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AN INSPIRING VISION FOR SUCCESSFUL COMPANIES AND CAREERS OF THE FUTURE, IN WHICH
CHANGING THE WORLD IS EVERYONE’S BUSINESS.


@BENIOFF

Buy now



 



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BUY NOW FROM THESE RETAILERS:

 
 


 




 


ABOUT THE BOOK


ABOUT THE BOOK

 

The founder and co-CEO of Salesforce delivers an inspiring vision for the future
of business — one in which everyone is empowered to change the world.

What’s the secret to business growth and innovation and a purpose-driven career
in a world that’s becoming more complicated by the day? According to Marc
Benioff, the answer is embracing a culture in which your values permeate
everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner
workings of one of the world's most admired companies. He reveals how
Salesforce’s core values — trust, customer success, innovation, and equality —
and commitment to giving back have become the company's greatest competitive
advantage and the most powerful engine of its success.

No matter what business you’re in, Benioff says, values are the bedrock of a
resilient company culture that inspires all employees, at every level, to do the
best work of their lives. Along the way, he shares insights and best practices
for anyone who wants to cultivate a company culture positioned to thrive in the
face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore
what’s going on outside the walls of our workplaces. In the future, profits and
progress will no longer be sustainable unless they serve the greater good.
Whether you run a company, lead a small team, or have just draped an ID badge
around your neck for the first time, Trailblazer reveals how anyone can become
an agent of change.


 

The founder and co-CEO of Salesforce delivers an inspiring vision for the future
of business — one in which everyone is empowered to change the world. 

What’s the secret to business growth and innovation and a purpose-driven career
in a world that’s becoming more complicated by the day? According to Marc
Benioff, the answer is embracing a culture in which your values permeate
everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner
workings of one of the world's most admired companies. He reveals how
Salesforce’s core values — trust, customer success, innovation, and equality —
and commitment to giving back have become the company's greatest competitive
advantage and the most powerful engine of its success.

No matter what business you’re in, Benioff says, values are the bedrock of a
resilient company culture that inspires all employees, at every level, to do the
best work of their lives. Along the way, he shares insights and best practices
for anyone who wants to cultivate a company culture positioned to thrive in the
face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore
what’s going on outside the walls of our workplaces. In the future, profits and
progress will no longer be sustainable unless they serve the greater good.
Whether you run a company, lead a small team, or have just draped an ID badge
around your neck for the first time, Trailblazer reveals how anyone can become
an agent of change.


Read More

 


ABOUT MARC BENIOFF


ABOUT MARC BENIOFF

 
 
Marc Benioff is Chairman, Co-CEO, and Founder of Salesforce and a pioneer of
cloud computing. A Fortune 500 company with more than 45,000 employees,
Salesforce has been recognized as the most innovative company by Forbes and the
#1 best place to work and 15th most admired company in the world by Fortune.
Benioff was named Innovator of the Decade by Forbes, ranked #3 on Fortune’s 2017
Businessperson of the Year list, and recognized as one of the world’s 25
greatest leaders by Fortune and one of the best-performing CEOs by Harvard
Business Review. He has won numerous awards for his leadership on equality.



ABOUT THE CO-AUTHOR

 
Monica Langley joined Salesforce as Executive Vice President of Global Strategic
Affairs in 2017. For 27 years, she was an award-winning senior writer at The
Wall Street Journal, specializing in front-page profiles and news-breaking
narrative stories. Langley has also been a TV news commentator, a corporate
attorney, and a bestselling author.

Benioff founded Salesforce not only to develop great products, but also to have
a positive impact on the world. On day one, Benioff created the 1-1-1 model of
philanthropy, of giving 1% of Salesforce’s equity, product, and employees’ time
back to communities around the world. Today, more than 8,500 companies have
adopted the 1-1-1 model through the Pledge 1% movement.

Read More
 
 

Marc Benioff is Chairman, Co-CEO, and Founder of Salesforce and a pioneer of
cloud computing. A Fortune 500 company with more than 45,000 employees,
Salesforce has been recognized as the most innovative company by Forbes and the
#1 best place to work and 15th most admired company in the world by Fortune.
Benioff was named Innovator of the Decade by Forbes, ranked #3 on Fortune’s 2017
Businessperson of the Year list, and recognized as one of the world’s 25
greatest leaders by Fortune and one of the best-performing CEOs by Harvard
Business Review. He has won numerous awards for his leadership on equality.

Benioff founded Salesforce not only to develop great products, but also to have
a positive impact on the world. On day one, Benioff created the 1-1-1 model of
philanthropy, of giving 1% of Salesforce’s equity, product, and employees’ time
back to communities around the world. Today, more than 8,500 companies have
adopted the 1-1-1 model through the Pledge 1% movement.




ABOUT THE CO-AUTHOR

 
Monica Langley joined Salesforce as Executive Vice President of Global Strategic
Affairs in 2017. For 27 years, she was an award-winning senior writer at The
Wall Street Journal, specializing in front-page profiles and news-breaking
narrative stories. Langley has also been a TV news commentator, a corporate
attorney, and a bestselling author.



 


READ ADVANCE PRAISE FOR “TRAILBLAZER” FROM BUSINESS LEADERS, INNOVATORS AND
ACTIVISTS.

 
 
 
“Benioff offers a window into the values that make him a uniquely compassionate
leader and role-model capitalist. His book is the gold standard on how to use
business as a platform for change at this urgent time. A must-read for anyone
who aspires to lead from a place of wisdom and truth.”

Ray Dalio | Founder Of Bridgewater Associates And Author Of The New York Times
Bestseller Principles: Life And Work


 
“An urgent and compelling book for anyone in business who yearns to fulfill a
higher mission in the world. Benioff reminds each of us what we can achieve when
we abandon business as usual and make our values the driving force of our work.”

Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist


 
“Marc Benioff is a champion in more ways than one! Trailblazer lays out a model
for a winning culture where everyone has an equal opportunity to have their
voice heard.”

Billie Jean King | Tennis Champion And Social-justice And Equality Activist



 
 
“A guide for what every business and organization must do to thrive in this
period of profound political and economic change.”

Jamie Dimon | Chairman And Ceo Of Jpmorgan Chase


 
“In Trailblazer, Benioff explores how companies can nurture a value-based
culture to become powerful platforms for change.”

Susan Wojcicki | Ceo Of Youtube


 
“With intelligence, candor, and spiritual depth, Benioff generously shares
invaluable lessons from two decades leading one of the world’s most admired
companies.”

Will.I.Am | Grammy Award-winning Artist, Tech Innovator, And Philanthropist



 
 
“In Trailblazer, Benioff shares how his business became hugely successful not in
spite of his determination to do what he believed was the right thing, but
because of it. He provides a role model for talented young people in the
business world, and for everyone who wants to make a positive impact during
their lives.”

Jane Goodall | Primatologist And World-renowned Conservationist


 
“In the past, great leaders had a vision, and the brains to achieve it. But
great leaders in the Fourth Industrial Revolution must have soul, in addition to
brains and vision. In Trailblazer, one such leader reminds us of our
responsibilities to our stakeholders, laying out a clear path for how business
and technology can help build a better future for us all.”

Klaus Schwab | Founder and Executive Chairman, World Economic Forum


 
“Trailblazer is Marc Benioff’s vivid account of how he led Salesforce to become
one of the most admired companies in the world. In this long-overdue book, Marc
provides ample proof that making diversity and equal pay integral to a company’s
culture isn’t just essential for society, it’s essential for business.”

Ellen Kullman | Retired CEO of DuPont and Co-Chair of Paradigm for Parity






 


READ ADVANCE PRAISE FOR “TRAILBLAZER” FROM BUSINESS LEADERS, INNOVATORS AND
ACTIVISTS.


READ ADVANCE PRAISE FOR “TRAILBLAZER” FROM BUSINESS LEADERS, INNOVATORS AND
ACTIVISTS.

 
 
 
“Benioff offers a window into the values that make him a uniquely compassionate
leader and role-model capitalist. His book is the gold standard on how to use
business as a platform for change at this urgent time. A must-read for anyone
who aspires to lead from a place of wisdom and truth.”

Ray Dalio | Founder Of Bridgewater Associates And Author Of The New York Times
Bestseller Principles: Life And Work


 
“An urgent and compelling book for anyone in business who yearns to fulfill a
higher mission in the world. Benioff reminds each of us what we can achieve when
we abandon business as usual and make our values the driving force of our work.”

Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist


 
“Marc Benioff is a champion in more ways than one! Trailblazer lays out a model
for a winning culture where everyone has an equal opportunity to have their
voice heard.”

Billie Jean King | Tennis Champion And Social-justice And Equality Activist



 
 
“A guide for what every business and organization must do to thrive in this
period of profound political and economic change.”

Jamie Dimon | Chairman And Ceo Of Jpmorgan Chase


 
“In Trailblazer, Benioff explores how companies can nurture a value-based
culture to become powerful platforms for change.”

Susan Wojcicki | Ceo Of Youtube


 
“With intelligence, candor, and spiritual depth, Benioff generously shares
invaluable lessons from two decades leading one of the world’s most admired
companies.”

Will.I.Am | Grammy Award-winning Artist, Tech Innovator, And Philanthropist



 
 
“In Trailblazer, Benioff shares how his business became hugely successful not in
spite of his determination to do what he believed was the right thing, but
because of it. He provides a role model for talented young people in the
business world, and for everyone who wants to make a positive impact during
their lives.”

Jane Goodall | Primatologist And World-renowned Conservationist


 
“In the past, great leaders had a vision, and the brains to achieve it. But
great leaders in the Fourth Industrial Revolution must have soul, in addition to
brains and vision. In Trailblazer, one such leader reminds us of our
responsibilities to our stakeholders, laying out a clear path for how business
and technology can help build a better future for us all.”

Klaus Schwab | Founder and Executive Chairman, World Economic Forum


 
“Trailblazer is Marc Benioff’s vivid account of how he led Salesforce to become
one of the most admired companies in the world. In this long-overdue book, Marc
provides ample proof that making diversity and equal pay integral to a company’s
culture isn’t just essential for society, it’s essential for business.”

Ellen Kullman | Retired CEO of DuPont and Co-Chair of Paradigm for Parity




Read More


 




 


BUY NOW FROM THESE RETAILERS:


BUY NOW FROM THESE RETAILERS:

 


 


For additional retailers, please visit Penguin Random House.




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