2]Bizible
AdobeCollects data on visitors' preferences and behaviour on the website - This
information is used make content and advertisement more relevant to the specific
visitor. 1 yearHTTPm/ipvBizibleRegisters user behaviour and navigation on the
website, and any interaction with active campaigns. This is used for optimizing
advertisement and for efficient retargeting.
SessionPixelpagead/landing [x2]GoogleCollects data on visitor behaviour from
multiple websites, in order to present more relevant advertisement - This also
allows the website to limit the number of times that they are shown the same
advertisement. SessionPixelads/ga-audiencesGoogleUsed by Google AdWords to
re-engage visitors that are likely to convert to customers based on the
visitor's online behaviour across websites.SessionPixelbcookieLinkedInUsed by
the social networking service, LinkedIn, for tracking the use of embedded
services.2 yearsHTTPbscookieLinkedInUsed by the social networking service,
LinkedIn, for tracking the use of embedded services.2 yearsHTTPlidcLinkedInUsed
by the social networking service, LinkedIn, for tracking the use of embedded
services.1 dayHTTPUserMatchHistoryLinkedInEnsures visitor browsing-security by
preventing cross-site request forgery. This cookie is essential for the security
of the website and visitor. 30 daysHTTP_session_idG2CrowdStores visitors'
navigation by registering landing pages - This allows the website to present
relevant products and/or measure their advertisement efficiency on other
websites. 14 daysHTTPbt2OracleUsed by the social sharing platform AddThis to
keep a record of parts of the site that has been visited in order to recommend
other parts of the site255 daysHTTPlocOracleGeolocation, which is used to help
providers determine how users who share information with each other are
geographically located (state level).1 yearHTTPmusOracleSets an ID-string for
the specific visitor. This is used to recognize the visitor upon re-entry. This
allows the website to register the visitor’s behaviour and facilitate the social
media sharing function provided by Addthis.com. 1 yearHTTPna_idOracleUsed to
recognize the visitor upon re-entry. This allows the website to register the
visitor’s behaviour and facilitate the social sharing function provided by
Addthis.com. 1 yearHTTPouidOracleSets an ID-string for the specific visitor.
This is used to recognize the visitor upon re-entry. This allows the website to
register the visitor’s behaviour and facilitate the social media sharing
function provided by Addthis.com. 1 yearHTTPuid [x2]Oracle
AmobeeCreates a unique, machine-generated user ID. AddThis, which is owned by
Clearspring Technologies, uses the user ID to make it possible for the user to
share content across social networks and provide detailed statistics to various
providers.1 yearHTTPumOracleRegisters the user's sharing of content via social
media.1 yearHTTPuvcOracleDetects how often the social sharing service, AddThis,
encounters the same user.1 yearHTTPvcOracleUsed by the social sharing platform
AddThis1 yearHTTPxtcOracleRegisters the user's sharing of content via social
media.1 yearHTTPuuid2AppnexusRegisters a unique ID that identifies a returning
user's device. The ID is used for targeted ads.3 monthsHTTPTDCPMThe Trade
DeskRegisters a unique ID that identifies a returning user's device. The ID is
used for targeted ads.1 yearHTTPTDIDThe Trade DeskRegisters a unique ID that
identifies a returning user's device. The ID is used for targeted ads.1
yearHTTP__atuvcOracleUpdates the counter of a website's social sharing
features.1 yearHTTP__atuvsOracleEnsures that the updated counter is displayed to
the user if a page is shared with the social sharing service, AddThis.1
dayHTTP_at.cwwOracleUsed by the social sharing platform
AddThisPersistentHTMLat-lojson-cache-#v1.addthisedge.comUsed by the social
sharing platform AddThisPersistentHTMLat-randOracleUsed by the social sharing
platform AddThisPersistentHTMLbkdcBluekai.comRegisters user data, such as IP
address, geographical location, visited websites, and what ads the user has
clicked, with the purpose of optimising ad display based on the user's movement
on websites that use the same ad network.179 daysHTTPbkpaBluekai.comPresents the
user with relevant content and advertisement. The service is provided by
third-party advertisement hubs, which facilitate real-time bidding for
advertisers.179 daysHTTPbkuBluekai.comRegisters anonymised user data, such as IP
address, geographical location, visited websites, and what ads the user has
clicked, with the purpose of optimising ad display based on the user's movement
on websites that use the same ad network.179 daysHTTPdemdexAdobe Inc.Via a
unique ID that is used for semantic content analysis, the user's navigation on
the website is registered and linked to offline data from surveys and similar
registrations to display targeted ads.179 daysHTTPdpmAdobeSets a unique ID for
the visitor, that allows third party advertisers to target the visitor with
relevant advertisement. This pairing service is provided by third party
advertisement hubs, which facilitates real-time bidding for advertisers.179
daysHTTPpunchv-e-fGoogleUsed to implement the content through Google Docs.
PersistentHTMLpunchv-e-nGoogleUsed to implement the content through Google Docs.
PersistentHTMLpunchv-e-vGoogleUsed to implement the content through Google Docs.
PersistentHTMLIDEGoogleUsed by Google DoubleClick to register and report the
website user's actions after viewing or clicking one of the advertiser's ads
with the purpose of measuring the efficacy of an ad and to present targeted ads
to the user.1 yearHTTPNIDGoogleRegisters a unique ID that identifies a returning
user's device. The ID is used for targeted ads.6
monthsHTTPwww-claim-v2InstagramUsed for sharing content onto the social platform
Instagram - This functionality is used for gathering information on visitor
preferences for marketing purposes. SessionHTMLptIspot.tvUsed to track the
visitor across multiple devices including TV. This is done in order to re-target
the visitor through multiple channels. 2 yearsHTTPli_sugrLinkedInCollects data
on user behaviour and interaction in order to optimize the website and make
advertisement on the website more relevant. 3 monthsHTTPuuidMediMathCollects
data on the user's visits to the website, such as what pages have been loaded.
The registered data is used for targeted ads.1
yearHTTPlastSuccessfullAdOmnyStudioUsed in context with video-advertisement. The
cookie limits the number of times a user is shown the same advertisement. The
cookie is also used to ensure relevance of the video-advertisement to the
specific user. PersistentHTMLtotalCallsOmnyStudioUsed in context with
video-advertisement. The cookie limits the number of times a user is shown the
same advertisement. The cookie is also used to ensure relevance of the
video-advertisement to the specific user.
PersistentHTMLtotalCallsTimeoutOmnyStudioUsed in context with
video-advertisement. The cookie limits the number of times a user is shown the
same advertisement. The cookie is also used to ensure relevance of the
video-advertisement to the specific user.
PersistentHTML_ssumaSitescout.comPresents the user with relevant content and
advertisement. The service is provided by third-party advertisement hubs, which
facilitate real-time bidding for advertisers.29
daysHTTPssiSitescout.comRegisters a unique ID that identifies a returning user's
device. The ID is used for targeted ads.1 yearHTTPsync-hisTidalSets a unique ID
for the visitor, that allows third party advertisers to target the visitor with
relevant advertisement. This pairing service is provided by third party
advertisement hubs, which facilitates real-time bidding for advertisers.1
yearHTTPtidal_ttidTidalRegisters the ads provided by Videology that the user has
seen and/or clicked. Used to generate a demographic profile of the user.1
yearHTTPmatchaddthisDataxuPresents the user with relevant content and
advertisement. The service is provided by third-party advertisement hubs, which
facilitate real-time bidding for advertisers.29 daysHTTPwfivefivecDataxuCollects
data on the user's visits to the website, such as what pages have been loaded.
The registered data is used for targeted ads.13
monthsHTTPVISITOR_INFO1_LIVEYouTubeTries to estimate the users' bandwidth on
pages with integrated YouTube videos.179 daysHTTPYSCYouTubeRegisters a unique ID
to keep statistics of what videos from YouTube the user has
seen.SessionHTTPyt.innertube::nextIdYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLyt.innertube::requestsYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLytidb::LAST_RESULT_ENTRY_KEYYouTubeStores the user's video
player preferences using embedded YouTube
videoPersistentHTMLyt-remote-cast-availableYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player
preferences using embedded YouTube videoSessionHTMLdi2OraclePending1
yearHTTPCOMPASSGooglePending1 dayHTTPgiphyPingbackIdGiphy
SupportPendingSessionHTML

Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.

NameProviderPurposeExpiryTypeApptentivesdk.apptentive.comPendingPersistentHTMLcebswww.apptentive.comPendingSessionHTTP

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Product Management


MOBILE SURVEYS AND INTERACTION RATES: 2022 CUSTOMER ENGAGEMENT BENCHMARKS

Madeleine Wilson  //  April 21, 2022  //  3 min read


The following data on mobile surveys and interaction and response rates is from
our 2022 Mobile App Customer Engagement Report.


MOBILE INTERACTION AND RESPONSE RATE BENCHMARKS

Companies continued using their apps to engage regularly with consumers as
mobile became a primary way for them to communicate. In response, consumers
interacted more with brands through their apps.

At year end, interaction rates remained equal to what they were in 2020 at 26%.
The average response rate to in-app interactions was 91%—which means that the
overwhelming majority of consumers who were interacted with responded to the
brand’s outreach.



While correlation isn’t causation, looking at overlapping data points can help
us infer what bets paid off for mobile product teams, along with where they can
adjust their roadmaps to improve. In 2021, there was correlation between
interaction rates and retention rates. Business Services and Personal Services
apps had both high interaction and retention rates, while Healthcare and
Education apps had low interaction and retention rates.



There was also correlation between interaction rate and Love Percent. Brands who
interacted with a higher number of consumers tended to have a better Love
Percent, as seen in Media and Entertainment apps. Education apps fell on the
opposite side of the spectrum, with both low interaction rates and Love
Percents.




MOBILE SURVEY BENCHMARKS

The best decisions are informed by an abundance of data from a representative
cross section of your customer base, and mobile surveys are often the best way
to get it. Mobile surveys are powerful in understanding sentiment, but only if
they’re shown at the right place and time within the app, to the right consumer
segment.

There was a 9% increase in the number of surveys sent in 2021 from 2020. Brands
are talking to more consumers and are more comfortable engaging with them over
longer periods of time, particularly when around closing feedback loops by
telling consumers their voices were heard. Over the past four years, we’ve seen
the volume of in-app surveys grow exponentially.



On average, most brands only hear from less than 1% of their customers surveyed.
Our research shows the average response rate for in-app surveys was 13%. While
2021’s response rates were slightly lower than in 2020 (16%), they’re an
off-the-charts comparison to the industry standard of 1%. Many companies
broadened their survey audiences this year in response to continued high MAU,
and mobile teams have diverse intentions with the surveys they send. While the
survey response rate decreased slightly, the number of customers prompted went
way up—a tradeoff that still indicates success in connecting with consumers for
their feedback.



Not all surveys are delivered in the same way, and when consumers are given the
choice to opt in or out, response rates soar. Surveys
that are linked to using an Apptentive Note, saw an average response rate of
50%. In other words, half of all end-consumers
across both operating systems responded to Note-linked surveys.

The average NPS for Apptentive customers in 2021 was +54 (“good” scores
typically fall between +40-50, depending on industry). But NPS is just a
surface-level indicator. NPS as it exists today does not help companies
understand customer emotion in real time, nor does it give insight into how
emotions shift through customer journeys.

At Apptentive, we advocate for our customers to run non-biased, open-ended
surveys over—or in addition to—NPS in order to truly dig into customer emotion
driving sentiment. This means our customers don’t only target their fans in
order to get a high result. Instead, they ask for feedback from happy and
unhappy customers alike, which allows teams to holistically understand what’s
driving their customer experience and how they can have a bigger impact.



Want to see how specific categories compare as well as the macro trends we
identified in our 2022 Mobile Customer Engagement Report? Download your copy
here.

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ABOUT MADELEINE WILSON

Madeleine Wilson is the Senior Content Marketing Manager for Apptentive. No
stranger to B2B tech, Madeleine enjoys translating complex concepts into
easy-to-digest pieces of content.
View all posts by Madeleine Wilson >


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