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Text Content

/LiveRamp


Webinar


REWRITE YOUR TV MEASUREMENT STRATEGY


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LIVERAMP, LIBERTY MUTUAL, AND ADWEEK WEBINAR REPLAY

Experimenting on TV has risks, but it can also have great rewards. Advertisers
need to move beyond traditional TV measurement. By fully embracing new
measurement solutions and metrics, they can develop and activate a more
effective cross-screen strategy.

This webinar provides the tools needed to understand:

 

 * How large the gap between linear and CTV/OTT really is—and how to solve for
   it
 * Why cross-screen reach frequency is the most effective metric for balancing
   CTV and linear TV investments
 * How attribution will help bridge the gap between TV and digital teams to
   provide consumers with exceptional experiences

Plus, learn how Liberty Mutual embraced these new metrics and improved their
ROI.


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CHECK OUT THE WEBINAR

Welcome back, Janice. Not you?

Watch now





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