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913.214.1072 hsnyder@rsmconnect.com
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HOW TO ADVERTISE ON SPOTIFY
REACH THE “STREAMING GENERATION” ANYTIME, ANYWHERE, ANY DEVICE
Download Media Kit
HEATHER SNYDER
YOUR CALL WILL BE ANSWERED!
HSNYDER@RSMCONNECT.COM
913.214.1072
HOW TO ADVERTISE ON SPOTIFY
FIND OUT HOW SPOTIFY CAN HELP YOU SOLVE SOME OF YOUR BIGGEST MARKETING
CHALLENGES
Spotify isn’t just big: it’s a worldwide phenomenon, with 75 million active
users in 58 countries. You probably already know what a big deal it is, or you
wouldn’t be here.
But what you might not know about Spotify is how you can use it to address your
stickiest marketing challenges, like:
* Reaching Millennials and other hard-to-reach demos
* Truly effective cross-platform and cross-device marketing
* Marketing fatigue/“ad blindness”
* Retention and awareness over longer buying cycles
Let’s look at how you can do that.
REACH EXACTLY THE RIGHT AUDIENCE, WHEN THEY’RE MOST LIKELY TO RESPOND
You can reach listeners of nearly any age group using Spotify. Most Spotify
users are in the coveted 18 – 34 demographic, and are divided equally between
women and men.
With Spotify, you pay for listeners, not channels or programs. Why is that such
a big deal for your marketing efforts? It means you’re not guessing who you’re
reaching. You know, because of Spotify’s unique streaming behavior insights and
audience tools. You can target listeners by location, age, gender, genre,
interests and more. It’s amazing what you can learn about your customers by what
and how they stream!
Want to reach Millennials? Moms? People who can’t wait to get the latest tech
gadget in their hot little hands? You can with Spotify, and RSM can help you do
it. We’ll help you use those targeting tools to create and maintain your optimal
audience.
Spotify users listen throughout the day and night, not just during expensive
“drive time” or “prime time” slots. You can reach them while they’re commuting,
at work, studying, at the gym, and at home. RSM can help you identify your own
“prime times” when your ads will be most effective.
KEEP UP WITH YOUR CUSTOMERS ACROSS PLATFORMS
Your customers use several devices throughout the day: mobile phone, work
computer, the smart TV and laptop at home. Not all digital tactics handle
cross-device marketing effectively. Unless a customer is logged in or using the
same network, you lose track of them as they switch devices.
This is where Spotify really shines. It’s 100% logged in, so you stay connected
to prospects no matter the device or platform. RSM can help you tailor your ads
to each for maximum impact.
GET NOTICED
Think of how many marketing messages you see and hear per day. Radio. TV.
Online. Print. Billboards. Email. Text. How many actually catch and hold your
attention? Not many, right? It’s the same with your customers.
With Spotify, you can break out of all that background noise and be heard.
Listeners get fewer ads per hour on Spotify than on traditional radio, so
they’re more likely to tune in. For video and display ads, you get 100% share of
voice—no jockeying for ad space on a crowded webpage. RSM can produce and design
ads for you that will maximize that impact.
People don’t always act on the first exposure to a brand or product. In fact,
they usually don’t. We can help you set up sequential and retargeting ads on
Spotify to keep the conversation going.
Download Media Kit
GET THE MOST FROM YOUR SPOTIFY ADVERTISING
Spotify is a cost-effective way to reach as broad or as specific an audience as
you want. Raise brand awareness to the masses, or zero in on conversions from a
targeted group. Go national or keep it super local. When you compare all the
options, as we routinely do, you find that a smart Spotify buy is an excellent
value for what you get. RSM is your partner for smart Spotify strategy.
We’ll help you increase ROI through a personalized campaign strategy and by
helping you create the ideal target market. We measure and optimize your results
using Spotify’s insight and tracking tools. Spotify combines the passionate
engagement of radio with the flexibility and data-driven power of digital
marketing…but you have to know how to harness that power and make it work for
you. That’s the value we bring to the table.
NEED AN AUDIO OR VIDEO AD?
well thought out, written and executed by creative talent at RSM Marketing. Our
graphic designers can create display banners for any of the many formats Spotify
offers.
Or, you can run an ad you already have. We can make sure it meets Spotify’s
specifications as well as best practices.
With Spotify, “If in doubt, try it out.” You owe yourself, and your business,
the chance to break out in a big way. You’ll regret not knowing what might have
been for such an exciting marketing opportunity.
Contact us for a consultation and let us help you create a winning advertising
campaign on Spotify.
Download Media Kit
WHY USE RSM MARKETING FOR YOUR SPOTIFY BUY?
1. We know Internet radio secrets that will provide results.
2. We can write and produce your ads quickly with quality for any budget.
3. We are also digital marketing experts who can optimize your website and
online conversion tactics.
If you’re advertising B2C, have us set up a remarketing campaign that presents
your site visitors with compelling reasons to return to your site to make a
purchase. For longer buying cycles, you absolutely must have this.
If you’re advertising B2B, we have a technology that knows what companies are on
your site, real-time, by name. We also know what pages they visited, their phone
number, their company contacts. This tool is critical in harvesting the
additional value from a Spotify campaign. In addition to outright conversions,
you’ll have warm leads for your sales team for a year.
BOOK A CALL WITH HEATHER
Schedule a Call
REACH OUT NOW FOR THE RSM MEDIA KIT ON SPOTIFY
YOU CAN GET IT RIGHT NOW BY SUBMITTING YOUR CONTACT INFO
Download Media Kit
SPOTIFY NOT FOR YOU? CHECK OUT SOME OF OUR OTHER SERVICES.
ADVERTISE ON SLING TV
ADVERTISE ON PANDORA
ADVERTISE ON SIRIUSXM
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