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Text Content

 * OTT/CTV Services
 * Retargeting
 * White Label Services
 * Blog
 * About Us
 * Contact Us

 * +1 (888) 212-8714
 * team@overthetop.marketing

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 * OTT/CTV Services
 * Retargeting
 * White Label Services
 * Blog
 * About Us
 * Contact Us

+1 (888) 212-8714

 * OTT/CTV Services
 * Retargeting
 * White Label Services
 * Blog
 * About Us
 * Contact Us

+1 (888) 212-8714



LEADER IN OTT/CTV ADVERTISING

Reach all viewers on all devices such as streaming TV services, mobile devices,
tablets, and much more!
Get In Touch



TAKE YOUR ADVERTISING OVER THE TOP

Reach all viewers on all devices such as streaming TV services, mobile devices,
tablets, and much more!
Get In Touch



TAKE YOUR ADVERTISING OVER THE TOP

Reach all viewers on all devices such as streaming TV services, mobile devices,
tablets, and much more!
Get In Touch



OUR CLIENTS




GET OTT/CTV PRICING!









3+2=?






OVER THE TOP MARKETING RANKS #254
OUT OF THE 5,000 FASTEST GROWING
PRIVATE COMPANIES IN THE UNITED STATES!




WHY OTT ADVERTISING?

Streaming devices dominate the digital consumer landscape. OTT advertising
platforms allow businesses to engage with their online audiences when and where
they’re viewing their favorite movies and television shows– from tablets on
late-night train rides to other OTT devices such as Roku, AppleTV or gaming
consoles. Where there’s Internet, there’s OTT. Are you ready to take your next
ad campaign over the top?

Learn more

The only OTT/CTV vendor we have ever worked with that has 100% full
transparency. Live reporting and constant communication is the key to success
Denise H.

METRICS

We provide direct ROI metrics providing completed view rates, viewers by zip
code, and which platform impression was viewed from.

TARGETING

Advanced targeting is an amazing feature of OTT. We can target age, location,
behaviors, and many other demographic information. Learn more about targeting
here.

ENGAGEMENT

There is a higher user engagement on OTT since the viewer has actively chosen to
watch the content vs passive TV viewership.


OUR APPROACH

The OTTM team is comprised of professional team members who's number one mission
is the success of our clients.



OUR EXPEREIENCE

Between data engineers, customer service, sales, and media buying, our culture
is all about the client going over the top!



OUR CLIENTS

Our data targeting solution is purpose-built for OTT, which means we can active
on custom audiences based on a household graph. Access over 3,000 custom
segments.



OUR OFFICE

4250 Veterans Memorial Highway Holbrook, NY 11741



CLIENT TESTIMONIALS


 * IMPRESSIVE
   
   Jonathan H. - Spirits Brand
   The amount of hand holding at the beginning of our campaign was very
   impressive. Knowledge is power, and the entire team at Over The Top Marketing
   has amazing knowledge of the OTT/CTV space. It is a pleasure working with the
   OTTM team, almost daily, they have become a perfect extension of our
   marketing team. Thanks again and looking forward to ongoing success!


 * AMAZING TRANSPARENCY
   
   Linda K. - Higher Education
   I just wanted to say thank you for all the work you and OTT did for us on
   this year’s graduate campaign. I was keeping a close eye on the project,
   reviewing all the data you provided in these reports, along with previous
   information we have gathered. This is all extremely helpful as we plan our
   future campaigns. I’m glad we were able to work with OTT and complete a very
   successful/highly visible campaign.


 * FAST & RELIABLE
   
   Marissa T. - Live Event Company
   We work in an industry that everything moves very quickly. We rely on our
   vendors being able to keep up with our turn around times. Over The Top
   Marketing is always there for us, when we need something turned around
   quickly, they are there to get it done. Fast and reliable, but most
   importantly our campaigns are done correctly and efficiently. Thanks OTTM!

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IS OTT WORTH IT? WHAT ARE ITS ADVANTAGES?

You can expand your audience beyond the conventional TV commercials ecosystem
with OTT advertising. By combining the highly targeted nature of digital
platforms with the widespread reach of television, brands can more effectively
communicate with their target demographics.


BROADEN YOUR REACH

As mentioned before, 24% of adults in the USA do not have a cable or satellite
TV subscription. A business must include OTT advertising in a comprehensive
video advertising plan to reach a sizeable percentage of its target audience.


IMPROVED ACCOUNTABILITY

Like other digital advertising methods, OTT advertising can give you access to
data in near real-time.



TARGETING ACROSS MULTIPLE CHANNELS

Brands can reach the same consumers over several different platforms. Multiple
channels can be used, including OTT ads, social media campaigns, websites,
programmatic audio ads, and more.



SEGMENTATION

One can target ads on streaming services to specific demographic subsets based
on virtually any user-generated data. Advertisers can also target their messages
to particular users based on device preferences, purchase history, and other
factors.


MICROTARGETING

Ad networks for OTT services can improve their clients’ ability to target
specific audiences by combining viewer household data with third-party data.
 * Factors indicating a passage of time (recently relocated or graduated)
 * In-market indicators (auto shopping or remodeling)
 * Affinity indicators (travel enthusiasts or luxury brand shoppers)


ABILITY TO KEEP TRACKING

Marketers have no idea how many people saw their commercial or if anyone even
bothered to watch it. OTT services provide that data to their clients. Measuring
user engagement includes how often an ad is skipped and how often a user clicks
on the ad.
With more and more people in the USA ditching cable and broadcast TV in favor of
streaming services, over-the-top (OTT) advertising is the next logical step for
the industry.  


AN ENGAGED AUDIENCE

You pay for a certain number of impressions regardless of whether or not anyone
is watching when you purchase traditional TV advertising spots. We appreciate
that OTT ads only play when a user specifically requests them. OTT advertising
boosts viewers’ likelihood of watching an advertisement because the viewer
actively seeks out the video content.



REACH YOUR AUDIENCE TO HELP YOUR BUSINESS GROW.

Over The Top Marketing has become the "go to" OTT media buying agency for top
advertisers and agencies around the United States. The reason is simple, we
operate with full transparency and offer the best CPM rates. Contact us today to
get a detailed plan for your company!

Learn more

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OVER-THE-TOP (OTT) ADVERTISING: WHAT IS IT?

Over-the-top refers to video content streamed to a user’s computer, mobile, or
other devices and viewed on a TV without a set-top box or other traditional
cable providers. Advertisements that play in the middle of your favorite shows
while binge-watching them on OTT platforms are one example of OTT advertising.

Popular streaming platforms that feature OTT advertisements include YouTube TV,
Hulu, Crackle, Roku, and the Amazon Fire Stick. By bypassing traditional media
distribution channels, OTT advertising can reach internet and streaming video
users directly through these platforms on multiple devices. These devices can be
anything from desktop computers and smartphones to game consoles and smart TVs.

These commercials tend to be shorter than those seen on television. Some
platforms, such as YouTube, even permit users to skip advertisements after a
fixed time. The ad formats for OTT services are diverse, but they all deliver
high-quality commercials with clear branding and messaging.

Learn more



WHY SHOULD YOUR BUSINESS INVEST IN OTT ADVERTISING?

Roughly 6 million viewers in the USA left their TV providers in 2019. You can
reach the growing number of customers switching through OTT advertising. OTT ads
offer more flexibility than their TV counterpart. If you know who you want to
reach, you may choose to air your commercial during that category's favorite
show or on a platform that appeals to them. You can avoid airing the same
generic TV ad for all viewers on a single channel and modify your ads to suit
the shows better.

Learn More


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QUICK LINKS

 * OTT/CTV Services
 * Retargeting
 * White Label Services
 * Blog
 * About Us
 * Contact Us


OFFICE LOCATIONS

 * Connecticut
 * New York


CONTACT DETAILS

888-212-8714
team@overthetop.marketing

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