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STEPHAN S. NIGOHOSIAN

BRAND STORYTELLER | CONTENT PRODUCER AND MANAGER | SOCIAL MEDIA MANAGEMENT |
WRITER AND REPORTER


 * ABOUT ME
 * SKILLS
 * WORK EXPERIENCE
 * CLIENT ROSTER
 * EDUCATION
 * TESTIMONIALS
 * CONTACT
 * FIND
 * 

   ABOUT ME
   SKILLS
   WORK EXPERIENCE
   CLIENT ROSTER
   EDUCATION
   TESTIMONIALS
   CONTACT
   FIND
   
 * 
 * 
 * Powered By



 * MY PASSION FOR STORYTELLING
   
   I AM A BRAND STORYTELLER THAT WRITES, CREATES AND PRODUCES CONTENT, ENABLING
   CLIENTS TO ORCHESTRATE, EXECUTE AND AMPLIFY THEIR BRAND TO A GLOBAL AUDIENCE.
   I HELP FOR-PROFIT AND NON-PROFIT SERVICE ORGANIZATIONS ANSWER THE QUESTION,
   “WHY SHOULD YOU BUY OR ENGAGE WITH THE BRAND?”
   
    
   
   I LOOK FOR THE X-FACTOR (THROUGH LISTENING, INTERVIEWING AND OBSERVATION) TO
   IDENTIFY WHAT MAKES A PERSON, PRODUCT OR COMPANY UNIQUE, INTERESTING OR
   APPEALING TO TARGET CUSTOMERS. I THEN COLLABORATE WITH CLIENTS TO BUILD UPON
   IT -- DETERMINING THE PERSONAL AND POSITIONING; STORYTELLING THROUGH
   BROADCAST, PRINT, SOCIAL AND OWNED DIGITAL CHANNELS; FINDING THE RIGHT
   PICTURES, WORDS AND VIDEOS; AND DELIVERING WITH GREAT CONSISTENCY SO THAT
   CONSUMERS EXPECT IT.
   
    
   
   WITH A BACKGROUND IN TELEVISION, NEWSPAPER, PUBLIC RELATIONS AND CONTENT
   PRODUCTION, I HAVE AN EYE FOR BROADCAST, THE SKILLS OF A WRITER AND A PASSION
   FOR SUBJECT MATTER THAT TRANSLATES INTO COMMUNICATIONS PLANS THAT WORK. I
   BRING A CORE BELIEF TO MY WORK THAT HONEST, AUTHENTIC AND INTERESTING
   STORYTELLING REQUIRES GREAT EMPATHY AND IS ESSENTIAL TO BRAND SURVIVAL.

 * SKILLS & EXPERTISE
   
   EXCELLENT WRITTEN COMMUNICATION & COPYWRITING SKILLS
   
   DIGITAL MARKETING
   
    * Create content for & design E-newsletters and dedicated E-blasts
    * Video content creation
    * Create and disseminate electronic marketing campaigns
    * Webpage content
   
   SOCIAL MEDIA ANALYTICS & CONTENT CREATION
   
    * Instagram, Facebook, Twitter, YouTube, LinkedIn
    * Create compelling & engaging content
    * Manage and track social media channel comments & brand mentions to
      maintain a positive brand image among consumers
   
   ADVERTISING
   
    * Work with graphic designers to create digital and print advertising
      campaigns
   
   BRAND AMBASSADOR RELATIONS
   
    * Cultivate and manage roster of opinion leaders to increase brand awareness
   
   PUBLIC RELATIONS
   
    * Write press releases and "pitch" to appropriate  media outlets

 * WORK EXPERIENCE
   
   
   
   BRAND STORYTELLING | CONTENT PRODUCTION | CHANNEL MANAGEMENT | WRITING |
   SOCIAL MEDIA CONSULTANT
   
   TOUCHPOINT COMMUNICATIONS INC.
   
    * Previous and current work segments include Consumer Electronics (Sansui
      Electronics), Real Estate (Coldwell Banker), the pet nutrition industry
      (International Veterinary Sciences), healthcare (AAHPO) and not-for-profit
      organizations.
    * Execute marketing communications and public relations campaigns to broaden
      public and industry awareness of organizational initiatives and
      activities, ensuring consistent brand messaging across all platforms.
    * Create and produce video content for social media, websites and related
      promotional platforms.
    * Secure product placement by pitching stories to daily and weekly print
      publications, long-lead trade and consumer periodicals, local & national
      broadcast media, and digital/blogger outlets.
    * Increase and expand global awareness of organization by 36% by creating
      print and digital advertising, monthly E-Newsletters, digital messaging,
      press releases and website content.
    * Oversee and manage creative team (graphic designer and videographer) to
      support corporate communications plan by creating promotional materials,
      social media content, and marketing collateral materials.


 * CLIENTS
   
   

 * EDUCATION
   
   
   
   RUTGERS UNIVERSITY BUSINESS SCHOOL
   
   CERTIFICATE IN DIGITAL MARKETING
   
   
   
   BOSTON UNIVERSITY
   
   B.S., MASS COMMUNICATION
   
   
   
   UNIVERSITY OF HARTFORD
   
   A.A., LIBERAL ARTS
   
   

 * TESTIMONIALS
   
   WHAT COLLEAGUES AND CLIENTS SAY ABOUT ME...
   
   JOSEPH VASKO
   
   MANAGING DIRECTOR, FENDER MUSICAL INSTRUMENTS CORPORATION
   
   "Steve reported directly to me at Fender Musical Instrument Corporation, and
   my experience of working with him was extraordinarily positive. He has a
   level of dedication that sets a new bar. His ability to pay attention to the
   details is exceptional and his determination to get the job done right puts
   him in a category of true leadership. I would highly recommend him."
   
   JOHN EDWARD HASSE
   
   CURATOR EMERITUS OF AMERICAN MUSIC,
   
   NATIONAL MUSEUM OF AMERICAN HISTORY
   
   "Steve Nigohosian is a multi-talented marketing and communications
   professional. His work has included writing and distributing monthly
   e-newsletters, creating valuable content on social media platforms, and
   building strategic partnerships. I warmly commend Steve for his attention to
   detail, timely delivery of materials, professionalism. And he’s a delight to
   work with. Highly recommended!"
   
   DAVID MCALLISTER
   
   VICE PRESIDENT, B&J COMPANY
   
   "Steve is an intelligent, motivated, creative professional who always goes
   the extra distance to get the job done. During my tenure with Steve, he
   managed and developed a blue-chip brand influencer roster that was the envy
   of the industry. His skills at both relationship and project management
   always delived a high rate of return to the business on whatever he
   undertook. I would not hesitate to recommend Steve at the executive level."

 * CONTACT ME
   
   
   steve.nigohosian@gmail.com
   Name
   Email
   Message
   
   Submit
   Comment

 * FIND ME
   
   
   
   LinkedIn
   
   Steve.Nigohosian@gmail.com
   
   
   
   
   



Copyright 2019

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