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ABOUT


WHO KNEW GREY HAIR COULD BE A THING OF THE PAST... GONE GREY DID!

  

Meet Our Founders, The Wise Kings (a.k.a. Josh & Steve King, the cofounders of
Manscaped) 


Gone Grey started out like any other brand the King family touches, with purpose
and determination to find the right products for the right job. This all started
back in 2016 when Josh, Nathan and Steve King Co-founded Manscaped (as seen on
shark tank) in designing the perfect package for peoples “packages,” they saw a
need for the right tools for the job and persevered in carving out their very
own niche market that still owns the “below the belt grooming and hygiene” space
today. 


Jumping back into their passion for startups in the personal care space they
found their next journey. Like all brands the King’s develop, its about timing
and a lot of that timing has to do with life… Josh had aged, and wisdom in the
form of straggly white/grey hairs had started peppering his head, beard, and
groin… 


With the hunger to control the inevitable silver fox, the Kings uncovered that
nothing on the market was adequate, safe, effective, and natural… How could this
be with so many hair care companies out there today tackling hair loss… and
that's when the lightning struck… Just like Manscaped, this particular body part
had been neglected, filled with toxic dyes coated in chemicals that always leave
a mess, let alone never actually getting close to your natural hair colour… I
know you know what i'm saying, you can spot it a mile away!  (remember that time
Rudy Giuliani’s die actually started dripping down his face on live T.V…. Yep).
Not to mention the money spent monthly on root touch ups at hair salons, and
don’t even get me started on the stress and anxiety that follows on day that you
have to “accept the grey”. 


Next steps, let's change the game, disrupt the space and create a one of a kind
proprietary formula that actually works (rather than a patch job) and remove
grey’s at the root level naturally, eradicating all these other toxic, messy
options on the market! taking all this into consideration the Kings embarked on
a 2 year journey, and by Dec 2022 Gone Grey was born. 

 



 

Gone Grey’s Morning Dew Spray, the first product to launch in their arsenal is
packed with a punch, three clinically proven ingredients that naturally
stimulate the melanin to start producing colour again. Why does the colour fade
you ask? A variety of things, age (as we get older the body starts deciding
where it wants to send nutrients, your hair is one of the first to go: i.e hair
loss and grey hair), genetics, chemicals, stress, nutrient deficiencies, and
even lifestyle factors play a huge part. So we decided to get down to the root
and extinguish all these factors by using: 


 1. WiseGrade™ - Clinically proven (3rd party tested) to graduate grey hair to
    its natural colour. 38% increase in hair fortification!  
 2. Greyverse™ - Clinically proven (3rd party tested) to stimulate melanogenesis
    to increase melanin production in the bulb leading to hair repigmentation.
    Also lowers oxidative stress by increasing the catalase expression and
    activity, thus reducing the accumulation of hydrogen peroxide to maintain
    the full pigment color. 30% reduction in grey hair density after 3 months of
    daily use.  
 3. Darkenyl™ - Clinically proven (3rd party tested) to reactivate the melanin
    production in grey/white hair by activating hair repigmentation causing a
    decrease in grey/white hair density. 56% reduction in white hair visibility,
    equivalent to a reduction of -33,420 white hairs (-275 white hairs per day)
    after 4 months. 

 



 

But why stop there if you are going to “change the game” with a formula to rule
them all! So, bonus ingredients were added to help with hair loss, protection,
health, thickness, and overall hair cell revival! Bonus ingredients are:   


 1. Capixyl™ - Hair growth stimulant
 2. Hairdian AP - Helps reduce hair loss
 3. Caphira® - Anti hair loss and follicle protection
 4. PhytoCellTec™ Argan - Dermal stem cell revival


Now you know what we know… Gone Grey tackles grey, the natural way, after all
the colour is in you, we just tickle it in all the right places! This baby works
on all hair types, curly, straight, wavy, wiry, etc… and on any hair color, no
discrimination just pure results for everyone and anyone. It’s paraben free,
sulfate free, vegan friendly, environmentally friendly (i'll get back to this
one in a moment), gluten free, and cruelty free, a spray a day legitimately
keeps the grey at bay! 


The ingredients are fire, but check this out… Morning Dew fits right into your
morning routine.. Do you shower? Awesome, towel dry your hair and spray away, no
need to target certain areas or the scalp, your hair acts as a wick and will
soak Gone Grey up, well actually right down to the root level where all the
magic happens, simply spray and do whatever you usually do (blowdry, gel, putty,
wax, hair spray, hat, beanie or o’natural), we fit in to whatever you already do
as just an additional step before. And if you don’t shower, awesome… Spray it in
dry and do whatever you usually do… sit back and relax as you watch the grey
fade away, and start reproducing your natural hair color at the root level!
Bonus feature… This takes time, 1-4 months to see results based on your
greyness, why is this cool? Easy, no drastic sudden changes, those can be quite
surprising to friends and family that see you often, instead, they will be
wondering what secret sauce you have discovered that is rolling back the years
on your fine, flourishing, head of hair!


To take it a step further, Gone Grey is Eco friendly, built out of recycled
materials b/c the earth is everything to us humans! Your first purchase gets you
your top of the line Italian glass container, g2 atomizer developed to deliver a
targeted spray to your hair follicle, and the #1 grey away formula which comes
in the form of refill cartridges. As you spray the grey away daily, be sure to
check the refillometer (this will help you determine the right subscription to
pick for your refill cartridges to determine the perfect subscription plan, no
waste!). Once your cartridge is complete simply recycle it and replace is with
the new one that arrives based on your preferred subscription plan. Gone Grey
only offers subscription plans, as this is a program/journey that if you are
serious about “reversing/preventing grey the natural way” must be used daily and
indefinitely, until you achieve your desired results, then you can simply change
up your frequency of use until your desired amount of grey is salt and peppered
to your liking. But fear not, they are not crooks, we all know subscription can
be a commitment, which can be scary, so with a 60 day money back guarantee and
a: no commitments, skip, cancel, and change frequency whenever you please, you
are never truly locked in. They will also email and SMS you 3 days prior to your
order being processed, so plenty of time to do what you need to do! 

 



 

But, like anything the Kings create, you are destined to fall in love and the
results will pave the way. Stay tuned as you enjoy the Morning Dew, knowing that
Gone Grey will be launching a: Night Cap (night serum), shampoos, conditioners,
styling products, groin products (yes this is a thing), and all sorts of others
with our proprietary “patented” formula designed to keep the grey at bay, after
all wisdom can wait!   

 

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