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Form analysis
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AI SEARCH GRADER

Uncover your brand visibility in generative AI search tools like ChatGPT and
Perplexity. Identify strengths and pinpoint opportunities to boost brand
awareness and sentiment.


ENTER DETAILS OF THE BRAND YOU WANT TO ANALYZE

Company Name
Location
informationOpen tooltip: geography
Consider the location or geography that best describes the reach of your
business or market. This could be a city, country, region, or global.
Product or Services
informationOpen tooltip: productsServices
Be specific and describe your product or service as your customers would; for
example, “email marketing software,” “made-to-order cabinets,” “Revenue
Operations services,” etc
Company Type
informationOpen tooltip: companyType
Choose the category that best describes your company or business type, e.g.,
“marketing agency,” “consulting firm,” “non-profit,” “B2B,” etc

POWERED BY


This page is governed by the HubSpot website terms of use. These recommendations
are generated by an AI tool and have not been reviewed by a human being, results
are not guaranteed and not a substitute for professional advice.


HOW TO USE HUBSPOT’S AI SEARCH GRADER

Follow these steps to evaluate your brand performance and how it shows up in AI
search results.

Step 1: Enter the details of the brand you want to analyze. This can be your own
brand or a competitor that you want insight on.  

Step 2: In the background, AI Search Grader will run the queries your customers
and prospects are using to research your industry.

Step 3: Receive a holistic score for your brand based on brand sentiment and
share of voice.

Step 4: To access the full analysis, fill out the form for a detailed analysis
of brand sentiment, share of voice, and a summary of your current strengths and
weaknesses in the AI search landscape.

Grade My Brand


WHAT IS AI SEARCH GRADER?

AI Search Grader is a powerful free tool designed to analyze your brand’s
visibility in generative AI tools used for search.  

Optimizing for traditional search is no longer enough. Your prospects and
customers are moving to ChatGPT, Perplexity, and other AI search engines for
information. If your brand isn’t showing up in AI search results, you’re missing
a vital opportunity to reach your audience. 

AI Search Grader can help you understand how these models view your products or
services and spot areas with room to improve your search performance.


ASSESS YOUR BRAND’S VISIBILITY AND PRESENCE

Unlock valuable insights into how your brand, and even your competitors, are
performing on ChatGPT and Perplexity. Simply enter your website and briefly
describe your products or services.

Get a free analysis of your brand sentiment and share of voice in AI search
results, along with a score that tells you how well your brand is performing
overall. Now, you can see your results for GPT-4o and Perplexity.


MAXIMIZE YOUR AI SEARCH PERFORMANCE

Understanding how (and if) your brand shows up in AI search results is just the
first step to enhancing your online presence. With AI Search Grader, you’ll
receive a comprehensive analysis to learn where your brand is doing well and
areas that need improvement, offering valuable insights to fuel your marketing
strategy.

By understanding what is and isn't working, you can identify opportunities for
investment and growth. You’ll be able to amplify your brand awareness and
fine-tune your approach to increase brand sentiment and share of voice.


MORE INFORMATION


WHICH AI SEARCH ENGINES DOES THIS TOOL ANALYZE?

Currently the tool will analyze results from GPT-4o and Perplexity. We are
actively working to incorporate more platforms soon — stay tuned!


WHAT IS AN AI SEARCH ENGINE?

An AI search engine uses artificial intelligence, like natural language
processing and machine learning, to deliver context-aware, personalized, and
relevant results. Unlike traditional search engines, it can generate human-like
answers, understand complex queries, and continuously improve through user
interactions. Popular AI search engines include ChatGPT, Perplexity, and Gemini.


HOW OFTEN CAN I USE THIS TOOL?

The tool is free to use as many times as you’d like. Use it to analyze your own
brand or other companies in your industry to assess performance and visibility.


WHO SHOULD USE AI SEARCH GRADER?

AI Search Grader is designed for anyone looking to better understand their brand
presence in AI search engine results. This includes marketers, SEO experts,
entrepreneurs, blog administrators, or anyone interested in enhancing their
brand visibility to increase traffic, awareness, and sales.


WHY IS IT IMPORTANT TO ANALYZE MY BRAND ON AI SEARCH ENGINES?

As more people move to generative AI search engines like ChatGPT and Perplexity
for answers to their queries, brands will need to think beyond traditional
search methods. If your brand is not visible or well-represented in AI search
engine results, you could miss out on opportunities to engage with your
potential audience and customers. By understanding how your brand appears, you
can tailor strategies to improve visibility, relevance, and effectiveness in
reaching and serving your audience in this evolving digital landscape.

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