www.gartner.com Open in urlscan Pro
108.138.7.110  Public Scan

Submitted URL: https://app.gartnerformarketers.com/e/er?utm_campaign=RM_NA_2022_SWG_NL_NL5_Conferences_DA&utm_medium=email&utm_source=Eloqua&cm_mmc...
Effective URL: https://www.gartner.com/en/articles/12-data-and-analytics-trends-to-keep-on-your-radar?utm_campaign=RM_NA_2022_SWG_NL_NL...
Submission: On May 05 via api from CH — Scanned from DE

Form analysis 2 forms found in the DOM

<form id="email-form" class="email-form form-1 formStep validator">
  <div class="row">
    <div class="col-xs-12 col-md-6 col-sm-5 full-width-multi-column">
      <div class="form-heading">
        <h3 class="h3">Subscribe to the Latest Insight</h3>
      </div>
    </div>
    <div class="col-xs-12 col-md-6 col-sm-7 full-width-multi-column">
      <div class="email-field-wrapper">
        <div class="form-one full-width-multi-column email-container">
          <span class="field-container">
            <label for="email-address">Work Email</label>
            <input id="email-address" class="form-control step-one-form-control emailAddress" type="email" name="emailAddress" data-validator="email" inputmode="email" errormessage="Please enter a valid business email address." minlength="1"
              required="">
            <span class="icon gcom-icon-check-circle"></span>
          </span>
          <span class="field-container personType">
            <label for="poID">Person Type</label>
            <input id="poID" class="form-control poID" type="text" name="poID">
            <span class="icon gcom-icon-check-circle"></span>
          </span>
          <input type="hidden" name="profileComplete" value="false" class="profileComplete">
          <input type="hidden" name="optinStatus" value="false" class="optinStatus">
          <input type="hidden" name="firstName" value="" class="optedUserFirstName optedinfield">
          <input type="hidden" name="lastName" value="" class="optedUserLastName optedinfield">
        </div>
        <div class="form-one email-check">
          <button type="submit" class="btn btBtn btnNormalWidth button action-button conference-theme-bg-color conference-theme-bg-color-hover conference-theme-border-2px
                               btn-primary conference-theme-text-color step-one-action-button form-submit-button dont-disable" id="continue" errormessage="All fields are required.">
            <i class="gcom-icon-refresh icon-spinner" id="eloqua-final-submit-loading"></i> Continue </button>
        </div>
      </div>
      <div class="row privacy-policy">
        <div class="col-xs-12">
          <div class="privacy-container">
            <span class="privacy-text">
              <p> By clicking the "Continue" button, you are agreeing to the <a href="/en/about/policies/terms-of-use" target="_blank">
               Gartner Terms of Use
            </a> and <a href="/en/about/policies/privacy" target="_blank">
               Privacy Policy.
            </a>
              </p>
            </span>
          </div>
        </div>
      </div>
    </div>
  </div>
</form>

<form id="submit-form" data-index="2" class="submitForm validator hidden" data-form="otherEloqua" data-custom-type="SWG">
  <span class="field-container personType">
    <label for="poID">Person Type</label>
    <input id="poID" class="form-control poID" type="text" name="poID">
    <span class="icon gcom-icon-check-circle"></span>
  </span>
  <div class="submit-form row">
    <div class="col-md-4 col-xs-12 full-width-multi-column">
      <div class="form-heading">
        <h3 class="h3"></h3>
        <h4>Subscribe for the Latest Insight</h4>
      </div>
    </div>
    <div class="col-md-8 col-xs-12 full-width-multi-column">
      <div>
        <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 ">
          <div class="globalsite cmp-globalsite-columncontrol aem-GridColumn aem-GridColumn--default--12">
            <!-- Allow flex columns to collapse on mobile and table (only used when center align option is selected) -->
            <section class="column-control grid-norm no-top-bottom ">
              <div class="row      xs-flex-direction-column sm-flex-direction-column">
                <div class="col-lg-6 col-md-6 col-sm-12 col-xs-12 ">
                  <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 ">
                    <div class="globalsite cmp-globalsite-customformfield aem-GridColumn aem-GridColumn--default--12">
                      <span class="field-container">
                        <label for="d3027e1f-dacf-4333-b463-356bd3bdb1dc">Country</label>
                        <input class="form-control autocomplete-input" type="text" data-source="default-with-elq-countries" data-list-focus="false" autocomplete="none" errormessage="Please select a value." required="true"
                          data-validator="autocomplete" name="country" id="d3027e1f-dacf-4333-b463-356bd3bdb1dc">
                        <input type="hidden" class="form-control" name="country" autocomplete="off" value="">
                        <span class="icon gcom-icon-check-circle"></span>
                        <span class="caret"></span>
                        <ul class="dropdown-menu autocomplete-ul">
                          <li>
                            <a href="javascript:void(0)" data-value="UNITED STATES">UNITED STATES</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="UNITED KINGDOM">UNITED KINGDOM</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CANADA">CANADA</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="AUSTRALIA">AUSTRALIA</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="INDIA">INDIA</a>
                          </li>
                          <li class="field-disabled">
                            <span class="field-disabled" disabled="">------</span>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="AFGHANISTAN">Afghanistan</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ÅLAND ISLANDS">Åland Islands</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ALBANIA">Albania</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ALGERIA">Algeria</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="AMERICAN SAMOA">American Samoa</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ANDORRA">Andorra</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ANGOLA">Angola</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ANGUILLA">Anguilla</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ANTARCTICA">Antarctica</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ANTIGUA AND BARBUDA">Antigua and Barbuda</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ARGENTINA">Argentina</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ARMENIA">Armenia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ARUBA">Aruba</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="AUSTRIA">Austria</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="AZERBAIJAN">Azerbaijan</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BAHAMAS">Bahamas</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BAHRAIN">Bahrain</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BANGLADESH">Bangladesh</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BARBADOS">Barbados</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BELARUS">Belarus</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BELGIUM">Belgium</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BELIZE">Belize</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BENIN">Benin</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BERMUDA">Bermuda</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BHUTAN">Bhutan</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BOLIVIA">Bolivia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BONAIRE, SINT EUSTATIUS AND SABA">Bonaire, Sint Eustatius and Saba</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BOSNIA AND HERZEGOVINA">Bosnia and Herzegovina</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BOTSWANA">Botswana</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BOUVET ISLAND">Bouvet Island</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BRAZIL">Brazil</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BRITISH INDIAN OCEAN TERRITORY">British Indian Ocean Territory</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BRUNEI DARUSSALAM">Brunei Darussalam</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BULGARIA">Bulgaria</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BURKINA FASO">Burkina Faso</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="BURUNDI">Burundi</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CAMBODIA">Cambodia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CAMEROON">Cameroon</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CAPE VERDE">Cape Verde</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CAYMAN ISLANDS">Cayman Islands</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CENTRAL AFRICAN REPUBLIC">Central African Republic</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CHAD">Chad</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CHILE">Chile</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CHINA">China</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CHRISTMAS ISLAND">Christmas Island</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="COCOS (KEELING) ISLANDS">Cocos (Keeling) Islands</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="COLOMBIA">Colombia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="COMOROS">Comoros</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CONGO">Congo</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CONGO, THE DEMOCRATIC REPUBLIC OF THE">Congo, The Democratic Republic of the</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="COOK ISLANDS">Cook Islands</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="COSTA RICA">Costa Rica</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CÔTE D'IVOIRE">Côte D'Ivoire</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CROATIA">Croatia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CUBA">Cuba</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CURAÇAO">Curaçao</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CURAÇAO">Curaçao</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CYPRUS">Cyprus</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="CZECH REPUBLIC">Czech Republic</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="DENMARK">Denmark</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="DJIBOUTI">Djibouti</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="DOMINICA">Dominica</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="DOMINICAN REPUBLIC">Dominican Republic</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ECUADOR">Ecuador</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="EGYPT">Egypt</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="EL SALVADOR">El Salvador</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="EQUATORIAL GUINEA">Equatorial Guinea</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ERITREA">Eritrea</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ESTONIA">Estonia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ETHIOPIA">Ethiopia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="FALKLAND ISLANDS (MALVINAS)">Falkland Islands (Malvinas)</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="FAROE ISLANDS">Faroe Islands</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="FIJI">Fiji</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="FINLAND">Finland</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="FRANCE">France</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="FRENCH GUIANA">French Guiana</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="FRENCH POLYNESIA">French Polynesia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="FRENCH SOUTHERN TERRITORIES">French Southern Territories</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GABON">Gabon</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GAMBIA">Gambia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GEORGIA">Georgia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GERMANY">Germany</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GHANA">Ghana</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GIBRALTAR">Gibraltar</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GREECE">Greece</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GREENLAND">Greenland</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GRENADA">Grenada</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GUADELOUPE">Guadeloupe</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GUAM">Guam</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GUATEMALA">Guatemala</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GUERNSEY">Guernsey</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GUINEA">Guinea</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GUINEA-BISSAU">Guinea-Bissau</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="GUYANA">Guyana</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="HAITI">Haiti</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="HEARD/MCDONALD ISLS.">Heard/McDonald Isls.</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="HONDURAS">Honduras</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="HONG KONG">Hong Kong</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="HUNGARY">Hungary</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ICELAND">Iceland</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="INDONESIA">Indonesia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="IRAN, ISLAMIC REPUBLIC OF">Iran, Islamic Republic of</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="IRAQ">Iraq</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="IRELAND">Ireland</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ISLE OF MAN">Isle of Man</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ISRAEL">Israel</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="ITALY">Italy</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="JAMAICA">Jamaica</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="JAPAN">Japan</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="JERSEY">Jersey</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="JORDAN">Jordan</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="KAZAKHSTAN">Kazakhstan</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="KENYA">Kenya</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="KIRIBATI">Kiribati</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="KOREA, DEMOCRATIC PEOPLE'S REPUBLIC OF">Korea, Democratic People's Republic of</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="KOREA, REPUBLIC OF">Korea, Republic of</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="KUWAIT">Kuwait</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="KYRGYZSTAN">Kyrgyzstan</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="LAO PEOPLE'S DEMOCRATIC REPUBLIC">Lao People's Democratic Republic</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="LATVIA">Latvia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="LEBANON">Lebanon</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="LESOTHO">Lesotho</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="LIBERIA">Liberia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="LIBYA">Libya</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="LIECHTENSTEIN">Liechtenstein</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="LITHUANIA">Lithuania</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="LUXEMBOURG">Luxembourg</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MACAO">Macao</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MACEDONIA, THE FORMER YUGOSLAV REPUBLIC OF">Macedonia, The Former Yugoslav Republic of</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MADAGASCAR">Madagascar</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MALAWI">Malawi</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MALAYSIA">Malaysia</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MALDIVES">Maldives</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MALI">Mali</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MALTA">Malta</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MARSHALL ISLANDS">Marshall Islands</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MARTINIQUE">Martinique</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MAURITANIA">Mauritania</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MAURITIUS">Mauritius</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MAYOTTE">Mayotte</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MEXICO">Mexico</a>
                          </li>
                          <li>
                            <a href="javascript:void(0)" data-value="MICRONESIA, FEDERATED STATES OF">Micronesia, Federated States of</a>
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April 05, 2022

Contributor: Laurence Goasduff

Adaptive artificial intelligence (AI) systems, data sharing and data fabrics are
among the trends that data and analytics leaders need to build on to drive new
growth, resilience and innovation.



In short:

 * These data and analytics (D&A) trends will allow you to anticipate change and
   manage uncertainty.
 * Investing in those trends that are most relevant to your organization can
   help you meet your CEO’s priority of returning to and accelerating growth.
 * Proactively monitor, experiment with or then decide to aggressively invest in
   key trends based on their urgency and alignment to your strategic business
   priorities.

Russia’s invasion of Ukraine added a geopolitical crisis to the enduring global
pandemic, and managing consequent and persistent uncertainty and volatility will
be a key focus for data and analytics leaders this year.

“Now is the time to anticipate, adapt and scale the value of your D&A strategy
by monitoring, experimenting with or aggressively investing in key D&A
technology trends based on their urgency and alignment to business priorities,”
says Rita Sallam, Distinguished VP Analyst at  Gartner. 

Download now: The IT Roadmap for Data and Analytics

This year’s top trends in data and analytics relate to three imperatives:

 * Activate diversity and dynamism. Use adaptive AI systems to drive growth and
   innovation while coping with fluctuations in global markets.
 * Augment people and decisions to deliver enriched, context-driven analytics
   created from modular components by the business.
 * Institutionalize trust to achieve value from D&A at scale. Manage AI risk and
   enact connected governance across distributed systems, edge environments and
   emerging ecosystems.




12 DATA AND ANALYTICS (D&A) TRENDS ON THE RADAR IN 2022

We've identified the data and analytics trends that represent business, market
and technology dynamics that you cannot afford to ignore. These trends also help
prioritize investments to drive new growth, efficiency, resilience and
innovation.

NO. 1: ADAPTIVE AI SYSTEMS

As decisions become more connected, contextual and continuous, it's increasingly
important to reengineer decision making. You can do so by using adaptive AI
systems, which can offer faster and flexible decisions by adapting more quickly
to changes.

However, to build and manage adaptive AI systems, adopt AI engineering
practices. AI engineering orchestrates and optimizes applications to adapt to,
resist or absorb disruptions, facilitating the management of adaptive systems. 

Download eBook: 5 Key Actions for IT Leaders to Make Better Decisions

NO. 2: DATA-CENTRIC AI

Many organizations attempt to tackle AI without considering AI-specific data
management issues. “Without the right data, building AI is risky and possibly
dangerous,” says Sallam. As such, it is critical to formalize data-centric AI
and AI-centric data. They address data bias, diversity and labeling in a more
systematic way as part of your data management strategy — including, for
example, using data fabric in automated data integration and active metadata
management. 

NO. 3: METADATA-DRIVEN DATA FABRIC

The data fabric listens, learns and acts on the metadata. It flags and
recommends actions for people and systems. Ultimately, it improves trust in, and
use of, data in the organization and can reduce by 70% various data management
tasks, including design, deployment and operations. 

As an example, the city of Turku in Finland foundgaps in its data held back its
innovation. By integrating fragmented data assets, it was able to reuse data,
reduce time to market by two-thirds and create a monetizable data fabric.

Learn more: Your Ultimate Guide to Data and Analytics

NO. 4: ALWAYS SHARE DATA

While data and analytics leaders often acknowledge that data sharing is a key
digital transformation capability, they lack the know-how to share data at scale
and with trust. 

To succeed in promoting data sharing and increasing access to the right data
aligned to the business case, collaborate across business and industry lines.
This will accelerate buy-in for increased budget authority and investment in
data sharing. In addition, consider adopting data fabric design to enable a
single architecture for data sharing across heterogeneous internal and external
data sources.

NO. 5: CONTEXT-ENRICHED ANALYSIS

Context-enriched analysis builds on graph technologies. The information on the
user’s context and needs is held in a graph that enables deeper analysis using
the relationships between data points as much as the data points themselves. It
helps identify and create further context based on similarities, constraints,
paths and communities. 

Capturing, storing and using contextual data demands capabilities and skills in
building data pipelines, X analytics techniques and AI cloud services that can
process different data types. By 2025, context-driven analytics and AI models
will replace 60% of existing models built on traditional data.

NO. 6: BUSINESS-COMPOSED D&A

Gartner champions a modular approach to data and analytics, or “composable D&A.”
Business-composed data and analytics builds on this trend, but the focus is on
the people side, shifting from IT to business. 

Business-composed D&A enables the business users or business technologists to
collaboratively craft business-driven data and analytics capabilities.

Learn more: Everything You Need to Know About Artificial Intelligence

NO. 7: DECISION-CENTRIC D&A

The discipline of decision intelligence, which is careful consideration of how
decisions should be made, is causing organizations to rethink their investments
in D&A capabilities. Use decision intelligence disciplines to design the best
decision, and then deliver the required inputs. 

Gartner estimates that by 2023, more than 33% of large organizations will have
analysts practicing decision intelligence, including decision modeling.

NO. 8: SKILLS AND LITERACY SHORTFALL

D&A leaders need talent on their team to drive measurable outcomes. However,
virtual workplaces and the heightened competition for talent have increased the
lack of data literacy — the ability to read, write and communicate data in
context — within the workforce.

Through 2025, Gartner estimates that the majority of CDOs will faiI to foster
the necessary data literacy within the workforce to achieve their stated
strategic data-driven business goals.

As the cost of investing in data literacy and employee upskilling is constantly
rising, start inserting “claw-back” or “payback” clauses into contracts with new
hires to recover costs in the event that an employee departs your organization.

NO. 9: CONNECTED GOVERNANCE

Organizations need effective governance at all levels that not only addresses
their existing operational challenges, but is also flexible, scalable and highly
responsive to changing market dynamics and strategic organizational challenges. 

However, the pandemic has further highlighted the urgent need for strong
cross-functional collaboration and readiness to change organizational structures
to achieve business model agility. 

Use connected governance to establish a virtual D&A governance layer across
business functions and geographies to achieve desired cross-enterprise business
outcomes. 

Watch Gartner experts discuss: How to Build a Comprehensive Data & Analytics
Governance Framework

NO. 10: AI RISK MANAGEMENT

If organizations spend time and resources on supporting AI trust, risk and
security management (TRiSM), they will see improved AI outcomes in terms of
adoption, achieved business goals and both internal and external user
acceptance. 

Gartner predicts that by 2026, organizations that develop trustworthy,
purpose-driven AI will see over 75% of AI innovations succeed, compared to 40%
among those that don’t.

Increased focus on AI TRiSM will lead to controlled and stable implementation
and operationalization of AI models. In addition, Gartner expects far fewer AI
failures, including incomplete AI projects, and a reduction in unintended or
negative outcomes.

NO. 11: VENDOR AND REGION ECOSYSTEMS

Regional data security laws are making many global organizations build regional
D&A ecosystems to comply with local regulation.This trend will accelerate in the
new multipolar world.

You will need to consider migrating and duplicating some or all parts of your
D&A stack within specific regions, and by design or by default, manage a
multicloud and multivendor strategy. 

To build a cohesive cloud data ecosystem, consider several actions. Evaluate the
extensibility and broader ecosystem offerings of your vendor’s solutions and
consider aligning with them. Also, reevaluate the policies favoring a
best-of-breed or best-fit strategy for end-to-end D&A capabilities in the cloud
by weighing the benefits of a single vendor ecosystem in terms of cost, agility
and speed.

NO. 12: EXPANSION TO THE EDGE

More D&A activities are executed in distributed devices, servers or gateways
located outside data centers and public cloud infrastructure. They increasingly
reside in edge computing environments, closer to where the data and decisions of
interest are created and executed.

Gartner analysts estimate that by 2025, more than 50% of enterprise-critical
data will be created and processed outside the data center or cloud.

Extend D&A governance capabilities to edge environments and provide visibility
through active metadata. In addition, provide support for data persistence in
edge environments by including edge-resident IT-oriented technologies
(relational and nonrelational database management systems), as well as
small-footprint embedded databases for the storage and processing of data closer
to the device edge.








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