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 * About
 * Customer Experience
 * Expertise
 * Unique Capabilities
 * Blog
 * Contact




 * About
 * Customer Experience
 * Expertise
 * Unique Capabilities
 * Blog
 * Contact


WE HELP ORGANIZATIONS
NAVIGATE CONTINUAL CHANGE

Russell Research's team of insights professionals and strategists help you
navigate your unique market to address audience needs, optimize customer
experience, and see around corners to capitalize on what's next.


WHAT WE DO





RUSSELL RESEARCH IS A CUSTOM RESEARCH FIRM, HELPING CUSTOMER-CENTRIC COMPANIES
UNDERSTAND HOW THE PEOPLE THEY SERVE MANAGE THEIR WORLD. WHETHER YOU CALL THEM
CUSTOMERS, SENIOR DECISION MAKERS, OR JUST PEOPLE, WE LEVERAGE THE LATEST
RESEARCH TOOLS TO UNDERSTAND THEIR WORLDS AND WHAT MOTIVATES THEIR ACTIONS. OUR
CLIENTS COME TO US WHEN THEY NEED TO MAKE CRITICAL BUSINESS DECISIONS. WE
PROVIDE A HUMAN LENS ON YOUR MARKETPLACE TO HELP YOU THRIVE.







BEST-IN-CLASS CX PRODUCTS





Customers don’t think about their activities in journeys. Because of that, it is
critical to be able to explore their activities in terms that make sense to
them.







PURCHASE JOURNEY EXPLORATORY

Customers don’t think about their activities in journeys. Because of that, it is
critical to be able to explore their activities in terms that make sense to
them.

LEARN MORE

PERSONA BUILDER

We all know different groups customers have different needs, expectations, and
are more important than others.

LEARN MORE

TOUCH-POINT DEEP DIVE

Each touch-point offers that possibility to delight & inspire customers.

LEARN MORE

PRODUCT COMPETITIVE CONTEXT

Products operate within customers’ perception of their ability to do a specific
job or accomplish a specific task.

LEARN MORE

BUSINESS TO BUSINESS CX

Customers tend to have longer relationships with companies and the dollar value
of the experiences are much higher.

LEARN MORE








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One Meadowlands Plaza
Suite 1001
East Rutherford, NJ 07073
(201) 528-0400
Inquiries

@Russell_MR
 * "Whether your company is a B2B or B2C organization, your customers are
   battling uncertainty about the future"… https://t.co/utceVMhC7Y 6 months ago


© COPYRIGHT 2020 RUSSELL MARKETING RESEARCH INC. PRIVACY POLICY RESPONDENT
PRIVACY POLICY STATEMENT OF APPLICABILITY




It is with great sadness that we share the news of Larry Hooper’s passing on
Friday, October 22 after a long illness.

Joining Russell Research as a market research trainee in 1977, Larry rose to the
level of Partner in 1989. During his forty-plus years at Russell, Larry was
instrumental in growing the firm from a boutique agency to the full-service
organization that it is today.

Larry had a deep passion for his English Cocker Spaniels, politics, Broadway,
the Atlanta Braves, and his lake home.

Those of us who were lucky enough to have known and worked with him, will always
remember Larry for his thoughtfulness, hard work, attention to detail, and
concern for the company. We will miss him dearly.


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