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Canvas WW has partnered with M^2 to bring a world class advanced attribution
practice to the agency. As part of that initiative, Canvas has reserved 10 seats
in each M^2's masterclass to train the team.
Use the coupon code to enroll and claim the Canvas reserved seats now.


IS IT FOR ME?


AGENCY LEADERS: YOU'LL LEARN THE ABCS OF ADVANCED ATTRIBUTION, HOW IT POWERS
DATA-DRIVEN INVESTMENT STRATEGY, YOU'LL LEARN HOW TO CONSULT AROUND IT WITH YOUR
CLIENTS, AND YOU WILL LEARN HOW TO MANAGE PROJECTS WHEN ADVANCED ATTRIBUTION IS
INVOLVED.ANALYTICS PRACTITIONERS: YOU'LL LEARN HOW TO PERFORM VARIOUS ADVANCED
ATTRIBUTION ANALYSES, HOW TO INTERACT WITH DATA SCIENTISTS, HOW TO COMMUNICATE
UNCERTAINTY IN RESULTS, HOW TO SHAPE INVESTMENT DECISIONS AND ADVISE MEDIA
BUYERS ON DATA DRIVEN STRATEGY.MEDIA BUYERS: YOU'LL LEARN HOW TO USE ADVANCED
ATTRIBUTION AS PART OF MEDIA BUYING STRATEGY, HOW TO DISCUSS RESULTS WITH YOUR
CLIENTS, HOW TO EDUCATE THEM ON THE VARIOUS TECHNIQUES AND ITS TRADEOFFS AND WIN
YOUR CLIENTS' TRUST IN YOUR ABILITY TO HELP THEM NAVIGATE ATTRIBUTION FOR THEIR
BUSINESS.

MEASURING MARKETING THROUGH ADVANCED ATTRIBUTIONLIVE MASTERCLASSCOHORT STARTING
5th FEB 2024

 * ENROLL NOW


Use Coupon Code MCCLIENTS1DExclusively for Canvas


MASTERCLASS TIMINGS
2 WEEKSFeb 5th to Feb 16th 2024Mon-Wed-FriUSA: 930am-1pm ET | 630am-10am PT |
730am-11am MST | 830am-12pm CSTIndia: 8pm-1130pm ISTUK: 230pm-6pm GMT


What will you learn?
Advanced Attribution techniques like Incrementality Testing & Marketing Mix
ModelingHow to apply these techniques to your channels like Facebook, Search,
Shopping, PMAX, TikTok, TV, OTT and more.How to triangulate results and bring it
all together in a cohesive framework that speaks to both marketing and finance
stakeholders.


Lead Educator



Co-Educators



Invited Speakers









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Course Curriculum

DAY 1DAY 2General Track

Module 1: Advanced Attribution Foundations

Invited Speaker Session: How CMOs use data along with intuition to shape
strategy

Module 2: Primer on Incrementality, MMM, MTA, Post-Purchase SurveysGeneral Track

Module 3: Shaping Measurement Strategy for a brand

Invited Speaker Session: CMO playbooks: How to use data and intuition to drive
media strategy

Analyst Track

Invited Speaker Session: Analyst playbooks: Using Post-purchase Surveys in an
Advanced Attribution framework

DAY 3DAY 4General Track

Module 4: Upgrading your marketing operations for advanced attribution

Analyst Track

Campaign Optimization using Advanced Attribution Step-by-step process for
Facebook, Google Search and OTT campaigns

Invited Speaker Session: "Campaign Structure Best Practices: How to setup your
Facebook campaign for measurement"General Track

Invited Speakers: Introduction to Geospatial Census data for marketing

Analyst Track

Module 5: Testing for Incrementality & Diminishing returns, a deep dive

Data Scientist Track

Workshop: Geo Testing - Match Market selection using Facebook Geo Lift and
Causal Lift estimation using statistical techniques

DAY 5DAY 6Analyst Track

Module 6: Statistics for Media Experiments

Module 7: Marketing Mix Modeling Deep Dive

Data Scientist Track

Workshop: Hands-on MMM workshop using Facebook Robyn, Google Lightweight and
Uber OrbitAnalyst Track

Module 7: CRM Testing for Retention marketing

General Track

Invited Speaker Session: CMO playbooks: How to communicate marketing’s
contribution to board and exec team

Invited Speaker Session: CMO playbooks: Role of Consumer Insights in driving
strategy

Module 8: AMA - Ask me Anything

Final Certification