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Submission Tags: web development web design digital marketing content marketing ppc Search All
Submission: On December 16 via manual from IN — Scanned from US
Submission Tags: web development web design digital marketing content marketing ppc Search All
Submission: On December 16 via manual from IN — Scanned from US
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</form>POST https://viacon.io/proposal
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<input type="hidden" name="_token" value="VnkVV43gzDxDMfUyZodcJMG95W5M3HgIiV7bsAWC" autocomplete="off"> <input type="email" placeholder="Enter your e-mail" name="user_email"
class="subscribe-form-moreBtn subscribe-form-Inputdata all px-2 user-email" value="">
<button disabled="" type="submit" class="waves-effect waves-light subscribe-form-moreBtn btn-proposal-submit p-3" onclick="this.form.submit(); this.disabled=true; this.innerText='Processing...';"> Reach Out to Me <img
src="https://d2jshqyxoh2162.cloudfront.net/vendor/viacon_io_new/image/readMoreIcon.svg" alt="" title="">
</button>
</form>Text Content
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* The Experts’ Ultimate Guide to Blogger Outreach In 2025
THE EXPERTS’ ULTIMATE GUIDE TO BLOGGER OUTREACH IN 2025
16 May 2019
6 min read | 560 views
TABLE OF CONTENT
* 1: Understanding Blogger Outreach
* 2: Emerging Trends In Blogger Outreach
* 3: Building Relationships With Bloggers
* 4: Creating Compelling Content
* 5: Measuring Success In Blogger Outreach
* The Bottom Line
Imagine this: you’ve spent hours creating the perfect product or service. You
know it’s great. But how do you get people to notice it? You can post about them
on social media or run ads on a search engine (like Google). But they can only
take you so far.
That’s where bloggers come in.
Think about it. Bloggers have loyal followers who trust their recommendations.
When they talk about a product, people listen. Why? Because they make things
personal, real, and relatable.
People have become tired of traditional ads because they are too salesy and
don’t offer an actual review of how good/bad the product is. However, this is
something a blogger focuses on more than anything else. They offer authentic
voices, talk about the rights and wrongs of the product – and make forming a
purchasing decision much easier.
That’s why, blogger outreach will become more important than ever in 2025.
According to Sprout Social, almost 50% of people on the internet trust a blogger
or an influencer’s choice more than an advertisement. That’s huge, don’t you
think?
So, if you want your brand to stand out in a crowded digital marketplace, you
have to connect with the right bloggers. This guide will show you how to do that
– step-by-step.
1: UNDERSTANDING BLOGGER OUTREACH
So, you are attending a neighborhood gathering, and suddenly, someone starts
raving about a new coffee shop in town. And they are not just sharing their
opinion – they are convincing you to give it a try because they had a great
experience.
This is what blogger outreach does, but on a much larger scale.
A: DEFINITION AND PURPOSE OF BLOGGER OUTREACH
Blogger outreach is all about finding a blogger who offers a voice your target
audience needs to hear. So, when you are outreaching, you have to find someone
whose -
* Content
* Style
* Followers
... align with your brand.
Once you connect, you can work together to direct your message to your target
audience with their help. However, too much promotional writing or being too
salesy can ward off the modern audience. So, what do you do? You ask the blogger
to make an honest recommendation of your product. This, in turn, can help you -
* Learn from the negatives and improve your offering even more.
* Create a genuine interest in you and your brand among your target audience.
A blogger will always talk about your brand in a way that feels genuine and
personal. Their followers will listen to them because they value their opinions.
However, considering the tone and voice of the article, they will also form a
positive opinion about you.
That’s what you should be targeting for.
B: WHY SHOULD YOUR BRAND CARE ABOUT BLOGGER OUTREACH?
Blogger outreach isn’t a simple marketing trend anymore. It’s a necessity.
Here’s why -
I: BETTER BRAND VISIBILITY
Like an influencer, a blogger, too, has loyal followers who hang onto their
words. So, if they talk genuinely about your product, they’ll listen. And
suddenly, your brand isn’t “just another name” on the internet – it's much more
visible, familiar, and credible.
For example, if a beauty blogger, such as the beauty lookbook, recommends your
skincare line – their followers are more likely to check it out than after
seeing a random ad.
Why?
Because the trust is already there.
II: SEO BOOST
Search engines love backlinks. But linking to every other website won’t be much
help – because the quality of the site matters, alongside how well the article
is written.
When a respected blogger, like Neil Patel, links to your website, it works like
a vote of confidence. This can push your website higher in search rankings and
offer more visibility.
III: INCREASED ENGAGEMENT
Bloggers don’t just post an article – they start conversations. Their readers
trust them, interact with their content, and share it with others. So, by
collaborating with them, you are not just reaching people; you are engaging with
them.
For example, a food blogger, like Pinch of Yum, can create a recipe using your
product and ask their audience to share their own creations. This builds a sense
of community around your brand and creates an engagement that traditional ads
can’t offer.
THE BIG PICTURE
Blogger outreach is more than just a one-off strategy. It’s a way to build
long-term relationships that benefit both sides. Bloggers get excellent content
and value for their audience. And you get a lot of exposure, trust, and
engagement. If done right, it’s a win-win.
2: EMERGING TRENDS IN BLOGGER OUTREACH
As blogger outreach continues to evolve, staying on top of the latest trends
will be key to getting the best results. In 2025, two major shifts will shape
the way brands approach their outreach strategies – AI and niche-specific
platforms. Here’s what you need to know about them -
A: AI AND AUTOMATION IN OUTREACH
As a marketer and a business owner, you probably have millions of things on your
plate. However, that doesn’t mean you should skip over the personal touch in
your outreach. Here’s where AI tools like Pitchbox and Buzzstream can come in
handy.
Source: Pitchbox
They can automate even the most tedious tasks – finding the right bloggers,
sending personalized mails, and even following up. And the good news is – they
can do the same for hundreds of different people. And... the result?
Well, according to a HubSpot study, almost 64% of marketers feel that AI tools
are improving their jobs in some way. And outreach comes under the same umbrella
too!
B: THE RISE OF NICHE-SPECIFIC PLATFORMS
Previously, brands used to turn to large, generic blogger platforms, hoping to
find the right person to work with. But here’s the problem – these platforms are
overcrowded. There’s too much noise and finding the right blogger can feel like
searching for a needle in a haystack.
Thankfully though, the trend is shifting toward niche-specific platforms.
Instead of casting a wide net, brands are contacting platforms that focus on a
single industry or interest.
This makes it easier to find bloggers who truly resonate with your target
audience. If you are in the health and wellness industry, for example, why would
you waste time on a multi-niche platform?
By using these niche platforms, your outreach becomes much more focused and
increases your chances of building a genuine, impactful relationship with your
target audience.
3: BUILDING RELATIONSHIPS WITH BLOGGERS
Connecting to a blogger is almost like pitching your business to a customer. So,
you simply can’t walk to someone and just start talking about your brand and how
your services work. You have to take a personalized approach and let them know
why you want to collaborate with them.
Let’s learn more about it.
A: PERSONALIZED APPROACH
Start with a simple yet important step – make it personal. Don’t just copy and
paste the same email to every blogger you reach out to. Instead, address them by
their name. Mention something specific they have done – maybe a recent blog or
an opinion they shared on their social media.
Remember to discuss how it has resonated with you and made you feel like they
are the right person for promoting your brand.
Bloggers, especially industry leaders, get tons of emails every day. So, if your
mail feels like it’s written by a robot, it’ll get ignored.
Here Are Two Examples That Can Help You Learn More About It.
> Bad Example:
> “Hey,
> I have gone through your blog, and must I say, I LOVED it.”
> Good Example:
> “Hey Adam,
> I really enjoyed your recent post on sustainable fashion. I was particularly
> drawn to how well you explained the eco-friendly materials and their benefits.
> My brand is also focused on designing wearables based on environment-friendly
> materials. So, I thought it’d be great to explore what you think about our
> products."
All we did in the second email was write a little bit more than what we did in
the first one. But it shows that you are not looking for a quick win.
Instead, you are interested in their views and their platform.
B: BE CONSISTENT
Consistency is always important. You just can’t show up once and expect
everything to fall into place. If you really want to build a relationship, you
need to engage with bloggers regularly.
However, this doesn’t mean you have to pitch your ideas constantly. It means
interacting with them in ways that show you read and care about their content.
For example, you can -
* Comment on their blogs.
* Like their social media updates.
* Share their content if it resonates with you.
* Little actions like these help you build familiarity.
Over time, they’ll start to recognize your name. When you do finally pitch your
idea, it won’t feel like a cold call. You’ll already be a part of their
community.
C: IMPORTANCE OF AUTHENTICITY
In blogger outreach, being real matters more than anything. Bloggers value
partnerships that feel genuine. If you’re just in it for the quick win, they’ll
see right through it.
And that’s a problem because trust is everything in this business.
Authenticity means you’re not treating the blogger like just another marketing
tool.
It’s about working together, not controlling the conversation. Bloggers are more
likely to trust you and your brand when they feel they have room to be
themselves. They want to write about what they believe in, not be forced to push
a product they don’t connect with.
4: CREATING COMPELLING CONTENT
When it comes to publishing an article on someone else’s website, there are two
routes you can take on it. You can either write the article by yourself or ask
the blogger to do it for you.
While the second one might sound enticing at first, it can also be quite
expensive – as the blogger might ask to get renumerated. So, it’s best if you
write it by yourself. But what kind of blogs do you write? Let’s answer that
first.
1: HOW-TO BLOGS
Bloggers love content that helps their readers. A well-written how to guide can
offer clear, actionable advice that makes life easier for their (and your)
target audience.
For example, instead of writing the features of your products, focus on how they
can solve a major or even a minor problem. If you provide practical tools in
your blog, bloggers are more likely to see the value and share it. So, it’s a
win-win for everyone.
2: CASE STUDIES
People love stories – especially the real ones. A case study is your chance to
share a story of how your product or service made a difference. Maybe it helped
a small business grow, or it saved the time and effort of someone. Case studies
help in building credibility.
Bloggers are more likely to share a success story of a brand because they
resonate with their readers and prove that your business can deliver results.
Plus, when you are showing measurable outcomes, like increased sales, it makes
your pitch even stronger.
3: INTERACTIVE CONTENT
Have you ever taken a quiz just for fun? Or maybe a poll that sparked a
conversation between a lot of people? Bloggers love interactive content because
it keeps people engaged.
Polls, quizzes, calculators, or anything that encourages readers to interact can
make your content more shareable. Not only do people enjoy engaging with it, but
it also makes them more likely to remember your brand. If you can get your
readers to actively participate, bloggers will notice it and want to share that
engagement with their audience.
4: INCORPORATING MULTIMEDIA ELEMENTS
Words are great and all... but visuals are the element that really captures the
attention of everyone. Infographics, for example, can turn complex information
into easy-to-digest images that people can understand quickly. And videos? They
work even better.
According to HubSpot, almost 37% of buyers tend to discover products through
short-form videos. However, only 8% prefer long-form videos. So, if you are
trying to advertise something, it’s best to do it through a short-form
multimedia work.
5: MEASURING SUCCESS IN BLOGGER OUTREACH
Let’s say you have partnered with a blogger, and their post about your brand is
live. So, now comes the big question – did it work out for you? Measuring the
success of your outreach efforts isn’t as complicated as it might sound. Let’s
talk more about it.
KEY METRICS TO TRACK – 1: REFERRAL TRAFFIC
Referral traffic is the number of visitors landing on your website through the
blogger’s post. This is one of the clearest signs of how effective the
collaboration is. But was it the blogger’s audience who visited your post and
not some random people?
HOW TO TRACK IT?
Use Google Analytics to see where your traffic is coming from. If you notice a
spike after the post went live, you’ve got a winner. But if the numbers are low,
it might be time to rethink your strategy—maybe the content didn’t resonate, or
the blogger’s audience wasn’t the right fit.
KEY METRICS TO TRACK – 2: ENGAGEMENT RATES
Engagement is all about action. And it’s as simple as asking - are people
liking, commenting, or sharing the post you have published on the blogger’s
website? These actions show that the audience is interested in the content –
and, by extension, in your brand.
HOW TO TRACK IT?
To measure engagement, check the post’s performance on social media platforms.
Look at the number of likes, comments, and shares. High engagement often means
the post struck a chord with the audience. If the engagement is low, you might
want to focus on working with bloggers who have a more interactive community
next time.
KEY METRICS TO TRACK – 3: BACKLINK QUALITY
Backlinks usually don’t have an equal footing when it comes to quality. A link
from a well-established blog and high DA carries more weight than a link from a
low-traffic site.
HOW TO TRACK IT?
Tools like Moz and Ahrefs can help you evaluate the quality of the backlinks you
might be getting. For example, if you want to get the best out of your
backlinking strategy, it’s best to look for a website that has a DA of 60.
Anything lower than that might not be useful.
THE BOTTOM LINE
Engaging with bloggers may present some difficulties, but they are not
insurmountable.
By putting in some effort, being creative, and staying true to yourself, you can
transform challenges into chances. And don't forget, success isn't about being
louder—it's about communicating effectively with the right audience.
--------------------------------------------------------------------------------
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ABOUT AUTHOR
ARITRA
Aritra Sarkar is a professional content writer who loves learning, exploring,
and writing on tech, digital marketing, social media, SEO, marketing etc. He is
well known for his expertise in the content marketing industry.
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