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TODAY’S MUST-READS

WFA
Elon Musk’s X sues the World Federation of Advertisers over alleged advertising
boycott
Citing a recent report from the House Judiciary Committee, the company claims
that it’s been targeted in an organized effort to divert advertising revenue
away from certain platforms and media outlets.
Webb Wright
NY Reporter, The Drum
Uber
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Transport for London (TFL)
Are TfL tube station takeovers the new ‘floating things down the Thames’?
Microsoft
Google’s search business violates US competition law, judge rules in landmark
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Can Kamala Harris stay ahead of the ephemeral nature of meme culture to instill
her political values and speak to all of America? With ‘Freedom’ she can.
Natalie Gotko
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from alone. 2024 Olympics ads are well off the pace when compared with previous
years.
Ian Forrester
There's more design in your favorite memes than you could ever guess. A simple
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company is leveraging the global reach of English Premier League side Manchester
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MARKETING

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WFA
Elon Musk’s X sues the World Federation of Advertisers over alleged advertising
boycott
Citing a recent report from the House Judiciary Committee, the company claims
that it’s been targeted in an organized effort to divert advertising revenue
away from certain platforms and media outlets.
Webb Wright
NY Reporter, The Drum
Olympics
Autodesk to lead $1bn green infrastructure plan for the LA 2028 Olympics &
Paralympics
Transport for London (TFL)
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Uber
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AGENCIES

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Agency Advice
With the WFH battle still raging, how are agencies finding the right balance?
If you are in your office or studio as you read this, take a quick look around.
Can you count the number of colleagues in the office alongside you on one hand?
We ask agencies if that’s a problem or an advantage and how they are getting the
balance.
Richard Draycott
Associate Editor, The Drum
Ogilvy
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tech
Opinion
Flat figures show that IPG and Havas continue to tread water in Q2 results
Publicis Groupe
Publicis snaps up Influential, world’s most valuable influencer agency
Agency Advice
What can new business managers do when they’re being ghosted?
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CREATIVITY

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Kraft Mac & Cheese brings comfort & daydreams to life in two imaginative new ads
Johannes Leonardo elevates comfort food beyond just a satisfying meal and into a
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illuminated by fireworks.
Audrey Kemp
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Ad of the Day
Ad of the Day: Metal band Lordi and OnePlus collaborate in metal phone campaign
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Harris’s run
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MEDIA

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Google
UK data privacy regulators ‘disappointed’ in Google’s decision to keep
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Google
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netflix
Netflix Q2 subscribers & revenue jump as streamer doubles down on burgeoning ads
business
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Amazon seizes the Prime Day
Google
Google to bring AI-integrated Olympics coverage to NBCU as first tech sponsor of
Team USA

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TECH

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