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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar IndustriesProductsInsightsEventsPricingAbout INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All → GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → All Topics LATEST ARTICLES Browse All → BUCKING THE GLOBAL TREND OF CLOSING BRANCHES, SOME BANKS CONTINUE TO EXPAND THEIR IN-PERSON PRESENCE Article | Dec 13, 2023 HOW MUCH DO RETURN POLICIES IMPACT SHOPPER DECISIONS? Article | Dec 13, 2023 WALMART+ OUTPACES INSTACART, DOORDASH, AMAZON FRESH IN AD SPEND Article | Dec 12, 2023 US ADVERTISING AND AGENCY HIRING SOARS AMID FORECASTS CALLING FOR 2024 SPENDING GROWTH Article | Dec 12, 2023 4 TRENDS THAT HAVE THE POTENTIAL TO SHAPE GROCERY IN 2024 Article | Dec 12, 2023 ‘CREATOR CONTENT IS NOW A VITAL PART OF THE MIX,’ IAB SAYS. HERE’S WHAT THAT MEANS FOR BRANDS Article | Dec 12, 2023 2024 TREND WATCH: SHORT VIDEO WILL FACE A RECKONING AS MONETIZATION PROBLEMS PERSIST AND MESSAGING GROWS Article | Dec 12, 2023 SHOPPERS SPEND NEARLY TWICE AS LONG ON TEMU’S APP THAN ITS COMPETITORS Article | Dec 12, 2023 GET READY WITH ME: 3 WAYS BEAUTY BRANDS CAN SUCCESSFULLY LEVERAGE AI-INFUSED AD STRATEGIES | SPONSORED CONTENT This article was contributed by Meta. Article | Dec 12, 2023 SIZING UP SHEIN: HOW IT FARED IN 2023 AND WHAT 2024 HAS IN STORE Article | Dec 12, 2023 Explore our Research → PRODUCTS Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions. Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Learn More → Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Learn More → Charts Proprietary data and over 3,000 third-party sources about the most important topics. Learn More → Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Learn More → Briefings Client-only email newsletters with analysis and takeaways from the daily news. Learn More → Analyst Access Program Exclusive time with the thought leaders who craft our research. Learn More → ABOUT INSIDER INTELLIGENCE Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive. Our Story Learn more about our mission and how Insider Intelligence came to be. Learn More → Methodology Rigorous proprietary data vetting strips biases and produces superior insights. Learn More → Our People Take a look into our corporate culture and view our open roles. Join the Team → Contact Us Speak to a member of our team to learn more about Insider Intelligence. Contact Us → Newsroom See our latest press releases, news articles or download our press kit. Learn More → Advertising & Sponsorship Opportunities Reach an engaged audience of decision-makers. Learn More → Events Browse our upcoming and past events, recent podcasts, and other featured resources. Learn More → Podcasts Tune in to eMarketer's daily, weekly, and monthly podcasts. Learn More → Open Menu Menu Search Industries Advertising & Marketing Social MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & Retail Ecommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial Services BankingPaymentsFintechWealth ManagementBrowse All → Health Value-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → Technology Connected Devices5GArtificial Intelligence (AI)Browse All → More Industries Real EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → Geographies Asia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe All Topics Products Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Charts Proprietary data and over 3,000 third-party sources about the most important topics. Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Briefings Client-only email newsletters with analysis and takeaways from the daily news. Analyst Access Program Exclusive time with the thought leaders who craft our research. InsightsEventsLatest Articles Bucking the global trend of closing branches, some banks continue to expand their in-person presenceHow much do return policies impact shopper decisions?Walmart+ outpaces Instacart, DoorDash, Amazon Fresh in ad spendUS advertising and agency hiring soars amid forecasts calling for 2024 spending growth4 trends that have the potential to shape grocery in 2024Browse All → PricingAbout Our StoryMethodologyOur PeopleContact UsNewsroom User Log inEnvelope Newsletter sign-upPhone1-800-405-0844 Become a Client Close Menu Close Search BUSINESS INSIDER INTELLIGENCE AND EMARKETER ARE LAUNCHING INSIDER INTELLIGENCE Article by Barbara Peng | May 6, 2020 Share Topics Digital Transformation Worldwide Today, we are proud to introduce Insider Intelligence — an important step as we bring eMarketer and Business Insider Intelligence together as one company to better serve our clients' needs across our research and media businesses. Our mission is to become the world’s leading research company focused on digital transformation. And this mission is more relevant than ever as organizations around the world accelerate their digital transformation efforts in response to global work-from-home orders. Under one company, we’ll continue to provide the methodological rigor that eMarketer clients have trusted for over 25 years, and the digestibility and timeliness that clients have come to expect from Business Insider Intelligence. As we take the strengths of both brands and unify them, we will continue to build out our offering for executives, leaders and professionals across all of our coverage including Advertising and Media, Financial Services, Telecommunications and Technology, and Digital Health. These categories will expand and evolve in the next 12 months, beginning with the Financial Services product. To that end, we are well underway in developing a unified research platform, which we expect to launch this year. Our aim is to provide a frictionless experience for all of our clients through improved and expanded features and functionality. The platform will be home to the leading-edge research produced by our combined team. This is just the beginning of the new enhancements and additions to our new service. We look forward to sharing more with you soon. —Barbara Peng President, Insider Intelligence share via email DAILY NEWS Article How to reach Gen Z in 2024, according to new data Article How the Ozempic effect is—and isn’t—changing consumer behavior Article Amazon to expand other ad services after announcing exit from ad-serving business Article 3 ways advertisers can prepare for Google’s 2024 cookie deprecation deadline, even it if gets pushed ... Article For many Gen Zers, product and brand discovery happens on social media Article People are watching longer TikToks. What does that mean for competition with YouTube? Article 4 trends that have the potential to shape grocery in 2024 Article Programmatic ad spend has gotten more diverse and mobile-dominated Article Amazon and IPG Mediabrands strike a three-year video advertising deal Article ‘Creator content is now a vital part of the mix,’ IAB says. Here’s what that means for brands Article 3 ad channels bolstering the growth of the US ad market Article Black Friday, Cyber Monday sales fell below our June forecast Article Nearly a third of in-store shoppers buy something immediately after discovering it Article The power of affiliate marketing: Why gift guides are everywhere this year Article Holiday season check-in: How Q4 is going and what that means for the rest of the year Article How to reach Gen Z in 2024, according to new data Article How the Ozempic effect is—and isn’t—changing consumer behavior Article Amazon to expand other ad services after announcing exit from ad-serving business Article 3 ways advertisers can prepare for Google’s 2024 cookie deprecation deadline, even it if gets pushed ... Article For many Gen Zers, product and brand discovery happens on social media Article People are watching longer TikToks. What does that mean for competition with YouTube? Article 4 trends that have the potential to shape grocery in 2024 Article Programmatic ad spend has gotten more diverse and mobile-dominated Article Amazon and IPG Mediabrands strike a three-year video advertising deal Article ‘Creator content is now a vital part of the mix,’ IAB says. Here’s what that means for brands Article 3 ad channels bolstering the growth of the US ad market Article Black Friday, Cyber Monday sales fell below our June forecast Article Nearly a third of in-store shoppers buy something immediately after discovering it Article The power of affiliate marketing: Why gift guides are everywhere this year Article Holiday season check-in: How Q4 is going and what that means for the rest of the year Article How to reach Gen Z in 2024, according to new data Article How the Ozempic effect is—and isn’t—changing consumer behavior Article Amazon to expand other ad services after announcing exit from ad-serving business Article 3 ways advertisers can prepare for Google’s 2024 cookie deprecation deadline, even it if gets pushed ... Article For many Gen Zers, product and brand discovery happens on social media Article People are watching longer TikToks. What does that mean for competition with YouTube? Article 4 trends that have the potential to shape grocery in 2024 Article Programmatic ad spend has gotten more diverse and mobile-dominated Article Amazon and IPG Mediabrands strike a three-year video advertising deal Article ‘Creator content is now a vital part of the mix,’ IAB says. Here’s what that means for brands Article 3 ad channels bolstering the growth of the US ad market Article Black Friday, Cyber Monday sales fell below our June forecast Article Nearly a third of in-store shoppers buy something immediately after discovering it Article The power of affiliate marketing: Why gift guides are everywhere this year Article Holiday season check-in: How Q4 is going and what that means for the rest of the year LATEST REPORTS Report Banking Trends to Watch in 2024 Report US Digital Habits by Generation Report UK Trends to Watch in 2024 Report B2B Marketing Trends to Watch in 2024 Report Canada Trends to Watch in 2024 Report TV and Connected TV Ad Spending Forecasts H2 2023 Report US Payments Digital Ad Spending 2023 Report Asia-Pacific Trends to Watch in 2024 Report Health Trends to Watch in 2024 Report Latin America Consumer Product Research Behaviors 2023 Report UK Social Commerce 2023 Report Tech Trends to Watch in 2024 Report US Banking Consumer Habits 2023 Report Advertising Trends to Watch in 2024 Report China Ecommerce Explainer Report Banking Trends to Watch in 2024 Report US Digital Habits by Generation Report UK Trends to Watch in 2024 Report B2B Marketing Trends to Watch in 2024 Report Canada Trends to Watch in 2024 Report TV and Connected TV Ad Spending Forecasts H2 2023 Report US Payments Digital Ad Spending 2023 Report Asia-Pacific Trends to Watch in 2024 Report Health Trends to Watch in 2024 Report Latin America Consumer Product Research Behaviors 2023 Report UK Social Commerce 2023 Report Tech Trends to Watch in 2024 Report US Banking Consumer Habits 2023 Report Advertising Trends to Watch in 2024 Report China Ecommerce Explainer Report Banking Trends to Watch in 2024 Report US Digital Habits by Generation Report UK Trends to Watch in 2024 Report B2B Marketing Trends to Watch in 2024 Report Canada Trends to Watch in 2024 Report TV and Connected TV Ad Spending Forecasts H2 2023 Report US Payments Digital Ad Spending 2023 Report Asia-Pacific Trends to Watch in 2024 Report Health Trends to Watch in 2024 Report Latin America Consumer Product Research Behaviors 2023 Report UK Social Commerce 2023 Report Tech Trends to Watch in 2024 Report US Banking Consumer Habits 2023 Report Advertising Trends to Watch in 2024 Report China Ecommerce Explainer POPULAR ON INSIDER INTELLIGENCE Article How to reach Gen Z in 2024, according to new data Report US Digital Habits by Generation Article How the Ozempic effect is—and isn’t—changing consumer behavior Report B2B Marketing Trends to Watch in 2024 Report TV and Connected TV Ad Spending Forecasts H2 2023 Article Amazon to expand other ad services after announcing exit from ad-serving business Article 3 ways advertisers can prepare for Google’s 2024 cookie deprecation deadline, even it if gets pushed ... Article For many Gen Zers, product and brand discovery happens on social media Article People are watching longer TikToks. What does that mean for competition with YouTube? Report UK Trends to Watch in 2024 Article 4 trends that have the potential to shape grocery in 2024 Report Canada Trends to Watch in 2024 Article Programmatic ad spend has gotten more diverse and mobile-dominated Article Amazon and IPG Mediabrands strike a three-year video advertising deal Article ‘Creator content is now a vital part of the mix,’ IAB says. Here’s what that means for brands Article How to reach Gen Z in 2024, according to new data Report US Digital Habits by Generation Article How the Ozempic effect is—and isn’t—changing consumer behavior Report B2B Marketing Trends to Watch in 2024 Report TV and Connected TV Ad Spending Forecasts H2 2023 Article Amazon to expand other ad services after announcing exit from ad-serving business Article 3 ways advertisers can prepare for Google’s 2024 cookie deprecation deadline, even it if gets pushed ... Article For many Gen Zers, product and brand discovery happens on social media Article People are watching longer TikToks. What does that mean for competition with YouTube? Report UK Trends to Watch in 2024 Article 4 trends that have the potential to shape grocery in 2024 Report Canada Trends to Watch in 2024 Article Programmatic ad spend has gotten more diverse and mobile-dominated Article Amazon and IPG Mediabrands strike a three-year video advertising deal Article ‘Creator content is now a vital part of the mix,’ IAB says. Here’s what that means for brands Article How to reach Gen Z in 2024, according to new data Report US Digital Habits by Generation Article How the Ozempic effect is—and isn’t—changing consumer behavior Report B2B Marketing Trends to Watch in 2024 Report TV and Connected TV Ad Spending Forecasts H2 2023 Article Amazon to expand other ad services after announcing exit from ad-serving business Article 3 ways advertisers can prepare for Google’s 2024 cookie deprecation deadline, even it if gets pushed ... Article For many Gen Zers, product and brand discovery happens on social media Article People are watching longer TikToks. What does that mean for competition with YouTube? Report UK Trends to Watch in 2024 Article 4 trends that have the potential to shape grocery in 2024 Report Canada Trends to Watch in 2024 Article Programmatic ad spend has gotten more diverse and mobile-dominated Article Amazon and IPG Mediabrands strike a three-year video advertising deal Article ‘Creator content is now a vital part of the mix,’ IAB says. Here’s what that means for brands "BEHIND THE NUMBERS" PODCAST Audio Reimagining Retail: How retail data helps inform campaigns Audio The Daily: Very specific 2024 predictions (part 2)—Which car company Amazon could buy, AI ... Audio The Banking & Payments Show: Beyond the basics—Next-gen features in cash-back credit cards Audio The Daily: Very specific 2024 predictions (part 1)—Which SVOD Apple could buy, metaverse ... Audio The Weekly Listen: How much can tech help the travel rebound, what the NFL + shopping equals, and ... Audio The Daily: How the US ad market will finish the year, ad blocking's uptick, and a cord-cutting ... Audio Reimagining Retail: What to expect from the rest of the holiday season Audio The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing ... Audio The Daily: What the OpenAI debacle means for AI’s future, building GPT-5, and short-form video ... Audio The Weekly Listen: Can X/Twitter climb out of the new hole it's dug, buying cars on Amazon, and ... Audio The Daily: November’s great big monthly advertising, media, and retail quiz—AI pins, social buying, ... Audio Reimagining Retail: The changing ways Gen Zers are shopping and 3 campaigns that really worked with ... Audio The Daily: Is Disney moving in the right direction, why Roku is doing better than expected, and why ... Audio The Banking & Payments Show: US banking consumer habits Audio Around the World: Podcast listenership, content choices, and ad opportunities Audio Reimagining Retail: How retail data helps inform campaigns Audio The Daily: Very specific 2024 predictions (part 2)—Which car company Amazon could buy, AI ... Audio The Banking & Payments Show: Beyond the basics—Next-gen features in cash-back credit cards Audio The Daily: Very specific 2024 predictions (part 1)—Which SVOD Apple could buy, metaverse ... Audio The Weekly Listen: How much can tech help the travel rebound, what the NFL + shopping equals, and ... Audio The Daily: How the US ad market will finish the year, ad blocking's uptick, and a cord-cutting ... Audio Reimagining Retail: What to expect from the rest of the holiday season Audio The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing ... Audio The Daily: What the OpenAI debacle means for AI’s future, building GPT-5, and short-form video ... Audio The Weekly Listen: Can X/Twitter climb out of the new hole it's dug, buying cars on Amazon, and ... Audio The Daily: November’s great big monthly advertising, media, and retail quiz—AI pins, social buying, ... Audio Reimagining Retail: The changing ways Gen Zers are shopping and 3 campaigns that really worked with ... Audio The Daily: Is Disney moving in the right direction, why Roku is doing better than expected, and why ... Audio The Banking & Payments Show: US banking consumer habits Audio Around the World: Podcast listenership, content choices, and ad opportunities Audio Reimagining Retail: How retail data helps inform campaigns Audio The Daily: Very specific 2024 predictions (part 2)—Which car company Amazon could buy, AI ... Audio The Banking & Payments Show: Beyond the basics—Next-gen features in cash-back credit cards Audio The Daily: Very specific 2024 predictions (part 1)—Which SVOD Apple could buy, metaverse ... Audio The Weekly Listen: How much can tech help the travel rebound, what the NFL + shopping equals, and ... Audio The Daily: How the US ad market will finish the year, ad blocking's uptick, and a cord-cutting ... Audio Reimagining Retail: What to expect from the rest of the holiday season Audio The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing ... Audio The Daily: What the OpenAI debacle means for AI’s future, building GPT-5, and short-form video ... Audio The Weekly Listen: Can X/Twitter climb out of the new hole it's dug, buying cars on Amazon, and ... Audio The Daily: November’s great big monthly advertising, media, and retail quiz—AI pins, social buying, ... Audio Reimagining Retail: The changing ways Gen Zers are shopping and 3 campaigns that really worked with ... Audio The Daily: Is Disney moving in the right direction, why Roku is doing better than expected, and why ... Audio The Banking & Payments Show: US banking consumer habits Audio Around the World: Podcast listenership, content choices, and ad opportunities TRENDING IN UNITED STATES Report US Digital Habits by Generation Article How to reach Gen Z in 2024, according to new data Report B2B Marketing Trends to Watch in 2024 Article How the Ozempic effect is—and isn’t—changing consumer behavior Report TV and Connected TV Ad Spending Forecasts H2 2023 Article Amazon to expand other ad services after announcing exit from ad-serving business Article 4 trends that have the potential to shape grocery in 2024 Article 3 ways advertisers can prepare for Google’s 2024 cookie deprecation deadline, even it if gets pushed ... Article For many Gen Zers, product and brand discovery happens on social media Article People are watching longer TikToks. What does that mean for competition with YouTube? Report UK Trends to Watch in 2024 Report Canada Trends to Watch in 2024 Article Programmatic ad spend has gotten more diverse and mobile-dominated Article ‘Creator content is now a vital part of the mix,’ IAB says. Here’s what that means for brands Article Black Friday, Cyber Monday sales fell below our June forecast Report US Digital Habits by Generation Article How to reach Gen Z in 2024, according to new data Report B2B Marketing Trends to Watch in 2024 Article How the Ozempic effect is—and isn’t—changing consumer behavior Report TV and Connected TV Ad Spending Forecasts H2 2023 Article Amazon to expand other ad services after announcing exit from ad-serving business Article 4 trends that have the potential to shape grocery in 2024 Article 3 ways advertisers can prepare for Google’s 2024 cookie deprecation deadline, even it if gets pushed ... Article For many Gen Zers, product and brand discovery happens on social media Article People are watching longer TikToks. What does that mean for competition with YouTube? Report UK Trends to Watch in 2024 Report Canada Trends to Watch in 2024 Article Programmatic ad spend has gotten more diverse and mobile-dominated Article ‘Creator content is now a vital part of the mix,’ IAB says. Here’s what that means for brands Article Black Friday, Cyber Monday sales fell below our June forecast Report US Digital Habits by Generation Article How to reach Gen Z in 2024, according to new data Report B2B Marketing Trends to Watch in 2024 Article How the Ozempic effect is—and isn’t—changing consumer behavior Report TV and Connected TV Ad Spending Forecasts H2 2023 Article Amazon to expand other ad services after announcing exit from ad-serving business Article 4 trends that have the potential to shape grocery in 2024 Article 3 ways advertisers can prepare for Google’s 2024 cookie deprecation deadline, even it if gets pushed ... Article For many Gen Zers, product and brand discovery happens on social media Article People are watching longer TikToks. What does that mean for competition with YouTube? Report UK Trends to Watch in 2024 Report Canada Trends to Watch in 2024 Article Programmatic ad spend has gotten more diverse and mobile-dominated Article ‘Creator content is now a vital part of the mix,’ IAB says. Here’s what that means for brands Article Black Friday, Cyber Monday sales fell below our June forecast COVERAGE → INDUSTRIES → ADVERTISING & MARKETING * Social Media * Content Marketing * Email Marketing * Video * Browse All → HEALTH * Value-Based Care * Digital Therapeutics * Telehealth * Online Pharmacy * Browse All → ECOMMERCE & RETAIL * Ecommerce Sales * Mcommerce * Retail Sales * Social Commerce * Browse All → TECHNOLOGY * Connected Devices * 5G * Artificial Intelligence (AI) * Browse All → FINANCIAL SERVICES * Banking * Payments * Fintech * Wealth Management * Browse All → MORE INDUSTRIES * Real Estate * Customer Experience * B2B * Travel * Small Business (SMB) * Browse All → GEOGRAPHIES * Asia-Pacific * Central & Eastern Europe * Latin America * Middle East & Africa * North America * Western Europe INSIDER INTELLIGENCE * Home * Industries * Forecasts * About * Careers * Data Partnerships MEDIA SERVICES * Advertising & Sponsorship Opportunities * Newsroom * Events FREE CONTENT * Newsletters * Articles * Podcasts CONTACT US → WORLDWIDE HQ One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844 SALES INQUIRIES 1-800-405-0844ii-sales@insiderintelligence.com * Copyright © 2023 Insider Intelligence Inc. 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