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Progressive risk segmentation: your secret to balancing fraud prevention and
conversion
Learn how



CUSTOMIZE THE WAY YOU KNOW YOUR CUSTOMERS FREELANCERS

Choose the building blocks you need to create the ideal identity verification
experience for your business and customers.

Get started free
Watch product video
Trusted by startups and the world’s largest companies



ONE PLATFORM, ALL THE BUILDING BLOCKS YOU NEED TO CREATE THE IDEAL EXPERIENCE

From crafting user flows to automating decisions, everything is within your
control


BLOCKFI

BlockFi satisfies international KYC/AML regulations with Persona




POSTMATES

Postmates verifies couriers quickly and seamlessly while deterring fraud with
Persona




SIMPLEHEALTH

SimpleHealth streamlines compliance in telemedicine with Persona




MIX AND MATCH VERIFICATIONS TO CREATE PERSONALIZED USER FLOWS

From live selfies to government IDs to database lookups, Persona offers a suite
of fully automated verification components you can use to build the right
verification flow for each use case and customer.

Learn more about Verifications



ACCESS THOUSANDS OF DATA SOURCES TO MAKE BETTER DECISIONS

Whether for customer due diligence and KYC/AML or to underwrite risky
individuals, Persona provides access to thousands of data sources and passive
fraud signals to help your business make the best decisions.

Learn more about Reports
Sanctions & Watchlists Adverse media Email risk Phone risk Politically exposed
persons Address lookup Social media KYB


CRAFT NO-CODE WORKFLOWS TO AUTOMATE PROCESSES AND DECISIONS

With Persona's no-code, drag and drop interface, you can use if/then/logic to
create custom workflows and auto approve, decline, or flag users for manual
reviews based on collected information and passive risk signals.

Learn more about Workflows
Conditional step Edit condition Where


DESIGN HOW YOUR TEAM INVESTIGATES AND REVIEW WHAT REALLY MATTERS

Streamline investigations of edge cases with a flexible case management hub that
allows you to set auto-assignment rules and create custom case templates to
organize and speed up your review process.

Learn more about Cases
Watchlist report Checklist


HELLO USERS, GOODBYE FRAUDSTERS

Detect duplicate users and stop repeat fraudsters with Persona's robust set of
tools and signals


BLOCK KNOWN ACTORS

Block, allow, or flag individuals based on known or collected information.

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DETECT REPEAT ATTEMPTS

Flag repeat users and prevent bad actors from regaining entry with duplicate or
doctored IDs.


DISCOVER FRAUD RINGS

Surface patterns through shared attributes to stay ahead of coordinated fraud
attacks.


WHEREVER YOUR USERS ARE, WE'RE THERE TOO

Persona's coverage spans across 200+ countries and territories, and is available
in 20 different languages to support your business internationally.




INTEGRATE IN AN AFTERNOON, WITH OR WITHOUT ENGINEERS

Verify by Link
Web SDK
Mobile SDKs


NO ENGINEERING? NO PROBLEM

Create and send a link to your customers to start verifying them in minutes. No
code required.

View API documentation
Create an inquiry https://acme.withpersona.com/verify?inquiry-id=inq_001


A SEAMLESS, BEAUTIFUL CUSTOMER EXPERIENCE WITH JUST TEN LINES OF CODE

Embed Persona into your web page and enable customers to easily verify
themselves without ever leaving your experience.

View API documentation


NATIVE SDKS FOR A MOBILE-FIRST WORLD

Integrate with our iOS, Android, or React Native SDKs to help you create the
best user experience for your customers.

View API documentation
Verify youridentity


SECURITY AND PRIVACY AT OUR CORE

Security and privacy are paramount to a trusted relationship. That’s why Persona
is certified to the highest industry standards and committed to protecting you
and your customer's privacy.

Learn more



READY TO GET STARTED?

Get in touch or start exploring Persona today.

Get startedContact sales


PRODUCT

OverviewDynamic FlowVerificationsWorkflowsReportsCasesSecurityPricing


USE-CASES

ComplianceFraudTrust & Safety


CUSTOMERS

Case studies


INDUSTRIES

CryptocurrencyDigital HealthE-learningFintechMarketplace


DEVELOPERS

DocumentationAPI referenceService status


COMPANY

About usLet's get PawsonalCareersBlogContact us
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