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A SECURE ECOSYSTEM BUILT ON TRUST

There’s never been a better time to consider the importance of security—and the
outsized role that trust plays in it. While organizations of all sizes are now
prioritizing security, rapid digital transformation, cloud adoption and
hybrid/remote workforces have left many unprepared for persistent and increasing
cyber threats.

If your company is like most, it’s part of a much larger ecosystem of employees,
partners, vendors, and customers with unique security approaches and
requirements. Unfortunately, your security is only as strong as the weakest part
of that ecosystem.

There are many tangible technologies and tools to help address these challenges.
But don’t overlook an intangible essential: trust, built on transparent and
honest communication between people.


TRUST AND SECURITY

It’s essential to differentiate trust from security. The latter concerns the
prescriptive and protective actions we take, like implementing two-factor
authentication or requiring a badge swipe to enter secure areas.

Although you can’t touch or see trust, it’s certainly more than just a feeling.
Trust forms the basis of all our relationships and is behind every agreement,
transaction and ecosystem. We’re in the people business first and foremost.
Without trust, it’s incredibly difficult to be successful.

Trust creates an ever-changing dynamic between people. And it takes work to keep
it growing. Indeed, acting in bad faith is one of the many ways to damage that
relationship. But what builds trust? 

Honesty. Transparency. Integrity. Humility. Competency. The list goes on, but
these qualities are at the core of trust. It’s about making promises, acting
with noble intentions and following through on them. And, perhaps most
importantly, it’s about admitting when you’ve made an error and then working to
correct it and learn from it.

Trust and trusting relationships aren’t just relevant for personal matters. It’s
critical that your company—and more specifically, you—commit to building trust
in all your professional relationships: with employees, vendors, partners,
patients, students, constituents, customers and everyone else. 


SECURITY IS THE DRIVER. TRUST IS THE DIFFERENTIATOR.

From boardrooms to breakouts, security is a hot topic. No company is completely
inoculated against constant and malicious threats. And it’s never been easier
for bad actors to launch increasingly sophisticated cyber attacks.

Thankfully, there’s plenty of opportunity amid these security concerns. Security
is only the beginning of the conversation, and it’s not exclusively an external
issue. To reach—and sustain—a truly secure ecosystem, you need all hands on
deck.

Your company’s solid foundation forms the basis for your robust security
portfolio. Start on the inside and work your way out. Establish a culture of
transparency and trust with employees, then move to partners and vendors. 

Every person in your ecosystem is responsible for its overall health and
security. Leaders must be accountable for showing how each person’s actions can
positively or negatively impact that end goal. Select vendors and partners who
share these same values, and customers will select you.


ASSESS RISK AND BUILD TRUST IN YOUR ECOSYSTEM

Trust is a two-way street. Given all the different players in your ecosystem—and
the sensitive information shared between them—you need to trust that each of
them takes security as seriously as you do. Nurturing trust in these
relationships requires transparent and honest communication.

You still need a well-documented and ongoing evaluation system for your
ecosystem vendors, but building trust goes beyond data. The human element is
more important for this relationship than the numbers.


THREE TIPS FOR BUILDING TRUST WITHIN YOUR ECOSYSTEM

 * First and foremost, you have to know where each of your vendors stands on
   security. For that to happen, they have to be willing to share their current
   posture, including where they may have vulnerabilities. Set the tone by
   sharing everything about your security situation. Transparency strengthens
   the bonds of trust within the ecosystem and improves its overall security
   posture.
 * Make it a point to know your vendors’ names, what they’re responsible for,
   and their strengths and weaknesses. When something inevitably goes wrong,
   you’ll already have a personal relationship established. It’s much easier to
   work through challenges collaboratively when that’s the case. And coming
   through adversity together breeds familiarity and builds trust.
 * Combine real-time intelligence tools with the soft skills of relationship
   building to rank each of your vendors. Spend more time educating those
   struggling to deliver, and consider interconnecting your vendor community for
   knowledge sharing when it makes sense.

Ultimately, trust is about people. It’s built not just on what you do, but on
who you are while you’re doing it. That’s a true competitive differentiator.

Learn more at the DocuSign Trust Center.

Author
DocuSign Contributor

Published
October 31, 2022
Related Topics
 * Security and Privacy
 * Leadership

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