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Submitted URL: http://www.campaignlive.co.uk//article//half/-chief/-marketers/-say/-unproven/-roi/-biggest/-obstacle/-metaverse//1801993
Effective URL: https://www.campaignlive.co.uk//article//half/-chief/-marketers/-say/-unproven/-roi/-biggest/-obstacle/-metaverse//1801993
Submission: On September 19 via api from US — Scanned from DE
Effective URL: https://www.campaignlive.co.uk//article//half/-chief/-marketers/-say/-unproven/-roi/-biggest/-obstacle/-metaverse//1801993
Submission: On September 19 via api from US — Scanned from DE
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1 forms found in the DOMGET /search
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<div class="searchFields">
<label for="KeyWords">Search</label>
<input accesskey="4" id="searchPhrase" name="KeyWords" placeholder="Type to search here" tabindex="1" type="text" value="">
<input type="submit" class="searchSubmit" value="Search">
</div>
</form>
Text Content
* Skip to Content * Skip to Main Navigation * Skip to Information Links * Skip to Site Search * Skip to Footer * Skip to Accessibility Information * Home Page * UK * US * Canada * Asia * Red * Sign in * Register * Bulletins sign up * Subscribe * Team licences Search MAIN NAVIGATION * Latest * New Campaigns * Account moves * People moves * All Media News * Podcasts and videos * Campaign Insight Show * Creative Work * Digital * TV * See All Media Channels * See All Sectors Show * Top Brands & Agencies * All Brands * All Agencies * Account moves Show * Experiences * Latest Show * The Knowledge * Market Reports Show * Events * Jobs * Creative Jobs * Post a job * Career Advice * See All Jobs Show * Search Search -------------------------------------------------------------------------------- * Trending: * Features & Analysis * The A List * School Reports * Best Places to Work * Podcasts OH NO... WE CAN'T FIND THE ARTICLE YOU'RE LOOKING FOR. Try one of these instead: LATEST FROM CAMPAIGN AGENCY WHY WE SHOULD ALL BE CELEBRATING THE NOBLE ART OF FUCKING UP Added 1 hour ago Vicki Maguire MEDIA DIGITAL CINEMA MEDIA AWARDS WINNERS REVEALED Added 1 hour ago Suzanne Bidlake AGENCY PICK OF THE WEEK Added 2 hours ago Staff MEDIA TIMBERLAND HIRES NEW MEDIA AGENCY FOR EMEA Added 2 hours ago Beau Jackson The Information AGENCY S4 CAPITAL REPORTS 13.5% REVENUE FALL AND INCREASED DEBT Added 2 hours ago Ben Bold AGENCY JOHN LEWIS WINDOW TAKES CENTRE STAGE IN FIRST AD OF THREE-PART SERIES Added 12 hours ago Alessandra Scotto di Santolo AGENCY ALEX HESZ RESURFACES IN CHIEF STRATEGY OFFICER ROLE Added 20 hours ago Alessandra Scotto di Santolo The Information AGENCY ‘REPUTATIONAL DAMAGE COMES FROM HYPOCRISY’: THE AGENCIES PULLING BACK FROM FOSSIL FUEL CLIENTS Added 22 hours ago Charlotte Rawlings The Knowledge AGENCY KILLED WOMEN'S 'BLUE PLAQUE' CAMPAIGN CALLS FOR REFORM OF DOMESTIC HOMICIDE SENTENCING Added 23 hours ago Alessandra Scotto di Santolo AGENCY ZENITH ROCKETS INTO TOP 10 IN GLOBAL NEW-BUSINESS LEAGUE Added 24 hours ago Elena Lewis The Knowledge CAMPAIGN JOBS See more Jobs * Account Director To £55k plus great benefits Agencyland Limited, London (Greater) * Account Manager To £36k plus great benefits Agencyland Limited, London (Greater) * Senior Art Director £60000 - £70000 per annum The Great & The Good, London, City of London * Group Account Director Up to £85k dependent on experience air-recruitment, Homeworking in UK * Senior Media Manager / Strategist Up to £52k air-recruitment, London / Hybrid * Senior Media Manager / Strategist Up to £52k air-recruitment, London / Hybrid * Account Manager £37,174 - £40,403 Design 102, London (Central), London (Greater) * Senior Designer (corporate communications) contract day rate up to £350 Corporate Communications Recruitment, London (Central), London (Greater) LOOKING FOR A NEW JOB? 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SEARCH HERE Text size A A A -------------------------------------------------------------------------------- * Become a Campaign Member * Login My Account * Get Bulletins JOIN, SHARE, LIKE, FOLLOW US ON: * Facebook * Twitter * Linkedin * Instagram * Youtube Help and Information * About us * Contact us * Membership information * Register * Renew Membership * Email sign up * Advertise * FAQs * Accessibility * Editorial complaints International * Campaign Canada * Campaign US * Campaign Asia Pacific * Campaign India * Campaign Middle East * Campaign Turkey * PRWeek US * PRWeek Asia * Medical Marketing & Media Site Hubs * Media * Brands * Agencies * Campaign Insight * Campaign Jobs © Haymarket Media Group Ltd. | Terms & Conditions | Cookie Notice | Privacy Notice| Cookie Settings Get updates from all sorts of things that matter to you Subscribe to push notifications CAMPAIGN LIVE - 1-2 OCTOBER 2024 Campaign comes to life on stage. Discover how creativity can be the key to driving extraordinary business growth Buy Tickets COOKIE AND PRIVACY NOTICE We and 3rd parties store and/or access information on your device, such as unique IDs in cookies, and process personal data so we can provide you with the best possible experience, personalise ads and content based on your interests, provide social media features and to analyse website usage. There are 164 3rd party vendors who operate in an industry framework that help us to do this. You can accept or manage your choices by clicking below or at any time by clicking on "Cookie Settings". For more information, please visit our Privacy and Cookie Notice. ALLOW OUR ADVERTISING VENDORS TO: Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Use limited data to select advertising. Create profiles for personalised advertising. Use profiles to select personalised advertising. Create profiles to personalise content. Use profiles to select personalised content. Measure advertising performance. Measure content performance. Understand audiences through statistics or combinations of data from different sources. Develop and improve services. Use limited data to select content. Advertising Vendor List I Accept Cookie Settings COOKIE SETTINGS We and 3rd parties store and/or access information on your device, mostly in the form of cookies, and process your data so we can provide you with the best possible experience, personalise ads and content based on your interests, provide social media features and to analyse website usage. The information shared with 3rd parties is on the basis of consent. You can choose whether your information is used for specific purposes and by 3rd party vendors, using the controls below. Theses choices are shared with vendors participating in the IAB Transparency and Consent Framework, which you can change at any time. Allow All MANAGE CONSENT PREFERENCES STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. List of cookies FUNCTIONAL COOKIES Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. List of cookies PERFORMANCE COOKIES Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. List of cookies ADVERTISING AND TARGETING COOKIES Advertising and Targeting Cookies These cookies and other web tracking technologies have been identified from a recent scan of our website to provide you with the most information about what is stored on your device. They are set through our site by us, our advertising partners or by other advertisers to display and measure personalised adverts and content. This also includes social media functionality on our sites. Some are used to build a profile of your interests and display relevant adverts on this and other sites. List of cookies IAB ADVERTISING VENDORS 164 PARTNERS CAN USE THIS PURPOSE IAB Advertising Vendors Advertising vendors use the IAB's Transparency and Consent Framework to check and honour the permissions you have set so they can store and/or access information on your device and process personal data for the list of purposes detailed below. * STORE AND/OR ACCESS INFORMATION ON A DEVICE 126 PARTNERS CAN USE THIS PURPOSE Switch Label Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here. 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Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. View Illustrations * USE PROFILES TO SELECT PERSONALISED ADVERTISING 88 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. View Illustrations * CREATE PROFILES TO PERSONALISE CONTENT 34 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. View Illustrations * USE PROFILES TO SELECT PERSONALISED CONTENT 27 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. View Illustrations * MEASURE ADVERTISING PERFORMANCE 139 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. View Illustrations Object to Legitimate Interests Remove Objection * MEASURE CONTENT PERFORMANCE 60 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. 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