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   For teams
    * Marketing
      Streamline proofing and reporting for seamless campaigns.
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      Take control of billable hours and increase client satisfaction.
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      Align strategy with execution and deliver results.
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      Create high-quality assets and get them approved in record time.
    * See all teams
      
   
   use cases
    * Project Management
      Plan Agile projects, track deadlines, and deliver results.
    * Workflow Management
      Use custom statuses and automate your team workflows.
    * Task Management
      Organize incoming requests and eliminate repetitive tasks.
    * Resource Management
      View team workloads and reallocate tasks to avoid burnout.
    * See all use cases
      
   
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    * Slack
      Turn a casual Slack chat into an actionable Wrike task.
    * Salesforce
      Integrate client data seamlessly between Wrike and Salesforce.
    * Microsoft Teams
      Collaborate on Wrike projects without leaving Microsoft Teams.
    * Adobe
      Accelerate Wrike design tasks from Adobe Creative Cloud.
    * See all integrations
      
   
   explore wrike
    * Book a Demo
    * Take a Product Tour
    * Start With Templates
    * Customer Stories
    * ROI Calculator
    * Find a Reseller
      

   
   
   
   
   
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      Visualize tasks, processes, analytics, and more.
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      Define and trigger automated workflows to eliminate manual efforts.
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      Work from anywhere with our robust app experience.
    * Proofing
      Streamlined proofing and collaboration in one place.
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      Unparalleled visibility across multiple work streams.
    * Kanban Boards
      Instantly view project progress and create customized workflows.
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      Plan and allocate resources for timely delivery.
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      Interactive project scheduling across teams.
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      Keep approvers in the loop from start to finish.
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      Tailor work items to fit your specific workplace.
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    * Integrations
      Over 400 popular apps plus custom integrations.
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ELECTROLUX STREAMLINES ITS CREATIVE PROCESS WITH WRIKE


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Global Headquarters
Stockholm, Sweden
Industry
Home appliances
# of Users
25
Website
www.electrolux.com
Top Challenges
Lack of efficient processes, cross-department collaboration, visibility, and a
single repository for all assets
Department Using Wrike
Packaging design department
Why Wrike
A platform to manage packaging design processes with ease
Feature Highlights
User-friendly interface,
Streamlined approvals, including for guest users,
Customizable request forms
Integrations
CAD, Adobe CC

As a globally recognizable appliance brand, Electrolux has designed and
manufactured over 250 luxury home appliances for a wide-ranging customer base.
Established in Sweden over a century ago, Electrolux produces appliances for its
own named brand as well as for AEG, Frigidaire, Zanussi, Tappan, Kelvinator,
Gibson, Anova, Westinghouse and other appliance brands. The company employs
51,000 people around the world and is known for leading the industry in quality,
longevity, innovation, and sustainability. 

30%
less time spent per project
50%
fewer emails for the design team


THE CHALLENGE

The global packaging design team at Electrolux needed a better way to manage the
process of creating, adjusting, and approving packaging from start to finish.
They needed software that would allow them to eliminate time-consuming admin
work so they could focus more time on creation of assets. 

The packaging design team had been using a cumbersome process of collecting
necessary task information from a variety of places, which was wasting their
team’s valuable time. 

“We were getting info in emails, PowerPoints, chat functions, meetings, Excel
files, and on Post-its,” Global Packaging Manager Ella Rudebeck explains. “It
was really hard to keep track of all the changes if you had to look through
different email chains or if you weren’t in a meeting where a decision was made.
We just felt the whole process was very ineffective.”

“When we email back and forth with design comments, it takes a long time and
causes a lot of mistakes,” recounts Johan Alm, Design Coordinator.  

The team knew they’d benefit from an online work management platform, and
Rudebeck recalls: “We wanted to have something that was more transparent, more
efficient.”


THE SOLUTION

“We were looking into different kinds of programs, several similar to Wrike, and
we wanted something that would work for us as a packaging team,” says Rudebeck.
“We were not only looking for timelines and request forms, we wanted complete
transparency.” 

After assessing other solutions, the packaging design team at Electrolux chose
Wrike’s powerful work management software to create a single, accessible
location for all project documentation, automate workflows to drive project
progress, and enable transparency across complex projects.




“Overall, the functions of Wrike are helping our team. It’s such an easy and
efficient tool for us.”

Johan Alm, Design Coordinator, Electrolux

A SINGLE, TRANSPARENT LOCATION FOR ALL DOCUMENTATION

As a creative team managing a range of assets for multiple projects at once,
determining task requirements and gathering initial information was a
time-consuming process that could hold up designers. The Electrolux team needed
a work management solution that would add transparency to their processes and
serve as a single location where all project information, requirements, and
assets could be stored and searched.

Rudebeck reflects on how this has helped their entire team: “Everyone can see
all the files all the time so no one has to ask to see the files via email or
chat, and you automatically know if someone has uploaded a new file.”

Alm added: “It’s also time-efficient for us to have all the necessary
information and material for our projects in one place. As the manager, I can
assign people to every task, and it’s clear for everyone what kind of action
they need to take with each project. They know when the deadline is, what they
need to do; they can see the timeline in the Gantt chart as well. For a person
who isn’t good at planning their work, Wrike will help them see what they need
to do and when they need to deliver and where they need to find the
information.”

AUTOMATED WORKFLOWS AND REQUEST FORMS

The team members rely on three bespoke Wrike Blueprints that reflect three
different workflows depending on the size of each project. They have also
recently begun using a customized request form that will help them acquire the
information they need from other teams to kick off their own design projects.
“We have built our processes in blueprints and we make our choice depending on
how big the project is, with different tasks and different timelines,” Alm
explains. 

Having tasks that are automatically created from their team’s blueprints also
enables better communication within the team. Rudebeck explains: “We have
decreased the amount of emails sent to each other because we’re communicating
via Wrike now. It’s fewer emails between everyone, and at least 50% fewer emails
for designers.” 

The packaging design team has also actively worked to bring information and
communication about tasks into a single source of truth, Rudebeck says. “We have
everything connected because we ask people to put it in Wrike.” 





IN-APP PROOFING AND APPROVAL TOOLS 

As a creative team charged with designing up to 40 assets per project, the
Electrolux packaging design team was spending a lot of time fielding feedback
from various sources. 

Alm explains that their process relies heavily on stakeholder feedback. “A big
part of our work is that we need to create layouts for the packaging and there
are a lot of stakeholders that need to comment, approve, review, and make
changes required.” Wrike has provided a solution that would allow them to manage
all of those comments, implement them or ask questions directly on the asset,
and keep approvals in one place. “When we email back and forth with design
comments, it takes a long time and causes a lot of mistakes,” Alm says. “Now we
can review the design layout straight in the program and our designers love
it.” 

The Electrolux team also regularly utilizes the guest approver functionality.
Alm confirms: “Wrike is really good in that we can have guest approvers look at
the artwork and give us comments directly in Wrike.” This streamlined proofing
and approvals process has contributed to spending 30% less time on each
project. 




“Our designers really like it — they are less stressed because they have more
control of the artwork.”

Ella Rudebeck, Global Packaging Manager, Electrolux


THE CONCLUSION

Over the last five years, Wrike’s collaborative work management platform has
helped Electrolux’s packaging design team cut emails in half, eliminated the
stress of constantly searching for information to start projects and approvals
to close them out, and enabled them to produce up to 10 times as many assets per
project. 

Wrike has also facilitated better cross-departmental collaboration, actively
improving work for Electrolux’s marketing department by housing all creative
packaging assets in a single, accessible location. 

Wrike has even enabled the packaging design team to improve what they can create
for each project they work on. “We may take on the same amount of projects, but
now we’re doing more in each project; where we had four artworks per project,
now we can do 40 artworks in one project,” Rudebeck explains. 

“When you have this kind of program it reduces stress for everyone involved
because you can always go to the source and find it; you know where to go to
look for files, you can chat with people and ask questions,” says Rudebeck.
“It’s better for everyone.”




FIND OUT HOW WRIKE CAN HELP YOUR BUSINESS


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