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Submitted URL: https://www2.leveragepoint.com/e/11232/esources-october-2021-webinar-/7m2mhl/1260054281?h=K-zz3GWluEKUu9MQG1guxZa4c7KVOkunJlWHx...
Effective URL: https://www.leveragepoint.com/resources/october-2021-webinar/
Submission: On October 21 via manual from US — Scanned from DE
Effective URL: https://www.leveragepoint.com/resources/october-2021-webinar/
Submission: On October 21 via manual from US — Scanned from DE
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DESIGN TO VALUE: CREATING VALUE PROPOSITIONS TO COMMUNICATE, SELL, AND GROW
by Nick Welter | Oct 6, 2021
WEDNESDAY, OCTOBER 27TH, 2021
As a global leader in life sciences, Agilent Technologies is laser-focused on
helping their customers achieve superior outcomes through their innovative
laboratory products and services. When Michel van den Berge, AVP Marketing,
sought to deliver improved profitability for his business unit, he mobilized a
Design to Value program that successfully embedded customer value at each stage
of the commercialization process, from new product launch through sales
execution. In order to support this initiative, Agilent turned to LeveragePoint
Value Propositions to quantify and communicate customer value delivered.
In this webinar, learn about the process and technology behind Agilent’s Design
to Value initiative that resulted in better decision-making in the stage gate
process, a transformed product portfolio, and a double-digit growth in gross
margin.
MICHEL VAN DEN BERGE
Michel van den Berge is the Agilent Associate Vice President of Marketing for
Molecular Spectroscopy. He has over 30 years of experience in atomic and
molecular spectroscopy, in various roles such as sales, sales management,
product development, marketing and commercialization management.
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