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Investors who actually write checks see 1,000s of pitch decks a year. 99 times
out of 100, they roll their eyes, hit delete and say…
Investors who actually write checks see 1,000s of pitch decks a year. 99 times
out of 100, they roll their eyes, hit delete and say…

Your Pitch Deck Sucks!

Steal My 9 Slide Framework To Become The One
In 1,000 They Email And Say… “Let’s Set Up A Call!”

Steal My 9 Slide Framework To Become
The One In 1,000 They Email And Say…
“Let’s Set Up A Call!”


LET ME SAY HI


Click for sound





7:27










Apply Now

Don’t take my word for it

David Proulx
Founder, Runwayz

Result: went on to raise $630K

I can’t speak highly enough of Ed’s startup advisory services and the assistance
he provided with our pitch deck. His detailed feedback was incredibly
insightful, transforming our deck into a polished and compelling presentation.
His expertise and attention to detail made all the difference in helping us
secure seed funding. I highly recommend Ed’s services to anyone looking to
elevate their presentations and raise capital.


Sarah Teller
Founder, 3Cs Counselling Center

Ed’s knowledge and experience have been invaluable in creating a solid path
forward for my business. I would HIGHLY recommend him to anyone looking for
business consulting or fundraising advice. After collaborating with him, I
wouldn’t work with anyone else!


Shaden Abboushi
Co-Founder, Find Labs

I was introduced to Edward through a mutual friend who spoke very highly of him,
and I can honestly say that even with the high bar set, Edward blew me away with
the amount of insightful information he provided. He has years of experience
pitching investors, and it comes through in his knowledge of what they’re
looking for, what to highlight and eliminate, fundraising strategy, and
financial structuring. His feedback was invaluable, and we rearranged our deck
with almost every one of his suggestions. The flow was so much more fluid, and
investors noticed. He really is an expert in this field and brings immense value
to his clients! Highly recommend him as an asset to any team.


Frank Tumminello
Co-Founder & CEO, FileForms
Working with Ed has been an absolute game-changer for our B2B compliance
software business. Ed quickly demonstrated a deep understanding of our industry
and tailored his feedback to meet our specific needs, ensuring that every piece
of advice was actionable and relevant. He exhibited a high degree of
professionalism, and I highly recommend Ed to any business seeking fundraising
or growth strategy advice.

Kenneth Dettman
Founder, TaxNow
We fumbled around with our pitch deck for months. Ed’s guidance was instrumental
in getting us meetings with quality investors. Can’t recommend enough!

Phil Kwong
Co-Founder, Chowtime!
I couldn’t imagine having a better co-founder on Chowtime! Ed’s focus and sense
of urgency felt like the lifeblood of our business, especially during
fundraising. He generated $200K of interest in two weeks. Anyone would be lucky
to hire him.

Tom Bispham
Founder, Virtual Control

Result: went on to raise $2M

The speed at which Ed generated interest in our raise and closed on funding was
nothing short of amazing. He was a critical part of our convertible note round
from deck creation and granular modeling work through to investor pitching and
closing tickets. Easiest money I’ve ever raised. Ed was an investment well made.


Benjamin Fuchs
Founder & CIO, BFAM Partners
Ed was one of the most driven people I have had work for me. He was a critical
part of our investor relationship management team, bringing creative and
innovative solutions to resolve problems. Ed has the ultimate can-do attitude
and his departure was a loss for the firm!

Jackson Strong
Founder, AUREA

Edward’s experience and knowledge of pitch structure and design is world class,
and his decade of experience in high finance clearly shows. He’s also a great
human being who was a blast to create with and brought really solid creative
thoughts to the conversation about how to design our deck. Five stars. Hire him!


Dorian Pieracci
Founder, MOVRS
As a founder, I’m bombarded with opinions on pitch decks. Ed’s is one of the few
that I listen to. He always brings actionable, concise feedback grounded in his
own real world experience, not just the list of critiques I see so often. 

John Henry
Startups Director, Notre Dame IDEA Center
Ed is an incredibly valuable resource for our founders. He productively
challenges how they think about the most critical aspects of their
businesses. It was a no brainer to bring him on regularly. Highly recommend!

Adam Toland
Co-Founder, DoorBlockade
We wanted our deck to be investor-ready, and Ed’s expertise made all the
difference! His brutally honest feedback was a game-changer. With a rare ability
to see around corners, he challenged our assumptions, identified blind spots,
and pushed us to address key risk factors we hadn’t fully considered. Ed doesn’t
just critique; he provides clear, actionable insights from an investor’s
perspective. Thanks to his guidance, our deck is sharper, more compelling, and
far better positioned to capture investor attention! Getting Ed to review your
deck is 100% a no-brainer!

Mike Haarlander
Founder, Haarlander Consulting

In the startup world, particularly during fundraising, feedback and guidance are
critical. Edward’s insight and interactions have been invaluable to my clients.
He quickly distills challenges within pitch decks and offers recommendations to
bring clarity to founders. His ideas not only improved pitches, but they were
also productive for the business models themselves. Along this hectic founder
journey, a partner like Edward is a must.


Max Rybinski
Founder, Nine Lives Whiskey

Ed provided a huge amount of value in such a short period of time. My deck
resonated with investors so much more after I incorporated his feedback. Working
with him was an absolute no brainer.


Joe Fleming
Founder, NoLemon

Ed’s experience as a SaaS founder was directly relevant to my business. I was
impressed by how much actionable feedback he was able to give so quickly.


Grant Mombach
Co-Founder, ScriptGen

Edward built out a detailed, multi-year revenue projection model for our
business, and it played a crucial role in securing the investment we needed.
Edward’s work was precise, insightful, and gave us the confidence to present a
strong financial plan to potential investors. He took the time to thoroughly
understand our business and goals, ensuring that the projections were not only
accurate but also aligned with our long-term vision. Edward’s ability to
communicate complex financial data in a clear and concise manner made the entire
process smooth. We are extremely satisfied with the results and highly recommend
Edward for anyone needing top-notch consulting.


Vlad Mishin
Product Owner, Visual Sectors

Edward is an amazing professional. The amount of value I received during a short
interaction was unbelievable. If you are looking for a fundraising expert, look
no more, Edward will make things happen.


Michelle Beltrán
Founder, Blink Payments
Working with Ed was very helpful. He provided valuable feedback that helped
narrowed down the use case for our product, which was particularly helpful to me
as a first-time founder. He is honest and will help you work through gaps in
your business and thinking. Highly recommend!



CHECK OUT THE DECK I USED TO RAISE FOR MY LAST BUSINESS

DOWNLOAD NOW



YOU ARE A GOOD FIT FOR ME IF:

 * You’re raising capital for your own venture
 * You’re raising capital to buy a business
 * You’re selling a cash-flowing business
 * You don’t have time to put together compelling materials for your business
 * You're struggling to craft a compelling narrative for investors or buyers
 * You don’t know what investors or buyers want to see in your business
 * You’re struggling to isolate the key needle-movers that drive value in your
   business
 * The fundraising or sale process is overwhelming, makes you nervous, and you
   don't know where to start
 * You're willing to reassess or even re-write your existing materials




YOU ARE NOT A GOOD FIT FOR ME IF:

 * You're building a hyper-specialized business. This is subjective, but I
   generally avoid things like crypto, deep tech, highly engineered products,
   energy, etc. (traditional SaaS and tech-enabled services are okay)
 * You haven’t tried to validate your business. This doesn’t necessarily mean
   revenue, but does mean you have some indication of demand from your market.
   Revenue-generating is preferred, cash-flowing even better.
 * Your business is not your full-time gig
 * You're starting a technology business without a software engineer on the
   founding team (i.e. you're outsourcing development)
 * You aren't willing to listen to outside feedback that may challenge how you
   present your business


Work with me
There are a few ways I can help you depending on your needs


DONE-WITH-YOU

Deep Dive Business Assessment

$2,100




WHAT YOU GET

 * Brutally honest assessment of your business
 * The feedback your friends are afraid to give you
 * Pitch outline and narrative construction
 * Key questions to expect from investors or buyers
 * Challenges your business may face from investors or buyers
 * 1 mock pitch practice session


BEST FOR

 * Founders with traction struggling to craft a narrative
 * Acquisition entrepreneurs and business owners struggling to position their
   deal
 * You’re worried about what you don’t know
 * You need practice pitching your business


TURNAROUND

About 1 week


100% MONEY BACK GUARANTEE

If you’re not satisfied with the value I’ve delivered, just say so, and I’ll
give you your money back. Full stop.


DONE-FOR-YOU

Full stack materials build out

$350 /hour




WHAT YOU GET

 * Everything in “Done-with-you”
 * Full deck build out
 * Cash flow projection model (if required)
 * Dataroom prep (if required)
 * Unlimited follow up calls




BEST FOR

 * You lack the time or expertise to build a compelling deck, model your
   business, or prepare a dataroom




TURNAROUND

~1-3 weeks


100% MONEY BACK GUARANTEE

If you’re not satisfied with the value I’ve delivered, just say so, and I’ll
give you your money back. Full stop.


FUNDRAISING / M&A

Success-based deal promotion

$5,000 + success fee

$300
+ success fee



WHAT YOU GET

 * Your deal promoted to my network of hundreds of investors
 * Targeted pitch deck feedback (if required)
 * Unlimited consultations / follow up calls
 * Regular process updates




BEST FOR

 * Founders with traction
 * Business owners with cash flow
 * You need to expand your pool of potential investors or buyers




TURNAROUND

Varies by deal


END-TO-END DEAL
EXECUTION WINGMAN

$13,950

PER MONTH
+ SUCCESS FEE


WHAT YOU GET

 * Everything in “done-for-you” and “success-based deal promotion” 
 * Long term (multi-month) fundraising or sell-side support
 * Support from pitch and model creation through negotiations, closing, and
   funding


BEST FOR

 * Looking for dedicated support on a fractional basis

Frequently Asked Questions
Do you have any prerequisites for projects you take on?


I don’t have any hard and fast rules, but here are some general guidelines I
follow:

 * I am unlikely to be helpful if you are starting a technology business without
   a software engineer on the founding team (i.e. outsourcing development).
 * I am unlikely to be helpful if you haven’t tried to validate your business.
   This doesn’t necessarily mean revenue, but some indication of demand from
   your market. Revenue-generating is preferred, cash-flowing even better.
 * The business should be your full-time gig.
 * No hyper-specialized businesses. This is subjective, but I generally avoid
   things like crypto, deep tech, highly engineered products, energy, etc.
   (traditional SaaS and tech-enabled services are okay)
 * I skew towards traditional businesses.

Do you work with international businesses?

Yes, but US-based businesses are preferred. Most of my investor network is in
the US.
Do you accept equity as compensation?

I do not accept equity. I only accept cash through a bank transfer or Stripe
payment link.
Do you personally invest in deals?


I do not invest in deals at this time, this is strictly a fundraising and
sell-side M&A consulting business. I would like to start investing personal
capital into deals at some point, but I’m not there yet.

How can I work with you / how do you start your process?


Reach out via the contact form at the bottom of this page with a brief
description of what you’re working on and what you’re looking for. Please attach
your latest deck and any other relevant materials.

Your message will be sent straight to my personal inbox, and I’ll reply with a
few times to set up a brief 30 minute intro call.

I can get to know you and your business on the call, and if it’s a good fit, we
can get started based on the level of service you need.

Will you keep my sensitive information confidential?


I’m keenly aware of the impact a breach of confidentiality can have on your
business and my reputation, and I take confidentiality seriously.

I will never share confidential information about your business without your
express permission. I’m happy to sign an NDA.

How much of my own time will be required?


This varies depending on the level of service you need, the state of your
existing materials, and the complexity of your business.

Deep dive business assessments usually require very little of my clients’ time
if they have existing materials I can review, while more involved pitch creation
and modelling exercises may require a number of Q&A iterations via email or
video call for me to more deeply understand your business.

What tools do you use?


I’m happy to communicate via email, text, or video call. For video calls, I
usually use Google Meet, but I’m happy to use Zoom or Teams as well.

All presentations and modelling exercises are done in PowerPoint and Excel,
respectively (not Google Slides and Google Sheets).

I manage projects in Notion and use Google Drive, WeTransfer or email for file
sharing.

I use Toggl to track hours.

Are you open to commission-only work?


Yes, for the right deal.

Tell me a bit about your business via the contact form below, and we can discuss
if your deal is a good fit.

What is your success fee?


My success fee starts at 7% and declines with the amount of capital raised using
a simple waterfall structure. This applies to both fundraising and the value of
sell-side M&A transactions:

 * 7% up to $500,000
 * 5% on the next $500,000
 * 3% on everything above $1,000,000

For example, a $5 million EV transaction or capital raise would generate a
success fee of $180,000.

 * 7% x 500K = $35K +
 * 5% x 500K = $25K +
 * 3% x 4M = $120K
 * 35K + 25K + 120K = $180K

APPLY TO WORK WITH ME
APPLY TO WORK
WITH ME

Messages go straight to my personal inbox. Send me a brief note about what
you’re working on, and I’ll reply with some times that work for a call.
Don’t forget to attach your deck as a PDF.

Name
Company name
Email
Message
Feel free to attach any materials you have

Apply


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